Google Ads Financial Policy: How to Stay Compliant [Guide]

Learn how to keep your financial ads compliant and avoid disapprovals or account suspensions. Master the landing page disclosure rules, restricted categories, and Google verification requirements for financial products and services.

Promoting financial services on Google Ads requires strict transparency to protect consumers and keep your account in good standing. In this video, we break down Google’s financial services policy, mandatory landing page requirements, and rules for complex financial categories.

What You'll Learn:

• The 3 non-negotiable landing page disclosures: physical address, fee breakdown, and accredited endorsements.
• Rules and APR limits for personal loans, payday advances, and tax loans.
• Completely prohibited services, including credit repair, binary options, and trading signal sites.
• Compliance guidelines for complex products like Forex, CFDs, spread betting, and debt settlement.
• How to complete Google’s financial services advertiser verification process.

Timestamps:

0:00 - Intro
0:09 - Mandatory Landing Page Disclosures
0:50 - Personal Loan Policies
1:25 - 36% APR Limit
1:48 - What to Avoid
2:08 - Prohibited Services: Credit Repair & Binary Options
2:20 - Requirements for Debt Management
2:35 - Binary Options
2:48 - High-Risk Trading (Forex/CFDs)
3:08 - Financial Services Advertiser Verification Steps
3:24 - Outro

Helpful Resources:

• Official Google Ads Financial Products Policy: https://support.google.com/adspolicy/answer/2464998
• Subscribe for more Google Ads policy updates: https://www.youtube.com/@GoogleAds?sub_confirmation=1

Have questions about your campaign's compliance status? Drop them in the comments below!

#GoogleAdsPolicies #PPCCompliance #GoogleAdsTips #FinancialMarketing #AdApproval