As Apple gears up to anoint John Ternus the new company CEO in September (while current leader Tim Cook takes a seat on the board) the company appears to be firing on all cylinders ahead of the leadership transition. 

What’s going well

Just look at the evidence: 

• Apple is building market share across its entire product range; even memory-driven price inflation doesn’t seem to have dampened demand for its hardware yet.
• While Apple had to raise prices, the company’s MacBook Neo remains seriously popular. It’s sitting atop Amazon’s US best-selling chart, which currently includes six Macs in the top 10. The Neo has topped this chart since its introduction.
• Apple’s iPhone 17 series continues to sell well, with recent market data showing sustained growth. Both Counterpoint and IDC tell us that iPhone shipments continue to increase, even as other vendor shipments slide.
• IDC analyst Francisco Jeronimo recently estimated that Apple’s upcoming foldable iPhone Ultra could grab 29.4% of global folding smartphone sales this year, rising to 34.9% in 2027.
• The company’s new 27 series of operating systems is attracting a great response as beta testers report that it is already solid, stable, and performing well.
• The AI narrative has really changed, with analysts no longer quite so starry-eyed at the prospects for the big frontier AI firms. Apple’s edge-AI-enabling approach is winning converts.

What’s coming up

The company’s newly-filed lawsuit against OpenAI may or may not succeed, but it will certainly help consolidate recognition of the importance of Apple’s designs and intellectual property in whatever hardware emerges from the AI firm. It also means both Apple and OpenAI are already competing in hardware, even though neither company yet offers anything that directly challenges the other. 

Apple has just set out its stall to brand-loyal fans in a big way and did so before OpenAI gets to woo the same set of customers with a wriggle of its Jony Ive-tinged talisman.

The stage is set for intense competition between the two. Though some say Apple’s needs to improve employee retention, if it does find proof of efforts to use recruitment to engage in industrial espionage, it’ll be easier to represent its own products as being the OG for new hardware. 

If nothing else, it means consumers will forever be asking, “If OpenAI’s designers are so good, why did it need to poach them from Apple?” Doubt is a weapon.

Managing perception

It doesn’t matter how the case goes, because there fight is already affecting consumer psychology. It also means that as Ternus prepares to take his seat atop the rainbow-colored Apple throne, we can already size him up. “A man is measured by his enemies,” Joe Abercrombie wrote in “The Trouble With Peace.”

Given the proximity of the leadership transition, it’s highly probable that Ternus signed-off on the litigation; in doing so he — and Apple — tell us to expect more of the same. 

Apple has, rightly or wrongly, decided that OpenAI will become its new existential bugbear, following in the footsteps of Microsoft Windows, Real Networks, Adobe Flash, Android, and Samsung, all of whom have been useful foils against which Apple has been able to build and maintain its identity.

Looking at that list, you’d be tempted to believe that nothing much is new. Apple has often defined itself by the enemies it sometimes keeps. What has been will be again, which in this case means even as OpenAI attempts to carve out an identity as a hardware manufacturer delivering solutions to compete with Apple and Google, Ternus’ team’s looks to drive a consensus-shaped wedge into the pro-LLM propaganda. 

That blow comes as Apple finally gets its act together around AI, and as the company prepares for a future in which the world’s most-used wearable device also becomes the wearable way to woo Siri AI.

My kingdom come

Rising market share, powerful solutions, an increasingly recognized and respected approach to AI, and an ideological crusade — these details constitute Apple’s place today and are Tim Cook’s coronation gift to Ternus. He’s passing along a strong and hyper-profitable baton that screams of timeliness and relevance even as the company gets set, ready, to go with a year or two of new product designs, new product families, and a 20^thanniversary iPhone.

This is Apple’s party. OpenAI’s name didn’t make the list. 

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Building a presentation can take lots of time. There are design choices to figure out: the slide layouts, fonts, theme colors, and so on. You can use a template to skip this hassle, but you still have to paste your text and other content into the slides and edit it all so that the results are visually appealing.

In PowerPoint, Microsoft’s Copilot AI assistant can now automate the heavy lifting of presentation creation. It can generate a first-draft presentation in minutes, then help you edit it. You can also prompt Copilot to help you quickly understand the contents of a presentation and glean insights from it. Use the tips in this guide to save oodles of time as you create and work with presentations.

Who can use Copilot in PowerPoint

Individuals with a Microsoft 365 Personal, Family, or Premium subscription have access to Copilot from within PowerPoint and other Microsoft 365 apps. Users with a Premium plan have higher Copilot usage allowances and access to advanced AI features.

For business users, it’s more complicated. Organizations with more than 2,000 users must pay for Microsoft 365 Copilot licenses for their users in addition to their regular Microsoft 365 licenses. Users at organizations with fewer than 2,000 users can use Copilot within M365 apps even without the M365 Copilot add-on licenses, but there are limitations in usage, speed, and feature availability.

To see what kind of access you have, log in to Microsoft’s Copilot Chat web hub and look for your name in the lower left corner. If you see “M365 Copilot (Premium)” under your name, you can use Copilot in M365 apps with priority access and advanced features. “M365 Copilot (Basic)” means you can use Copilot in M365 apps with lower-priority access and limited features. If you see “Copilot Chat (Basic)” or nothing below your name, you can’t use Copilot in M365 apps.

(Copilot Chat Basic users do get some Copilot functionality, including the ability to generate presentations, via the Copilot Chat hub. See our Copilot Chat tutorial for details.)

In this article:

• Working with Copilot in PowerPoint
• Create a presentation template
• Create a presentation from a document
• Add content from a document to a slide
• Refine your slide text
• Find or create an image
• Expand your presentation with relevant slides
• Summarize a presentation
• Answer questions about a presentation
• Help you navigate a large presentation
• Generate speaker notes and/or an FAQ

Working with Copilot in PowerPoint

First, let’s quickly go over the notable settings of the Copilot sidebar.

When you have a presentation open in PowerPoint, click the Copilot icon; it may be floating at the lower-right corner of your PowerPoint window or parked at the right end of the Ribbon toolbar. The Copilot sidebar will open along the right of the page. You’ll type your prompts to Copilot inside the chat window in this pane.

Howard Wen / Foundry

Agent mode: By default, Copilot can build a new presentation or make changes to an existing one in the main PowerPoint window. This is known as “agent mode.” To change this so that Copilot can’t take direct action on a presentation (all its responses appear in the sidebar), click the Allow editing button above the chat window and change it to Chat only.

The tips in this guide require that Copilot be in agent mode, so make sure you see Allow editing above the chat window.

Choice of AI model: Behind the scenes, Copilot has access to various genAI models, including different versions of Anthropic Claude and OpenAI GPT.  By default, it decides which model to use based on your prompt. You can set it to use a particular model: click Auto at the upper right of the Copilot pane and select a model from the dropdown that opens.

Howard Wen / Foundry

The tips in this guide should work fine on the default Auto setting. But feel free to experiment switching to specific models to see which give you the best results for particular tasks.

Important: Remember that generative AI output often includes errors, so always check Copilot’s output for accuracy. (Also see our tips for reducing hallucinations in Copilot.) You’ll likely want to rewrite it in your own voice as you’re reviewing it.

1. Create a presentation template

For many people, the hardest part of creating a presentation is getting started. What types of information should be included on the slides, and in what order? Copilot can give you a leg up by creating the type of presentation you need, with placeholder data that you can later replace with your own.

Start a new presentation, open the Copilot sidebar, and type your prompt into the chat window. It’s best to provide very specific details in your prompt. The more context or details you provide, the more likely Copilot will generate a presentation template that suits your needs.

A good prompt should contain the slide count, subject, audience, and tone. Example:

• Create a 6-slide presentation for a sales meeting focusing on Q1 revenue. The audience is the sales team, so keep the tone professional and focused on the sales data.

Copilot may ask a series of follow-up questions, such as your preferred visual style and desired level of detail. Then it will generate a presentation template.

Howard Wen / Foundry

You can optionally prompt Copilot for revisions, and when you’re happy with the template, swap in your own data.

2. Create a presentation from a document

You can attach a document (such as a Word document, Excel spreadsheet, or PDF) and prompt Copilot to generate a presentation based on its contents. This works best with a structured-format document (such as a business plan, project proposal, or summary report) that contains sections with headings.

Copilot can extract the document’s text and structure to generate the slide content for the new presentation. This can especially be useful for quickly turning a long report into a visually appealing presentation.

In the Copilot pane, click the + icon at the bottom of the chat window. A list of documents that you’ve recently accessed appears. Select the one that you want Copilot to use. Alternatively, click the magnifying glass icon and inside its search box, type a few letters of the filename for the document you want. (Business users with an M365 Copilot license can select up to five files for Copilot to pull from when creating a presentation.)

Howard Wen / Foundry

Then in the chat window, you can enter a prompt that’s as simple as “Create a presentation,” although as always, providing more details and context is better. This is especially important for corporate users who reference multiple source files. It’s useful to tell Copilot what data to pull from each document.

Answer any follow-up questions that Copilot asks, and it will then generate the presentation.

Howard Wen / Foundry

Note: Your marketing department may have created one or more branded company templates for Copilot to work from. If that’s the case at your organization, simply open the appropriate company template as your first step. Then you can upload docs and type a prompt as described above. Copilot will create a presentation using the branded template.

3. Add content from a document to a slide

Manually copying text or other content from a document and pasting it into a new slide is a chore. Instead, you can prompt Copilot to extract information directly from a Word document, Excel spreadsheet, or PDF to create new slides.

In the Copilot pane, attach the document using the same steps described in tip 2, then tell Copilot to create a slide from the document. As always, it helps to provide details such as the new slide’s focus or what data to include:

• Add a slide based on the attached document.
• Use the attached file to add a slide about the project budget that focuses on Q1 projections.
• Summarize only the financial section of the attached document as a slide.

Howard Wen / Foundry

4. Refine your slide text

A presentation should be visual and display only the core message. Conciseness and proper writing tone are essential for your slides, so that they don’t lose the attention of your audience.

You can prompt Copilot to refine text on an individual slide in various ways, such as rewriting it in a more professional tone or making it more concise. Highlight the text inside a text box on the slide. On the toolbar that appears over the highlighted text, click Edit with Copilot.

On the menu that opens, you can select a preset prompt to refine the text, such as Condense or Make professional. Or, at the top of this menu, you can type a prompt to rewrite the highlighted text.

Howard Wen / Foundry

Note that this feature affects all the text inside the text box. To rewrite only a portion of text inside a text box, you must split that portion out into a separate text box.

Alternatively, you can prompt Copilot to analyze your entire presentation and tighten up the wording throughout all of its slides. For example:

• Make these slides more visual and use less text.

5. Find or create an image

If you have Copilot generate a presentation from an existing Word document that contains images, it will incorporate those images into the presentation. If there are no images in the source document, you can ask Copilot to find or create one and add it to a slide.

To add a stock image or an image from your organization’s brand library, tell Copilot what you’re looking for:

• Add a stock photo of young adults in a cafe drinking boba tea.
• Add a photo from our asset library of young adults in a cafe drinking boba tea.

To have Copilot create an image using Microsoft’s Designer image generation tool, describe your desired image. As always, specificity is helpful:

• Create a photorealistic image of a diverse group of 5 or 6 fashionable young adults sitting in a cafe drinking boba tea. They’re smiling or laughing, and some are looking at their phones.

Howard Wen / Foundry

Just as you need to review any text output from Copilot, take a close look at generated images to be sure nothing looks off.

Also note that Copilot image generation isn’t always reliable in PowerPoint. For some time during our testing for this story, Copilot said it couldn’t create an image because “the image generation service is returning a server error on every attempt.” After about a day and a half, the service began working again.

6. Expand your presentation with relevant slides

As you’re building your presentation, you may find that it’s become text heavy. Or perhaps it could use more visually oriented slides to break things up and make its progression flow better. Copilot can generate and insert new slides that are based on the content of the slides already in the presentation.

In the Copilot pane, specify exactly where you want the new slide to go. This helps Copilot to analyze the content of the slides before and after where you want the new slide. Then it can generate a slide to bridge between the two slides. Examples:

• Add a slide after slide 3 about our competitive advantages.
• Add a slide after slide 11 that transitions to slide 12.

Howard Wen / Foundry

7. Summarize a presentation

Maybe you need a quick refresh of your presentation before an important meeting. Or maybe a co-worker has sent you a presentation that’s packed with lots of slides. You can prompt Copilot to generate a summary of the presentation’s overall messaging.

In the Copilot pane, just type “summarize this presentation.” You can also have Copilot flag key slides that contain important information: “show me key slides.”

Howard Wen / Foundry

8. Answer questions about a presentation

As you’re reviewing a presentation, especially one that you didn’t create and are not familiar with, you can get Copilot to pull key data points from its slides.

In the Copilot pane, type specific informational questions. Examples:

• What are the action items in this deck?
• What is the proposed budget mentioned here?

If Copilot can’t find the exact answer to the question you ask, it will provide related information from the presentation.

Howard Wen / Foundry

This method can also help you validate that your presentation includes everything you want it to. If you ask Copilot about the action items in a presentation and it can’t find any, you know you need to add them. (Copilot will likely offer to generate them for you based on the rest of the slides.)

You can even take this tactic a step further and ask Copilot if the presentation is missing any important data, if any slides are weak or confusing, if there are any awkward transitions, if there are key points that should be better emphasized, and so on.

9. Help you navigate a large presentation

In the business world, presentations with dozens of slides are not uncommon, such as for financial reports or project documentation. Trying to find a specific slide or multiple slides can be tough. Copilot can help you navigate such a presentation.

In the Copilot pane, prompt Copilot to find slides based on specific topics. Example:

• Show me the slides about the project timeline.

Copilot will analyze the presentation and reply with a list of links to the relevant slides. Click one of these to jump directly to that slide.

Howard Wen / Foundry

10. Generate speaker notes and/or an FAQ

Here’s a great timesaver when you’re preparing to show your presentation to an audience: Copilot can automatically generate suggested speaker notes for you, based on the content of your slides. Example prompt:

• Write speaker notes for every slide with one talking point per slide.

Howard Wen / Foundry

In a related feature, Copilot can create a frequently asked questions list (FAQ) for you to consult in your speaker notes or to present as a slide:

• Write an FAQ for these slides.

Copilot will ask where you want the questions and answers added — as a new slide at the end, integrated into the speaker notes of relevant slides, or somewhere else that you designate. Make a selection, and Copilot will generate the FAQ based on the content of your presentation.

Howard Wen / Foundry

Related reading:

• 11 cool things Copilot can do in Excel
• 9 ways Copilot can turbocharge OneNote
• PowerPoint for Microsoft 365 cheat sheet
• Copilot Chat: Your hub for document creation and analysis
• How to curb hallucinations in Copilot (and other genAI tools)
• Microsoft Copilot can boost your writing in Word, Outlook, and OneNote — here’s how
• More Microsoft tips and tutorials

Healthy software companies typically don’t suddenly eliminate one-fifth of their workforce, but monday.com is doing just that as it bets on flatter teams, AI agents, and customer implementation expertise as the winning combination in the AI era.

Monday.com co-founder and co-CEO Eran Zinman today announced the “very difficult decision” to reduce the AI work platform company’s global workforce by about 20%, or 620 people.

The move has nothing to do with increasing margins or replacing humans with AI, he insisted in his post on LinkedIn; rather, it’s a calculated decision to trim down and hone the company’s focus as AI becomes integral to day-to-day workflows.

“This is not a distress signal; it is a deliberate reset, disclosed with its price attached,” said Sanchit Vir Gogia, chief analyst at Greyhound Research. “The industry has quietly swapped the meaning of productivity, and this filing is the clearest exhibit yet.”

A ‘significant opportunity’ in technology

In a SEC filing this week, monday.com said its restructuring plan reflects the “ongoing transformation of its product, marketing, and go-to-market strategy.” The move is intended to support a “leaner, more focused operating model” as the company continues to invest in its AI-driven strategy.

Zinman noted in his post that the company has shifted to “doing the work with AI and not just managing it,” and is focused on building environments where “people and AI agents [work] together in one workspace.”

In recent months, monday.com has evolved its products, strategy, and the way it serves its customers, and Zinman contended that “the organization we built for our previous chapter is not the organization that fits the new AI era.” Monday.com needs to “execute more decisively,” take on new challenges, and quickly respond to market changes, he said.

“We have never seen such a significant opportunity in software, driven by such exciting technology,” Zinman noted. He emphasized that the reduction is not to replace people with AI, nor to improve margins; the “vast majority” of savings will be reinvested into talent, products, and AI.

The restructuring will result in a “flatter organization” with fewer management layers and smaller, more autonomous teams, and monday.com also has a new go-to-market model, Zinman explained. Customers expect “deeper implementation support” as they deploy AI, and the company will work more closely with customers, increase its on-site presence, create new roles, and “adapt many existing ones.” In its SEC filing, the company said it expects to continue hiring in “key strategic areas” throughout 2026.

Workers will be expected to work better, “not harder,” Zinman noted. He pointed to several past examples where work could have been done in a few days, but instead took many months with “multiple meetings and endless friction.”

“This wasn’t people’s fault and everyone was frustrated by this,” he said. “Our new org changes ownership to allow people to make decisions and move fast.”

A spokesperson for monday.com declined to comment further on the staff reductions.

Monday.com’s key market advantages

Monday.com certainly isn’t struggling; the company expects 19% to 20% year-over-year growth in 2026.

“Companies in that position do not restructure because they must,” Greyhound’s Gogia noted. “They restructure because they have decided to become something else.”

Melody Brue, VP and principal analyst at Moor Insights & Strategy, pointed out that organizational redesign is important for real AI transformation, but while it can signal confidence to the market, it can still be “devastating” to humans.

While the company looks as though it’s trying to do right, that ultimately remains to be seen, she said. “There are often hidden internal bruises that can surface long after layoffs.”

Monday.com’s advantage is in its “structured substrate,” Gogia noted; its boards, permissions and typed workflows give agents something firmer to act on than just documents and chat history. The company highlights its natively built agents that can be configured by any team member, as well as connectors with Claude, Microsoft Copilot, and ChatGPT, and dedicated routes for external agents to authenticate and operate.

“For some time, the sharper enterprise question has been shifting from who has an agent to who owns the governed runtime in which an agent can safely act,” he said. “Structured work is a serious claim on that runtime.”

But parts of monday.com’s agent estate remain in staged release, and its product is ultimately “mid-transition,” Gogia pointed out; its agent builder carried a beta label as recently as March,. Also, the company’s pricing model changed in May to a hybrid model charging for seats as well as mandatory AI credits. And, while its AI-powered no-code builder monday vibe passed $1 million in annual recurring revenue within two and a half months, monday.com has not released subsequent outcomes, usage volumes, or attach rates.

Further, there’s an element of “gravity” with its competitors, he observed. Asana is reorganizing teams around agents, Atlassian is wiring agents into the developer estate, and others are simply bundling them into their offerings: Microsoft is doing so across the productivity stack, and ServiceNow across enterprise operations, each with identity and procurement built in.

“Their pull is strongest exactly where monday.com wants to grow, in the largest accounts, where control-plane depth and administrative reach decide the deal,” said Gogia.

Actions for the near-term

Going forward, buyers should focus on operating risk, not headline risk, Moor’s Brue noted. In practice, that’s continuity of service, roadmap consistency, and strength of enterprise support. Productivity should be valued as better outcomes per unit of organizational effort, not mere activity.

“It should be a measure of how much smoother, faster, and more effective the operating model becomes when AI is built into the work,” said Brue.

Gogia noted that strain surfaces first in customer service, and monday.com’s attention is being redistributed. The company’s annual report disclosed that its focus is now concentrated on the largest accounts, with support for medium-sized clients moved to an AI-first and human-supported model.

During the first month of the transition, buyers should track named account continuity and escalation times, he advised. By the first quarter, keep an eye on whether credit governance and admin controls mature on schedule, and if the roadmap beyond the AI estate keeps pace. By the half-year mark, determine whether promised implementation depth is producing outcomes or “simply more billable engagement.”

Support tiers should be enumerated in writing before renewal, and buyers should contract for “side exits,” Gogia emphasized, with overage pricing fixed in advance, the right to pause consumption, and portability for workflows and agent configuration “if the relationship sours.” Finance should also insist on monthly consumption reporting by capability. Further, integration efforts, partner dependency, and change management should be considered first-class costs of the agent era, “not as afterthoughts to a license.”

“A license was a known cost,” said Gogia. “A meter is a behavior, and behavior is harder to forecast than headcount.”

This article originally appeared on CIO.com.

Just in time for the iPhone’s 20th anniversary, Apple is moving closer to becoming a service company. It is set to launch its new deal with Klarna next week and when it does, Apple enthusiasts in the US will effectively be able to subscribe to their favorite Apple hardware, with the cost spread across up to three years.

This matters because when combined with Apple One and Apple’s Creator Studio subscriptions, the Klarna arrangement brings Apple closer to offering a full subscription model for hardware, software, and services. The only thing you don’t get under the new arrangement is AppleCare, for which you’ll allegedly need to pay extra.

Moving closer to hardware-as-a-service

Apple has slowly been transitioning toward hardware-as-a-service for almost a decade. Back then, Forrester analyst Frank Gillet predicted the company would eventually offer bundles of services and products for a monthly, all-in, fee. 

This isn’t quite where we are yet; you still need at least three subscriptions to get close. But, after the better part of a decade, Apple has moved much nearer to the hardware-as-a-service idea.

There are some products reportedly excluded from the arrangement, including MacBook Neo, Apple Watch SE, the entry-level iPad, and iPhone 16. Clearly, Apple sees those products as sufficiently affordable. 

Easy payments for RAM-ageddon

The new Klarna arrangement comes as Apple is forced to increase product prices as AI-driven memory price inflation becomes widely felt across every economy. In theory, I assume, Apple hopes to make its products available to cash-strapped consumers who need new hardware, while also navigating a time of deep economic tumult and uncertainty. It’s thought the company has previously rejected these plans to protect normal hardware sales, but normality is a kingdom we no longer seem to possess. Interesting times. Probable inflation incoming.

“Apple Upgrade lands at precisely the moment Apple needs it,” IDC analyst Francisco Jeronimo wrote in a note seen by Computerworld. “Having just pushed Mac and iPad prices up on the back of the memory shortage, with iPhone increases widely expected in September — as well as the new iPhone foldable expected at $2,500 — Apple’s real risk is that rising prices even further can impact the upgrade cycle.” 

New age, new shopping habits

The introduction of the scheme gives consumers a way to purchase the company’s popular high-end devices when they are introduced — no doubt,at higher cost — this fall. Plus, of course, if it’s good enough for GM, it’s good enough for Apple.

It’s all about attitude, too. From Apple’s perspective, it has done plenty of the groundwork required to convince its customers that subscription payments for things you value are no bad thing. 

Reluctance to embrace “Access Not Ownership’”purchasing models has dropped dramatically since Apple — and CEO Tim Cook — first began banging the drum for services income. Apple’s services stream has now become its second-biggest revenue driver after the iPhone. It has over 1 billion paid subscriptions, and an active hardware installed base of more than 2.5 billion devices globally.

A combination of changed customer habits and external threat means the stars are now aligned for hardware-as-a-service models. “Reframing a device as a low monthly payment protects that [upgrade] cadence and allows Apple to start marketing their products as device-as-a-service to consumers, which no other vendor was ever able to do,” Jeronimo wrote to me. 

There is a one-more-thing aspect to this: the products are effectively being leased, a new approach that will give Apple a stronger grip on EOL devices, helping it grab more of them for refurbishment, resale, and recycling. Over time, this will give the company a much stronger grip on the lucrative second-user market that exists around Apple equipment, even while for almost every consumer product we find the life we want is something we can rent, but probably can’t afford to own.

Managing future risk

The other solid reason to take a partnership approach is risk management. Apple had intended to develop its own buy-now, pay-later scheme via Apple Pay Later, but abandoned that plan as it became riskier with rising bank rates. “Also, by backing the program with Klarna rather than reviving the in-house subscription plan it shelved in 2024, Apple captures the demand upside without taking the credit risk onto its own balance sheet,” Jeronimo said.

You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon and subscribe to The Core.

Among a range of factors leading to a wave of tech sector layoffs in 2026 is the rapid rise of artificial intelligence and automation. Companies are reconfiguring their workforces to leverage AI for increased efficiency and reduced operating costs. This realignment and reduction is implemented even by companies reporting strong financial performance.

But it’s not just AI leading to workforce cuts. Complementing this technological shift are ongoing economic uncertainty, inflation, and higher interest rates, compounded by a chip shortage and rising energy costs. This mix is driving companies to cut costs and streamline operations for increased efficiency.

According to data compiled by Layoffs.fyi, an online tracker that keep tabs on job losses in the technology sector, 123,941 tech employees were laid off at 269 companies in 2025. The site also reports that 71,981 government employees were laid off by DOGE alone, with 182,528 total federal workers laid off.

Here is a list — to be updated regularly — of some of the most prominent technology layoffs the industry has experienced recently.

Notable tech layoffs in 2026

• Monday.com
• Microsoft
• Meta
• Cisco
• Cloudflare
• Oracle
• Atlassian
• Salesforce
• Amazon
• Ericsson

July 22, 2026: Monday.com cuts 20% of its workforce to restructure for the AI era

The company says the decision to cut 620 jobs isn’t about margins, but about creating a flatter organization built around AI agents, autonomous teams, and deeper customer engagement.

July 6, 2026: Microsoft cuts 4,800 jobs, primarily in sales and Xbox teams

As the company trims thousands of jobs, it’s also investing in embedded engineering teams and AI infrastructure. The layoffs come several weeks after the company offered 8,750 US employees voluntary retirement buyouts.

June 5, 2026: Tech industry cut 38,242 jobs in May, worst since 2024

AI was blamed for 40% of the job cuts in May, up from 7% in January, according to research by employment placement company Challenger, Gray & Christmas.

May 20, 2026: Meta cuts 8,000 jobs, around 10% of workforce

The cuts are expected to expected to hit Meta’s engineering and product teams the hardest, arriving as Meta pivots toward AI to boost efficiency across its organization, according to Yahoo Tech.

May 13, 2026: Cisco to cut nearly 4,000 jobs despite strong growth in AI, enterprise networking

Despite reporting positive financial news — including record third-quarter revenue of $15.8 billion, a 12% year-over-year increase — Cisco said it will eliminate almost 4,000 jobs.

May 7, 2026: Cloudflare to cut 1,100 jobs in AI-focused restructuring

About 20% of Cloudflare’s global workforce will be culled as the company pivots for the agentic AI era, Reuters reported.

April 1, 2026: Oracle to cut up to 30,000 jobs globally, putting enterprise support and roadmaps at risk

Oracle began laying off employees on March 31 in what could be the largest workforce reduction in the company’s history. Employees received termination emails at 6 a.m. local time with immediate system lockouts and no prior warning. (Note: in June, CNBC put the final layoff tally at 21,000.)

March 12, 2026: Atlassian cuts 1,600 jobs to fund AI and enterprise expansion

Atlassian will reduce its global workforce by approximately 10%, eliminating around 1,600 roles, as the collaboration software maker redirects capital toward artificial intelligence development and enterprise sales.

March 11, 2026: Tech layoffs surpass 45,000 in early 2026

A recent analysis by RationalFX found 45,363 job cuts globally so far this year—with roughly 68% or more than 30,000 occurring in the U.S. — highlighting ongoing workforce cuts even as many tech companies report strong revenue growth.

February 10, 2026: Salesforce lays off staffers as executive leadership churn continues

Salesforce has reduced close to 1,000 roles earlier this month across teams, including marketing, product management, data analytics, and its Agentforce AI unit, Business Insider reported, quoting employees familiar with the matter.

January 23, 2026: Amazon layoffs expected to disproportionately hit AWS and tech talent

As the market slows down, AWS and other Amazon units are preparing for another round of layoffs, which is expected to overwhelmingly impact tech talent. An email from HR leader Beth Galetti on Jan. 28 confirmed 16,000 job cuts.

January 15, 2026: Ericsson plans to shed 1,600 jobs in Sweden

 Ericsson lans to cut some 1,600 jobs in Sweden, the telecommunications equipment maker said doubling down on recent cost-saving measures that have helped it weather a prolonged downturn in telecoms spending, Reuters reports.

January 13, 2026: Meta plans to cut around 10% of employees in Reality Labs business

Meta plans to cut around 10% of the employees in its Reality Labs division who work on products including the metaverse, according to three people with knowledge of the discussions, according to The New York Times.

Layoffs in 2025

• Cisco
• Oracle
• Windsurf
• Intel
• Microsoft
• Crowdstrike
• HPE
• Autodesk
• HPE
• CISA
• Workday
• Salesforce
• Meta

Global tech-sector layoffs surpass 244,000 in 2025

Economic uncertainty, elevated interest rates, and AI adoption have driven workforce reductions across tech companies worldwide, according to a RationalFX report.

October 28, 2025: Amazon to cut 14,000 jobs across company

Amazon will reduce its overall workforce by 14,000, cutting layers of management across the company and hiring in some areas to support its “biggest bets”.

August 18, 2025: Cisco and Oracle to cut hundreds of Bay Area jobs

Tech companies Cisco and Oracle are cutting hundreds of jobs across the Bay Area. Cisco will eliminate 221 positions at its Milpitas and San Francisco offices, effective Oct. 13. Oracle is reducing 101 positions in Santa Clara on the same date 

August 5, 2025: 3 weeks after acquiring Windsurf, Cognition offers staff the exit door

Cognition, the AI coding startup that acquired rival company Windsurf three weeks ago, laid off 30 employees last week and is offering buyouts to the roughly 200 remaining employees on the team, reports The Information.

July 25, 2025, Intel to lay off 22% of workforce, CEO Tan signals ‘no more blank checks’

Intel will reduce its workforce to 75,000 employees by the end of 2025 as new CEO Lip-Bu Tan implements sweeping changes designed to transform the struggling chipmaker

July 8, 2025, Intel layoffs begin: Chipmaker is cutting many thousands of jobs

Intel has begun laying off employees across the company. CEO Lip-Bu Tan told workers back in April to expect major layoffs at Intel in the coming months as the chipmaker slashes costs and overhauls its organization after years of technical setbacks and falling sales.

July 2, 2025: Microsoft will cut 9,000 workers

Microsoft will lay off about 9,000 employees, a source familiar with the workforce cut told CNBC.  The cuts will reportedly affect less than 4% of Microsoft’s global workforce and will impact different teams, geographies and levels of experience. This is the latest in a string of cuts the tech giant has made this year.

June 17, 2025: Intel looks to factory layoffs to return to profitability

Intel will lay off up to 20% of its manufacturing sector employees starting in July, according to media reports, as the company looks for options as it seeks a return to profitability. The cuts reportedly will be made around the world, but some of the layoffs will be closer to home, according to a report in The Oregonian citing an internal company memo from Intel manufacturing Vice President Naga Chandrasekaran.

May 7, 2025: CrowdStrike to lay off 5% of staff

CrowdStrike announced a plan to cut about 500 roles, roughly 5% of its workforce, to streamline operations and reduce costs. The cybersecurity company will incur about $36 million to $53 million in charges related to the layoffs

March 6, 2025: HPE cuts 2,500 jobs, remains committed to Juniper buy

CEO Antonio Neri told Wall Street analysts that HPE would begin implementing a cost-cutting program involving layoffs of about 2,500 employees over the next 18 months. HPE employs about 61,000 people worldwide.

Feb. 27, 2025: Autodesk to lay off 9% of workforce

Software maker Autodesk is laying off 1,350 staff. With the rise of subscription and multi-year contracts billed annually, and self-service enablement, it finds it needs fewer sales staff, CEO Andrew Anagnost said in a message to employees. And with its cloud, platform, and AI products proving most profitable, it’s concentrating its staff and investments there.

Feb. 27, 2025: HP to lay off 2,000 more

As part of an ongoing restructuring, HP plans to lay off up to another 2,000 workers. In recent weeks, the company has tried — unsuccessfully — to do away with telephone support staff by forcing callers to wait for at least 15 minutes if they refuse to use self-service support resources online. The company swiftly backtracked, but wider job cuts are still on.

Feb. 21, 2025: CISA lays off 130

Government employees get laid off too: In this case, 130 workers at the US Cybersecurity and Infrastructure Security Agency are being shown the door as a result of a DOGE decision. Cybersecurity experts are concerned that the cuts will harm the international collaborations that CISA has fostered, quite apart from their concerns about the security of the DOGE layoff process itself.

Feb. 5, 2025: Workday lays off 1,750

As it moves to invest more in AI and international growth, Workday is laying off 8.5% of its workforce and disposing of unused office space. Some analysts fear the cutbacks will affect the company’s customer service — unless AI can pick up the slack.

Feb. 4, 2025: Salesforce lays off over 1,000

At the same time as it’s hiring sales staff for its new artificial intelligence products, Salesforce is laying off over 1,000 workers across the company, according to Bloomberg. As of June, 2024, the company had over 72,000 employees, according to its website. Salesforce did not comment on the report. In 2024 the company reportedly laid off around 1,000 staff too, in two waves: January and July.

Jan. 14, 2025: Meta will lay off 5% of workforce

Mark Zuckerberg told Meta employees he intended to “move out the low performers faster” in an internal memo reported by Bloomberg. The memo announced that the company will lay off 5% of its staff, or around 3,600 staff, beginning Feb. 10. The company had already reduced its headcount by 5% in 2024 through natural attrition, the memo said. Among those leaving the company will be staff previously responsible for fact checking of posts on its social media platforms in the US, as the company begins relying on its users to police content.

Tech layoffs in 2024

• Equinix
• AMD
• Freshworks
• Cisco
• General Motors
• Intel
• OpenText
• Microsoft
• AWS
• Dell

Nov. 26, 2024: Equinix to cut 3% of staff

Despite intense demand for its data center capacity, Equinix is planning to lay off 3% of its workforce, or around 400 employees. The announcement followed the appointment of Adaire Fox-Martin to replace Charles Meyers as CEO and the departures of two other senior executives, CIO Milind Wagle and CISO Michael Montoya.

Nov. 13, 2024: AMD to cut 4% of workforce

AMD will lay off around 1,000 employees as it pivots towards developing AI-focused chips, it said. The move came as a surprise to staff, as the company also reported strong quarterly earnings.

Nov. 7, 2024: Freshworks lays off 660

Enterprise software vendor Freshworks laid off around 660 staff, or around 13% of its headcount, despite reporting increased revenue and profits in its fourth fiscal quarter. The company described the layoffs as a realignment of its global workforce.

Sept. 17, 2024: Cisco lays off 6,000

After laying off around 4,200 staff in February, Cisco is at it again, laying off another 6,000 or around 7% of its workforce. Among the divisions affected were its threat intelligence unit, Talos Security.

Aug. 20, 2024: General Motors lays off 1,000 software staff

More than 1,000 software and services staff are on the way out at General Motors, signalling that it could be rethinking its digital transformation strategy. In an internal memo, the company said that it was moving resources to its highest-priority work and flattening hierarchies.

August 1, 2024: Intel removes 15,000 roles

Intel plans to cut its workforce by around 15% to reduce costs after a disastrous second quarter. Revenue for the three months to June 29 stagnated at around $12.8 billion, but net income fell 85% to $83 million, prompting CEO Pat Gelsinger to bring forward a company-wide meeting in order to announce that 15,000 staff would lose their jobs. “This is an incredibly hard day for Intel as we are making some of the most consequential changes in our company’s history,” Gelsinger wrote in an email to staff, continuing: “Our revenues have not grown as expected — and we’ve yet to fully benefit from powerful trends, like AI. Our costs are too high, our margins are too low. We need bolder actions to address both — particularly given our financial results and outlook for the second half of 2024, which is tougher than previously expected.”

July 4, 2024: OpenText to lay off 1,200

OpenText said it will lay off 1,200 staff, or about 1.7% of its workforce, in a bid to save around $100 million annually. It plans to hire new sales and engineering staff in other areas in 2025, it said.

June 4, 2024: Microsoft lays off staff in Azure division

Microsoft laid off staff in several teams supporting its cloud services, including Azure for Operations and Mission Engineering. The company didn’t say exactly how many staff were leaving.

April 4, 2024: Amazon downsizes AWS in a fresh cost-cutting round

Amazon announced hundreds of layoffs in the sales and marketing teams of its AWS cloud services division — and also in the technology development teams for its physical retail stores, as it stepped back from efforts to generalize the “Just Walk Out” technology built for its Amazon Fresh grocery stores.

April 1, 2024: Dell acknowledges 13,000 job cuts

Dell Technologies’ latest 10K filing with the US Securities and Exchange Commission disclosed that the company had laid off 13,000 employees over the course of the 2023 fiscal year; it characterized the layoffs and other reorganizational moves as cost-cutting measures. “These actions resulted in a reduction in our overall headcount,” the company said. A comparison to the previous year’s 10K filing, performed by The Register, found that Dell employed 133,000 people at that point, compared to 120,000 as of February 2024. Dell announced layoffs of 6,650 staffers on Feb. 6, but it is unclear whether those cuts were reflected in the numbers from this year’s 10K statement.

See news of earlier layoffs.

AMD executives took to the stage at its Advancing AI 2026 event in San Francisco today to detail the company’s next generation of AI infrastructure solutions, from Instinct MI455X AI accelerator GPUs and 6th Gen EPYC “Venice” CPUs, to Pensando networking, ROCm.AI software and its Helios rack-scale platform that ties it all together.

AMD has been working towards rack-scale AI system solutions for years. Its ZT Systems acquisition last year added valuable engineering talent and intellectual property that is now finally bearing the real fruits. Its Helios AI platform is a major platform evolution for AMD, with shipments scheduled to begin in the second half of this year (which is here and now).

The announcements at Advancing AI show how the company has engineered its AI platform solutions for large reasoning models, sustained inference and agentic workflows. These workloads pressure memory capacity, data movement, networking and CPU orchestration. AMD’s approach is to keep as much data close to the compute engines as possible and move it more efficiently throughout the system, but there’s deeper nuance here that’s obvious versus AMD’s chief rival, NVIDIA.  

AMD’s MI455X targets the AI memory wall

The Instinct MI455X GPU is the compute engine that fuels the Helios rack, and the first GPU based on AMD’s new CDNA 5 architecture. Built with a modular mix of 2nm and 3nm chiplets, it carries 432GB of HBM4 and 23.3TB/s of peak memory bandwidth.

Compared to AMD’s current MI355X, the MI455X offers 1.5 times the memory capacity, up to 2.9 times the peak memory bandwidth and up to four times the peak matrix performance with MXFP4 and MXFP8 data types, which are lower-precision numerical formats designed to accelerate AI processing while reducing memory demands. With MXFP6 (6-bit floating point), performance is rated at up to twice that of MI355X.

AMD also shared some actual, measured internal results using production silicon. The company claims MI455X delivers 3.8 times higher FP8 decode performance, 3.5 times more measured FP4 compute performance and between 2.5 and 3.5 times more networking bandwidth than MI355X, depending on the transfer path tested. Those figures provide more context than just numerical specifications, though they remain AMD-provided comparisons that will need independent validation.

AMD

The architectural choices behind the numbers are important. Reasoning models and long context windows require sizeable KV caches for maintaining AI attention states, while mixture-of-experts models frequently move large amounts of data across accelerators. MI455X should let more model data, activation states and cache remain local. New dedicated IP in hardware can transfer data while the GPU continues processing, and expanded cache and multicast capabilities are designed to reduce redundant data movement to further improve efficiency.

The aforementioned lower-precision formats can also raise throughput and reduce memory use, but model developers still have to determine where they can be applied without unacceptable accuracy loss.

AMD’s Helios rack takes aim at Vera Rubin

Dave Altavilla

Helios is AMD’s primary rack-scale competitor to NVIDIA’s Vera Rubin platform. Each liquid-cooled rack combines 72 MI455X GPUs, 18 single-socket Venice host CPUs and Pensando networking technologies.

In its most complete, premium configuration, AMD rates Helios for 2.9 exaflops of low-precision AI compute, with 31TB of aggregate HBM4 capacity, 1.7PB/s of memory bandwidth, 260TB/s of bidirectional scale-up bandwidth and 43TB/s of scale-out bandwidth.

These are formidable figures, but they are technical specifications rather than actual application benchmarks. The more consequential development is AMD’s move from collections of eight-GPU servers to a 72-GPU shared-memory domain. Models too large for one node can operate across the rack without treating every exchange as a scale-out networking transaction, which benefits large-model inference as well as training.

AMD uses UALink over Ethernet, or UALoE, for an open standard scale-up fabric. Each MI455X provides 3.6TB/s of bidirectional scale-up bandwidth, while the complete rack delivers all-to-all connectivity through a single switch layer. AMD also claims six times more scale-out bandwidth per GPU than MI355X when MI455X is configured with three Pensando Vulcano 800 AI NICs.

While open standards give cloud providers more control over suppliers and system design, AMD and its partners now have to prove those components can deliver the predictable performance, reliability and deployment experience customers expect from a tightly controlled, more vertically integrated platform.

Finally, AMD designed Helios with automatic rerouting around failed links, virtual rack partitions, tray-level serviceability and rack-wide power, cooling and health monitoring. Major hyperscalers and potentially large-scale enterprise customers will likely key in on these capabilities, which can affect the availability, total cost and consistency of the AI services they consume.

Kind of like cowbell, AMD Venice gives agentic AI more CPU

AMD

AMD’s agentic CPU messaging regarding its upcoming Venice-based EPYC processors is mostly marketing speak, but the underlying requirement is very real. An AI agent can invoke retrieval, databases, security checks, code execution and other tools before a GPU generates a response. Running many agents concurrently increases the amount of conventional compute requirements surrounding the accelerators.

Venice scales to 256 Zen 6 cores with support for 512 threads, 16 memory channels, up to 1GB of L3 cache per socket, along with PCIe 6.0 and CXL 3.1 connectivity. AMD is also offering several Venice configurations for other applications, including general-purpose servers, high-frequency workloads, GPU hosts and high-density CPU sandbox systems used to execute agent tools.

Treating the CPU solely as a GPU host understates its role. Gateways, tokenization, vector search, databases and short-lived code execution stress different mixes of per-core performance, thread count, memory bandwidth and I/O. Specifically, AMD’s internal testing shows Venice significantly outperforming its current EPYC 9965 Turin CPU across five parts of the agentic AI pipeline, including gateway processing, context assembly, vector search, enterprise applications and short-lived tool execution. Individual gains vary by workload, but AMD details the overall generational improvement at up to a 1.7 times lift. As with the MI455X figures though, these comparisons come from AMD and will require independent validation.

Pensando networking and ROCm software advance

Keeping GPUs fed with data and coordinating traffic across racks directly affects utilization and operating costs. In fact, GPU utilization is a pretty sad state of affairs currently for some of the major frontier model providers.

As such, Pensando networking has become central to AMD’s roadmap. Helios can connect each MI455X to as many as three 800Gbps Vulcano AI NICs, while Salina DPUs handle front-end networking and infrastructure services.

On the software side, which is an equally critical component, AMD also introduced ROCm.AI, an AI-assisted development layer due to arrive in August. It includes reusable skills for coding agents, simplified management and Hyperloom, which can profile workloads, tune serving configurations, modify kernels and validate results.

These tools address two persistent AMD challenges: developer efficiency and ease of use, and software tuning. Automated optimization still has to produce repeatable gains without creating hard-to-maintain code, however. And while ROCm has progressed significantly over the last few years, NVIDIA’s CUDA retains an advantage in maturity, tooling and developer familiarity.

Customer commitments underscore rack-scale confidence

AMD now has commitments that give its MI450 generation and Helios considerably more weight. Meta and OpenAI have announced multi-generation agreements composed of up to 6GW of AMD compute capacity, with initial 1GW deployments planned for the second half of 2026.

Oracle plans a 50,000-GPU public cloud cluster beginning in the third quarter, while Microsoft will deploy Helios for Azure AI inference. Finally, just before the AMD event, Anthropic announced a strategic partnership for up to 2 Gigawatts of AMD-fueled AI compute, with its first gigawatt expected online in the first half of 2027.

Commitments of this scale reflect confidence in more than just MI455X performance. These customers are evaluating the complete architecture, including Venice CPUs, Pensando networking, ROCm software, rack integration, serviceability and AMD’s ability to deliver and execute across multiple product generations.

There is some financial alignment behind the agreements as well. AMD issued OpenAI performance-based warrants and committed to investing up to $5 billion in Anthropic. That context matters when evaluating these deals as market validation, but these planned deployments are substantial nonetheless and put Helios on a much stronger foundation as it begins shipping.

AMD expands its robotics and embedded foundation

AMD also expanded its physical AI portfolio, building on credible traction from its Xilinx-derived Kria adaptive system-on-modules and embedded technologies that are already powering robotics, machine vision and industrial automation applications.

The new Ryzen AI Embedded X100 combines up to 16 Zen 5 CPU cores, integrated Radeon graphics, a second-generation NPU and as much as 128GB of unified LPDDR5X memory shared across its compute engines. To me this looks a lot like a repackaging and optimization of the company’s Strix Halo platform, but with specific optimizations for the embedded space. Regardless, AMD is pairing X100 with the Kria AI Robotics Developer Platform, which includes a System Module or SOM, and a new Robotics Partner Network spanning hardware, software and platform providers.

Samples began shipping in June, with full production expected in the fourth quarter. This broader objective is to give developers a path across AMD x86 CPUs, GPUs, NPUs and FPGAs for real-time autonomous systems, rather than requiring them to assemble those hardware engines and software components independently.

Execution for AMD is now the test

AMD has assembled a credible platform for the burgeoning agentic AI market that’s blowing up currently with no signs of stopping. MI455X addresses memory and data movement, Venice handles dense agentic CPU workloads, Pensando networking connects global system resources, and ROCm.AI addresses software complexity. Finally, Helios assembles these components into a true competitive threat for NVIDIA’s latest Vera Rubin platform.

AMD’s open architecture may appeal to customers seeking supplier choice, but openness must also translate into reliable deployments, competitive total cost and software that does not require a significant rip-up. NVIDIA enters this cycle with a stronger ecosystem and far more rack-scale deployment experience. The true test will be how easily and reliably customers can integrate, operate and maintain these AMD solutions at scale.

As it stands, AMD now has major customers and a clearly defined architecture with systems engineering expertise behind it. Delivering Helios on schedule and showing that its performance claims translate into a real production workload throughput advantage and total cost of ownership gains will determine how much the competitive gap narrows. And of course, this is in a market that is clamoring for ever-more compute resources with a seemingly insatiable demand for AI services and capacity. That’s an environment for big iron success. Now AMD just has to deliver optimized, turnkey AI platforms. This is far easier said than done, but time will soon tell as deployments take shape this year.

This article is published as part of the Foundry Expert Contributor Network.
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Every CIO I speak with today is wrestling with some version of the same question: How do we move faster with AI and deliver on our commitments?

It’s an understandable concern. Boards and CEOs are asking about AI. Business leaders are experimenting with use cases. Employees are discovering tools daily, while technology vendors promise unprecedented gains in productivity, innovation, and competitive advantage.

After hundreds of conversations with technology executives over the past year, I’ve become convinced that speed isn’t the real issue. The organizations pulling away from the pack aren’t necessarily adopting AI faster than everyone else. They’re executing more effectively — a subtle distinction that represents one of the defining leadership challenges of the AI era.

Technology has never been the hardest part of transformation. People, priorities, culture, and operating models are the biggest challenges. The ability to translate bold boardroom aspirations into thousands of thoughtful decisions made every day by architects, engineers, product managers, analysts, and business leaders is where competitive advantage is created. AI may be accelerating the pace of change, but it hasn’t changed that fundamental truth.

I’ve met plenty of executives who are exceptional in the boardroom. They know how to frame a vision, influence a board, and build confidence among investors and business leaders. I’ve also met remarkable technologists who instinctively understand the architectural decisions, engineering tradeoffs, and implementation details that determine how great ideas become reality. Modern CIOs, however, must move comfortably between both worlds. Afshean Talasaz is one who stands out among this rare breed.

Long before becoming CIO of Colonial Pipeline, Talasaz built his career from the ground up as a business professional, data scientist, and technologist. He has designed enterprise platforms, built AI capabilities, led technology organizations, and partnered closely with executive leadership teams on business transformation. Today, as an executive in residence with our Practitioners for Practitioners (P4P) community, he helps CIOs and business leaders navigate one of the most significant technology shifts of our generation.

While Talasaz brings deep knowledge of data and AI to the table, his greatest strength is his ability to create strategy and connect it with execution. He can spend the morning discussing enterprise reinvention with the board and the afternoon debating architectural principles with the teams responsible for bringing that vision to life.

That versatility gives Talasaz a unique lens on how CIOs can deliver value with AI.

Software companies have a term for engineers who understand every layer of the technology stack: full-stack developers. Listen to Talasaz and it becomes evident that the AI era requires something similar from technology leaders: a full-stack CIO.

The full-stack CIO: Leading with clarity

A full-stack CIO understands how every layer of the enterprise influences the next. They recognize that every strategic priority becomes a portfolio investment, every investment shapes an operating model, every operating model influences architecture, every architecture choice informs product decisions, every product decision shapes engineering priorities.

The best CIOs understand both ends of that journey. The extraordinary ones understand everything in between.

And those who execute best lead with clarity, Talasaz says.

“Everyone, from executives to middle managers to the people writing code, should be able to explain what we’re trying to achieve,” he emphasizes. “Clarity isn’t that we’ve handed out the PowerPoint. It’s that people genuinely understand where we’re going and can articulate it in their own language.”

One of the unintended consequences of the AI boom is that organizations are beginning to confuse activity with alignment. They have AI councils, AI governance committees, AI innovation labs, AI centers of excellence, AI pilots, and AI roadmaps. Yet if you stop ten people in the hallway and ask a deceptively simple question, What business problem are we actually trying to solve? you’ll often hear ten different answers.

As a result, architects optimize for one objective while product teams optimize for another. Business units pursue opportunities that seem perfectly reasonable from their perspective. Engineers make thoughtful technical decisions based on the information available to them. Individually, none of those decisions are necessarily wrong. Collectively, however, they create organizational drift. AI doesn’t create that problem. It simply accelerates the consequences.

And while AI can be a force multiplier for the positive when every decision is guided by a shared understanding of where the organization is headed, it can also be a force multiplier for the negative, resulting in an organization simply moving faster in different directions.

“When we have the fundamentals right, the tech infrastructure, the operating models, the nuances of how our business actually runs, we get the impacts of AI in a positive way,” Talasaz says. “When we don’t have those in place, AI can amplify the gaps or mute the benefits.”

At a time when so much of the conversation surrounding AI is focused on algorithms, agents, and automation, it’s an important reminder that organizations don’t execute strategy; people do.

Reducing organizational friction

Most executives are familiar with the concept of VUCA that characterizes today’s business environment. But Talasaz stresses the importance of turning this concern inward: “If the world outside our organizations is becoming more volatile, uncertain, complex, and ambiguous, what are we, as leaders, doing to the inside of our organizations?”

Leaders spend enormous amounts of time helping their organizations respond to external disruption but comparatively little time asking whether they are inadvertently re-creating those same conditions internally in response to those external needs. Are we reducing uncertainty or introducing more of it? Are we simplifying work or adding unnecessary complexity? Are we helping people focus on what matters most, or asking them to navigate competing priorities and shifting expectations?

Talasaz refers to this phenomenon as double VUCA — something I’ve witnessed repeatedly while working with CIOs over the past decade. Organizations often assume they’re struggling because of technology limitations when the real constraint is organizational friction. Teams wait for decisions. Priorities shift faster than roadmaps. Governance grows heavier. New committees are formed to solve problems created by existing committees. Everyone is working harder, yet the organization somehow feels slower.

AI amplifies both outcomes. Organizations with clarity become dramatically more effective because AI accelerates good decisions. Organizations without clarity simply accelerate confusion.

Operating model as strategy enabler

AI governance is one way to achieve greater clarity, but as Talasaz says, governance shouldn’t primarily exist inside policy manuals that few people read.

Instead, AI governance should be embedded in the daily rhythms of the organization, shaping how teams collaborate, how decisions are made, how products move from ideas into production, and how innovation happens safely without requiring constant escalation. In other words, it’s all about your operating model.

“If you had to pick one thing that isn’t technology, your operating model is the most important element for executing data and AI at scale,” he says.

The best operating models create enough clarity that capable people can make thousands of decisions independently and confidently, without having to wait for permission. By embedding good governance into the way it works, the organization becomes faster.

This advice echoes something I’ve heard repeatedly from some of the world’s most respected CIOs: High-performing organizations aren’t built on tighter control; they’re built on greater trust, supported by clear principles, shared expectations, and operating models that enable responsible decision-making at every level of the enterprise.

Talasaz points out that technology leaders tend to speak in terms of transformation. He suggests CIOs consider a different word: reinvention.

As he explains, transformation implies replacing what exists today with something new. Reinvention starts with a more clear-eyed and practical premise: Some things absolutely must change; others represent years, sometimes decades, of accumulated expertise, customer trust, operational discipline, and competitive advantage.

Reinvention is about building on those strengths while also creating new ways to deliver value. The leaders making the greatest progress in their AI journeys seem to recognize that it’s less about abandoning the past than thoughtfully preparing the organization for the future.

Closing the gap between strategy and execution

Full-stack CIOs must be able to map out the various layers of execution and planning that need to be done at every level of the organization to be successful. To help with this, Talasaz has developed a data and AI framework that draws on his own experiences “from the keyboard to the boardroom.”

As Talasaz sees it, too many organizations have been doing good work in isolation. “They’re doing a lot of the right things,” he says. “They’re just not connected.”

Boards may be discussing growth while business leaders redesign customer experiences. Product teams may be prioritizing new capabilities while architects modernize platforms. Data teams may be improving quality while engineers focus on delivery. Every group makes meaningful progress within its own domain, yet somewhere between strategy and execution, the connective tissue begins to disappear. Talasaz’s framework brings those connecting points to the forefront.

Crucially, the framework doesn’t begin with technology or AI or even with data. It begins with the experiences the organization hopes to create for its customers, employees, or partners. Many AI initiatives start with the question, “What can this technology do?” And indeed, we need to be inspired by the possibilities and challenged to think differently by what the technology can do. But, Talasaz emphasizes, we also need to ask what experiences we need to deliver for our business and how the technology can make that a reality.

The framework challenges CIOs to answer that question first. Only after the experiences are clearly defined does the conversation move to the capabilities required to deliver it, the business activities that support those capabilities, the AI and data products that enable them, and finally the data foundation that makes everything possible.

This shift in perspective ensures that, rather than allowing technology investments to search for business value, the business experience defines the technology required to deliver it. For CIOs, that’s more than a planning exercise. It’s a fundamentally different way of leading.

Over the coming months, the P4P community will be convening a series of small CxO roundtables to explore these issues and work more deeply with Afshean Talasaz’s 6×6 Data and AI Framework. CIOs and other enterprise leaders interested in participating are welcome to reach out to me directly.

In public-sector and regulated-cloud work, I learned that sovereignty rarely starts as a national strategy. It starts as an auditor’s question: Who can prove where the data went, which system made the decision and what changes when the vendor or infrastructure does? That question is now moving into AI, and most sovereign-AI debates answer the wrong version of it.

They ask whether a country can build its own model on domestic data and hardware. For the United States and China, which together hold more than 90% of global AI data-center capacity, per a January 2026 Tony Blair Institute analysis, that question is worth asking. However, for almost every other government, it is the wrong place to start. The operative question is narrower: Once AI is embedded in public services, who controls the stack?

The 5 layers of public-sector control

For a CIO, sovereign AI means enforceable control across the AI lifecycle; model ownership is a separate question. Control has five layers:

• Data control: Where sensitive public data sits, and whether it can train a vendor’s model.
• Model control: Which models clear which workloads, and under what validation.
• Infrastructure control: Whether critical workloads run in approved environments.
• Operational control: Whether AI-assisted actions are logged, monitored and reversible.
• Vendor control: Whether the agency keeps portability, audit rights and a real exit.

Those five layers are the control plane for public-service AI. Floyd Dcosta recently made the enterprise case in “AI without sovereignty is just outsourced intelligence”: capability is what a tool can do; authority over how and when it does it is something a buyer can quietly lose. For public services, losing that authority plays out in the public eye.

Public-sector AI risk differs from enterprise risk. A retailer’s bad recommendation costs a sale; a government’s AI touches benefits, tax enforcement, policing and emergency response, raising the bar to due process, records retention and continuity of operations. A government that cannot reconstruct an AI-assisted decision lacks operational sovereignty, even in a domestic data center.

Evaluating risk: Concentration, jurisdiction and shadow AI

Foreign dependency is a real risk, but the exposure that matters is a sudden cutoff: A model you cannot audit, switch or exit, shut off by someone else’s order. A vendor’s nationality is a poor guide to that risk; control is.  Two markers matter. The first is concentration. In July 2024, a single faulty CrowdStrike update crashed about 8.5 million Windows machines, disrupting airlines, hospitals, banks and governments worldwide. No attacker was involved; one homogeneous dependency failed everywhere at once. The lesson points away from vendor nationality and toward uniformity as the fault line, making portability and provider diversity resilience controls.

The second is jurisdiction. In June 2025, Microsoft’s legal director for France told a Senate inquiry, under oath, that it could not guarantee that French public-sector data, even in French data centers, would be protected against US demands under the 2018 CLOUD Act. No such request had been made, and EU data has stayed in the EU since January 2025; senators called the assurance purely declarative. For the most sensitive data, residency does not equal control; the parent’s jurisdiction can matter as much as the server’s. Three US hyperscalers hold about 70% of the European cloud market, while European providers’ share fell from 29% in 2017 to roughly 15%. Concentration plus jurisdiction is the exposure a CIO must price. I have watched teams treat vendor selection as the moment risk was solved; it rarely was.

The wrong response is self-isolation. Most countries will never build frontier models, advanced chips, hyperscale clouds and talent pipelines at once; the Tony Blair Institute calls full self-sufficiency “too expensive, too slow and, for most countries, simply impossible.” The better test is workload sensitivity. Low-risk uses, such as drafting, translation and summarization, can run on commercial platforms with controls; high-risk uses, such as benefits eligibility, fraud investigation and healthcare triage, demand stricter control over data, model behavior and auditability.

Mandating domestic-only provision before a competitive option exists inverts sovereignty. Europe 2031, a five-year scenario from June 2026 by European technologists and policy researchers, illustrates the failure mode: A 2027 “buy European” mandate lands as offensive cyber capability spreads, and agencies that switched to weaker providers are locked out and paying ransoms. The scenario is fiction; the mechanism is not. Leverage comes from being indispensable, not half-hearted self-sufficiency. The closer-to-home effect is shadow AI: Mandate an inferior sanctioned tool and staff bypass it, the way shadow IT grows up around tools people find too slow. A rule that pushes sensitive work into ungoverned shadow AI reduces control instead of adding it.

Regulation and data-residency rules belong in any serious strategy, but carry failure modes. Blanket localization raises hosting costs and slows adoption without guaranteeing control, and a “sovereign cloud” on a foreign parent’s stack can amount to sovereignty theater. The more useful pattern tiers requirements by sensitivity. India’s BHASHINI shows the application layer done well: A public platform serving 100 million-plus inferences a month across 22-plus languages on a vendor- and cloud-agnostic design that keeps data and switching rights public. Sovereignty resides in the portability, not in a national model.

Building an operational sovereignty strategy

Public trust is the constraint sovereignty rhetoric tends to skip. The OECD’s 2025 review of government AI warns that opaque systems make AI-assisted decisions hard to explain and can give public servants false confidence in tools that fail quietly. State-controlled AI is the same problem from the other side: A government that deploys models against its own citizens without audit or record has gained control and lost accountability. An agency that can log, explain and reverse an AI-assisted action can defend it to citizens, courts, auditors and elected officials. If it cannot, it has bought access and called it sovereignty.

None of this is new. AI sovereignty repeats earlier fights over cloud, telecom, semiconductors and cybersecurity. Europe’s flagship cloud project, GAIA-X, became a cautionary tale; the Dutch technologist Bert Hubert called it an “expensive distraction” that produced no European cloud, the familiar result of ambition without absorptive capacity. Cloud taught governments that outsourcing infrastructure does not outsource accountability; telecom, that vendor dependency becomes strategic exposure; chips, that supply chains matter before a crisis; cybersecurity, that trust must be verified continuously. AI inherits all four at once.

Over the next five to ten years, some countries will build national platforms, more will build trusted cloud and trusted model regimes, and most will run hybrids that pair domestic data control with global model access. Trade policy will harden those choices: Export controls on compute and data-localization rules will pull the vendor market into blocs that track alliances more than open markets. For a CIO, that turns a vendor and hosting decision into a five-year bet on whose rules and supply chains will still hold. The ones that succeed will treat sovereignty as an operating requirement, backed by leverage, not a slogan. Start with the control plane before the model: Most agencies will never own the model, and the controls are what decide whether the AI they do run stays accountable. Even when procurement policy is dictated from above, these questions remain within the CIO’s authority:

1. Can we classify AI workloads by public-service risk?
2. Can we prove where sensitive data goes across training, retrieval, inference, logging and retention?
3. Can we restrict which models are approved for which data classes and functions?
4. Can we reconstruct an AI-assisted action in enough detail to explain it?
5. Can we change providers without losing continuity or institutional knowledge?
6. Can we explain the system to citizens, regulators, auditors and elected officials?

A “no” to any of these does not mean the agency lacks AI. It means the agency has access it does not yet control. Public institutions can use global innovation without surrendering public authority, but only once they know what to hold, what to rent and where dependency turns into risk.

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When it comes to building an effective AI stack, context is king and power isn’t everything it’s cracked up to be.

“Smaller, smarter, safer — this is a bet our company has taken in how we deploy AI internally,” said Ricky Thakrar, head of sales and account management at Zoho, provider of a suite of popular cloud-based software solutions for sales, marketing, and finance.

“I’m on the business side, and so decisions made by our CIO and IT folks affect me directly, and my teams’ workflows and processes,” he added.

Speaking to a room of tech leaders at the CIO 100 Leadership Live New York event last week, Thakrar explained that every company wants the speed of AI-generated work wedded to the quality of human work, even though these two are diametrically opposed. No amount of model upgrades or spend will close that gap, so the only way forward is to architect your way out. Thakrar encapsulated this idea in a simple formula:

• Smaller: Stop deploying maximum firepower on every task. Many tasks don’t need it.
• Smarter: The system around the model decides more than the model does.
• Safer: Verify at the point a mistake gets locked in, not just downstream of it.

He noted that organizations that win with AI won’t be those deploying the biggest, most powerful models or the most sophisticated architecture, but the ones that figure out that the model is the easy part and the right architecture is harder. That means understanding the hardest element, and the biggest differentiator, is building a human system that learns and compounds alongside agentic systems.

To get it right, organizations need to prioritize the context layer. The size of frontier models like the GPT series, Claude, and Gemini mostly exist to compensate for missing context, Thakrar explained. Without enough context, models need to be able to reason harder and infer more about what a user actually means because it doesn’t know the user’s account, process, or history. A rich context layer makes it possible for enterprises to run workloads on much smaller, lower-power models.

“The intelligence moves from the model into the architecture around it,” he said.

A steep learning curve

One of Zoho’s earliest AI agents was a churn management agent to help the account management team detect churn in customer subscriptions. So when a subscription became inactive, the agent would collect context from notes, meeting recordings, and Zoho’s data enrichment tool, then create a summary of reasons the account might have churned, and schedule a call.

“What happened was I got this churn agent a couple months later, already embedded in our CRM, and within a week my team no longer trusted that agent,” Thakrar said. “The reason is we forgot to collect one very key point.”

In Zoho’s CRM, when a customer buys a bundle of products, that bundle is represented as a single line item. That means the status of any products the customer may have previously purchased individually changes to inactive as they’re moved to the bundle. That’s not churn, but it was interpreted it that way. Zoho fixed it in the second version of the agent.

Then a new problem arose. Many potential customers first purchase Zoho products as pilots or sandboxes. As those customers move from pilot to live instance, they close down the pilot versions. And again, the CRM would record that as subscriptions going inactive.

“The trust deteriorates again because everyone got excited for version 2,” Thakrar said.

Sometimes, a certain product might not be the best fit for a customer and Thakrar’s team will suggest the customer move to another product. That’s deliberate churn, not a churn risk.

“You may have a similar story like this where the agent sounds so good, it’s going to do something quick and add value, but it’s missing context from the account managers, and there are so many more pieces we’re still building out,” Thakrar said. “It’s been almost a year and the problem I have is my team still doesn’t trust it. They’ll see [a message from the agent] and go out and do all the research anyway to make sure it gave the correct answer.”

The team is more on top of potential churn, though, but the promised productivity gains have yet to materialize because the agent has to earn back lost trust due to a lack of context.

“My goal for this year is having an AI-assisted customer journey from sales to account management where the handoff is clean, the context flows, and every piece of information we gather about a customer is weighed, identified, and coached so the sales team can close more deals,” he said.

Zoho’s early experience with agents has led to the idea that constrained, context-rich, deterministic architectures consistently outperform expensive models bolted onto fragmented systems. It all comes down to three pillars: routing, harness, and specialization.

Routing

Routing is about sending workloads to the proper model for the job, which entails providing enough context to a given task that a small, cheap model can handle it without the need for spare reasoning capacity to fill gaps.

Frontier models are expensive and companies can burn through a year’s budget worth of tokens in months. But most tasks can be handled by much smaller, more constrained models at a fraction of the cost.

“You don’t always have to pay the frontier guys for every task,” he said. “We’ve observed with some clients that we could save them 95% with a 3 billion parameter model.”

Harness

An AI agent harness is the software infrastructure scaffolding around an LLM that differentiates an agent from a chatbot. It’s what enables an agent to act on tasks rather than simply respond to prompts. A model reasons through a problem and decides what to do about it. The harness connects the model to the tools, systems, memory, guardrails, and execution environments required to perform the actions determined by the model. The term is frequently used more or less interchangeably with orchestration layer.

“It’s the process around the model, which matters way more than the model itself,” Thakrar said.

In benchmark tests, a superior harness on a less powerful model produces better results than an inferior harness on a much bigger model.

For the best results, Thakrar said, it’s essential to understand the deterministic and non-deterministic elements of a given workload, and build that into the architecture. Machines can read, organize, and validate, and they excel at deterministic tasks. Humans, on the other hand, are exceptional at non-deterministic tasks like judging, synthesizing, and deciding.

Those non-deterministic tasks in a process are the ideal point for AI agents to incorporate a human in the loop, what Thakrar calls human harness. He pointed to a stakeholder mapping agent Zoho built for sales as an example, which takes the context of an initial meeting and third-party enriched data like a LinkedIn profile, weighs probabilities, and makes an educated guess about the stakeholder map.

“The initial goal was just to eliminate that task completely from the human workflow,” he said. “The stakeholder map is done, it’s in the folder, and you can look at it.”

But the agent would struggle to capture nuance. The meanings of titles in organizations always vary, and the politics and dynamics of any given meeting can be difficult for an AI agent to discern. Rather than keep feeding the agent data to try to make it intelligent enough to make those determinations, it was simpler and more efficient for the agent to create a proposed stakeholder map and hand it over to a human who could make changes and explain why those changes were necessary.

Ultimately, Thakrar said the agent still saved human team members time because the stakeholder map was usually pretty close, and the corrections also helped the model grow smarter by adding richer context.

Specialization

Specialization is transitioning a process from testing on a frontier model to production on a much narrower, smaller model. Once you’ve proven that an agent can do a job well, you want to stop paying master-craftsman rates to keep doing that one job well.

Specialization is all about capturing your subject matter experts’ best judgement and pattern recognition to build an open-weight, open source, trained, and fine-tuned model that can be deployed in your own data center.

“The true enterprise bet is to keep that orchestration layer, which is your IP and knowledge, in house,” Thakrar said. “You don’t want to host that on someone else’s model. The goal of everyone in enterprise should be to run, train, and host their own models.”

The traditional methods of measuring success no longer tell the full story. Here’s what should replace them — and why.

In brief:

• AI is transforming software as a service (SaaS), and the old ways of keeping score no longer apply.
• Smart companies are evolving new metrics that provide deeper insight into how AI-native software is performing in a new marketplace.
• These changes impact everything from pricing to valuations.

The transformation of the software-as-a-service (SaaS) industry toward AI-native operating companies is rapidly changing the unit of value across the industry.

The traditional metric of seats — which measured access — is rapidly giving way to credits designed to measure work performed. This evolution is upending the industry in multiple ways, impacting everything from pricing to enterprise valuations.

While many companies still cling to seat-based metrics to measure growth, efficiency and durability, the future is likely to be one in which companies utilize a credit-centric metrics framework, with seats and outcomes as the bookends of a spectrum.

Why do software companies need new metrics?

Why the rethink, and why now? There are five major forces that are driving this shift:

1. The unit of value is changing. Seats measured who could access software, and credits measure what the software actually does. But in an AI-native world, agents don’t have seats; they have workloads. Over the past 18 months, every major SaaS platform has moved to some forms of credit or consumption unit.
2. The cost of goods sold (COGS) is exploding. AI inference adds real per-unit costs that scale with usage. In an AI-native world, software companies can’t scale to infinite users at near‑zero marginal cost as before.
3. Buying is moving up the org chart. AI-native applications shift purchasing to higher-level operators — such as line-of-business leaders or chief operating officers — which expands the market from software budgets to labor budgets. And because AI agents replace services as well as software, the total market opportunity is 3x to 10x larger than traditional SaaS.
4. Time to value (TTV) is collapsing. With AI-native tools, customers start seeing meaningful results in weeks rather than quarters. Onboarding and setup are fast, workflows are pre-built, and there’s no need for extensive customer success or professional services — dramatically reducing implementation time and costs.
5. Retention is bifurcating. AI forces clarity in a way that traditional SaaS couldn’t. Products that can provide value become even “stickier” and retain customers. Those that don’t churn faster. In an AI-native marketplace, the middle disappears.

How this shift is impacting pricing

Given how AI-native software is transforming the market, the shift to more variable pricing options is inevitable.

Seats won’t go away completely. Subscription pricing based on the number of users is stable and predictable and will continue to work for some customers. Tokens — the use of pass-through pricing for underlying compute — will fit those customers where the AI feature is commoditized or the buyer wants transparency into costs.

Credits will likely become the dominant architecture because they provide a simple metric for both customers and providers. The vendor sets the conversation ratio between credits and underlying compute, shielding the customer from inference cost details. Credits are easy to understand and can be packaged into annual contracts for multiple features and products.

Finally, the industry will likely see some move toward outcome-based pricing for results such as resolved tickets, recovered revenue or qualified leads. This strategy will mostly be limited to verticals where it is easy to prove AI impacted the result.

Where a software vendor sits on this spectrum is a signal of differentiation and pricing power. Credits are where most defensible AI-native businesses are landing because they balance customer predictability with vendor margin control.

How AI upends classic SaaS metrics

When SaaS was in its infancy, companies settled on key metrics designed to answer a small set of core questions. Are we growing? Are customers using the product? Are we retaining and expanding accounts?

But as AI upends software itself, it is also requiring companies to adopt new metrics to track success. These new metrics fall into three primary buckets, rebuilt around the pricing spectrum described earlier and the trend toward credits as the primary frame:

Revenue composition

• Committed credit annual recurring revenue (ARR) vs. burndown ARR: Measuring the credits sold on annual commitment vs. those consumed and replenished. This is the single most important split for valuation. Committed credits behave like subscription and burndown behaves like usage.
• Credit utilization rate: The percentage of purchased credits consumed per period. This is a leading indicator of renewal sizing.
• Credit burn velocity: How fast is a customer consuming their credits, and is that consumption increasing or decreasing quarter over quarter? This metric predicts expansion or contraction before it shows up in ARR.
• Effective price per credit: The real revenue per credit after discounts, overage and rollover, which can detect revenue leakage and help companies set smarter guide rails.

Margin reality

• Credit margin: The gross profit the company earns per credit after subtracting inference costs. This is the core economic unit for AI-native, usage-based businesses — the replacement for gross margin per seat used in SaaS.
• Inference-adjusted gross margin: By carving out AI inference costs separately in the P&L statement, you can see true AI margins, avoid hiding deterioration inside blended SaaS margins, and clearly distinguish AI economics from legacy SaaS economics.
• Compute leverage ratio: This metric measures how efficiently the business converts compute spend into revenue. It shows whether your AI margins are improving as you scale.
• AI-adjusted “Rule of 40”: This updated metric recalibrates the traditional growth and profitability benchmark to account for AI’s lower gross margins and variable inference costs, giving a more accurate picture of business health for AI-native companies.

Behavioral and value signals

• Time-to-first outcome: Replaces traditional onboarding metrics. Tracks how fast a customer reaches their first measurable result.
• Adoption: AI-native adoption is measured by workflow penetration and active agent density, not seat count. As AI replaces human-driven usage, the unit of adoption shifts from people to automated workflows and agents.
• Net credit retention (NCR): Credit-volume retention across the customer base, tracked separately from net recurring revenue to avoid price-change impact.

Along with these new metrics, the industry’s transformation is prompting companies to retire or recalibrate old SaaS measures, including per-seat ARR as a primary key performance indicator (KPI), traditional magic number calibrated to subscription dynamics, unadjusted Rule of 40, customer success metrics tied to human touchpoints, and blended gross margin without AI COGS carve-outs.

What does this mean for enterprise value calculations?

As the internal metrics of success change, so do the ways the investment community measures growth and long-term viability.

Increasingly, a company’s valuation multiple depends on whether its revenue behaves like committed subscription ARR or volatile usage ARR, and the commit‑to‑burndown ratio is the metric investors use to decide where the company fits.

For example, a business with 80% committed credit ARR could trade closer to subscription comps and one with 80% burndown could trade closer to usage comps even though both have the same types of customers. Being able to proactively explain the commit‑to‑burndown mix can help companies avoid undervaluation.

In addition, utilization is expected to replace net promoter scores and seat usage as the primary predictor of churn or expansion. Low utilization guarantees downsizing at renewal, so companies must track utilization cohorts the same way SaaS tracks logo retention cohorts today.

We’re also seeing an inversion of the operating model, with R&D and COGS moving up the P&L and sales and marketing (S&M) and customer success (CS) moving down or sideways. The net operating leverage profile is structurally different from classical SaaS, and the cost-to-scale curve looks different too.

Finally, credit margin engineering is a hidden value-creation lever. The gap between price per credit and cost per credit is set by the software vendor and can be optimized. Most operators have barely started managing this rigorously, and the ones who do will pull away on margin.

What this means for leaders, boards and investors

The shift from classic SaaS metrics to new AI‑native measures isn’t cosmetic. It represents the seismic change the industry is experiencing as AI matures and transforms products and organizations.

While these metrics — and perhaps others yet to be determined — may evolve over time, there is no doubt they are already changing how AI companies allocate capital, price products, incent sales teams, evaluate performance and communicate with investors.

It’s important to remember that SaaS metrics were practical tools for a specific era of software. As that era draws to a close, winning companies will choose new metrics that shape behavior and drive smart decision-making.

The views reflected in this article are the views of the author and do not necessarily reflect the views of Ernst & Young LLP or other members of the global EY organization.

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Over the past few years, I have learned that basic prompts produce inconsistent, hallucination-prone results that no executive would trust in production. What turned the tide was my move to advanced prompting techniques. These weren’t theoretical experiments; they became a practical foundation for reliable, measurable outcomes. I want to share the techniques that consistently delivered the biggest gains in my projects, complete with real before-and-after examples, copy-paste templates, lessons from failures and guidance on when to evolve beyond prompting to agentic systems.

Why advanced prompting still matters in enterprise settings

Sophisticated prompting remains essential for control, reliability and compliance. If you “ask nicely” and hope for the best, you need deterministic behavior, auditable reasoning and minimal risk of hallucination. Here’s what worked for me.

1. Chain-of-Thought (CoT) and its variants: Unlocking step-by-step reasoning

The problem: Models would jump to conclusions on complex analysis tasks, especially involving data interpretation or multi-step logic.

What I did: I started explicitly instructing the model to “think step by step” and show its reasoning.

Before (basic prompt): “Analyze last quarter’s sales data and recommend three actions.”

After (CoT prompt):

“You’re a senior business analyst. Analyze the following sales data step by step: [data]. First, identify the key trends. Second, calculate the rates and anomalies. Third, link findings to business context. Finally, recommend the three prioritized actions with expected impact. Explain your reasoning at each step.”  

Results: Accuracy and depth improved dramatically.

Variants that worked well: Self-consistency. I ran the same CoT prompt multiple times and took the majority consensus. This reduced variability significantly.

Template you can use:

You are [expert role]. Solve this problem by thinking step by step.

[Task or question]

For each step:

1. State your observation or calculation.

2. Explain the implication.

3. Proceed only when confident.

Final answer in this format: [structured output]

2. Tree-of-Thoughts (ToT): Exploring multiple reasoning paths

For truly complex decisions such as resource allocation or risk assessment, linear CoT isn’t enough. Tree-of-Thoughts lets the model generate and evaluate multiple branches.

Example: I was helping a client evaluate three potential vendor platforms for an AI deployment. A standard prompt gave a superficial comparison. With ToT

Prompt Snippet:

Explore three different reasoning paths for selecting the best vendor platform:

Path 1: Focus on cost and scalability.

Path 2: Focus on security, compliance and integration.

Path 3: Focus on innovation and long-term roadmap.

For each path, evaluate pros/cons against our requirements [list].

Then, compare the paths and recommend the strongest overall option with justification.

Outcome: The model surfaced nuanced trade-offs (e.g., one vendor had superior security, but higher integration cost).

When to use: Strategic planning, troubleshooting or scenarios with high uncertainty and multiple viable approaches.

3. ReAct (Reason+ Act) and prompt chaining: Moving toward agentic behavior

One of the biggest leaps I have noticed comes from combining reasoning with tool use and chaining prompts.

ReAct example: (used in data analytics workflow)

You are an AI analyst with access to tools. For the query below:

1. Reason about what information you need.

2. Choose the appropriate tool or action.

3. Observe the result.

4. Repeat until you can answer confidently.

Query: [user request]

In practice, I chained this with retrieval tools. One automated quarterly compliance reporting; the system reasoned about required data, pulled relevant records, validated them, and generated the reports.

4. Meta-prompting and self-reflection: Letting the model improve itself

Use the model to refine its own prompt. This is a huge time-saver.

You are an expert prompt engineer. Improve the following prompt for clarity, structure and effectiveness with [target model]. Make it more precise while preserving intent.

Original prompt: [paste]

Provide the improved version and explain your changes.

Self-reflection loops (asking the model to critique its own output and revise) are a game-changer for content generation and code-review tasks.

5. Multimodal and structured output techniques

With vision-enabled models, I started combining text with images (e.g., uploading architecture diagrams or dashboards).

Tip from experience: Be extremely specific in describing what the models should focus on.

Best practices I learned the hard way

• Start simple, then layer complexity: Over-engineered prompts from Day One usually backfire.
• Model specific tuning: Some models respond better to XML delimiters; others to explicit reasoning.
• Evaluation and versioning: Treat prompts like code if you track versions and run automated evals.
• Security guardrails: Always include instructions against prompt injections and respect data boundaries.
• When to stop prompting: For repetitive, high-stakes workflows, move to full agents or an orchestration framework.

Final takeaways for technical leaders

Advanced prompt engineering has now become a core competency for anyone responsible for enterprise AI outcomes. Start by picking one technique and apply it rigorously to a real business problem. Document before/ after and you will notice why it’s worth mastering.

The field continues evolving towards more automated and agentic systems, but the ability to precisely direct AI reasoning remains foundational.

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Google CEO Sundar Pichai has sought to allay concerns over the delayed release of the Gemini 3.5 Pro large language model. He dodged questions about it in Google’s quarterly earnings call on Wednesday by focusing on the company’s next frontier AI model, Gemini 4, and plans to release subsequent LLMs at an almost monthly cadence.

His comments came a day after Google unveiled Gemini 3.6 Flash and 3.5 Flash Cyber but offered no update on the release of Gemini 3.5 Pro, the company’s delayed flagship reasoning model that many developers had expected to arrive weeks earlier.

Google introduced the Gemini 3.5 family at its annual I/O conference, promising to release the Pro model in June. That timeline has since slipped, with Bloomberg suggesting Gemini 3.5 Pro is months late because the model’s coding performance is falling short of internal expectations, especially when compared to better performance by similar models from OpenAI and Anthropic.

Instead of revisiting the Gemini 3.5 Pro timeline, Pichai used the earnings call to shift the discussion toward Gemini 4, when asked about how his company planned to navigate an increasingly competitive race to release frontier AI models by to Barclays Investment Bank analyst Ross Sandler.

“We are creating a baseline on top of which you will see us rapidly iterate on subsequent model releases. And so picking up pace and releasing models almost at a monthly cadence is part of our road map as we are building Gemini 4 as well,” Pichai said during the call.

Sandler’s question followed one from JPMorgan Chase & Co analyst Douglas Anmuth, who asked Pichai if Google was releasing frontier AI models frequently enough to keep pace with rivals OpenAI and Anthropic.

Pichai had responded to Anmuth’s question that Google remained confident of competing at the frontier and was investing heavily in a larger Gemini 4 base model.

Analysts, though, aren’t as confident as Pichai.

While delays to Google’s frontier model roadmap have not triggered an exodus of existing customers, either because of high switching costs or because many enterprises already running multi-model architectures, they have made CIOs evaluating AI platforms more cautious about making new commitments, said Bhupendra Chopra, chief revenue officer at IT consulting firm Kanerika.

A monthly model release cadence could prove to be a double-edged sword for enterprises and their CIOs.

While a monthly release cadence could help enterprises gain faster access to improvements in model performance, cost and capabilities, it will also require CIOs to invest more heavily in testing, governance and version management to safely adopt those updates, said Sanchit Vir Gogia, chief analyst at Greyhound Research.

Similarly, Pareekh Jain, principal analyst at Pareekh Consulting, said enterprises will embrace a faster release cadence only if each successive model delivers measurable improvements in performance, cost or safety, rather than simply changing version number.

The challenge for CIOs, Jain said, is not just keeping up with model releases; it’s deciding whether each new version is worth the cost of validating it.

This article first appeared on InfoWorld.

Late in a large enterprise SAP transformation, the strategic governance conversations began to drift. Instead of executive decisions, we found ourselves debating whether the program needed dedicated testing, whether cutover required a full weekend, whether twenty Agile teams really needed coordination support and whether offshore resources were adding value at all.

The questions were not coming from the delivery teams. They were coming from the executive sponsor.

The sponsor had recently been elevated into a senior leadership role and had never sponsored a technology transformation at this scale. The challenge was not authority. The sponsor had every right to ask any question they wanted. The challenge was that strategic governance had quietly turned into a debate about delivery practices, because the sponsor did not yet have the transformation context to focus the conversation anywhere else.

This is not a story about a bad sponsor. The executive in this case was a capable senior leader with strong judgment and authentic intent. They had been placed into a role they had not yet been prepared for, and the pattern that followed was structural, not personal. It is one of the more common patterns I have observed across enterprise transformation programs, and one of the most consistently misdiagnosed.

Most program failures are not execution failures. They are sponsor mismatches.

When governance becomes a debate about delivery practices

When the sponsor does not understand what an enterprise transformation actually requires, governance forums stop functioning as decision bodies and start functioning as practice debates.

You see it in the questions that get asked. Why do we need a dedicated testing phase? Can the Build timeline be compressed? Why does cutover need a full weekend? Why do we need more Scrum Masters across 20 product teams? Can the US team simply work longer hours instead of using offshore resources? On one program, the sponsor suggested shifting the entire project’s working hours to India time, despite roughly 85 percent of the delivery organization being based in the United States.

None of these questions are unreasonable in isolation. Each one targets a real cost or timeline pressure. The problem is what is missing underneath them: an understanding of the operational risks the original choices were designed to mitigate.

When sponsors ask delivery-practice questions without that context, the program leadership team ends up defending the work instead of advancing it. Decision velocity drops. Trust between the program and its sponsor erodes. Senior delivery talent disengages from governance forums where the conversation never reaches the decisions they need made. What looks from the outside like an active sponsor producing engagement is, from inside the program, an active drain on the cycles needed to deliver.

The compounding cost is not unique to any single program. PMI’s research on executive sponsorship consistently identifies sponsor engagement quality, rather than sponsor presence alone, as one of the strongest predictors of project success. The visible symptom is debate. The actual cost is unmade decisions.

Authority is rarely the issue. Literacy is

When transformations stall under a mismatched sponsor, the diagnostic instinct is to question the sponsor’s authority. Are they senior enough? Do they have the cross-functional reach? Can they unblock?

In most of the programs I have led or advised, authority was not the limiting factor. The sponsor in the SAP program above had ample authority. They could unblock any decision the program needed. What had not been developed was the transformation literacy to know which decisions mattered, which were technical noise and which were execution risks that should not be optimized away.

This is what I have come to think of as the literacy problem. Sponsors elevated into transformation roles often have deep functional expertise (finance, operations, business unit leadership) but limited exposure to the distinct functions of PMO, organizational change management, agile delivery, testing and cutover, and how each one reduces a specific category of implementation risk. They are not expected to be SAP configuration experts. But they need enough transformation literacy to recognize which questions actually belong in a steering committee.

Harvard Business Review’s research on effective executive sponsorship has emphasized that sponsorship effectiveness depends as much on judgment as on authority. Judgment is where literacy becomes operational. A sponsor with authority but limited transformation literacy will optimize for speed and cost in ways that consistently underestimate risk. A sponsor with both will make the tradeoffs the program actually needs.

Prosci’s longstanding benchmark studies on change management have ranked active and visible executive sponsorship as the single greatest contributor to change success for two decades. The word that matters in that finding is active. Active sponsorship without transformation literacy can introduce real cost. Not because the sponsor is acting against the program, but because the optimization choices they make are based on incomplete information about what the program is built to protect against.

Shift the conversation from delivery practices to business risk

When the sponsor relationship is already in place and cannot be changed, the program leadership team has one move that consistently works: shift the conversation.

On the SAP program above, we stopped explaining why the testing phase existed. We started explaining the business risk of reducing it. We stopped debating the number of Scrum Masters. We started connecting delivery capacity to coordination across more than twenty Agile teams and the business cost of losing that coordination. We reframed offshore support as a way to maintain delivery momentum around the clock rather than asking the U.S. team to sustain fifteen-hour days.

The shift is from defending delivery practice to explaining business risk. The sponsor does not need to understand why testing takes the time it does. They need to understand what the program is exposed to if testing is compressed. They do not need to know how many Scrum Masters are statistically optimal for twenty Agile teams. They need to know what coordination breaks when the number is wrong.

This reframing accomplishes two things. First, it brings the conversation back to the level at which sponsors actually make decisions: tradeoffs between business outcomes and business risks. Second, it builds transformation literacy in the sponsor over time, almost as a byproduct. By the third or fourth iteration of business-risk-framed conversations, the sponsor begins to ask the right questions on their own.

In practice, this happens through small but deliberate moves. When the sponsor asks why a phase needs the time it takes, the program lead names two or three things that could go wrong if the time is cut and what each would cost the business. When the sponsor asks why a role is needed, the program lead names the work that would not get done without it. Every delivery-practice question gets converted into a business-risk answer.

The program leadership team’s job is not to make the sponsor an expert in SAP delivery. It is to provide enough transformation context so that executive decisions reflect both business priorities and implementation realities.

There are a few phrases I have used with executive sponsors over the years that capture the underlying issue. The sharpest one:

If the decision has to go above the sponsor, they are not the sponsor.

Sponsorship is defined by what the sponsor can decide without asking someone else. That is the test. Anything else is the appearance of sponsorship, not the substance.

For CIOs supporting enterprise transformation, the implication is direct. Sponsor selection, or sponsor preparation when selection is not an option, is not a hierarchy question. It is a transformation capability question. The same execution discipline that goes into defining decision rights, structuring governance and protecting delivery momentum should apply, with equal rigor, to assessing sponsor fit and building sponsor literacy before the program begins.

A sponsor does not need to be the technical expert. They do need to know when to trust the people who are.

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Four months of Claude Code — that’s all it took for Uber to burn through its entire annual budget for AI. Token after token, engineers embraced the platform with few control mechanisms tying costs to outcomes. The result was a budget runaway and a clear case study in how limited oversight snowballs into an AI blowout.

This is a phenomenon I like to call “shadow tokens” — AI credits paid for by the company but largely invisible to decision-makers. Too many engineers have the final say over how much they consume and, therefore, what it costs. This all-you-can-eat attitude is part of the reason why Microsoft is reportedly winding down many internal licenses across key engineering teams and why one in five organizations is missing its AI spend forecast by more than 50%.

And the trend is only accelerating. By 2028, Gartner predicts that AI coding costs (driven by this kind of ungoverned consumption) will be as much per developer as the salary companies pay that person.

LLMs and agents introduce a new class of variable cost that scales with behavior rather than headcount, putting enterprises on the hook for tools that balloon with workload. I don’t see this as enterprises overspending because they’re reckless — it’s down to a lack of managerial oversight, budget alignment that demands a proven return on investment, and engineer education on how much is too much.

Going forward, CIOs need to thread the AI needle between governance that encourages transparency and reasonable spend without stifling innovation.

When shadow tokens result in real costs

The issue is that AI isn’t a traditional line item. Previously, enterprise leaders onboarded software-as-a-service (SaaS) with a good idea of the total cost. An allocated software seat or annual contract was a known quantity. The cloud added some variation (with fluctuations depending on hosting size), but instances were still modelable. AI flips this status quo on its head — the unit of consumption is behavior and the cost is exponential.

And these specifics aren’t immediately apparent at pilot. Tools can appear inexpensive in controlled experiments yet unpredictably scale depending on session length, context window size, model selection and whether agents run in parallel. This is the fallacy of the $20-per-seat enterprise plan — tokens are charged separately at API rates with no ceiling. The final dollar value of any session is set by factors that finance can’t always model in advance, particularly when these decisions usually rest with the engineers themselves.

According to Deloitte, only 21% of organizations deploying agents have a mature governance model, a real concern because they’re token-eating machines. This is what was happening at Uber — Claude Code in agentic mode was autonomously reading codebases, planning changes across dozens of files and opening pull requests. Each step quickly adds up, with Anthropic’s own documentation noting that agents consume approximately seven times as many tokens as standard sessions.

This is shadow IT and shadow AI, evolved. This time, however, many leaders approved the tool in question without guardrails governing consumption. AI hype adds fuel to the fire and normalizes long sessions. Uber’s CTO, for example, described a company-wide shift toward “agentic software engineering” with employees “who are quietly experimenting, quietly shipping and quietly pushing things forward”. This is an exciting way to test the limits of what’s possible, certainly, but it’s also a position that goes a long way to explaining how the company spent its annual AI budget by April.

Shifting the culture from usage to yield

Engineers haven’t done anything wrong here. In fact, they’re adopting and experimenting as instructed, with Uber creating leaderboards and ranking users by token consumption. More use led to a better ranking, reflecting a culture that lauds new ways of doing things. This behavior is known as “tokenmaxxing,” and its principal knock-on effect is shadow tokens — quantity-over-quality processes that leaders struggle to control until they’re fully realized in the budget. Of course, if management treats adoption metrics as performance metrics, then engineers can’t be blamed for using more tokens. The tension is that the teams driving adoption aren’t the ones managing spend.

None of this is meant to dismiss AI’s productivity possibilities and potential return on investment. Developers save 3.6 hours per week, achieve 60% higher pull request throughput and cut onboarding time in half with automation. Meanwhile, Uber shared that roughly 11% of live backend updates were written by agents with no human in the loop. However, these wins aren’t the problem — it’s that too many teams aren’t connecting input to output. I’ve spoken to admins who discovered their token spend had tripled in a single quarter after using heavier models or accidentally doubling up on agentic applications. Nobody knew until the financial damage was done.

Automation needs to happen sustainably with an eye on the bottom line. In my view, a much better metric for achieving this is AI yield — the measurable business or engineering output generated per dollar spent on tokens. Otherwise, without a feedback loop, even genuinely productive teams are flying blind.

Stopping token waste before an AI blowout

Creating that throughline between AI investment and token consumption starts with established financial metrics. This is possible via maximum spend limits (dictated by spend tagging, workload tiering and cost-per-output benchmarks) per team or project. Then, any additional allocation requires approval, closing the loop between the engineers spending the tokens and the leaders paying for them. AI isn’t cheap and teams should demonstrate a bang for their buck.

This is something we do with our engineering team at Hexnode. Resource allocation for Claude Code and Cursor is tied directly to ROI rather than letting consumption run open-ended. Given the pay-as-you-go nature of these tools, a firm usage limit per team offers simple but essential control.

Similarly, there’s room to apply some of the governance principles IT uses for device management. Things like policy enforcement, role-based access, real-time monitoring and automated alerts can flag usage behavior in advance. Uncovering such insights at the token layer works to identify power users and prevent excessive spending.

We also need to encourage cultures that praise outputs that actually achieve efficiency. AI applications that result in shipping faster, reducing rework and cutting review cycles are gains that should be celebrated. If your company hosts leaderboards, frame unnecessary token burn as wasteful rather than valuable. The organizations creating healthier consumption habits work with their engineers to understand not just how to use AI, but what responsible use looks like and what it costs.

This is a conversation teams need to have now. Anthropic just ended flat-rate pricing for programmatic workloads from June 15. Now, agents, continuous integration pipelines and automated workflows draw from a dedicated monthly credit pool billed separately from the subscription. Once that pool is exhausted, agent tasks either stop entirely or overflow to extra billing. Work can either get very expensive or grind to a halt for teams that aren’t prepared.

Getting a grip on shadow tokens means better rules and tools connecting spend to outcomes. Only by building the financial and cultural infrastructure that encourages sustainable adoption can leaders see what they’re spending, connect it to what they’re getting and course-correct before the costs become a crisis. Ultimately, shadow tokens are only invisible if we choose not to look.

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In August 2025, 126 malicious packages landed in the npm registry. Even after the community caught the initial wave, 80 of these hidden backdoors remained actively listed.

That was enough. Over 86,000 downloads. Malicious code in PhantomRaven, packages running in the production systems of Fortune 500 companies worldwide. And throughout the entire window, not a single EDR/XDR alert.

This happened because the attack surface has expanded to a layer EDR/XDR was never designed to see: VS Code extensions, local MCP servers, and rogue AI coding assistants that inherit your engineers’ valid credentials to steal data at machine speed.

To eliminate this structural vulnerability, Palo Alto Networks acquired Koi, an AI-native developer security product engineered for proactive, precision enforcement. Below we compiled a 2026 CISO checklist you can use to audit your environment and see how Koi automates each defense from day one.

#1. Gain real-time visibility into shadow AI & extensions

Your existing asset management tracks binaries and installers, but it cannot see local VS Code extensions, MCP servers, or ad-hoc Python scripts running on developer endpoints. This visibility gap was recently exposed by the MaliciousCorgi campaign, where two marketplace extensions with 1.5 million combined installs silently harvested every file a developer opened. Neither triggered any detection because they were not binaries, not executables, not anything your inventory was built to flag. To counter this, Koi closes the gap by analyzing what extensions actually do after installation, exposing hidden data-harvesting channels running inside your active workspace.

#2. Distinguish between human and autonomous agent behavior 

When a rogue AI agent exfiltrates your proprietary source code, it uses a developer’s valid credentials during normal working hours, making the session look entirely legitimate to standard XDR baselines. Moving beyond static permission lists, Koi deploys behavioral profiling within the workspace runtime. By actively intercepting unauthenticated background tasks and blocking unauthorized file-system reads, it stops automated data exfiltration in real time.

#3. Establish guardrails for automated package updates on endpoints

Developers prioritize speed, often allowing software packages to auto-update on their endpoints the moment a new version appears. Attackers weaponize this supply chain vulnerability, as seen in the May 2026 Team PCP attack where 3,800 GitHub repositories were compromised in just 36 minutes via poisoned auto-updates. Securing agentic endpoints against these rapid breaches requires behavior-based inspection within the active workspace context. Koi operates at this layer by providing safe deployment buffers that automate version cooldowns, blocking bleeding-edge updates until they are vetted. By continuously auditing process creation within the IDE runtime, Koi instantly drops unauthorized remote connections before malicious payloads can exfiltrate credentials from the endpoint.  

#4. Enforce principle of least privilege for AI agents

AI coding assistants inherit the privileges of whoever deployed them. In practice, that means read access to production databases, write access to core repositories, and access to every secret in environment files and configuration directories. To restrict this excessive access, Koi applies dynamic sandboxing directly to AI agent processes at the kernel level. It enforces a strict zero-trust boundary that segregates sensitive workspace vectors, preventing agents from pulling data outside their approved scope without interrupting developer workflows.

#5. Maintain continuous endpoint posture management

Signature-based scanning only stops known threats. Sophisticated repository attacks often arrive as functional, high-rated software that carries no known bad signature. Koi’s research into the DarkSpectre campaign found eight browser extensions, all carrying “featured” badges from Google and Microsoft, installed by over 8 million users, silently harvesting every conversation from ChatGPT, Claude, and Gemini in the background. Koi addresses this by operating upstream: scanning marketplace listings every hour, using LLM-driven code analysis to compare what software promises against what its code does, sandboxing it, and scoring the risk before it ever reaches the endpoint.

Summary

Securing the modern enterprise is no longer about patching individual gaps. As AI agents redefine the workforce, Agentic Endpoint Security (AES) is now a strategic imperative for every CISO. By establishing a mandatory control plane for the AI-native workspace, AES ensures that your organization can scale engineering velocity without ever compromising enterprise integrity. 

Ready to secure the future of your software stack? See how Koi Agentic Endpoint Security delivers complete visibility, risk scoring, and real-time prevention across every endpoint in your enterprise.

Agentic AI has advanced from the promises-and-pilots phase of 2025 to reality and rollouts in 2026. In the process, agentic AI is transforming virtually every aspect of customer relationship management (CRM), the platform that manages sales, marketing, and customer service.

“Last year, everybody was dipping their toes into the water,” says Keith Kirkpatrick, research director at The Futurum Group. This year, agentic AI has built momentum from the boardroom down, with companies recognizing that having an AI strategy is imperative. “They feel like if they don’t embrace it now, their competitors will.”

Harry Datwani, a principal at Deloitte Digital, adds that enterprise CRM customers have transitioned from “proof of concept” to “scale and execution.”

“Across sales, service, marketing, even in the commerce space, enterprises are really using AI and agentic,” he says.

“CRM in 2026 is undergoing a structural shift, not just an incremental evolution,” says Forrester analyst Kate Leggett, noting that AI is becoming a core part of CRM infrastructure, not just a feature or an add-on. According to Forrester data, around 70% of companies are already using AI in their CRM systems, she says.

Here are the hot AI-driven trends in CRM this year.

CRM becomes an action hero

CRM platforms have traditionally served as passive, static systems of record. Now, agentic AI is transforming CRM into a powerful, real-time solution that can act autonomously.

“Organizations that rethink CRM as a real-time, AI-powered system of action — and embrace agentic AI to handle complex, unpredictable work — are better positioned to deliver exceptional customer experiences,” says IDC analyst Neil Ward-Dutton. “This approach not only enhances satisfaction and loyalty but also drives operational efficiency and business agility.”

Forrester’s Leggett says that AI-powered CRM platforms have advanced from simple data capture to real-time decision-making and execution. Standard capabilities include next-best action recommendations, call summaries, automated updates, generated emails, knowledge creation, predictive forecasting, and deal scoring.

She adds that AI agents can now execute workflows, such as routing cases, sending follow-ups, and updating records (with human oversight). They can also handle end-to-end service and sales tasks autonomously, including case resolutions and sales development activities.

Agentic drives workforce changes

AI use in CRM systems is also impacting workforce strategies.

“We used to hire for deep expertise,” says Constellation Research analyst Liz Miller. “AI has commoditized expertise because I can take all that data from my CRM and train my AI models to go deep, to know everything about any product I’ve ever sold, from what has worked, what hasn’t, every price, every sale.”

Now, instead of hiring candidates with deep expertise, organizations are looking for candidates who can go wide. “I can train a model to have deep expertise. What I can’t train for is experience, because experience is what happens when a person has gone broad across a lot of different scenarios and faced complexity across that broad scenario,” says Miller.

For example, AI systems can automate many aspects of marketing, Miller notes, but there’s no substitute for creativity: people who can interrogate the data and come up with innovative marketing campaigns that connect with customers.

Terence Chesire, group vice president of ServiceNow CRM and industry workflows, says that organizations are using agentic AI to free up team members from repetitive, lower-value activities. Those employees have now moved to higher-level roles “where they’re working on transformational deals rather than just building a spreadsheet.”

“That’s what we’re seeing as super-exciting as organizations not just free up people, but the speed and effort reduction and the friction reduction in what they can do,” he adds.

Data layer takes center stage

AI’s promise to deliver actionable customer and marketing intelligence has placed even greater emphasis on the importance on sound data management practices for CRM.

“The light bulb has flashed on very brightly for our clients,” says Deloitte’s Datwani. “Everyone is talking about AI agents, but your ability to really extract value is inextricably linked to the quality of your data and the ability to make that data accessible. What we’re finding is that despite large investments over time our clients still have fragmented data. And so, they are data rich and insight poor.”

The good news, says Datwani, is that AI agents themselves can help clean up and organize data. And vendors such as Snowflake and Databricks, along with the traditional CRM powerhouses, are offering powerful data analytics solutions. “Everyone is battling for that data layer,” Datwani says.

Forrester’s Leggett adds that CRM platforms are converging with customer data platforms (CDPs), real-time event streams, and external data sources to create connected customer data networks. These real-time, connected data models can help organizations deliver hyper-personalization at scale.

Agentic ushers in pricing complexity

The shift from license- or subscription-based pricing to an outcome or consumption pricing model has the potential to help CIOs tie their CRM costs to specific business metrics, such as the number of customer service calls resolved per hour. But it has also introduced a new level of complexity when it comes to budgeting for CRM costs.

For example, Chesire says ServiceNow’s CRM pricing plan starts with a baseline subscription model, and on top of that, customers get a certain number of AI tokens per user and can buy additional tokens as AI usage ramps up.

Meanwhile, Salesforce has rolled out pay-per-resolution pricing with its recently unveiled AI Help Agent and last month acquired usage-based billing specialist m3ter. Oracle is also piloting outcome-based AI pricing.

All these approaches undercut the predictability of the subscription model, which will complicate CIOs’ cost calculus, Deloitte’s Datwani says. “Now, as you start to think about consumption and tokens, costs might look different. As folks are opening up the architecture with things like headless CRM, what will the cost model look like for API calls or MCP server calls? So, there’s many more variables,” he adds.

The rise of multi-agent orchestration

To act autonomously, agents need to access multiple data sets and software platforms seamlessly. As a result, the proliferation of agents, some embedded within specific vendor platforms and some created in-house, is going to require an orchestration layer, Futurum’s Kirkpatrick says.

He points out that organizations need to monitor and manage agents, enforcing the same type of policy-based access control that exists for people. Organizations also need to set limits on what domains a specific agent can get into, what types of data they can access, what lines can’t they cross.

Kirkpatrick predicts that a new class of orchestration tools will emerge, although it’s not clear whether that orchestration layer will be provided by the leading CRM vendors, hyperscalers, or third parties.

Datwani agrees. “The orchestration layer is an interesting area, where the traditional vendors are in on it, the hyperscalers are also offering it, and there are third parties. It’s my belief that there’s not going to be a clear winner.”

The interface becomes conversational

Enterprise users who have traditionally had to manually wrangle with CRM systems are likely to find the ability to employ voice commands using a natural language interface to be a game changer. For starters, a salesperson can say, “I have a meeting today with Customer X. Help me prepare.” The agent will collect relevant data, ingest it, and provide a summary with recommendations.

ServiceNow’s Chesire says voice-enabled CRM systems have an “almost magical” ability to record, transcribe, and understand the content of a call between a salesperson and a customer or potential customer. The system can then “build a quote” based on that conversation.

On the customer service side of the equation, AI-driven voice technology enables customers to speak to an AI agent, describe the problem using natural language, and get a response. The agent has the capability to, for example, solve a credit card dispute, order a replacement product, send out a service rep, or do whatever is needed to resolve the issue, says Chesire.

Beyond that, agentic technology is capable of understanding the underlying business process flaws that led to the product snafu, and make recommendations for ways to fix whatever led to the issue in the first place, he adds.

Agentic drives business process transformation

With the emergence of outcome-based pricing, organizations are taking a fresh look at how they measure the benefits of CRM systems. That conversation is leading to an even more important analysis of underlying business processes. Or, as Constellation’s Miller says, “The old adage of applying new technology to old processes only gets you more expensive old processes.”

“When we survey customers, we hear time and time again that the reason why they want to apply AI into their organizations is to foster exponential opportunity and exponential growth,” she says. “How do we get there with CRM has started to become the new conversation.”

According to Miller, AI systems breach the walls of siloed data and can take a fresh look at legacy workflows. They also don’t get sucked into turf wars between marketing and sales teams. As a result, they often recommend new actions that can lead to better processes. “I think it’s starting to happen. You’re starting to see applications where AI is beginning to accelerate decision-making and decision velocity,” she says.

“The next phase of maturity is going to be, how do we start to spread AI across our platforms so that we are seeing that holistic end-to-end relationship that we have always wanted to optimize. How do we thread that across platforms and across solutions. We’re starting to see organizations on the leading edge really start to pull those strategies together,” says Miller.

It’s difficult to ignore the fact that Apple seems to have turned its MacBook Neo into a weapon to promote platform growth, with enough performance under the hood to make competitors seem inferior.

And even as the PC industry moves to try to compete with Apple’s last huge Mac success, the company is already planning a powerful follow-up.

That points to the discipline Apple has applied to the Mac since the introduction of Apple Silicon. The company has built a clear product roadmap, strong entry-level pricing, and steady performance gains. This focus is now paying dividends, giving people the impetus to keep placing their trust in Apple and its Macs — even as the industry raises prices in the face of RAMageddon and price increases. 

The numbers don’t lie

“Apple’s recent price increase seems to be an inevitable response to these cost increases. In the second half of the year, other PC OEMs are expected to continue to raise prices, and the overall ASP increase is expected to continue,” Counterpoint said in a post Wednesday. The researcher tells us global PC shipments shrank 4% in the second quarter of 2026 as rising costs hit demand. The Mac maker, by contrast, moved in the opposite direction, generating 13% growth in the quarter — mainly on the back of the MacBook Neo introduction. 

Recent IDC data gives Apple 10.1% year-over-year growth and just under 10% (9.9% to be exact) of the worldwide PC market, even as the overall market declined 4.9%.

“With emerging supply chain and tariff challenges inflating memory prices…, Apple’s incredibly aggressive price-point for the MacBook Neo makes its release feel all the more like a gut punch to one of the PC market’s most valuable price tiers,” Futurum Research Director Olivier Blanchard said when the Neo was released. 

Neo 2.0 is already coming

In the immediate future, as competitors raise prices on the PCs that compete with Apple’s lower-cost device, Cupertino is already plotting the path toward MacBook Neo 2. Reports claim this will debut in March in new colors and use the A19 Pro chip from the iPhone 17 Pro, with performance boosted by slightly more unified memory (12GB, rather than 8GB). That’ll make it a much better Mac, likely with 10-15% performance gains and the ability to run Apple Intelligence, making it the best and most affordable AI PC in its class.

Just four months after the Neo’s rollout, Apple is already in position to leak rumors of an even more computationally capable follow-up, while competitors struggle to compete with the original on performance, build quality, and price. Still, the Neo might get more expensive, reporting warns, with the lowest-price 256GB model now gone, making the $599 Mac a mirage we can only wistfully hope to see again. 

That might matter less in context, as PC makers everywhere boost prices while RAM, chips, and storage prices head north, along with transport, logistics, and energy costs. “While [Apple] did raise prices in line with the broader market, it still remains well positioned against rivals facing the same cost pressures,” said Jean Philippe Bouchard, vice president for consumer devices at IDC. 

“As market conditions continue to worsen, the importance of supply chain management and capabilities are increasingly important,” Bouchard said. “The largest vendors, with their buying power and long-standing supplier ties, are best positioned to take share from smaller rivals.”

This was never about luck

This isn’t solely a market take about competition, it’s about planning.

Few in the industry seemed prepared for the massive memory price increases that hit this year. Apple clearly planned its low-cost Mac well before that happened, hoping to seize the PC market at the low-mid-range. This is precisely what it seems to have done, what it continues to do, and what it will continue to do.

The recent reports that it has a successor planned shows the breadth of the Mac company’s strategic vision, as Apple has quite clearly sought to fully exploit the failings of Windows and the internal contradictions of a value-conscious industry in stiff competition with itself.

With the first M-series Macs about to enter the replacement cycle, Apple has built a market it can capitalize on for at least a decade, meaning it already has a vision for PC sales that extends at least as far. That’s the kind of road map corporate purchasers want when they make platform deployment decisions, which is why Apple’s 10% share gains are the beginning of even more significant market change. 

You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon and subscribe to my daily Apple-related news summaries at The Core.

For years, I have been saying that cybersecurity is no longer a technology problem. It has become a business leadership challenge.

Yet, despite record levels of spending, ever-growing security teams, increasingly sophisticated technologies and a constant stream of new regulations, organizations continue to suffer major cyber incidents with alarming regularity. Every week seems to bring news of another ransomware attack, supply chain compromise or data breach affecting organizations that many would have assumed were well protected.

The obvious conclusion is that we are asking the wrong questions.

Too many executive teams remain preoccupied with the latest threat actor, the newest security product the CISO wants to buy or the latest vulnerability making headlines. Those issues matter, but they are not what should be keeping CEOs awake at night.

In my view, there are three far more fundamental issues that deserve the attention of every chief executive.

1. Corporate complexity, and the widening gap between business leadership and cybersecurity reality

Perhaps the biggest cybersecurity risk facing large organizations today is not technical at all.

It is the growing disconnect between executive perception and operational reality.

Many boards genuinely believe their organizations are reasonably well protected. They receive regular dashboards showing improving maturity scores, increasing compliance levels, falling vulnerability counts and reassuring traffic-light reports.

Unfortunately, cyber attackers do not read dashboards.

Behind those executive reports often lies an increasingly complex technology landscape, thousands of unmanaged digital assets, ageing infrastructure, rampant shadow IT, fragmented ownership, inconsistent governance and security teams struggling to keep pace with relentless business change.

The problem is rarely a lack of effort.

It is that corporate complexity has reached a level where traditional governance mechanisms are no longer capable of providing an accurate picture of organizational resilience.

Executives believe they understand the level of cyber risk they face because they receive regular reports. Those reports often measure activity rather than resilience.

Governance committees end up debating around another percentage point of phishing awareness or vulnerability remediation, while fundamental issues remain unaddressed in the background.

2. Organizational inertia, and the need for executive structure to evolve faster

Cyber criminals continue to evolve rapidly. Large organizations generally do not.

This is the second issue that should concern every CEO.

Throughout my career, I have observed organizations repeatedly responding to new cyber threats by adding another technology platform, another monitoring capability, another compliance framework or another governance committee.

Very rarely do they stop to redesign how cybersecurity operates.

The result is what I described several years ago as the “Cybersecurity Spiral of Failure”.

• As complexity and regulation increase, organizations invest in more security products.
• More products create more complexity.
• More products and greater complexity generate more alerts.
• More alerts require more analysts.
• More analysts produce more reports.
• More reports continue to build up executive confidence.
• Meanwhile, the underlying structural weaknesses remain largely unchanged, technical debt piles up and costs escalate.

And when the inevitable breach eventually happens, reality reveals itself, but distrust also sets in between senior executives and security teams.

This is not a funding problem. Nor is it a skills problem. It is fundamentally an operating model problem.

Many organizations continue trying to solve twenty-first century challenges using governance, accountability, organizational and reporting structures designed twenty-five years ago.

The cybersecurity function itself has evolved dramatically. Many executive structures have not.

This organizational inertia extends beyond technology: It affects budgeting cycles, investment priorities, procurement processes, accountability models and decision-making speed.

Cyber attackers innovate every day. Organizational change often takes years.

That imbalance should worry every CEO.

3. Accelerating technological disruption, and how it challenges organizations in areas where they are intrinsically weak

The third issue is potentially the most significant over the coming decade.

• Artificial intelligence, autonomous agents and machine identities
• Software supply chain complexity.
• Quantum computing, and post-quantum cryptography

Each of these developments represents far more than another technical trend.

Together, they fundamentally change the dynamics of cybersecurity.

Artificial intelligence is transforming countless business processes. At the same time, it is also increasing both the speed and sophistication of cyber-attacks while simultaneously transforming defensive capabilities.

Organizations have become increasingly dependent on software ecosystems that extend far beyond their own direct control. Engaging with the supply chain in ways that lead to a genuine appreciation of the risks involved has become a key challenge for most cybersecurity practices.

Quantum computing may eventually invalidate much of today’s cryptographic algorithms, forcing organizations into one of the largest technology efforts since Y2K — but without the benefit of a fixed deadline and faced by a problem that is considerably more complex and hyperconnected IT estates that have little to do with those of the late 90s.

None of these challenges can be solved overnight: They require clear governance, sustained investment over a few years and cross-functional organizational coordination.

Most large organizations are weak on those three fronts: This is precisely why CEOs should be focusing on them now.

Waiting until some of those risks become obvious will almost certainly be too late.

Businesses naturally prioritise immediate commercial pressures. Cybersecurity often involves preparing for risks whose timing remains uncertain.

But one of the greatest leadership failures I keep seeing remains the inability of organizations to act decisively on known unknowns.

That tension explains why many organizations delay action until external events force them to respond. Unfortunately, cybersecurity rarely rewards late action.

Leadership will determine who succeeds

Cybersecurity discussions still frequently focus on technology. I believe they should focus far more on leadership.

Technology will continue evolving. Threat actors will continue adapting. Regulations will continue expanding. Those developments are inevitable.

What remains within the control of every CEO is how their organization responds.

Does cybersecurity remain an IT issue? Or is it recognised as an integral part of business resilience?

How is cybersecurity accountability assigned at executive level? Or does it still rest largely with a CISO hidden in the organization?

Does the board spend sufficient time discussing resilience? Or does cybersecurity appear only when approving budgets or reviewing incidents?

These questions will increasingly determine organizational success.

The companies that navigate the next decade successfully will not necessarily be those spending the most on cybersecurity. Nor will they be those deploying the latest security technologies first.

They will be the organizations whose leadership recognises that cybersecurity has become a permanent business capability — embedded into governance, strategy, operational decision-making and organizational culture.

That transformation cannot be delegated. It begins with the CEO.

And perhaps that is the single biggest issue that should keep every chief executive awake at night: Not when the next cyber-attack will happen, but whether their organization is evolving quickly enough on those matters to meet a threat landscape that is changing much faster than the business itself.

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What is a business analyst?

Business analysts (BAs) are responsible for bridging the gap between IT and the business using data analytics to assess processes, determine requirements, and deliver data-driven recommendations and reports to executives and stakeholders.

BAs engage with business leaders and users to understand how data-driven changes to process, products, services, software, and hardware can improve efficiencies and add value. They must articulate those ideas but also balance them against what’s technologically feasible and financially and functionally reasonable. Depending on the role, a business analyst might work with data sets to improve products, hardware, tools, software, services, or process.

The International Institute of Business Analysis (IIBA), a nonprofit professional association, considers the business analyst an agent of change, and says that business analysis is a disciplined approach to introduce and manage change to organizations, whether they’re for-profit businesses, governments, or nonprofits.

Impact of AI on business analyst role

As AI becomes commonplace in the tech industry, business analysts are embracing it as a tool to automate repetitive work in the role. AI tools can be used for workflow and diagramming, process mapping, data analysis, and to automate meeting minutes and transcribe meetings where requirements are established, all designed to speed up the process of analyzing data, creating visuals, and transcribing and writing user stories and acceptance criteria.

AI tools can also help identify patterns, insights, and unique data points that might go unnoticed by humans, and allow a faster time to generate insights for organizations.

Of course, as with all AI tools, they still require humans to oversee prompts, scripting, and evaluate AI outputs to ensure they’re accurate and valid. While they can’t replace the work of BAs, AI can help them spend more time on thoughtful analysis and decision making, rather than mundane tasks such as gathering and summarizing data, and querying.

Business analyst job description

BAs are responsible for creating new models that support business decisions by working closely with finance and IT teams to establish initiatives and strategies aimed at improving revenue and optimizing costs. They need a strong understanding of regulatory and reporting requirements, and have plenty of experience in forecasting, budgeting, and financial analysis combined with knowing KPIs, according to Robert Half Technology.

According to Robert Half, a BA’s job description typically includes budgeting and forecasting, planning and monitoring, variance analysis, pricing, reporting, and creating a detailed business analysis in an effort to outline problems, opportunities, and solutions for a business. It also says BAs should be able to define business requirements and report them back to stakeholders.

Since BAs are tasked with prioritizing technical and functional requirements, identifying what clients want, and determining what’s feasible to deliver, the role requires a deep understanding of systems, how they function, who’ll need to be involved, and the necessary steps to get everyone on board.  

The role is constantly evolving, especially as companies rely more on data to advise business operations. Every company has different issues that a business analyst can address, whether it’s dealing with outdated legacy systems, changing technologies, broken processes, poor client or customer satisfaction, or large, siloed organizations.

Business analyst skills

The BA position requires both hard and soft skills, as they need to know how to pull, analyze, and report data trends, share that information with others, and apply it to business goals and needs.

Not all BAs need a background in IT if they have a general understanding of how systems, products, and tools work. Alternatively, some have strong IT backgrounds and less experience in business, but are interested in shifting away from IT into this hybrid role, which often acts as a communicator between the business and IT sides of the organization. So having extensive experience in either area can be beneficial for BAs.

According to the IIBA, some of the most important skills and experience for a business analyst are:

• Oral and written communication skills
• Interpersonal, organizational, facilitation, and consultative skills
• Analytical thinking and problem solving
• Being detail-oriented and able to deliver a high level of accuracy
• Knowledge of business structure
• Stakeholder and cost-benefit analysis
• Processes modeling
• Understanding networks, databases, and other technologies

For a more in-depth look at what it takes to succeed as a business analyst, click here.

Business analyst salary

The average annual salary for an IT business analyst is $80,692, according to data from PayScale. The highest paid BAs are in New York, where the average salary is 14% higher than the national average. Dallas, Texas, is second, with reported salaries 6.4% higher than the national average, closely followed by Washington, D.C., where salaries are 6.3% higher than the national average.

Some skills are in higher demand than others, with the potential to boost salary. According to Payscale, these are associated with higher BA salaries. These skills, and the amount they can boost your salary, include:

For tips on boosting your salary, click here.

Business analyst certifications

Although business analysis is a relatively new discipline in IT, a handful of organizations already offer certifications to help boost your résumé and prove your merit as an analyst. Organizations such as the IIBA, IQBBA, IREB, and PMI each offer their own tailored certifications for business analysis. These include:

• IIBA Entry Certificate in Business Analysis (ECBA)
• IIBA Certification of Competency in Business Analysis (CCBA)
• IIBA Certified Business Analysis Professional (CBAP)
• IIBA Agile Analysis Certification (AAC)
• IQBBA Certified Foundation Level Business Analyst (CFLBA)
• IREB Certified Professional for Requirements Engineering (CPRE)
• PMI Professional in Business Analysis (PBA)
• Certified Analytics Professional (CAP)

For more information about how to earn one of these certifications — and how much they cost — click here.

Business analytics tools and software

BAs typically rely on software such as Microsoft’s Excel, PowerPoint, and Access, as well as SQL, Google Analytics, and Tableau. These tools help BAs collect and sort data, create graphs, write documents, and design visualizations to explain findings. You won’t necessarily need programming or database skills for a BA position, but if you already have these skills, they won’t hurt. The type of software and tools you’ll need to use, however, will depend on your job title and what the organization requires.

In August 2025, 126 malicious packages landed in the npm registry. Even after the community caught the initial wave, 80 of these hidden backdoors remained actively listed.

That was enough. Over 86,000 downloads. Malicious code in PhantomRaven, packages running in the production systems of Fortune 500 companies worldwide. And throughout the entire window, not a single EDR/XDR alert.

This happened because the attack surface has expanded to a layer EDR/XDR was never designed to see: VS Code extensions, local MCP servers, and rogue AI coding assistants that inherit your engineers’ valid credentials to steal data at machine speed.

To eliminate this structural vulnerability, Palo Alto Networks acquired Koi, an AI-native developer security product engineered for proactive, precision enforcement. Below we compiled a 2026 CISO checklist you can use to audit your environment and see how Koi automates each defense from day one.

#1. Gain real-time visibility into shadow AI & extensions

Your existing asset management tracks binaries and installers, but it cannot see local VS Code extensions, MCP servers, or ad-hoc Python scripts running on developer endpoints. This visibility gap was recently exposed by the MaliciousCorgi campaign, where two marketplace extensions with 1.5 million combined installs silently harvested every file a developer opened. Neither triggered any detection because they were not binaries, not executables, not anything your inventory was built to flag. To counter this, Koi closes the gap by analyzing what extensions actually do after installation, exposing hidden data-harvesting channels running inside your active workspace.

#2. Distinguish between human and autonomous agent behavior 

When a rogue AI agent exfiltrates your proprietary source code, it uses a developer’s valid credentials during normal working hours, making the session look entirely legitimate to standard XDR baselines. Moving beyond static permission lists, Koi deploys behavioral profiling within the workspace runtime. By actively intercepting unauthenticated background tasks and blocking unauthorized file-system reads, it stops automated data exfiltration in real time.

#3. Establish guardrails for automated package updates on endpoints

Developers prioritize speed, often allowing software packages to auto-update on their endpoints the moment a new version appears. Attackers weaponize this supply chain vulnerability, as seen in the May 2026 Team PCP attack where 3,800 GitHub repositories were compromised in just 36 minutes via poisoned auto-updates. Securing agentic endpoints against these rapid breaches requires behavior-based inspection within the active workspace context. Koi operates at this layer by providing safe deployment buffers that automate version cooldowns, blocking bleeding-edge updates until they are vetted. By continuously auditing process creation within the IDE runtime, Koi instantly drops unauthorized remote connections before malicious payloads can exfiltrate credentials from the endpoint.  

#4. Enforce principle of least privilege for AI agents

AI coding assistants inherit the privileges of whoever deployed them. In practice, that means read access to production databases, write access to core repositories, and access to every secret in environment files and configuration directories. To restrict this excessive access, Koi applies dynamic sandboxing directly to AI agent processes at the kernel level. It enforces a strict zero-trust boundary that segregates sensitive workspace vectors, preventing agents from pulling data outside their approved scope without interrupting developer workflows.

#5. Maintain continuous endpoint posture management

Signature-based scanning only stops known threats. Sophisticated repository attacks often arrive as functional, high-rated software that carries no known bad signature. Koi’s research into the DarkSpectre campaign found eight browser extensions, all carrying “featured” badges from Google and Microsoft, installed by over 8 million users, silently harvesting every conversation from ChatGPT, Claude, and Gemini in the background. Koi addresses this by operating upstream: scanning marketplace listings every hour, using LLM-driven code analysis to compare what software promises against what its code does, sandboxing it, and scoring the risk before it ever reaches the endpoint.

Summary

Securing the modern enterprise is no longer about patching individual gaps. As AI agents redefine the workforce, Agentic Endpoint Security (AES) is now a strategic imperative for every CISO. By establishing a mandatory control plane for the AI-native workspace, AES ensures that your organization can scale engineering velocity without ever compromising enterprise integrity. 

Ready to secure the future of your software stack? See how Koi Agentic Endpoint Security delivers complete visibility, risk scoring, and real-time prevention across every endpoint in your enterprise.

Four months of Claude Code — that’s all it took for Uber to burn through its entire annual budget for AI. Token after token, engineers embraced the platform with few control mechanisms tying costs to outcomes. The result was a budget runaway and a clear case study in how limited oversight snowballs into an AI blowout.

This is a phenomenon I like to call “shadow tokens” — AI credits paid for by the company but largely invisible to decision-makers. Too many engineers have the final say over how much they consume and, therefore, what it costs. This all-you-can-eat attitude is part of the reason why Microsoft is reportedly winding down many internal licenses across key engineering teams and why one in five organizations is missing its AI spend forecast by more than 50%.

And the trend is only accelerating. By 2028, Gartner predicts that AI coding costs (driven by this kind of ungoverned consumption) will be as much per developer as the salary companies pay that person.

LLMs and agents introduce a new class of variable cost that scales with behavior rather than headcount, putting enterprises on the hook for tools that balloon with workload. I don’t see this as enterprises overspending because they’re reckless — it’s down to a lack of managerial oversight, budget alignment that demands a proven return on investment, and engineer education on how much is too much.

Going forward, CIOs need to thread the AI needle between governance that encourages transparency and reasonable spend without stifling innovation.

When shadow tokens result in real costs

The issue is that AI isn’t a traditional line item. Previously, enterprise leaders onboarded software-as-a-service (SaaS) with a good idea of the total cost. An allocated software seat or annual contract was a known quantity. The cloud added some variation (with fluctuations depending on hosting size), but instances were still modelable. AI flips this status quo on its head — the unit of consumption is behavior and the cost is exponential.

And these specifics aren’t immediately apparent at pilot. Tools can appear inexpensive in controlled experiments yet unpredictably scale depending on session length, context window size, model selection and whether agents run in parallel. This is the fallacy of the $20-per-seat enterprise plan — tokens are charged separately at API rates with no ceiling. The final dollar value of any session is set by factors that finance can’t always model in advance, particularly when these decisions usually rest with the engineers themselves.

According to Deloitte, only 21% of organizations deploying agents have a mature governance model, a real concern because they’re token-eating machines. This is what was happening at Uber — Claude Code in agentic mode was autonomously reading codebases, planning changes across dozens of files and opening pull requests. Each step quickly adds up, with Anthropic’s own documentation noting that agents consume approximately seven times as many tokens as standard sessions.

This is shadow IT and shadow AI, evolved. This time, however, many leaders approved the tool in question without guardrails governing consumption. AI hype adds fuel to the fire and normalizes long sessions. Uber’s CTO, for example, described a company-wide shift toward “agentic software engineering” with employees “who are quietly experimenting, quietly shipping and quietly pushing things forward”. This is an exciting way to test the limits of what’s possible, certainly, but it’s also a position that goes a long way to explaining how the company spent its annual AI budget by April.

Shifting the culture from usage to yield

Engineers haven’t done anything wrong here. In fact, they’re adopting and experimenting as instructed, with Uber creating leaderboards and ranking users by token consumption. More use led to a better ranking, reflecting a culture that lauds new ways of doing things. This behavior is known as “tokenmaxxing,” and its principal knock-on effect is shadow tokens — quantity-over-quality processes that leaders struggle to control until they’re fully realized in the budget. Of course, if management treats adoption metrics as performance metrics, then engineers can’t be blamed for using more tokens. The tension is that the teams driving adoption aren’t the ones managing spend.

None of this is meant to dismiss AI’s productivity possibilities and potential return on investment. Developers save 3.6 hours per week, achieve 60% higher pull request throughput and cut onboarding time in half with automation. Meanwhile, Uber shared that roughly 11% of live backend updates were written by agents with no human in the loop. However, these wins aren’t the problem — it’s that too many teams aren’t connecting input to output. I’ve spoken to admins who discovered their token spend had tripled in a single quarter after using heavier models or accidentally doubling up on agentic applications. Nobody knew until the financial damage was done.

Automation needs to happen sustainably with an eye on the bottom line. In my view, a much better metric for achieving this is AI yield — the measurable business or engineering output generated per dollar spent on tokens. Otherwise, without a feedback loop, even genuinely productive teams are flying blind.

Stopping token waste before an AI blowout

Creating that throughline between AI investment and token consumption starts with established financial metrics. This is possible via maximum spend limits (dictated by spend tagging, workload tiering and cost-per-output benchmarks) per team or project. Then, any additional allocation requires approval, closing the loop between the engineers spending the tokens and the leaders paying for them. AI isn’t cheap and teams should demonstrate a bang for their buck.

This is something we do with our engineering team at Hexnode. Resource allocation for Claude Code and Cursor is tied directly to ROI rather than letting consumption run open-ended. Given the pay-as-you-go nature of these tools, a firm usage limit per team offers simple but essential control.

Similarly, there’s room to apply some of the governance principles IT uses for device management. Things like policy enforcement, role-based access, real-time monitoring and automated alerts can flag usage behavior in advance. Uncovering such insights at the token layer works to identify power users and prevent excessive spending.

We also need to encourage cultures that praise outputs that actually achieve efficiency. AI applications that result in shipping faster, reducing rework and cutting review cycles are gains that should be celebrated. If your company hosts leaderboards, frame unnecessary token burn as wasteful rather than valuable. The organizations creating healthier consumption habits work with their engineers to understand not just how to use AI, but what responsible use looks like and what it costs.

This is a conversation teams need to have now. Anthropic just ended flat-rate pricing for programmatic workloads from June 15. Now, agents, continuous integration pipelines and automated workflows draw from a dedicated monthly credit pool billed separately from the subscription. Once that pool is exhausted, agent tasks either stop entirely or overflow to extra billing. Work can either get very expensive or grind to a halt for teams that aren’t prepared.

Getting a grip on shadow tokens means better rules and tools connecting spend to outcomes. Only by building the financial and cultural infrastructure that encourages sustainable adoption can leaders see what they’re spending, connect it to what they’re getting and course-correct before the costs become a crisis. Ultimately, shadow tokens are only invisible if we choose not to look.

This article is published as part of the Foundry Expert Contributor Network.
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What is a business analyst?

Business analysts (BAs) are responsible for bridging the gap between IT and the business using data analytics to assess processes, determine requirements, and deliver data-driven recommendations and reports to executives and stakeholders.

BAs engage with business leaders and users to understand how data-driven changes to process, products, services, software, and hardware can improve efficiencies and add value. They must articulate those ideas but also balance them against what’s technologically feasible and financially and functionally reasonable. Depending on the role, a business analyst might work with data sets to improve products, hardware, tools, software, services, or process.

The International Institute of Business Analysis (IIBA), a nonprofit professional association, considers the business analyst an agent of change, and says that business analysis is a disciplined approach to introduce and manage change to organizations, whether they’re for-profit businesses, governments, or nonprofits.

Impact of AI on business analyst role

As AI becomes commonplace in the tech industry, business analysts are embracing it as a tool to automate repetitive work in the role. AI tools can be used for workflow and diagramming, process mapping, data analysis, and to automate meeting minutes and transcribe meetings where requirements are established, all designed to speed up the process of analyzing data, creating visuals, and transcribing and writing user stories and acceptance criteria.

AI tools can also help identify patterns, insights, and unique data points that might go unnoticed by humans, and allow a faster time to generate insights for organizations.

Of course, as with all AI tools, they still require humans to oversee prompts, scripting, and evaluate AI outputs to ensure they’re accurate and valid. While they can’t replace the work of BAs, AI can help them spend more time on thoughtful analysis and decision making, rather than mundane tasks such as gathering and summarizing data, and querying.

Business analyst job description

BAs are responsible for creating new models that support business decisions by working closely with finance and IT teams to establish initiatives and strategies aimed at improving revenue and optimizing costs. They need a strong understanding of regulatory and reporting requirements, and have plenty of experience in forecasting, budgeting, and financial analysis combined with knowing KPIs, according to Robert Half Technology.

According to Robert Half, a BA’s job description typically includes budgeting and forecasting, planning and monitoring, variance analysis, pricing, reporting, and creating a detailed business analysis in an effort to outline problems, opportunities, and solutions for a business. It also says BAs should be able to define business requirements and report them back to stakeholders.

Since BAs are tasked with prioritizing technical and functional requirements, identifying what clients want, and determining what’s feasible to deliver, the role requires a deep understanding of systems, how they function, who’ll need to be involved, and the necessary steps to get everyone on board.  

The role is constantly evolving, especially as companies rely more on data to advise business operations. Every company has different issues that a business analyst can address, whether it’s dealing with outdated legacy systems, changing technologies, broken processes, poor client or customer satisfaction, or large, siloed organizations.

Business analyst skills

The BA position requires both hard and soft skills, as they need to know how to pull, analyze, and report data trends, share that information with others, and apply it to business goals and needs.

Not all BAs need a background in IT if they have a general understanding of how systems, products, and tools work. Alternatively, some have strong IT backgrounds and less experience in business, but are interested in shifting away from IT into this hybrid role, which often acts as a communicator between the business and IT sides of the organization. So having extensive experience in either area can be beneficial for BAs.

According to the IIBA, some of the most important skills and experience for a business analyst are:

• Oral and written communication skills
• Interpersonal, organizational, facilitation, and consultative skills
• Analytical thinking and problem solving
• Being detail-oriented and able to deliver a high level of accuracy
• Knowledge of business structure
• Stakeholder and cost-benefit analysis
• Processes modeling
• Understanding networks, databases, and other technologies

For a more in-depth look at what it takes to succeed as a business analyst, click here.

Business analyst salary

The average annual salary for an IT business analyst is $80,692, according to data from PayScale. The highest paid BAs are in New York, where the average salary is 14% higher than the national average. Dallas, Texas, is second, with reported salaries 6.4% higher than the national average, closely followed by Washington, D.C., where salaries are 6.3% higher than the national average.

Some skills are in higher demand than others, with the potential to boost salary. According to Payscale, these are associated with higher BA salaries. These skills, and the amount they can boost your salary, include:

For tips on boosting your salary, click here.

Business analyst certifications

Although business analysis is a relatively new discipline in IT, a handful of organizations already offer certifications to help boost your résumé and prove your merit as an analyst. Organizations such as the IIBA, IQBBA, IREB, and PMI each offer their own tailored certifications for business analysis. These include:

• IIBA Entry Certificate in Business Analysis (ECBA)
• IIBA Certification of Competency in Business Analysis (CCBA)
• IIBA Certified Business Analysis Professional (CBAP)
• IIBA Agile Analysis Certification (AAC)
• IQBBA Certified Foundation Level Business Analyst (CFLBA)
• IREB Certified Professional for Requirements Engineering (CPRE)
• PMI Professional in Business Analysis (PBA)
• Certified Analytics Professional (CAP)

For more information about how to earn one of these certifications — and how much they cost — click here.

Business analytics tools and software

BAs typically rely on software such as Microsoft’s Excel, PowerPoint, and Access, as well as SQL, Google Analytics, and Tableau. These tools help BAs collect and sort data, create graphs, write documents, and design visualizations to explain findings. You won’t necessarily need programming or database skills for a BA position, but if you already have these skills, they won’t hurt. The type of software and tools you’ll need to use, however, will depend on your job title and what the organization requires.

ISC2 has begun developing a vendor-neutral AI security certification aimed at cybersecurity professionals working to secure AI systems and manage emerging AI risks.

The nonprofit organization, best known for the CISSP certification, says it is seeking volunteers worldwide to help define the knowledge and skills that will shape the new credential. While ISC2 has not finalized the certification domains, the certification is expected to address both technical AI security and governance topics, with a pilot exam planned before the end of 2026.

According to Casey Marks, ISC2 chief operating officer, feedback from cybersecurity practitioners led ISC2 to conclude that AI security had grown beyond expanding AI content within existing certifications.

“AI has reached a tipping point,” Marks says. “AI no longer is just another tool; instead, it has fundamentally changed the cybersecurity practice itself.”

ISC2 already includes AI-related content in certifications including CISSP and CCSP, but Marks says practitioners have identified new responsibilities and risks that extend beyond those programs. “Enterprise security teams are currently grappling with significant knowledge gaps, particularly around securing model architectures against new vulnerabilities like prompt injection, data poisoning, and model inversion,” Marks adds.

Organizations are working to understand emerging governance frameworks, including the NIST AI Risk Management Framework and ISO/IEC 42001, while adapting traditional application security and security operations workflows to AI systems, he says.

ISC2 has not finalized the certification domains, but Marks says the organization expects the credential to address both technical controls and governance practices for securing AI systems and managing AI risk. The certification will use ISC2’s established certification development process, which relies on cybersecurity practitioners to define job roles, develop exam content, and validate competencies.

Marks says ISC2 will continue to update the certification through ongoing input from cybersecurity professionals, in addition to its regular certification review process.

The organization is also determining which professionals the certification will target. Marks says AI security responsibilities are emerging across security architecture, risk management, security operations, software development security, governance and compliance, communication and network security, and security assessment and testing. ISC2 says the certification will reflect how those roles are evolving.

For organizations that are building AI security programs now, Marks recommends using existing AI training resources, adopting established governance frameworks, creating cross-functional AI security working groups, and participating in the certification development process.

Marks says ISC2 expects AI knowledge to become part of most cybersecurity roles while a more specialized AI security discipline continues to develop. He says organizations will increasingly need professionals with foundational AI security knowledge, as well as specialists in areas such as adversarial machine learning, model architectures, and AI data pipelines.

Looking ahead, Marks says he expects AI security expertise to evolve into both a foundational skill for cybersecurity professionals and a specialized discipline of its own.

“At this time, we are seeing a hybrid evolution occurring in real time: AI security is simultaneously becoming a baseline expectation for all security roles, while also carving out a dedicated, highly specialized discipline,” Marks says.

For years, I have been saying that cybersecurity is no longer a technology problem. It has become a business leadership challenge.

Yet, despite record levels of spending, ever-growing security teams, increasingly sophisticated technologies and a constant stream of new regulations, organizations continue to suffer major cyber incidents with alarming regularity. Every week seems to bring news of another ransomware attack, supply chain compromise or data breach affecting organizations that many would have assumed were well protected.

The obvious conclusion is that we are asking the wrong questions.

Too many executive teams remain preoccupied with the latest threat actor, the newest security product the CISO wants to buy or the latest vulnerability making headlines. Those issues matter, but they are not what should be keeping CEOs awake at night.

In my view, there are three far more fundamental issues that deserve the attention of every chief executive.

1. Corporate complexity, and the widening gap between business leadership and cybersecurity reality

Perhaps the biggest cybersecurity risk facing large organizations today is not technical at all.

It is the growing disconnect between executive perception and operational reality.

Many boards genuinely believe their organizations are reasonably well protected. They receive regular dashboards showing improving maturity scores, increasing compliance levels, falling vulnerability counts and reassuring traffic-light reports.

Unfortunately, cyber attackers do not read dashboards.

Behind those executive reports often lies an increasingly complex technology landscape, thousands of unmanaged digital assets, ageing infrastructure, rampant shadow IT, fragmented ownership, inconsistent governance and security teams struggling to keep pace with relentless business change.

The problem is rarely a lack of effort.

It is that corporate complexity has reached a level where traditional governance mechanisms are no longer capable of providing an accurate picture of organizational resilience.

Executives believe they understand the level of cyber risk they face because they receive regular reports. Those reports often measure activity rather than resilience.

Governance committees end up debating around another percentage point of phishing awareness or vulnerability remediation, while fundamental issues remain unaddressed in the background.

2. Organizational inertia, and the need for executive structure to evolve faster

Cyber criminals continue to evolve rapidly. Large organizations generally do not.

This is the second issue that should concern every CEO.

Throughout my career, I have observed organizations repeatedly responding to new cyber threats by adding another technology platform, another monitoring capability, another compliance framework or another governance committee.

Very rarely do they stop to redesign how cybersecurity operates.

The result is what I described several years ago as the “Cybersecurity Spiral of Failure”.

• As complexity and regulation increase, organizations invest in more security products.
• More products create more complexity.
• More products and greater complexity generate more alerts.
• More alerts require more analysts.
• More analysts produce more reports.
• More reports continue to build up executive confidence.
• Meanwhile, the underlying structural weaknesses remain largely unchanged, technical debt piles up and costs escalate.

And when the inevitable breach eventually happens, reality reveals itself, but distrust also sets in between senior executives and security teams.

This is not a funding problem. Nor is it a skills problem. It is fundamentally an operating model problem.

Many organizations continue trying to solve twenty-first century challenges using governance, accountability, organizational and reporting structures designed twenty-five years ago.

The cybersecurity function itself has evolved dramatically. Many executive structures have not.

This organizational inertia extends beyond technology: It affects budgeting cycles, investment priorities, procurement processes, accountability models and decision-making speed.

Cyber attackers innovate every day. Organizational change often takes years.

That imbalance should worry every CEO.

3. Accelerating technological disruption, and how it challenges organizations in areas where they are intrinsically weak

The third issue is potentially the most significant over the coming decade.

• Artificial intelligence, autonomous agents and machine identities
• Software supply chain complexity.
• Quantum computing, and post-quantum cryptography

Each of these developments represents far more than another technical trend.

Together, they fundamentally change the dynamics of cybersecurity.

Artificial intelligence is transforming countless business processes. At the same time, it is also increasing both the speed and sophistication of cyber-attacks while simultaneously transforming defensive capabilities.

Organizations have become increasingly dependent on software ecosystems that extend far beyond their own direct control. Engaging with the supply chain in ways that lead to a genuine appreciation of the risks involved has become a key challenge for most cybersecurity practices.

Quantum computing may eventually invalidate much of today’s cryptographic algorithms, forcing organizations into one of the largest technology efforts since Y2K — but without the benefit of a fixed deadline and faced by a problem that is considerably more complex and hyperconnected IT estates that have little to do with those of the late 90s.

None of these challenges can be solved overnight: They require clear governance, sustained investment over a few years and cross-functional organizational coordination.

Most large organizations are weak on those three fronts: This is precisely why CEOs should be focusing on them now.

Waiting until some of those risks become obvious will almost certainly be too late.

Businesses naturally prioritise immediate commercial pressures. Cybersecurity often involves preparing for risks whose timing remains uncertain.

But one of the greatest leadership failures I keep seeing remains the inability of organizations to act decisively on known unknowns.

That tension explains why many organizations delay action until external events force them to respond. Unfortunately, cybersecurity rarely rewards late action.

Leadership will determine who succeeds

Cybersecurity discussions still frequently focus on technology. I believe they should focus far more on leadership.

Technology will continue evolving. Threat actors will continue adapting. Regulations will continue expanding. Those developments are inevitable.

What remains within the control of every CEO is how their organization responds.

Does cybersecurity remain an IT issue? Or is it recognised as an integral part of business resilience?

How is cybersecurity accountability assigned at executive level? Or does it still rest largely with a CISO hidden in the organization?

Does the board spend sufficient time discussing resilience? Or does cybersecurity appear only when approving budgets or reviewing incidents?

These questions will increasingly determine organizational success.

The companies that navigate the next decade successfully will not necessarily be those spending the most on cybersecurity. Nor will they be those deploying the latest security technologies first.

They will be the organizations whose leadership recognises that cybersecurity has become a permanent business capability — embedded into governance, strategy, operational decision-making and organizational culture.

That transformation cannot be delegated. It begins with the CEO.

And perhaps that is the single biggest issue that should keep every chief executive awake at night: Not when the next cyber-attack will happen, but whether their organization is evolving quickly enough on those matters to meet a threat landscape that is changing much faster than the business itself.

This article is published as part of the Foundry Expert Contributor Network.
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Over the past year, I had the same conversation with almost every team starting an AI initiative. Should we build on Semantic Kernel, AutoGen or Foundry?

At first it felt like the most important architectural decision we’d make. Each framework had its own philosophy, each promised to be the foundation for enterprise AI, and picking the wrong one felt like an expensive mistake. I spent a lot of time helping teams weigh the trade-offs.

Looking back, I think we were asking the wrong question. I certainly was.

I watched teams spend months debating SDKs while the decisions that actually decided whether their applications survived production went unexamined. Some built elaborate orchestration layers for workflows that a few deterministic functions would have handled. Others avoided agent frameworks entirely and later found they’d designed themselves into a corner.

Then Microsoft settled it for us. It introduced the unified Agent Framework, quietly moved Semantic Kernel and AutoGen into maintenance mode, and the debate I’d spent months refereeing was suddenly over. Turns out the answer to “which of the three” was “none of the three, here’s a fourth.” The framework hit version 1.0 and general availability in April 2026, stable across .NET and Python.

What surprised me wasn’t the decision. It was how fast a debate that had eaten so much of our attention stopped mattering. Microsoft changed the menu.

It didn’t change the meal.

The framework was never the hard part

Framework selection dominated almost every early conversation I had about enterprise agents. Which SDK do we standardize on? Which orchestration model gives us the most flexibility? Which one is Microsoft actually betting on?

Fair questions. But after a year of watching these projects play out, I’ve slowly come around to a different view. Those weren’t the questions that decided anything.

The first question I ask now is much smaller. Does this thing actually need an agent?

It sounds obvious, and I still get it wrong sometimes. But it’s the mistake I see most. On one project, a team spent weeks designing a multi-agent workflow for a process that ran the same four steps every time: read a document, validate it, call an API, send a notification. The diagrams looked great. The system in production didn’t. A few well-tested functions would have been easier to build, easier to maintain and a lot easier to trust.

Part of this is just that “agent” has become the word everyone reaches for. Sometimes it’s the right call. Sometimes it’s a workflow we already knew how to build, wearing a newer label. An agent earns its complexity when it genuinely has to decide things you can’t predetermine, choosing between tools, adapting to what it finds, working out its own next step. If you already know every step, you have a workflow, and a workflow is usually the better engineering choice. The consolidation didn’t change that. It just made it easier to see.

What building production agents actually taught me

Once I stopped fixating on frameworks, the same three problems kept showing up. None of them had anything to do with the SDK.

Context beats model choice

Early on I spent a lot of time comparing models, the way you’d agonize over a restaurant menu and then order what you always order. Now I spend most of it thinking about context, which is far less fun and far more useful.

I’ve watched good models fail because they were handed too much, not too little. One team I worked with gave the model access to nearly every internal document they had on the theory that more information meant better answers. It went the other way. Responses got slower, less consistent and sometimes skipped right past the thing that actually mattered. When we cut the context down to only what the task needed, the quality jumped almost immediately. I didn’t predict that. It taught me to be suspicious of “just give it everything.”

The best agent systems I’ve worked on weren’t the ones with the biggest context windows. They were the ones careful about what reached the model, and when. That’s not something the framework hands you.

Failure is where the real work is

Most agent demos look great because they’re built around the happy path. Production doesn’t extend that courtesy.

I remember a project where everything held up in testing. Then a downstream API timed out after the agent had already completed several earlier steps. We couldn’t just restart, because part of the business process had already gone through. We ended up spending far more time on recovery logic than we ever spent on prompts. That project changed how I think about this work. The hard part was never getting the model to make a decision. It was making sure the system didn’t fall apart when reality refused to follow the script.

Tool calls fail partway through. APIs return inconsistent data. Models call the same tool over and over because the last answer wasn’t what they wanted. That’s not the exception; that’s a normal Tuesday. Whether you retry, roll back, pause for a human or push on with partial results is a judgment call, and no framework is going to make it for you.

Identity is the real security boundary

This one surprised me most. The moment an agent stops being a chatbot and starts touching real business systems, identity matters more than orchestration.

Every project gets to the same question eventually. Who is this agent actually acting as? The developer’s credentials? A service account? The user who asked? Get it wrong and you’ve built something autonomous running with more access than any single person should have, which is exactly the kind of thing that looks fine until an audit. The Agent Framework, like most modern tooling, makes it easier to wire agents to tools through standards like the Model Context Protocol. That helps. But where human approval belongs, what needs extra authorization, how much rope to give the thing, those are still yours to decide.

The surprises weren’t technical

Here’s what I didn’t see coming. The hardest part of last year wasn’t technical at all. It was organizational. The moment a team heard “agent,” expectations shifted under everyone’s feet. Business stakeholders started expecting full autonomy. Developers assumed the thing could reason its way through anything. People started designing for flexibility before we’d even agreed on what problem we were solving. The word did damage before any code did. I found myself spending as much time resetting expectations as I did discussing architecture.

Build for change, not for today’s winner

I don’t think the teams that struggled last year picked the wrong framework. Semantic Kernel was reasonable. AutoGen was reasonable. Foundry made sense for plenty of cases. I’d have signed off on any of them.

The ones that got hurt put all their eggs in one framework, treating it as the foundation of the whole system instead of as one more dependency. Microsoft provided a migration path. But teams that had tightly coupled their applications to framework-specific abstractions discovered that migrating and rewriting are not the same thing. That wasn’t Microsoft’s doing. It was their own architecture’s. The teams that moved easily had kept their business logic, prompts and orchestration loose enough to evolve independently of any one SDK. For them, the change was a manageable project, not a teardown.

For what it’s worth, nobody I work with is treating this as an emergency. Most are moving the smaller workloads first, watching how they behave and leaving the production-critical systems alone until they actually understand the new abstractions. That’s the right instinct. And I doubt this is the last consolidation we’ll see, the ecosystem is still young, frameworks will keep absorbing each other and over time the differences between them will be operational more than architectural.

I don’t regret the framework debates, honestly. They were reasonable at the time. What changed wasn’t Microsoft’s roadmap.

It was mine. Watching these systems run in production taught me that the framework is the easiest piece to swap out. Recovery logic, context management, security boundaries, the business workflow itself, those stay with you long after today’s SDK gets replaced by tomorrow’s.

So, Microsoft made one decision easier by turning three frameworks into one. Good. Five years from now we’ll be on different tools, and we’ll still be asking the same handful of questions.

Does this actually need an agent? Does it have the right context? Can it recover when something breaks, because something will? Is it acting as the right person?

Those questions outlast every rewrite. That’s where I’ve learned to put my effort.

Frameworks come and go. Good architecture has to survive all of them.

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Late in a large enterprise SAP transformation, the strategic governance conversations began to drift. Instead of executive decisions, we found ourselves debating whether the program needed dedicated testing, whether cutover required a full weekend, whether twenty Agile teams really needed coordination support and whether offshore resources were adding value at all.

The questions were not coming from the delivery teams. They were coming from the executive sponsor.

The sponsor had recently been elevated into a senior leadership role and had never sponsored a technology transformation at this scale. The challenge was not authority. The sponsor had every right to ask any question they wanted. The challenge was that strategic governance had quietly turned into a debate about delivery practices, because the sponsor did not yet have the transformation context to focus the conversation anywhere else.

This is not a story about a bad sponsor. The executive in this case was a capable senior leader with strong judgment and authentic intent. They had been placed into a role they had not yet been prepared for, and the pattern that followed was structural, not personal. It is one of the more common patterns I have observed across enterprise transformation programs, and one of the most consistently misdiagnosed.

Most program failures are not execution failures. They are sponsor mismatches.

When governance becomes a debate about delivery practices

When the sponsor does not understand what an enterprise transformation actually requires, governance forums stop functioning as decision bodies and start functioning as practice debates.

You see it in the questions that get asked. Why do we need a dedicated testing phase? Can the Build timeline be compressed? Why does cutover need a full weekend? Why do we need more Scrum Masters across 20 product teams? Can the US team simply work longer hours instead of using offshore resources? On one program, the sponsor suggested shifting the entire project’s working hours to India time, despite roughly 85 percent of the delivery organization being based in the United States.

None of these questions are unreasonable in isolation. Each one targets a real cost or timeline pressure. The problem is what is missing underneath them: an understanding of the operational risks the original choices were designed to mitigate.

When sponsors ask delivery-practice questions without that context, the program leadership team ends up defending the work instead of advancing it. Decision velocity drops. Trust between the program and its sponsor erodes. Senior delivery talent disengages from governance forums where the conversation never reaches the decisions they need made. What looks from the outside like an active sponsor producing engagement is, from inside the program, an active drain on the cycles needed to deliver.

The compounding cost is not unique to any single program. PMI’s research on executive sponsorship consistently identifies sponsor engagement quality, rather than sponsor presence alone, as one of the strongest predictors of project success. The visible symptom is debate. The actual cost is unmade decisions.

Authority is rarely the issue. Literacy is

When transformations stall under a mismatched sponsor, the diagnostic instinct is to question the sponsor’s authority. Are they senior enough? Do they have the cross-functional reach? Can they unblock?

In most of the programs I have led or advised, authority was not the limiting factor. The sponsor in the SAP program above had ample authority. They could unblock any decision the program needed. What had not been developed was the transformation literacy to know which decisions mattered, which were technical noise and which were execution risks that should not be optimized away.

This is what I have come to think of as the literacy problem. Sponsors elevated into transformation roles often have deep functional expertise (finance, operations, business unit leadership) but limited exposure to the distinct functions of PMO, organizational change management, agile delivery, testing and cutover, and how each one reduces a specific category of implementation risk. They are not expected to be SAP configuration experts. But they need enough transformation literacy to recognize which questions actually belong in a steering committee.

Harvard Business Review’s research on effective executive sponsorship has emphasized that sponsorship effectiveness depends as much on judgment as on authority. Judgment is where literacy becomes operational. A sponsor with authority but limited transformation literacy will optimize for speed and cost in ways that consistently underestimate risk. A sponsor with both will make the tradeoffs the program actually needs.

Prosci’s longstanding benchmark studies on change management have ranked active and visible executive sponsorship as the single greatest contributor to change success for two decades. The word that matters in that finding is active. Active sponsorship without transformation literacy can introduce real cost. Not because the sponsor is acting against the program, but because the optimization choices they make are based on incomplete information about what the program is built to protect against.

Shift the conversation from delivery practices to business risk

When the sponsor relationship is already in place and cannot be changed, the program leadership team has one move that consistently works: shift the conversation.

On the SAP program above, we stopped explaining why the testing phase existed. We started explaining the business risk of reducing it. We stopped debating the number of Scrum Masters. We started connecting delivery capacity to coordination across more than twenty Agile teams and the business cost of losing that coordination. We reframed offshore support as a way to maintain delivery momentum around the clock rather than asking the U.S. team to sustain fifteen-hour days.

The shift is from defending delivery practice to explaining business risk. The sponsor does not need to understand why testing takes the time it does. They need to understand what the program is exposed to if testing is compressed. They do not need to know how many Scrum Masters are statistically optimal for twenty Agile teams. They need to know what coordination breaks when the number is wrong.

This reframing accomplishes two things. First, it brings the conversation back to the level at which sponsors actually make decisions: tradeoffs between business outcomes and business risks. Second, it builds transformation literacy in the sponsor over time, almost as a byproduct. By the third or fourth iteration of business-risk-framed conversations, the sponsor begins to ask the right questions on their own.

In practice, this happens through small but deliberate moves. When the sponsor asks why a phase needs the time it takes, the program lead names two or three things that could go wrong if the time is cut and what each would cost the business. When the sponsor asks why a role is needed, the program lead names the work that would not get done without it. Every delivery-practice question gets converted into a business-risk answer.

The program leadership team’s job is not to make the sponsor an expert in SAP delivery. It is to provide enough transformation context so that executive decisions reflect both business priorities and implementation realities.

There are a few phrases I have used with executive sponsors over the years that capture the underlying issue. The sharpest one:

If the decision has to go above the sponsor, they are not the sponsor.

Sponsorship is defined by what the sponsor can decide without asking someone else. That is the test. Anything else is the appearance of sponsorship, not the substance.

For CIOs supporting enterprise transformation, the implication is direct. Sponsor selection, or sponsor preparation when selection is not an option, is not a hierarchy question. It is a transformation capability question. The same execution discipline that goes into defining decision rights, structuring governance and protecting delivery momentum should apply, with equal rigor, to assessing sponsor fit and building sponsor literacy before the program begins.

A sponsor does not need to be the technical expert. They do need to know when to trust the people who are.

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Earlier this month, Nokia provided an AI-RAN platform update that brings an AI-native and programmable compute which is projected to double spectral efficiency by 2028. This increases speed, but more importantly, it can allow mobile operators to create some actual monetization beyond connectivity.

With this release, Nokia is introducing what it calls the industry’s first commercial AI-RAN platform, built on its AI‑native anyRAN software and Nvidia’s Aerial AI-RAN stack running on merchant GPU-based accelerated computing. The company is already seeing more than 20% gains in spectral efficiency from AI-driven radio algorithms, with a roadmap to reach 50% by 2027 and more than 100% by 2028, effectively doubling capacity on existing spectrum in dense cells.

Legacy RAN infrastructure enables connectivity but not much beyond that. The AI-RAN makes the network intelligent and extends AI into the physical world, enabling telcos to get more from their infrastructure investments, including providing a path to 6G. The partnership with Nvidia brings CUDA and AI into mobile environments.

For Network World readers, the headline isn’t just that Nokia got to market first with AI‑RAN—it’s that the company is using AI and GPUs to break the historical coupling between radio performance and custom silicon refresh cycles, and to turn the RAN into an application platform.

What AI-RAN actually is

At a technical level, Nokia’s AI‑RAN is a software‑defined baseband architecture that runs Layer 1/Layer 2 RAN functions and AI models on accelerated compute, primarily GPUs, instead of being locked into fixed‑function ASICs. Udayan Mukherjee, Nokia’s CTO for RAN and core, summarized the vision in the analyst briefing: “AI‑RAN is essentially a platform that turns the radio network into a true AI‑native programmable platform… one software detached from the hardware, defining flexible hardware deployment configurations, including part of the AI grid.”

Several pillars stand out:

• AI‑native design: Algorithms move from traditional linear models to increasingly nonlinear techniques (e.g., advanced channel estimation, deep receivers/transmitters, RKHS-based methods), which demand tensor-heavy compute best delivered by GPUs.
• Software-defined RAN: The same anyRAN software stack runs across different hardware configurations—plug‑in cards, standalone AI‑RAN nodes, and COTS/cloud RAN—so innovation comes via software releases rather than baseband card swaps.
• Programmable “D‑apps” layer: Nokia is pushing a new real‑time E3 interface from Layer 1/2 into an application layer for distributed apps (D‑apps) that can tap IQ samples, channel estimation and scheduling data for use cases such as sensing and location services.
• Crucially, this isn’t meant to replace all custom silicon overnight. Mukherjee was explicit: “We are not dropping the purpose‑built product… but we want to also get to merchant silicon, because that’s the future as we want to develop bigger models and AI elements and value‑added services on top of it.” The result is a hybrid era where AI‑accelerated platforms coexist with existing basebands but begin to shoulder the most compute‑intensive workloads.

Why AI-RAN matters for operators

Nokia and its early operator partners are trying to solve three perennial problems: finite spectrum, changing traffic patterns, and the drag of hardware refresh cycles.

First, spectrum constraints. Aji Ed, Nokia’s head of AI‑RAN and cloud RAN, called spectrum “the first constraint everybody has,” noting that operators have paid “huge amount of money” for bands and now need to “get up to the 2x spectrum” in terms of usable capacity. By running more complex AI models for multi‑user MIMO pairing, channel estimation, carrier aggregation and deep receiver/transmitter functions on GPUs, Nokia believes it can unlock those gains where traditional platforms simply run out of compute headroom.

Second, traffic is shifting. Generative AI and distributed inference workloads are driving more uplink-heavy, latency‑sensitive patterns that current RANs weren’t designed for. AI‑RAN’s ability to adapt scheduling, beamforming and resource allocation dynamically via AI models deployed at the baseband is meant to keep up with this shift.

Third, innovation cadence. In Ed’s words, “hardware upgrades can’t keep up with the innovation… we can’t really have a silicon refresh cycle linked with every three‑year cycle.” Nokia’s subscription‑based software model is designed to deliver new AI algorithms, spectral‑efficiency improvements and network optimization features continuously, without requiring “forklift” hardware replacements.

For operators, the message is attractive: comparable TCO and power to existing basebands, “no hardware premium” for GPU adoption, but higher capacity and a path to new services. Nokia told analysts it has reached performance, price and energy efficiency parity between its custom GridShark silicon and GPU-based systems, while moving the baseband roadmap to merchant silicon.

Nokia’s differentiation strategy

Every major RAN vendor is talking about AI‑enhanced radio, but Nokia is drawing a line between incremental gains and what it claims is a platform shift. When asked why its 2x spectral efficiency ambition is so much higher than the ~20% numbers competitors discuss, Ed pointed to the underlying architecture: “We are able to bring much more complex algorithms into this compute infrastructure… all of these require much higher compute, which is exactly what is coming from the accelerated computing.”

Several differentiators emerge:

• Aggressive spectral roadmap: Nokia is targeting 1.5x by 2027 and 2x by 2028, across TDD massive MIMO and FDD scenarios, with a feature roadmap built jointly with Nvidia and other partners.
• Single code base, three deployment paths: The same anyRAN software stack runs on (1) a GPU‑powered AirScale capacity plug‑in card, (2) a high‑capacity standalone AI‑RAN node, and (3) GPU‑based COTS/cloud RAN servers. This lets operators modernize “at their own pace” and mix brownfield evolution with greenfield AI-native deployments.
• Open ecosystem with D‑apps: Nokia is leaning into ORAN compliance (front‑haul, O1/O2) and actively championing the E3 interface and D‑apps concept within ORAN and AI‑RAN alliances, with Bell Labs and at least two external partners already building sensing and location applications on the platform.
• Software subscription tied to value: The commercial model builds on existing software subscriptions but ties pricing more explicitly to delivered value, such as spectral efficiency improvements and new AI services, rather than pure license metrics.

Mukherjee emphasized the openness angle in the briefing: “We see a lot of third‑party applications, whether it’s improving spectral efficiency or location service or sensing, can be developed on this platform… any AI‑powered services from us in Nokia or from ecosystems can be actually developed on top of it.” For operators burned by closed optimization stacks, that’s a notable pivot.

How AI-RAN unlocks new revenue

Most operators will sign off on AI‑RAN if the capacity and TCO story holds, but the more strategic question is monetization beyond connectivity. Nokia’s spokespeople spent considerable time on this in the analyst call, pointing to several classes of services that are difficult or impossible to deliver without AI running in the RAN itself.

Examples include:

• Integrated sensing: Turning the RAN into a distributed sensor grid that can support applications such as 3D mapping, gesture recognition and environmental monitoring, using the same RF infrastructure. Mukherjee noted, “We have at least two to three partners developing sensing applications on top of it… as well as two other companies developing location services.”
• Physical AI and location services: For factories, logistics hubs and smart cities, AI‑RAN can provide high‑precision positioning and real‑time telemetry for robots, drones and autonomous systems by fusing radio data and AI models at the edge.
• Distributed AI infrastructure: Operators exploring “AI‑native cities” can use AI‑RAN nodes and COTS GPU servers as a distributed inference fabric for applications that need tight latency to endpoints—think AR/VR offload, real‑time video analytics or interactive generative AI experiences.
• Premium connectivity tiers: With fine‑grained, AI‑driven control over uplink/downlink scheduling and QoS, operators can create differentiated SLAs for enterprise slices, mission‑critical IoT and AI workloads, charging for guaranteed performance rather than best‑effort connectivity.

Ed framed the opportunity as a continuum: Superior connectivity from 2x spectral efficiency creates “space for new AI workloads and other use cases,” while the D‑apps ecosystem and subscription model provide a mechanism to package and sell those capabilities. In practice, that could look like:

• Industrial sensing-as-a-service, where Nokia and partners supply D‑apps for integrated sensing and positioning, and operators monetize them per site or per device.
• Network‑exposed APIs for inference, location and RF sensing, integrated into operators’ broader network API portfolios as they pursue “network-as-a-platform” strategies.
• Sector‑specific AI‑native services, such as stadium analytics, transportation corridor monitoring, or drone traffic management, built by ISVs on top of Nokia’s exposed E3 data.

For operators that already use Nokia’s MantaRay and SMO stacks for cross‑network optimization, AI‑RAN essentially becomes the local real‑time execution environment, while R‑apps/X‑apps continue to orchestrate macro-level behaviors. Mukherjee described this layered architecture as “DU and CU on the platform running D‑apps using E3, interfacing to X‑apps and R‑apps through E2SM and connecting to the overall management system/SMO for lifecycle management.”

Adoption path and reality check

Nokia is not promising instant transformation. AI‑RAN pilots are slated for late 2026, with commercial availability on card‑based systems in 2027 and AirScale-based systems around 2028, all driven from a single software stack that supports 4G, 5G and is upgradable to 6G. The company already has trials and collaborations underway with T‑Mobile US, SoftBank, Indosat Ooredoo Hutchison, BT, Elisa, Vodafone, Orange, NTT Docomo, Deutsche Telekom and others.

There are still open questions around 3GPP vs ORAN standardization of E3, the maturity of the D‑apps ecosystem, and how operators will digest yet another subscription layer tied to radio software. But Nokia’s move puts a stake in the ground: in the AI era, the RAN is not just a throughput engine; it’s a programmable AI computer that can be monetized.

For Network World readers evaluating vendor roadmaps, this launch suggests a clear directional change. If Nokia hits its targets, AI‑RAN could mark the point where baseband becomes less about hardware SKUs and more about an AI platform strategy—one where spectral efficiency and new services are rolled out at “software speed,” as Ed described it, rather than at the pace of the next card generation.

A new attack method found by Zenity Labs reveals that AI agents are becoming persistent insiders that attackers can recruit, rather than malware they have to install.

Its researchers have discovered AgentForger, a phishing-based attack that silently creates and launches a fully autonomous AI agent within OpenAI workspaces.

Once running, the agent has full access to apps like Outlook, Slack, SharePoint, and Google Drive. It is configured to operate indefinitely without further user interaction, can approve its own access by toggling “never ask” settings, and can continue to act on new assignments sent via email by the attackers that control it. Broad, unfettered access to systems allows it to perform reconnaissance, harvest sensitive data and credentials, impersonate victims, and launch phishing campaigns.

While OpenAI resolved the vulnerability four days after disclosure, on a larger scale, AgentForger sheds light on what can happen when AI agents go rogue.

“We’re moving into a world where software doesn’t just help people work. It works alongside them,” said Michael Bargury, co-founder and CTO of agentic AI security platform Zenity. “As AI agents become more capable, attackers will naturally look for ways to influence them, just as they’ve always looked for ways to influence people.”

A ‘persistent operator’ that acts without approval

OpenAI’s Workspace Agents can connect and work autonomously across Outlook, Gmail, Slack, Google Drive, SharePoint, and Teams. Users open the agent builder, describe what the agent can do in natural language, connect to tools, set approvals, review and test, schedule actions, then publish. For instance, an agent can autonomously handle incoming emails, review and take actions with approval, gather information from various sources to send out daily briefings, or automatically respond to questions in ChatGPT or Slack channels.

Normally, this is “useful automation,” Zenity AI red team researcher Mike Takahashi wrote in a blog post. But in this attack, “the same scheduler becomes the persistence mechanism.”

The creation workflow kicks off the moment a user clicks on a phishing link containing instructions from the threat actor. For the attack to work, a victim must be logged into ChatGPT and Workspace Agents, and have at least one integration with another app, such as Outlook, Gmail, Slack, Google Drive, SharePoint, or Teams.

Because those connections already exist, OAuth consent screens are not triggered. Furthermore, the victim does not need to click on another link, keep a Builder tab open, or even visit ChatGPT again.

The forged agent is a “persistent operator;” it is installed on the original click and given a schedule, and at those predetermined times, the agent invokes itself, scans for emails from attacker addresses with the subject line “task”, carries those orders out, then returns results to the same attacker-controlled email address.

It goes undetected because the attacker prompt instructs the Builder to toggle Outlook to never ask for approval of its actions. Typically, the default is “always ask,” to keep agents from taking unauthorized action; that switch gives agents the ability to act without asking for human approval.

“AgentForger showed that an attacker could deploy an autonomous insider agent inside your ChatGPT workspace with a single click,” said Bargury. From there, it can continue to access information, harvest credentials from various sources, impersonate employees, and carry out phishing attacks and fraud while “leveraging the trusted victim’s identity.”

A ‘planted accomplice’ that does all the work

Once activated, AgentForger can perform reconnaissance to create an internal map of a company. For instance, agents can scan Outlook, Slack, Teams, Google Drive, SharePoint, or calendar data to identify people, roles, active projects, internal discussions, or all-hands recurring meetings. This can help attackers identify where in the enterprise to target next, based on active teams and channels, projects in the works, or prominent users.

“This is the kind of internal context an attacker normally has to build slowly,” Takahashi noted. But in this scenario, action is based on a single emailed assignment. The attacker’s “planted accomplice” does all the work.

In another scenario, the agent can steal data by searching for and identifying financial documents, business agreements, or invoices. Or, it can steal credentials by scanning for messages containing passwords, one-time codes, access tokens, password recovery links, or API keys. Further, it can impersonate victims to carry out phishing scams, for instance, by sending legitimate-looking Teams messages instructing users to confirm their credentials on a fake Microsoft login page.

In all cases, collected information is organized, analyzed, and sent back to the attacker.

“AgentForger points to something much bigger than a single vulnerability,” said Bargury. “It’s less about one bug and more about understanding how the security model changes as AI becomes part of everyday business operations.”

FOMO exposing security gaps

This isn’t necessarily about trust, but more about the need to move fast and adapt, Bargury emphasized. AI agents are helping employees automate work, make decisions faster, and get more done. But enterprises fear they’ll fall behind if they don’t move quickly enough.

“The challenge is that we’re introducing a fundamentally new kind of technology into the enterprise,” said Bargury. “The pressure to integrate the next AI feature is outpacing the security controls needed to safely deploy it.”

However, the answer isn’t to slow down adoption, he emphasized; the business value is too significant. Rather, the first step is understanding where AI agents exist, who created them, what they’re connected to, and what they’re allowed to do. And when it comes to autonomous agents, enterprises need to pay attention to the processes that trigger them: A schedule, an incoming email, or another automated event.

“Those triggers should be governed just as carefully as the agent itself,” said Bargury.

High-impact actions should require approval where appropriate, and security teams should be able to quickly disable an agent or its triggers if something doesn’t look right, he said.

More broadly, AI agents are introducing the need for a new security model, he pointed out. The question is no longer just “Does this agent have permission?” It’s also, “Is this the behavior we intended?”

“The organizations that answer both questions will be in the strongest position to adopt AI safely,” Bargury said.

The cybersecurity landscape has evolved beyond human scale. Today’s adversaries have replaced predictable, manual playbooks with machine-generated attack chains that can breach traditional controls in seconds. To bridge the gap, organizations must move past legacy, reactive controls and embrace a fundamentally different, AI-driven architecture: Agentic Endpoint Security (AES). 

AES represents a paradigm shift, moving security from a passive monitor to an active participant in the defense lifecycle. It provides the visibility and automated guardrails necessary to govern autonomous AI agents and agentic tools, ensuring that as your workforce scales with AI, your security posture remains unbreakable. 

With autonomous AI agents now capable of planning and executing multi-stage attacks at machine speed, the pressure on traditional security operations (SOC) has reached a breaking point. To survive this shift, the strategy is clear: we must fight AI with AI. 

Here is how AI-driven defense, pioneered by Cortex XDR and the era of Agentic Endpoint Security, is fundamentally rewriting the cybersecurity playbook.

1. From reactive patching to proactive prevention 

For decades, the industry lived in a “wait-and-see” mode waiting for a vulnerability to surface, waiting for a signature, and then rushing to patch the hole. But reactive methods just don’t hold up against modern “frontier” AI attacks that are constantly morphing. 

AI-driven defense changes the game by shifting to a prevention-first architecture. Rather than relying on historical signatures, modern platforms deploy localized, ML-driven analysis to evaluate the intent and behavior of an active process, stopping threats pre-execution. Cortex XDR leads with a strict prevention-first approach by using AI-driven local analysis and behavioral threat protection; the XDR agent stops sophisticated threats pre-impact and pre-execution. This proactive stance reduces the overall risk profile by blocking malicious chains of events in real time across network, process, file, and registry activity. 

2. Eliminating the “agentic blind spot” 

As we all rush to adopt generative AI and automated workflows, a new gap has appeared: the “agentic blind spot.” Adversaries are now targeting AI assistants and automated scripts to bypass defenses. Since these digital agents often have deep access to enterprise data, a compromise here lets attackers move completely under the radar. 

The new playbook requires securing this entire ecosystem. By combining the distinct capabilities of Cortex XDR and Koi Security, organizations can effectively close this gap. Koi Agentic Endpoint Security tracks everything from shell commands to prompts in real time, while Cortex XDR adds a layer of defense that identifies and neutralizes behavioral anomalies unique to these automated threats. 

3. Machine-speed detection and “attack storylines” 

When an attacker can move through your network in seconds, human-led teams can’t keep up. To make matters worse, most systems just flood analysts with low-quality, isolated alerts, leading to major burnout. 

AI-driven defense fixes the investigation process by automatically stitching separate data points into a single, high-fidelity “attack storyline.” Cortex XDR uses thousands of machine learning detectors across endpoint, network, and cloud sources to group related signals into one cohesive case. This reveals the full story of an attack, letting your analysts focus on fast remediation instead of digging through piles of data, reducing alert noise by up to 98%. 

4. Surgical and autonomous response 

The final piece of the puzzle is moving from manual remediation to autonomous action. AI-driven response lets your SOC handle threats in minutes, not hours. The platform can automatically revoke compromised tokens or isolate endpoints at machine speed. 

Cortex XDR delivers built-in enterprise-grade automation at no additional cost, providing over 120 out-of-the-box playbooks and 18 quick actions to handle up to 99% of incidents without manual intervention. Crucially, this level of automation requires an unbreakable foundation of agent resilience. To ensure the defense cannot be disabled by an adversary, Cortex XDR is certified in both the AVC EDR Detection and Anti-Tampering tests, successfully blocking all attempts to disable or modify the agent. 

Summary

The threat landscape is changing faster than ever, driven by AI-powered attackers who exploit even the smallest gaps. But you don’t have to stay on the defensive. By shifting to a proactive, AI-driven architecture like the one built into Cortex XDR, you can stop threats before they happen, secure your agentic workflows, and automate away the noise that leads to analyst burnout. 

The journey to a more resilient, AI-powered SOC doesn’t have to be daunting. With the right foundation in place, you’re not just keeping pace with the new threat landscape; you’re staying one step ahead. It’s time to move beyond the old manual playbook and embrace the future of security operations. 

To learn more about Palto Alto Networks, visit https://www.paloaltonetworks.com.

AMD executives took to the stage at its Advancing AI 2026 event in San Francisco today to detail the company’s next generation of AI infrastructure solutions, from Instinct MI455X AI accelerator GPUs and 6th Gen EPYC “Venice” CPUs, to Pensando networking, ROCm.AI software and its Helios rack-scale platform that ties it all together.

AMD has been working towards rack-scale AI system solutions for years. Its ZT Systems acquisition last year added valuable engineering talent and intellectual property that is now finally bearing the real fruits. Its Helios AI platform is a major platform evolution for AMD, with shipments scheduled to begin in the second half of this year (which is here and now).

The announcements at Advancing AI show how the company has engineered its AI platform solutions for large reasoning models, sustained inference and agentic workflows. These workloads pressure memory capacity, data movement, networking and CPU orchestration. AMD’s approach is to keep as much data close to the compute engines as possible and move it more efficiently throughout the system, but there’s deeper nuance here that’s obvious versus AMD’s chief rival, NVIDIA.  

AMD’s MI455X targets the AI memory wall

The Instinct MI455X GPU is the compute engine that fuels the Helios rack, and the first GPU based on AMD’s new CDNA 5 architecture. Built with a modular mix of 2nm and 3nm chiplets, it carries 432GB of HBM4 and 23.3TB/s of peak memory bandwidth.

Compared to AMD’s current MI355X, the MI455X offers 1.5 times the memory capacity, up to 2.9 times the peak memory bandwidth and up to four times the peak matrix performance with MXFP4 and MXFP8 data types, which are lower-precision numerical formats designed to accelerate AI processing while reducing memory demands. With MXFP6 (6-bit floating point), performance is rated at up to twice that of MI355X.

AMD also shared some actual, measured internal results using production silicon. The company claims MI455X delivers 3.8 times higher FP8 decode performance, 3.5 times more measured FP4 compute performance and between 2.5 and 3.5 times more networking bandwidth than MI355X, depending on the transfer path tested. Those figures provide more context than just numerical specifications, though they remain AMD-provided comparisons that will need independent validation.

AMD

The architectural choices behind the numbers are important. Reasoning models and long context windows require sizeable KV caches for maintaining AI attention states, while mixture-of-experts models frequently move large amounts of data across accelerators. MI455X should let more model data, activation states and cache remain local. New dedicated IP in hardware can transfer data while the GPU continues processing, and expanded cache and multicast capabilities are designed to reduce redundant data movement to further improve efficiency.

The aforementioned lower-precision formats can also raise throughput and reduce memory use, but model developers still have to determine where they can be applied without unacceptable accuracy loss.

AMD’s Helios rack takes aim at Vera Rubin

Dave Altavilla

Helios is AMD’s primary rack-scale competitor to NVIDIA’s Vera Rubin platform. Each liquid-cooled rack combines 72 MI455X GPUs, 18 single-socket Venice host CPUs and Pensando networking technologies.

In its most complete, premium configuration, AMD rates Helios for 2.9 exaflops of low-precision AI compute, with 31TB of aggregate HBM4 capacity, 1.7PB/s of memory bandwidth, 260TB/s of bidirectional scale-up bandwidth and 43TB/s of scale-out bandwidth.

These are formidable figures, but they are technical specifications rather than actual application benchmarks. The more consequential development is AMD’s move from collections of eight-GPU servers to a 72-GPU shared-memory domain. Models too large for one node can operate across the rack without treating every exchange as a scale-out networking transaction, which benefits large-model inference as well as training.

AMD uses UALink over Ethernet, or UALoE, for an open standard scale-up fabric. Each MI455X provides 3.6TB/s of bidirectional scale-up bandwidth, while the complete rack delivers all-to-all connectivity through a single switch layer. AMD also claims six times more scale-out bandwidth per GPU than MI355X when MI455X is configured with three Pensando Vulcano 800 AI NICs.

While open standards give cloud providers more control over suppliers and system design, AMD and its partners now have to prove those components can deliver the predictable performance, reliability and deployment experience customers expect from a tightly controlled, more vertically integrated platform.

Finally, AMD designed Helios with automatic rerouting around failed links, virtual rack partitions, tray-level serviceability and rack-wide power, cooling and health monitoring. Major hyperscalers and potentially large-scale enterprise customers will likely key in on these capabilities, which can affect the availability, total cost and consistency of the AI services they consume.

Kind of like cowbell, AMD Venice gives agentic AI more CPU

AMD

AMD’s agentic CPU messaging regarding its upcoming Venice-based EPYC processors is mostly marketing speak, but the underlying requirement is very real. An AI agent can invoke retrieval, databases, security checks, code execution and other tools before a GPU generates a response. Running many agents concurrently increases the amount of conventional compute requirements surrounding the accelerators.

Venice scales to 256 Zen 6 cores with support for 512 threads, 16 memory channels, up to 1GB of L3 cache per socket, along with PCIe 6.0 and CXL 3.1 connectivity. AMD is also offering several Venice configurations for other applications, including general-purpose servers, high-frequency workloads, GPU hosts and high-density CPU sandbox systems used to execute agent tools.

Treating the CPU solely as a GPU host understates its role. Gateways, tokenization, vector search, databases and short-lived code execution stress different mixes of per-core performance, thread count, memory bandwidth and I/O. Specifically, AMD’s internal testing shows Venice significantly outperforming its current EPYC 9965 Turin CPU across five parts of the agentic AI pipeline, including gateway processing, context assembly, vector search, enterprise applications and short-lived tool execution. Individual gains vary by workload, but AMD details the overall generational improvement at up to a 1.7 times lift. As with the MI455X figures though, these comparisons come from AMD and will require independent validation.

Pensando networking and ROCm software advance

Keeping GPUs fed with data and coordinating traffic across racks directly affects utilization and operating costs. In fact, GPU utilization is a pretty sad state of affairs currently for some of the major frontier model providers.

As such, Pensando networking has become central to AMD’s roadmap. Helios can connect each MI455X to as many as three 800Gbps Vulcano AI NICs, while Salina DPUs handle front-end networking and infrastructure services.

On the software side, which is an equally critical component, AMD also introduced ROCm.AI, an AI-assisted development layer due to arrive in August. It includes reusable skills for coding agents, simplified management and Hyperloom, which can profile workloads, tune serving configurations, modify kernels and validate results.

These tools address two persistent AMD challenges: developer efficiency and ease of use, and software tuning. Automated optimization still has to produce repeatable gains without creating hard-to-maintain code, however. And while ROCm has progressed significantly over the last few years, NVIDIA’s CUDA retains an advantage in maturity, tooling and developer familiarity.

Customer commitments underscore rack-scale confidence

AMD now has commitments that give its MI450 generation and Helios considerably more weight. Meta and OpenAI have announced multi-generation agreements composed of up to 6GW of AMD compute capacity, with initial 1GW deployments planned for the second half of 2026.

Oracle plans a 50,000-GPU public cloud cluster beginning in the third quarter, while Microsoft will deploy Helios for Azure AI inference. Finally, just before the AMD event, Anthropic announced a strategic partnership for up to 2 Gigawatts of AMD-fueled AI compute, with its first gigawatt expected online in the first half of 2027.

Commitments of this scale reflect confidence in more than just MI455X performance. These customers are evaluating the complete architecture, including Venice CPUs, Pensando networking, ROCm software, rack integration, serviceability and AMD’s ability to deliver and execute across multiple product generations.

There is some financial alignment behind the agreements as well. AMD issued OpenAI performance-based warrants and committed to investing up to $5 billion in Anthropic. That context matters when evaluating these deals as market validation, but these planned deployments are substantial nonetheless and put Helios on a much stronger foundation as it begins shipping.

AMD expands its robotics and embedded foundation

AMD also expanded its physical AI portfolio, building on credible traction from its Xilinx-derived Kria adaptive system-on-modules and embedded technologies that are already powering robotics, machine vision and industrial automation applications.

The new Ryzen AI Embedded X100 combines up to 16 Zen 5 CPU cores, integrated Radeon graphics, a second-generation NPU and as much as 128GB of unified LPDDR5X memory shared across its compute engines. To me this looks a lot like a repackaging and optimization of the company’s Strix Halo platform, but with specific optimizations for the embedded space. Regardless, AMD is pairing X100 with the Kria AI Robotics Developer Platform, which includes a System Module or SOM, and a new Robotics Partner Network spanning hardware, software and platform providers.

Samples began shipping in June, with full production expected in the fourth quarter. This broader objective is to give developers a path across AMD x86 CPUs, GPUs, NPUs and FPGAs for real-time autonomous systems, rather than requiring them to assemble those hardware engines and software components independently.

Execution for AMD is now the test

AMD has assembled a credible platform for the burgeoning agentic AI market that’s blowing up currently with no signs of stopping. MI455X addresses memory and data movement, Venice handles dense agentic CPU workloads, Pensando networking connects global system resources, and ROCm.AI addresses software complexity. Finally, Helios assembles these components into a true competitive threat for NVIDIA’s latest Vera Rubin platform.

AMD’s open architecture may appeal to customers seeking supplier choice, but openness must also translate into reliable deployments, competitive total cost and software that does not require a significant rip-up. NVIDIA enters this cycle with a stronger ecosystem and far more rack-scale deployment experience. The true test will be how easily and reliably customers can integrate, operate and maintain these AMD solutions at scale.

As it stands, AMD now has major customers and a clearly defined architecture with systems engineering expertise behind it. Delivering Helios on schedule and showing that its performance claims translate into a real production workload throughput advantage and total cost of ownership gains will determine how much the competitive gap narrows. And of course, this is in a market that is clamoring for ever-more compute resources with a seemingly insatiable demand for AI services and capacity. That’s an environment for big iron success. Now AMD just has to deliver optimized, turnkey AI platforms. This is far easier said than done, but time will soon tell as deployments take shape this year.

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Some lucky customers took delivery of their own Tensor Processing Units (TPUs), custom chips developed by Google for AI applications, in the second quarter, company executives disclosed during a call to discuss its latest financial results on Wednesday.

The disclosure comes at a time when enterprises are grappling with a global shortage of high-end GPUs that is driving up costs and slowing AI deployment timelines, and even those who have GPUs don’t always have electricity to operate them.

“We delivered to customer data centers for the first time in Q2,” said Anat Ashkenazi, CFO of Google’s parent Alphabet, adding that the company had begun to recognize a small amount of revenue from TPU orders, although it expected to recognize more in 2027.

Ashkenazi did not name the customers or describe the commercial arrangements, leaving open questions about whether the systems are being deployed by large enterprises, governments, sovereign AI initiatives, or other cloud providers.

Until recently, Google’s TPU strategy centered on giving customers access to the chips through Google Cloud, while using the same silicon internally to power its own AI models and services. But during the company’s last earnings call in April, just days after it released two new TPU models, CEO Sundar Pichai said Google would consider selling TPUs to AI labs, capital markets firms, and high-performance computing applications.

On Wednesday’s call, Pichai said Google will scale up TPU sales “based on the opportunities we see and the demand we see, commensurate with the constraints that exist and the allocation needs we have for frontier model development.”

But Google is still keeping the bulk of its TPUs for itself, either for internal use or to rent out through Google Cloud Platform.

“Our first priority is making sure we are allocating what we need to compete at the frontier in terms of AGI development,” Pichai said on Wednesday’s call. “We are using both TPUs and GPUs mainly for serving our models.”

Google CEO Sundar Pichai has sought to allay concerns over the delayed release of the Gemini 3.5 Pro large language model. He dodged questions about it in Google’s quarterly earnings call on Wednesday by focusing on the company’s next frontier AI model, Gemini 4, and plans to release subsequent LLMs at an almost monthly cadence.

His comments came a day after Google unveiled Gemini 3.6 Flash and 3.5 Flash Cyber but offered no update on the release of Gemini 3.5 Pro, the company’s delayed flagship reasoning model that many developers had expected to arrive weeks earlier.

Google introduced the Gemini 3.5 family at its annual I/O conference, promising to release the Pro model in June. That timeline has since slipped, with Bloomberg suggesting Gemini 3.5 Pro is months late because the model’s coding performance is falling short of internal expectations, especially when compared to better performance by similar models from OpenAI and Anthropic.

Instead of revisiting the Gemini 3.5 Pro timeline, Pichai used the earnings call to shift the discussion toward Gemini 4, when asked about how his company planned to navigate an increasingly competitive race to release frontier AI models by to Barclays Investment Bank analyst Ross Sandler.

“We are creating a baseline on top of which you will see us rapidly iterate on subsequent model releases. And so picking up pace and releasing models almost at a monthly cadence is part of our road map as we are building Gemini 4 as well,” Pichai said during the call.

Sandler’s question followed one from JPMorgan Chase & Co analyst Douglas Anmuth, who asked Pichai if Google was releasing frontier AI models frequently enough to keep pace with rivals OpenAI and Anthropic.

Pichai had responded to Anmuth’s question that Google remained confident of competing at the frontier and was investing heavily in a larger Gemini 4 base model.

Analysts, though, aren’t as confident as Pichai.

While delays to Google’s frontier model roadmap have not triggered an exodus of existing customers, either because of high switching costs or because many enterprises already running multi-model architectures, they have made CIOs evaluating AI platforms more cautious about making new commitments, said Bhupendra Chopra, chief revenue officer at IT consulting firm Kanerika.

A monthly model release cadence could prove to be a double-edged sword for enterprises and their CIOs.

While a monthly release cadence could help enterprises gain faster access to improvements in model performance, cost and capabilities, it will also require CIOs to invest more heavily in testing, governance and version management to safely adopt those updates, said Sanchit Vir Gogia, chief analyst at Greyhound Research.

Similarly, Pareekh Jain, principal analyst at Pareekh Consulting, said enterprises will embrace a faster release cadence only if each successive model delivers measurable improvements in performance, cost or safety, rather than simply changing version number.

The challenge for CIOs, Jain said, is not just keeping up with model releases; it’s deciding whether each new version is worth the cost of validating it.

Google CEO Sundar Pichai has sought to allay concerns over the delayed release of the Gemini 3.5 Pro large language model. He dodged questions about it in Google’s quarterly earnings call on Wednesday by focusing on the company’s next frontier AI model, Gemini 4, and plans to release subsequent LLMs at an almost monthly cadence.

His comments came a day after Google unveiled Gemini 3.6 Flash and 3.5 Flash Cyber but offered no update on the release of Gemini 3.5 Pro, the company’s delayed flagship reasoning model that many developers had expected to arrive weeks earlier.

Google introduced the Gemini 3.5 family at its annual I/O conference, promising to release the Pro model in June. That timeline has since slipped, with Bloomberg suggesting Gemini 3.5 Pro is months late because the model’s coding performance is falling short of internal expectations, especially when compared to better performance by similar models from OpenAI and Anthropic.

Instead of revisiting the Gemini 3.5 Pro timeline, Pichai used the earnings call to shift the discussion toward Gemini 4, when asked about how his company planned to navigate an increasingly competitive race to release frontier AI models by to Barclays Investment Bank analyst Ross Sandler.

“We are creating a baseline on top of which you will see us rapidly iterate on subsequent model releases. And so picking up pace and releasing models almost at a monthly cadence is part of our road map as we are building Gemini 4 as well,” Pichai said during the call.

Sandler’s question followed one from JPMorgan Chase & Co analyst Douglas Anmuth, who asked Pichai if Google was releasing frontier AI models frequently enough to keep pace with rivals OpenAI and Anthropic.

Pichai had responded to Anmuth’s question that Google remained confident of competing at the frontier and was investing heavily in a larger Gemini 4 base model.

Analysts, though, aren’t as confident as Pichai.

While delays to Google’s frontier model roadmap have not triggered an exodus of existing customers, either because of high switching costs or because many enterprises already running multi-model architectures, they have made CIOs evaluating AI platforms more cautious about making new commitments, said Bhupendra Chopra, chief revenue officer at IT consulting firm Kanerika.

A monthly model release cadence could prove to be a double-edged sword for enterprises and their CIOs.

While a monthly release cadence could help enterprises gain faster access to improvements in model performance, cost and capabilities, it will also require CIOs to invest more heavily in testing, governance and version management to safely adopt those updates, said Sanchit Vir Gogia, chief analyst at Greyhound Research.

Similarly, Pareekh Jain, principal analyst at Pareekh Consulting, said enterprises will embrace a faster release cadence only if each successive model delivers measurable improvements in performance, cost or safety, rather than simply changing version number.

The challenge for CIOs, Jain said, is not just keeping up with model releases; it’s deciding whether each new version is worth the cost of validating it.

This article first appeared on InfoWorld.

Google CEO Sundar Pichai has sought to allay concerns over the delayed release of the Gemini 3.5 Pro large language model. He dodged questions about it in Google’s quarterly earnings call on Wednesday by focusing on the company’s next frontier AI model, Gemini 4, and plans to release subsequent LLMs at an almost monthly cadence.

His comments came a day after Google unveiled Gemini 3.6 Flash and 3.5 Flash Cyber but offered no update on the release of Gemini 3.5 Pro, the company’s delayed flagship reasoning model that many developers had expected to arrive weeks earlier.

Google introduced the Gemini 3.5 family at its annual I/O conference, promising to release the Pro model in June. That timeline has since slipped, with Bloomberg suggesting Gemini 3.5 Pro is months late because the model’s coding performance is falling short of internal expectations, especially when compared to better performance by similar models from OpenAI and Anthropic.

Instead of revisiting the Gemini 3.5 Pro timeline, Pichai used the earnings call to shift the discussion toward Gemini 4, when asked about how his company planned to navigate an increasingly competitive race to release frontier AI models by to Barclays Investment Bank analyst Ross Sandler.

“We are creating a baseline on top of which you will see us rapidly iterate on subsequent model releases. And so picking up pace and releasing models almost at a monthly cadence is part of our road map as we are building Gemini 4 as well,” Pichai said during the call.

Sandler’s question followed one from JPMorgan Chase & Co analyst Douglas Anmuth, who asked Pichai if Google was releasing frontier AI models frequently enough to keep pace with rivals OpenAI and Anthropic.

Pichai had responded to Anmuth’s question that Google remained confident of competing at the frontier and was investing heavily in a larger Gemini 4 base model.

Analysts, though, aren’t as confident as Pichai.

While delays to Google’s frontier model roadmap have not triggered an exodus of existing customers, either because of high switching costs or because many enterprises already running multi-model architectures, they have made CIOs evaluating AI platforms more cautious about making new commitments, said Bhupendra Chopra, chief revenue officer at IT consulting firm Kanerika.

A monthly model release cadence could prove to be a double-edged sword for enterprises and their CIOs.

While a monthly release cadence could help enterprises gain faster access to improvements in model performance, cost and capabilities, it will also require CIOs to invest more heavily in testing, governance and version management to safely adopt those updates, said Sanchit Vir Gogia, chief analyst at Greyhound Research.

Similarly, Pareekh Jain, principal analyst at Pareekh Consulting, said enterprises will embrace a faster release cadence only if each successive model delivers measurable improvements in performance, cost or safety, rather than simply changing version number.

The challenge for CIOs, Jain said, is not just keeping up with model releases; it’s deciding whether each new version is worth the cost of validating it.

This article first appeared on InfoWorld.

Defense research agency DARPA made its largest quantum computing award ever this week, with a $125 million agreement announced on Wednesday. The same day, the White House announced an additional $5 billion for the Genesis Mission, which focuses on AI for science but also includes technology to accelerate quantum computing and quantum sensors.

“Taken together, these announcements signal that U.S. quantum strategy is shifting from supporting individual research projects to building the infrastructure needed for a quantum-enabled economy,” says Heather West, research manager in the infrastructure systems, platforms, and technology group at IDC.

None of the individual quantum announcements are surprising, she says. But the level of coordination is new. “Government investment is expanding beyond foundational research toward commercialization, manufacturing, and deployment,” she says.

“The US government has been signaling that quantum computing is a priority,” says David Mooter, an analyst at Forrester Research. Part of it is the desire for the US to be a leader in quantum, as it has been in other high-tech areas, he says. And part of it is because the government itself can take advantage of quantum computers.

“Spy agencies would love to use them to decrypt intercepted messages, including messages they intercepted years ago and saved,” he says. And other departments could use quantum computers or networks for energy-related research, for supply chain optimization, and for secure communications. 

Quantum computing is accelerating, he says. “I would not be surprised to see a general gate-based quantum computer that’s good enough to provide commercial value for limited use cases by 2030.”

DARPA’s Quantum Benchmarking Initiative

DARPA’s Quantum Benchmarking Initiatives was launched in 2024, and 18 companies were selected in April of 2025 for Stage A of the project, with awards of up to $1 million each. The companies were to use the money to provide details of their concepts and show how they could lead to a functional, fault-tolerant quantum computer in under a decade.

Then, in November of 2025, DARPA chose 11 companies for Stage B of the project, with awards of up to $15 million for developing their research plans.

To date, only two companies have been chosen for Stage C: PsiQuantum and Microsoft. PsiQuantum announced $32 million of DARPA funding for testing and evaluation in September of last year. This week’s $125 million award will expand the scope and pacing of the validation and verification work. Stage C awards can go up to $300 million, according to DARPA.

This past May, PsiQuantum also announced $100 million from the Department of Commerce, part of the CHIPS and Science Act, to accelerate domestic manufacturing of critical quantum computing components.

Microsoft and PsiQuantum are both in Stage C, bypassing the sequential path that other companies are expected to follow, because they were both part of DARPA’s predecessor to QBI, the Underexplored Systems for Utility-Scale Quantum Computing program.

Genesis Mission

Genesis Mission was launched in late 2025 with the goal of using AI to accelerate scientific breakthroughs, and it now includes more than 15 government agencies.

As part of the Genesis Mission, quantum computing and sensing company Infleqtion announced three projects for the Department of Energy on Wednesday. The three projects focus on quantum circuit design for nuclear applications, atomic quantum sensing, and nuclear fusion energy research.

This announcement did not include the total monetary value of the projects, but, in May, the company announced a separate agreement with the Department of Commerce for $100 million to accelerate Infleqtion’s neutral-atom technology roadmap.

Other quantum-related Genesis Mission projects announced this week include $1.5 million for a BlueQubit quantum error correction project with Microsoft and other partners, a Stanford effort to model the behavior of electrons at quantum scale, an MIT quantum sensing project, Argonne National Laboratory projects on quantum circuit design and quantum sensors, Brookhaven Lab quantum sensor projects, and quantum computing projects at Northwestern University.

IBM, one of three dozen private companies that are part of the Genesis Mission Consortium, announced that it will be leading a project to support more effective quantum applications, and will contribute up to $50 million of quantum compute access for the Genesis Mission.

Enterprise priorities

This week’s quantum announcements aren’t a sign that enterprises need to run out and buy quantum computers, says IDC’s West. But they do need to start preparing for the quantum era — such as by identifying business areas where quantum computing could become a competitive differentiator over the next decade.

But the most immediate threat is that of adversaries using quantum computers to break current encryption standards. Organizations should be inventorying cryptographic assets and developing a roadmap for the migration to quantum-proof algorithms, West says.

The point of no return is closer than ever, and many major players in the encryption and communication space, including Google and Cloudflare, have been accelerating their timelines. In fact, this Wednesday was the federal deadline for naming their post-quantum cryptography migration leads under a June executive order.

“The preparation that needs to be done to prepare is to implement post-quantum cryptography yesterday,” says Forrester’s Mooter.

However, according to a survey released by DigiCert this morning, while 87% of organizations are planning, testing or implementing PQC initiatives, only 7% of organizations have deployed quantum-safe or hybrid cryptography across most of their digital certificates.

It’s difficult to ignore the fact that Apple seems to have turned its MacBook Neo into a weapon to promote platform growth, with enough performance under the hood to make competitors seem inferior.

And even as the PC industry moves to try to compete with Apple’s last huge Mac success, the company is already planning a powerful follow-up.

That points to the discipline Apple has applied to the Mac since the introduction of Apple Silicon. The company has built a clear product roadmap, strong entry-level pricing, and steady performance gains. This focus is now paying dividends, giving people the impetus to keep placing their trust in Apple and its Macs — even as the industry raises prices in the face of RAMageddon and price increases. 

The numbers don’t lie

“Apple’s recent price increase seems to be an inevitable response to these cost increases. In the second half of the year, other PC OEMs are expected to continue to raise prices, and the overall ASP increase is expected to continue,” Counterpoint said. The researcher tells us global PC shipments shrank 4% in the second quarter of 2026 as rising costs hit demand. The Mac maker, by contrast, moved in the opposite direction, generating 13% growth in the quarter — mainly on the back of the MacBook Neo introduction. 

Recent IDC data gives Apple 10.1% year-over-year growth and just under 10% (9.9% to be exact) of the worldwide PC market, even as the overall market declined 4.9%.

“With emerging supply chain and tariff challenges inflating memory prices…, Apple’s incredibly aggressive price-point for the MacBook Neo makes its release feel all the more like a gut punch to one of the PC market’s most valuable price tiers,” Futurum Research Director Olivier Blanchard said when the Neo was released. 

Neo 2.0 is already coming

In the immediate future, as competitors raise prices on the PCs that compete with Apple’s lower-cost device, Cupertino is already plotting the path toward MacBook Neo 2. Reports claim this will debut in March in new colors and use the A19 Pro chip from the iPhone 17 Pro, with performance boosted by slightly more unified memory (12GB, rather than 8GB). That’ll make it a much better Mac, likely with 10-15% performance gains and the ability to run Apple Intelligence, making it the best and most affordable AI PC in its class.

Just four months after the Neo’s rollout, Apple is already in position to leak rumors of an even more computationally capable follow-up, while competitors struggle to compete with the original on performance, build quality, and price. Still, the Neo might get more expensive, reporting warns, with the lowest-price 256GB model now gone, making the $599 Mac a mirage we can only wistfully hope to see again. 

That might matter less in context, as PC makers everywhere boost prices while RAM, chips, and storage prices head north, along with transport, logistics, and energy costs. “While [Apple] did raise prices in line with the broader market, it still remains well positioned against rivals facing the same cost pressures,” said Jean Philippe Bouchard, vice president for consumer devices at IDC. 

“As market conditions continue to worsen, the importance of supply chain management and capabilities are increasingly important,” Bouchard said. “The largest vendors, with their buying power and long-standing supplier ties, are best positioned to take share from smaller rivals.”

This was never about luck

This isn’t solely a market take about competition, it’s about planning.

Few in the industry seemed prepared for the massive memory price increases that hit this year. Apple clearly planned its low-cost Mac well before that happened, hoping to seize the PC market at the low-mid-range. This is precisely what it seems to have done, what it continues to do, and what it will continue to do.

The recent reports that it has a successor planned shows the breadth of the Mac company’s strategic vision, as Apple has quite clearly sought to fully exploit the failings of Windows and the internal contradictions of a value-conscious industry in stiff competition with itself.

With the first M-series Macs about to enter the replacement cycle, Apple has built a market it can capitalize on for at least a decade, meaning it already has a vision for PC sales that extends at least as far. That’s the kind of road map corporate purchasers want when they make platform deployment decisions, which is why Apple’s 10% share gains are the beginning of even more significant market change. 

You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon and subscribe to my daily Apple-related news summaries at The Core.

Google’s AI offerings span its internal and cloud offerings. Its data centers are processing seven times more AI tokens compared to last year. To keep up, Google is upgrading its data-center hardware and software technologies at a faster clip. It plans to raise $80 billion to build new data centers. (See related story: Google transforms its data center architecture for agent era)

Network World spoke with Mark Lohmeyer, vice president and general manager of AI and computing at Google, about how the company’s infrastructure is keeping pace with AI demand.

Network World: What is the primary shift in infrastructure needs?

Mark Lohmeyer: We’ve seen the rise of agents and agentic use cases. Years ago, it was the chat phase: Ask a question, get an answer. Now we’re in the agentic era, where you express your intent, agents spin off multiple sub-agents, working in parallel, preserving state. This is a radical shift in what infrastructure needs to do; make them fast, cost effective, secure, reliable. We’re delivering infrastructure optimized for the age of agents.

NW: What’s the goal of the infrastructure buildout, and what should customers expect regarding costs?

ML: Ultimately, it’s about enabling customers with leading-edge capabilities and models at scale cost-effectively. With agents, inference transactions increase by 50x, 100x versus non-agentic workloads. We’re driving the cost per transaction down exponentially. In our latest platforms, we reduce the cost by almost 2x for the same work. Customers serve twice the number of users at the same cost, directly driving profitability.

NW: How are you addressing energy efficiency?

ML: Energy is a critical resource, and Google has optimized for years. We design data centers and compute [to drive] high PUE (power usage effectiveness). We introduced liquid cooling over five years ago, and these latest systems are all liquid cooled. For agentic workloads, CPUs come to the forefront… orchestrating agents, calling tools, doing evaluation loops in reinforcement learning. Our latest Axion-based CPU platform called N4A has energy efficiency and is significantly better than the prior generation and x86 comparables.

NW: How do you think about token efficiency as you build-out systems?

ML: Performance and efficiency gains are powered by co-design of the model and infrastructure. Gemini is trained on TPUs, primarily served on TPUs with high frontier model capability, in a token and cost-efficient way. This stems from co-design across the full stack.

NW: How do you project what infrastructure will be needed years in advance?

ML: Hardware cycles deliver a new next generation roughly every year, but design cycles are two years or more in advance. We work with DeepMind doing core research, to application teams taking models into production, to billions of users, to our team building infrastructure. We work upstream with DeepMind and application teams to understand what’s coming. Agents weren’t being broadly spoken of externally, but internally we had those insights around what they would need. That shows up in hardware design. We hit the timing right — these platforms are built for agents.

NW: What’s the eighth generation TPU platform?

ML: We deliver new platforms every year, and ones launched years ago are close to 100% utilized because demand for AI-optimized compute is high. The eighth-generation TPU platform is the first delivering two complete systems, from the chip all the way up to the network and storage and software, that are optimized.

TPU-8t is optimized for training, and TPU-8i is optimized for inference. For TPU-8i, we increased SRAM on the chip to 384MB — three times the prior generation — and increased the HBM by 50%.

NW: How are you approaching GPU and TPU compatibility?

ML: People in a single cluster do not commingle GPUs and TPUs. We offer both options based on specific workload needs. We’ve been investing on the TPU side in using software frameworks customers are comfortable with on GPUs and enabling those on TPUs. For example, PyTorch and vLLM. Customers could have a pool of GPUs and TPUs, running vLLM on top of that. Start with a workload on TPUs, but if the TPU pool is fully utilized, spill to GPUs or vice versa. This works because it’s all leveraging the same compatible software layer on top.

NW: How has the orchestration platform changed for agents?

ML: Kubernetes is becoming the orchestration platform of choice for AI. Google is transforming GKE [Google Kubernetes Engine] into an agent-native orchestration solution. When expressing intent to an agent and it spins up multiple sub-agents, compute needs to spin up rapidly — TPUs or GPUs — without long delays, then run and spin back down. We’re optimizing at every layer of the GKE stack: significantly improving node startup time and how rapidly we start and stop containers. Lovable demonstrates this with GKE, spinning up hundreds of sandboxes for live coding sessions on their platform in parallel, paying for infrastructure when needed.

NW: What is the role of the network and storage infrastructure?

ML: The network is critical for AI. This requires creating large-scale clusters of GPUs or TPUs and enabling them to talk to each other in a high-performance way. We created the Virgo network — a collapsed network architecture, non-blocking within a data center, where multiple pods or NVLink72 domains connect together.

In TPU8T, we can connect over a million TPUs together leveraging Virgo, creating large-scale, high-performance, reliable clusters that shrink innovation cycles. Storage is equally critical. In large-scale clusters, something is always failing. The ability to take snapshots and go back to a checkpoint is important.

We’ve introduced Managed Lustre 10T, with 10 terabytes per second of bandwidth, 18 petabytes of storage in single clusters. This is 10 times faster than last year and 20 times faster than competition. We have Rapid Bucket, low-latency storage backed by Google storage systems. Both are impactful in large-scale training environments.

NW: How does KV cache strategy differ between training and inference?

ML: For TPU-8i, we increased SRAM on the chip to 384 megabytes — three times the prior generation — and increased the HBM by 50%. Storing KV cache directly in chip memory allows responding to inference requests much more rapidly and cost-effectively than going to an external system. For inference workloads, storing as much KV cache as possible on-chip is critical.

We’re introducing a dedicated KV cache storage subsystem that works across GPUs and TPUs. As KV caches get larger, being able to fall back to this dedicated subsystem becomes critical. Loading model weights rapidly is important in dynamic inference environments where accelerators switch between models hour by hour.

Among a range of factors leading to a wave of tech sector layoffs in 2026 is the rapid rise of artificial intelligence and automation. Companies are reconfiguring their workforces to leverage AI for increased efficiency and reduced operating costs. This realignment and reduction is implemented even by companies reporting strong financial performance.

But it’s not just AI leading to workforce cuts. Complementing this technological shift are ongoing economic uncertainty, inflation, and higher interest rates, compounded by a chip shortage and rising energy costs. This mix is driving companies to cut costs and streamline operations for increased efficiency.

According to data compiled by Layoffs.fyi, an online tracker that keep tabs on job losses in the technology sector, 123,941 tech employees were laid off at 269 companies in 2025. The site also reports that 71,981 government employees were laid off by DOGE alone, with 182,528 total federal workers laid off.

Here is a list — to be updated regularly — of some of the most prominent technology layoffs the industry has experienced recently.

Notable tech layoffs in 2026

• Monday.com
• Microsoft
• Meta
• Cisco
• Cloudflare
• Oracle
• Atlassian
• Salesforce
• Amazon
• Ericsson

July 22, 2026: Monday.com cuts 20% of its workforce to restructure for the AI era

The company says the decision to cut 620 jobs isn’t about margins, but about creating a flatter organization built around AI agents, autonomous teams, and deeper customer engagement.

July 6, 2026: Microsoft cuts 4,800 jobs, primarily in sales and Xbox teams

As the company trims thousands of jobs, it’s also investing in embedded engineering teams and AI infrastructure. The layoffs come several weeks after the company offered 8,750 US employees voluntary retirement buyouts.

June 5, 2026: Tech industry cut 38,242 jobs in May, worst since 2024

AI was blamed for 40% of the job cuts in May, up from 7% in January, according to research by employment placement company Challenger, Gray & Christmas.

May 20, 2026: Meta cuts 8,000 jobs, around 10% of workforce

The cuts are expected to expected to hit Meta’s engineering and product teams the hardest, arriving as Meta pivots toward AI to boost efficiency across its organization, according to Yahoo Tech.

May 13, 2026: Cisco to cut nearly 4,000 jobs despite strong growth in AI, enterprise networking

Despite reporting positive financial news — including record third-quarter revenue of $15.8 billion, a 12% year-over-year increase — Cisco said it will eliminate almost 4,000 jobs.

May 7, 2026: Cloudflare to cut 1,100 jobs in AI-focused restructuring

About 20% of Cloudflare’s global workforce will be culled as the company pivots for the agentic AI era, Reuters reported.

April 1, 2026: Oracle to cut up to 30,000 jobs globally, putting enterprise support and roadmaps at risk

Oracle began laying off employees on March 31 in what could be the largest workforce reduction in the company’s history. Employees received termination emails at 6 a.m. local time with immediate system lockouts and no prior warning. (Note: in June, CNBC put the final layoff tally at 21,000.)

March 12, 2026: Atlassian cuts 1,600 jobs to fund AI and enterprise expansion

Atlassian will reduce its global workforce by approximately 10%, eliminating around 1,600 roles, as the collaboration software maker redirects capital toward artificial intelligence development and enterprise sales.

March 11, 2026: Tech layoffs surpass 45,000 in early 2026

A recent analysis by RationalFX found 45,363 job cuts globally so far this year—with roughly 68% or more than 30,000 occurring in the U.S. — highlighting ongoing workforce cuts even as many tech companies report strong revenue growth.

February 10, 2026: Salesforce lays off staffers as executive leadership churn continues

Salesforce has reduced close to 1,000 roles earlier this month across teams, including marketing, product management, data analytics, and its Agentforce AI unit, Business Insider reported, quoting employees familiar with the matter.

January 23, 2026: Amazon layoffs expected to disproportionately hit AWS and tech talent

As the market slows down, AWS and other Amazon units are preparing for another round of layoffs, which is expected to overwhelmingly impact tech talent. An email from HR leader Beth Galetti on Jan. 28 confirmed 16,000 job cuts.

January 15, 2026: Ericsson plans to shed 1,600 jobs in Sweden

 Ericsson lans to cut some 1,600 jobs in Sweden, the telecommunications equipment maker said doubling down on recent cost-saving measures that have helped it weather a prolonged downturn in telecoms spending, Reuters reports.

January 13, 2026: Meta plans to cut around 10% of employees in Reality Labs business

Meta plans to cut around 10% of the employees in its Reality Labs division who work on products including the metaverse, according to three people with knowledge of the discussions, according to The New York Times.

Layoffs in 2025

• Cisco
• Oracle
• Windsurf
• Intel
• Microsoft
• Crowdstrike
• HPE
• Autodesk
• HPE
• CISA
• Workday
• Salesforce
• Meta

Global tech-sector layoffs surpass 244,000 in 2025

Economic uncertainty, elevated interest rates, and AI adoption have driven workforce reductions across tech companies worldwide, according to a RationalFX report.

October 28, 2025: Amazon to cut 14,000 jobs across company

Amazon will reduce its overall workforce by 14,000, cutting layers of management across the company and hiring in some areas to support its “biggest bets”.

August 18, 2025: Cisco and Oracle to cut hundreds of Bay Area jobs

Tech companies Cisco and Oracle are cutting hundreds of jobs across the Bay Area. Cisco will eliminate 221 positions at its Milpitas and San Francisco offices, effective Oct. 13. Oracle is reducing 101 positions in Santa Clara on the same date 

August 5, 2025: 3 weeks after acquiring Windsurf, Cognition offers staff the exit door

Cognition, the AI coding startup that acquired rival company Windsurf three weeks ago, laid off 30 employees last week and is offering buyouts to the roughly 200 remaining employees on the team, reports The Information.

July 25, 2025, Intel to lay off 22% of workforce, CEO Tan signals ‘no more blank checks’

Intel will reduce its workforce to 75,000 employees by the end of 2025 as new CEO Lip-Bu Tan implements sweeping changes designed to transform the struggling chipmaker

July 8, 2025, Intel layoffs begin: Chipmaker is cutting many thousands of jobs

Intel has begun laying off employees across the company. CEO Lip-Bu Tan told workers back in April to expect major layoffs at Intel in the coming months as the chipmaker slashes costs and overhauls its organization after years of technical setbacks and falling sales.

July 2, 2025: Microsoft will cut 9,000 workers

Microsoft will lay off about 9,000 employees, a source familiar with the workforce cut told CNBC.  The cuts will reportedly affect less than 4% of Microsoft’s global workforce and will impact different teams, geographies and levels of experience. This is the latest in a string of cuts the tech giant has made this year.

June 17, 2025: Intel looks to factory layoffs to return to profitability

Intel will lay off up to 20% of its manufacturing sector employees starting in July, according to media reports, as the company looks for options as it seeks a return to profitability. The cuts reportedly will be made around the world, but some of the layoffs will be closer to home, according to a report in The Oregonian citing an internal company memo from Intel manufacturing Vice President Naga Chandrasekaran.

May 7, 2025: CrowdStrike to lay off 5% of staff

CrowdStrike announced a plan to cut about 500 roles, roughly 5% of its workforce, to streamline operations and reduce costs. The cybersecurity company will incur about $36 million to $53 million in charges related to the layoffs

March 6, 2025: HPE cuts 2,500 jobs, remains committed to Juniper buy

CEO Antonio Neri told Wall Street analysts that HPE would begin implementing a cost-cutting program involving layoffs of about 2,500 employees over the next 18 months. HPE employs about 61,000 people worldwide.

Feb. 27, 2025: Autodesk to lay off 9% of workforce

Software maker Autodesk is laying off 1,350 staff. With the rise of subscription and multi-year contracts billed annually, and self-service enablement, it finds it needs fewer sales staff, CEO Andrew Anagnost said in a message to employees. And with its cloud, platform, and AI products proving most profitable, it’s concentrating its staff and investments there.

Feb. 27, 2025: HP to lay off 2,000 more

As part of an ongoing restructuring, HP plans to lay off up to another 2,000 workers. In recent weeks, the company has tried — unsuccessfully — to do away with telephone support staff by forcing callers to wait for at least 15 minutes if they refuse to use self-service support resources online. The company swiftly backtracked, but wider job cuts are still on.

Feb. 21, 2025: CISA lays off 130

Government employees get laid off too: In this case, 130 workers at the US Cybersecurity and Infrastructure Security Agency are being shown the door as a result of a DOGE decision. Cybersecurity experts are concerned that the cuts will harm the international collaborations that CISA has fostered, quite apart from their concerns about the security of the DOGE layoff process itself.

Feb. 5, 2025: Workday lays off 1,750

As it moves to invest more in AI and international growth, Workday is laying off 8.5% of its workforce and disposing of unused office space. Some analysts fear the cutbacks will affect the company’s customer service — unless AI can pick up the slack.

Feb. 4, 2025: Salesforce lays off over 1,000

At the same time as it’s hiring sales staff for its new artificial intelligence products, Salesforce is laying off over 1,000 workers across the company, according to Bloomberg. As of June, 2024, the company had over 72,000 employees, according to its website. Salesforce did not comment on the report. In 2024 the company reportedly laid off around 1,000 staff too, in two waves: January and July.

Jan. 14, 2025: Meta will lay off 5% of workforce

Mark Zuckerberg told Meta employees he intended to “move out the low performers faster” in an internal memo reported by Bloomberg. The memo announced that the company will lay off 5% of its staff, or around 3,600 staff, beginning Feb. 10. The company had already reduced its headcount by 5% in 2024 through natural attrition, the memo said. Among those leaving the company will be staff previously responsible for fact checking of posts on its social media platforms in the US, as the company begins relying on its users to police content.

Tech layoffs in 2024

• Equinix
• AMD
• Freshworks
• Cisco
• General Motors
• Intel
• OpenText
• Microsoft
• AWS
• Dell