As Apple gears up to anoint John Ternus the new company CEO in September (while current leader Tim Cook takes a seat on the board) the company appears to be firing on all cylinders ahead of the leadership transition. 

What’s going well

Just look at the evidence: 

• Apple is building market share across its entire product range; even memory-driven price inflation doesn’t seem to have dampened demand for its hardware yet.
• While Apple had to raise prices, the company’s MacBook Neo remains seriously popular. It’s sitting atop Amazon’s US best-selling chart, which currently includes six Macs in the top 10. The Neo has topped this chart since its introduction.
• Apple’s iPhone 17 series continues to sell well, with recent market data showing sustained growth. Both Counterpoint and IDC tell us that iPhone shipments continue to increase, even as other vendor shipments slide.
• IDC analyst Francisco Jeronimo recently estimated that Apple’s upcoming foldable iPhone Ultra could grab 29.4% of global folding smartphone sales this year, rising to 34.9% in 2027.
• The company’s new 27 series of operating systems is attracting a great response as beta testers report that it is already solid, stable, and performing well.
• The AI narrative has really changed, with analysts no longer quite so starry-eyed at the prospects for the big frontier AI firms. Apple’s edge-AI-enabling approach is winning converts.

What’s coming up

The company’s newly-filed lawsuit against OpenAI may or may not succeed, but it will certainly help consolidate recognition of the importance of Apple’s designs and intellectual property in whatever hardware emerges from the AI firm. It also means both Apple and OpenAI are already competing in hardware, even though neither company yet offers anything that directly challenges the other. 

Apple has just set out its stall to brand-loyal fans in a big way and did so before OpenAI gets to woo the same set of customers with a wriggle of its Jony Ive-tinged talisman.

The stage is set for intense competition between the two. Though some say Apple’s needs to improve employee retention, if it does find proof of efforts to use recruitment to engage in industrial espionage, it’ll be easier to represent its own products as being the OG for new hardware. 

If nothing else, it means consumers will forever be asking, “If OpenAI’s designers are so good, why did it need to poach them from Apple?” Doubt is a weapon.

Managing perception

It doesn’t matter how the case goes, because there fight is already affecting consumer psychology. It also means that as Ternus prepares to take his seat atop the rainbow-colored Apple throne, we can already size him up. “A man is measured by his enemies,” Joe Abercrombie wrote in “The Trouble With Peace.”

Given the proximity of the leadership transition, it’s highly probable that Ternus signed-off on the litigation; in doing so he — and Apple — tell us to expect more of the same. 

Apple has, rightly or wrongly, decided that OpenAI will become its new existential bugbear, following in the footsteps of Microsoft Windows, Real Networks, Adobe Flash, Android, and Samsung, all of whom have been useful foils against which Apple has been able to build and maintain its identity.

Looking at that list, you’d be tempted to believe that nothing much is new. Apple has often defined itself by the enemies it sometimes keeps. What has been will be again, which in this case means even as OpenAI attempts to carve out an identity as a hardware manufacturer delivering solutions to compete with Apple and Google, Ternus’ team’s looks to drive a consensus-shaped wedge into the pro-LLM propaganda. 

That blow comes as Apple finally gets its act together around AI, and as the company prepares for a future in which the world’s most-used wearable device also becomes the wearable way to woo Siri AI.

My kingdom come

Rising market share, powerful solutions, an increasingly recognized and respected approach to AI, and an ideological crusade — these details constitute Apple’s place today and are Tim Cook’s coronation gift to Ternus. He’s passing along a strong and hyper-profitable baton that screams of timeliness and relevance even as the company gets set, ready, to go with a year or two of new product designs, new product families, and a 20^thanniversary iPhone.

This is Apple’s party. OpenAI’s name didn’t make the list. 

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Here in this high-tech era of 2026, keeping important info backed up and synced should be effortless and something that just happens on its own, automatically, without any actual thought or ongoing human effort.

In many areas of our digital life, that mercifully does Just Work™ in exactly that way. Fire up an email in most modern mail services, and you can stop at any point and find your in-progress draft in that same app on any other device. The same applies to any file you’re finessing within Google Drive or other cloud storage services or document you’re dawdling over in Docs.

One area where seamless syncing somehow still doesn’t occur, though, is in the domain of downloaded documents on Android. If someone sends you a PDF or a Word file and you save it to your phone, that file exists in an archaic-seeming silo — only locally, on that one gadget. And that, of course, means (a) you can’t access it from any other device, and (b) if you misplace your phone or move into a new one at some point along the way, the file will be left behind in time and entirely unavailable.

Well, take a moment to join me in celebration: Amidst all the Gemini gobbledegook that no one asked for (and that often falls somewhere between “pointless” and “actively counterproductive”), Google’s giving us a major upgrade to Android’s backup capabilities right now. It’s a simple-seeming switch buried in your system settings, and it’s up to you to find and activate it.

Once you do, though, those once-orphaned documents on your Android device’s local storage will be perpetually synced and protected, automatically, without any ongoing thought or effort.

All you’ve gotta do is find and flip that one new switch.

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The Android backup lowdown

So, for a quick bit of pertinent context on this: Android’s backup systems have actually come a really long way over the years.

‘Twas a time, y’see, when little to nothing about you would sync and carry over automatically from one Android device to another. Years ago — back in the ancient-seeming prehistoric era of the early 2010s — Android enthusiasts in the know would rely on community-created third-party apps for everything from remembering and resyncing downloaded apps to restoring data from within those apps and onward. And reconfiguring your system preferences would be a whole time-consuming song and dance every single time you reset a device or moved into a new one, as little to nothing would automatically carry over.

Most of that stuff is now effortless and automatic. And, thanks to apps like Google Messages, Calendar, Drive, and Docs, many other areas of important data are also synced on their own at the app level — outside of any system mechanisms.

Locally stored files, however, have remained an awkward omission. To this day, anything you download on any Android device exists only on that one device and isn’t synced or backed up anywhere. The only way that happens is — in a blast-from-the-past twist — if you go out of your way to find and set up a third-party app to handle the heavy lifting.

That brings us to today. Right now, as we speak, Google’s in the midst of sending out a quiet under-the-hood update that (brace yourself…) adds in the option to automatically sync and back up any documents on your device as a native part of Android’s backup setup.

See?

The option is on its way to all devices running 2018’s Android 9 release and higher. (If you’re still using a phone with an Android version older than that, you’re now a whopping eight years out of date, and you have much bigger problems.)

Once the added option is present and available for you, you’re literally lookin’ at 10 seconds to find and activate it.

Lemme show ya how.

Android’s document backup addition

I promise: This couldn’t be much simpler.

No matter what kind of Android device is in front of you, just head into your system settings and open the section called “Accounts and backup,” “Back up or copy data,” or something along those same lines. (The exact wording can vary based on who made your device and when it was released or last updated.)

Either tap the line labeled “Google Backup” or look for an option to “Back up data” via Google Drive. You should then either see a series of options for different areas of available backup right then and there — or, depending on your device, you might have to tap a line labeled “Other device data” (or something similar) to find the full list of possibilities.

However you get there, once you’re lookin’ at that list, you’ll see a newly added line for “Documents” if this latest under-the-hood update has reached you.

And from there, all that’s left is to tap it and enable the switch to include that in your automated backups from that moment forward.

If you aren’t seeing the option yet, don’t panic. Google always sends these under-the-hood updates out bit by bit over time, so the change probably just hasn’t reached your device quite yet. As long as you’re running Android 9 or higher, it’ll get there. Set yourself a reminder to check back once a week or so. Odds are, you’ll see it pretty soon.

Notably, all documents synced in this way are always encrypted for security, and they’re kept in your personal (or, depending on the nature of your account, perhaps company-connected) Google Drive storage. That does mean they’ll count against your overall Google storage total, so keep an eye on your Drive storage total to make sure you’re in solid shape and look to the Google One storage hub if you ever want some simple suggestions for freeing up space.

Speaking of other Google services: If you ever want to keep other types of locally stored non-document files from an Android device synced and available elsewhere, you can easily rely on Google Photos for syncing screenshots and other images — after enabling sync in general, be sure to look in the app’s “Collections” areas to find the “On this device” folder and then flip the toggle to “Backup all device folders” (or get more nuanced and open specific individual on-device folders if you want to sync some but not all of those areas) — and you can still turn to those aforementioned third-party apps for broader syncing of anything else imaginable.

But with documents now being handled automatically and natively, that’s one big worry now out of your hair. Just note that the onus will fall on you to find and flip the switch and actively opt in to the feature on each and every Android device you’re using.

Take 10 seconds to do that, though, and you’ll have one less void in your Android data arena. And you don’t need Gemini to tell you that that can only be a good thing.

Get practical Android knowledge in your inbox every Friday with my free Android Intelligence newsletter — one new thing to try each week, straight from me to you.

Healthy software companies typically don’t suddenly eliminate one-fifth of their workforce, but monday.com is doing just that as it bets on flatter teams, AI agents, and customer implementation expertise as the winning combination in the AI era.

Monday.com co-founder and co-CEO Eran Zinman today announced the “very difficult decision” to reduce the AI work platform company’s global workforce by about 20%, or 620 people.

The move has nothing to do with increasing margins or replacing humans with AI, he insisted in his post on LinkedIn; rather, it’s a calculated decision to trim down and hone the company’s focus as AI becomes integral to day-to-day workflows.

“This is not a distress signal; it is a deliberate reset, disclosed with its price attached,” said Sanchit Vir Gogia, chief analyst at Greyhound Research. “The industry has quietly swapped the meaning of productivity, and this filing is the clearest exhibit yet.”

A ‘significant opportunity’ in technology

In a SEC filing this week, monday.com said its restructuring plan reflects the “ongoing transformation of its product, marketing, and go-to-market strategy.” The move is intended to support a “leaner, more focused operating model” as the company continues to invest in its AI-driven strategy.

Zinman noted in his post that the company has shifted to “doing the work with AI and not just managing it,” and is focused on building environments where “people and AI agents [work] together in one workspace.”

In recent months, monday.com has evolved its products, strategy, and the way it serves its customers, and Zinman contended that “the organization we built for our previous chapter is not the organization that fits the new AI era.” Monday.com needs to “execute more decisively,” take on new challenges, and quickly respond to market changes, he said.

“We have never seen such a significant opportunity in software, driven by such exciting technology,” Zinman noted. He emphasized that the reduction is not to replace people with AI, nor to improve margins; the “vast majority” of savings will be reinvested into talent, products, and AI.

The restructuring will result in a “flatter organization” with fewer management layers and smaller, more autonomous teams, and monday.com also has a new go-to-market model, Zinman explained. Customers expect “deeper implementation support” as they deploy AI, and the company will work more closely with customers, increase its on-site presence, create new roles, and “adapt many existing ones.” In its SEC filing, the company said it expects to continue hiring in “key strategic areas” throughout 2026.

Workers will be expected to work better, “not harder,” Zinman noted. He pointed to several past examples where work could have been done in a few days, but instead took many months with “multiple meetings and endless friction.”

“This wasn’t people’s fault and everyone was frustrated by this,” he said. “Our new org changes ownership to allow people to make decisions and move fast.”

A spokesperson for monday.com declined to comment further on the staff reductions.

Monday.com’s key market advantages

Monday.com certainly isn’t struggling; the company expects 19% to 20% year-over-year growth in 2026.

“Companies in that position do not restructure because they must,” Greyhound’s Gogia noted. “They restructure because they have decided to become something else.”

Melody Brue, VP and principal analyst at Moor Insights & Strategy, pointed out that organizational redesign is important for real AI transformation, but while it can signal confidence to the market, it can still be “devastating” to humans.

While the company looks as though it’s trying to do right, that ultimately remains to be seen, she said. “There are often hidden internal bruises that can surface long after layoffs.”

Monday.com’s advantage is in its “structured substrate,” Gogia noted; its boards, permissions and typed workflows give agents something firmer to act on than just documents and chat history. The company highlights its natively built agents that can be configured by any team member, as well as connectors with Claude, Microsoft Copilot, and ChatGPT, and dedicated routes for external agents to authenticate and operate.

“For some time, the sharper enterprise question has been shifting from who has an agent to who owns the governed runtime in which an agent can safely act,” he said. “Structured work is a serious claim on that runtime.”

But parts of monday.com’s agent estate remain in staged release, and its product is ultimately “mid-transition,” Gogia pointed out; its agent builder carried a beta label as recently as March,. Also, the company’s pricing model changed in May to a hybrid model charging for seats as well as mandatory AI credits. And, while its AI-powered no-code builder monday vibe passed $1 million in annual recurring revenue within two and a half months, monday.com has not released subsequent outcomes, usage volumes, or attach rates.

Further, there’s an element of “gravity” with its competitors, he observed. Asana is reorganizing teams around agents, Atlassian is wiring agents into the developer estate, and others are simply bundling them into their offerings: Microsoft is doing so across the productivity stack, and ServiceNow across enterprise operations, each with identity and procurement built in.

“Their pull is strongest exactly where monday.com wants to grow, in the largest accounts, where control-plane depth and administrative reach decide the deal,” said Gogia.

Actions for the near-term

Going forward, buyers should focus on operating risk, not headline risk, Moor’s Brue noted. In practice, that’s continuity of service, roadmap consistency, and strength of enterprise support. Productivity should be valued as better outcomes per unit of organizational effort, not mere activity.

“It should be a measure of how much smoother, faster, and more effective the operating model becomes when AI is built into the work,” said Brue.

Gogia noted that strain surfaces first in customer service, and monday.com’s attention is being redistributed. The company’s annual report disclosed that its focus is now concentrated on the largest accounts, with support for medium-sized clients moved to an AI-first and human-supported model.

During the first month of the transition, buyers should track named account continuity and escalation times, he advised. By the first quarter, keep an eye on whether credit governance and admin controls mature on schedule, and if the roadmap beyond the AI estate keeps pace. By the half-year mark, determine whether promised implementation depth is producing outcomes or “simply more billable engagement.”

Support tiers should be enumerated in writing before renewal, and buyers should contract for “side exits,” Gogia emphasized, with overage pricing fixed in advance, the right to pause consumption, and portability for workflows and agent configuration “if the relationship sours.” Finance should also insist on monthly consumption reporting by capability. Further, integration efforts, partner dependency, and change management should be considered first-class costs of the agent era, “not as afterthoughts to a license.”

“A license was a known cost,” said Gogia. “A meter is a behavior, and behavior is harder to forecast than headcount.”

This article originally appeared on CIO.com.

OpenAI has launched Presence, an enterprise service for deploying voice and chat agents that can resolve customer and employee requests, potentially automating some work now handled by frontline support teams.

The agents can answer questions and operate IT systems, and enterprises can decide what actions the agents may take and when they should seek human approval for actions or transfer a case to a human.

OpenAI is already using Presence internally for its English-language phone support channel, where it verifies callers and uses account information to complete approved actions. The company said the system resolves 75% of inbound issues without human assistance.

Another OpenAI service, Codex, can be used to monitor agents and suggest updates or improvements to processes. In OpenAI’s own tests, suggestions from Codex helped reduce handoffs to humans by 15 percentage points over 10 days, it said. Presence also includes simulation and evaluation tools that allow companies to test an agent before deployment. The tests assess whether it reaches the correct outcome, follows company policy, and hands a case to an employee when required.

OpenAI intends each Presence deployment to deal with one kind of task, for example billing issues, insurance claims, or employee IT service requests, with agents getting only the knowledge and system access required for that task.

Presence is not a self-service product: Enterprises will have to sign up for the limited availability program, with integration performed by OpenAI or selected global systems integrators.

Companies exploring or testing Presence include Spanish bank BBVA, which is evaluating the service for everyday banking support in Mexico, and Japanese technology group SoftBank, which is using it in trials involving Japanese-language customer interactions. Australian insurer IAG is assessing whether the technology can help it respond to surges in customer demand during severe weather events.

Workforce impact

OpenAI’s announcement did not address the potential effect of Presence on employment. But its claimed automation rate raises questions about how the technology could affect staffing in customer service and other support functions.

Pareekh Jain, CEO of Pareekh Consulting, said CIOs should regard the 75% figure as evidence that the technology can work, rather than as a benchmark that every enterprise can expect to reach.

Jain said OpenAI’s deployment benefits from being built around the company’s own products and data. Large enterprises may achieve lower automation rates because they must contend with fragmented legacy systems, uneven knowledge bases and more complex compliance demands.

“Most organizations should expect lower initial automation levels that improve over time as the AI agent is refined,” Jain said.

The first workforce effect is more likely to be slower hiring than immediate layoffs, according to Tulika Sheel, senior vice president at Kadence International.

“The roles most exposed are likely to be repetitive, high-volume functions such as frontline customer support and routine back-office processing,” Sheel said. “However, I would expect the first impact to be on hiring and team growth rather than immediate large-scale job cuts. Over time, enterprises may redesign roles around AI-assisted workflows, with humans focusing more on complex cases, escalation, and relationship management.”

Jain said Tier-1 support agents handling predictable queries would face the most exposure. Broader reductions would become more likely only after companies reorganize their operations around the technology.

However, Lian Jye Su, chief analyst at Omdia, said Presence is unlikely to increase the threat of job displacement because companies have used similar customer-support automation from vendors such as Genesys, NiCE, Five9 and AWS for years.

Enterprises are more likely to use Presence alongside employees, with AI handling routine requests while people remain responsible for work requiring judgment and empathy, Su said.

Cost and operational risks

Analysts said CIOs should examine whether Presence can maintain resolution quality as usage grows, since fewer human handoffs could leave employees dealing with a more difficult mix of cases.

“The key question is not simply how many tasks AI can handle, but whether it can handle them reliably at scale,” Sheel said.

The financial case will depend partly on the cost of connecting Presence to existing systems and maintaining the controls needed to govern its use, according to Jain. “Often the biggest cost of enterprise AI is not tokens but integration and governance,” Jain added.

Companies will need to determine what systems and data the agents can access, monitor their performance, and audit the actions they take. Those investments could offset early savings.

Su said the complexity of enterprise IT will make it difficult for OpenAI to automate entire workflows on its own. Enterprises will still need to work with other technology providers and human employees, while CIOs will favor systems that can be audited and integrated with existing infrastructure.

Jain said the economics could improve if companies use the same integrations and governance controls across additional workflows.

This article first appeared on CIO.