Ein Führungsstil beschreibt die Grundhaltung einer Führungskraft sowie ihr Verhalten gegenüber Mitarbeitern. Es gibt verschiedene Theorien und Modelle mit unterschiedlichen Führungsstilen.

Welche Führungsstile gibt es?

Eine bekannte Einteilung hat der Sozialpsychologe Kurt Lewin vorgenommen. Lewin emigrierte 1933 aus Deutschland und forschte in den USA. In dieser Zeit entstand die Unterscheidung und Abstufung zwischen den Führungsstilen autoritär, laissez-faire und kooperativ:

• Beim autoritären Führungsstil gibt die Führungsperson ihren Mitarbeitern Anweisungen, was zu tun ist. Mitarbeiter haben diese Anweisungen zu akzeptieren und auszuführen.
• Beim Laissez-faire-Führungsstil überträgt die Führungskraft Aufgaben auf die Mitarbeiter. Vorgesetzte machen klare Zielvorgaben, definieren die erwarteten Arbeitsergebnisse und delegieren die Aufgaben an die Mitarbeiter.
• Dazwischen liegt der kooperative Führungsstil, bei dem Führungskraft und Mitarbeiter Verantwortung teilen beziehungsweise gemeinsam übernehmen. Eines der Forschungsergebnisse Lewins war, dass ein kooperativer Führungsstil mit einer erhöhten Arbeitszufriedenheit der Mitarbeiter verbunden ist.

Merkmale eines kooperativen Führungsstils

Kooperative Führungskräfte teilen Verantwortung mit ihren Mitarbeitern und beziehen sie in Entscheidungen ein. Für Prof. Dr. Guido Möllering, Direktor des Reinhard-Mohn-Instituts für Unternehmensführung an der Universität Witten/Herdecke, zählt zu den Merkmalen einer kooperativen Führungskraft auch, dass mehr Autonomie gewährt wird bei zugleich gegenseitiger Transparenz und Koordination: “Die formale Führungskraft kommuniziert auf Augenhöhe, das heißt mit Respekt und Anerkennung der Fähigkeiten und Bedürfnisse der Geführten. Es gibt kaum noch Anweisungen, sondern man einigt sich, was zu tun ist”, so Möllering. Man verständige sich häufiger über die gemeinsamen Werte und Ziele. Führungskräfte sähen sich selbst als Vermittelnde.

Für den Transformationsexperten und Berater Martin Michaelis ist es nicht nur eine Frage von Branchen, Unternehmenskultur oder Generationen, ob kooperatives Führen sinnvoll ist. “In der heutigen Zeit ständiger und schneller Veränderung haben Unternehmen gar keine andere Wahl, als Ihren Mitarbeitern in einem bestimmten Maße mehr Verantwortung zu übergeben. Das bedeutet für Führungskräfte, dass sie ihre Mitarbeiter mehr in Entscheidungsprozesse einbinden müssen.” Schwierig werde es dann, wenn unter den Mitarbeitern nur eine niedrige Bereitschaft bestehe, Verantwortung zu übernehmen. “Wichtig ist dann, Schritt für Schritt vorzugehen: je nach individueller Kapazität und nicht zu viel auf einmal an Verantwortungen zu delegieren”, rät Michaelis.

Vor- und Nachteile eines kooperativen Führungsstils

“Die stärkere Partizipation und das Empowerment, das kooperative Führung ermöglicht, sind sehr motivierend, können aber auch überfordern”, weiß Experte Möllering. Wenn Verantwortung stärker geteilt werde, werfe das Fragen auf: Wer trägt das Risiko von gemeinsamen Entscheidungen? Und: Wer bekommt welchen Anteil am gemeinsamen Erfolg? “Wenn ein gemeinsames Verständnis hergestellt werden kann, wie die kooperative Führung wirklich gemeint ist, dann überwiegen klar die Vorteile”, ist Möllering überzeugt. Wichtig sei auch, dass eine echte Beteiligung an der Führung möglich ist. Also nicht am Ende doch wieder einer alles alleine entscheide.

Kooperatives Führen lernen

Doch lässt sich ein solcher kooperativer Führungsstil erlernen? “Es gibt eine Menge Kompetenzen, die erlernt werden können”, sagt Martin Michaelis auf die Frage, ob sich kooperatives Führen erlernen lässt. Dabei unterscheidet er zwischen Methoden und Verhalten, sowie Haltung. Neue Methoden und Verhaltensweisen lassen sich erlernen. Dazu zählt beispielsweise, sich selbst als Führungskraft zurückzunehmen, Mitarbeitern mehr Raum zu geben und ihnen mehr Fragen zu stellen.

“Eine kooperative Haltung braucht meist etwas mehr Zeit”, so Michaelis. Je nach Person ständen oft alte Einstellungen und Glaubenssätze im Weg. Eine wichtige Erkenntnis lautet: Wer kooperativ führen möchte, muss Schritt für Schritt lernen, Vertrauen zu haben. “Eine ‘Dann mache ich das jetzt lieber selbst’-Haltung ergibt keinen Sinn”, sagt Michaelis. In einer konkreten Situation ist eine Aufgabe damit vielleicht schneller und auch besser erledigt. Aber damit nehme man seinen Mitarbeitern den Raum, zu lernen und sich weiterzuentwickeln. Und damit auch die Möglichkeit, zumindest mittelfristig mehr Verantwortung zu übernehmen.

Kooperativ führen

Die Bertelsmann Stiftung und das Reinhard-Mohn-Institut der Universität Witten/Herdecke haben für ihren Führungskräfte-Radar eine repräsentative Befragung unter Führungskräften in Deutschland vorgenommen. Eine Beobachtung: Wenn Home-Office zur Dauereinrichtung wird, befürchten Führungskräfte, dass der Austausch mit den Mitarbeitern mehr und mehr verloren geht und die Unternehmenskultur leidet. Viele Führungskräfte konnten ihre Mitarbeiter in Home-Office-Corona-Zeiten nicht so unterstützen, wie sie es gerne getan hätten (45,7 Prozent). Guido Möllering vom Reinhard-Mohn-Institut sagt: “Die Ausnahmesituation hat uns verschiedene Aspekte deutlicher sehen lassen als sonst”. Er nennt die folgenden drei Punkte:

• Führung funktioniert nur, wenn die Geführten mitspielen, also kooperativ die Impulse der Führenden aufnehmen oder konstruktiv der Führungskraft Feedback geben.
• Das Management kann gerade in einer Krise nicht alle Probleme alleine lösen und alle Entscheidungen alleine treffen. Notgedrungen wird mehr delegiert, pragmatisch gehandelt und sich aufeinander verlassen. Man ist im Team beim gemeinsamen, kooperativen Problemlösen mehr auf Augenhöhe.
• Gerade beim Führen auf Distanz (insbesondere wegen Homeoffice) merkt man deutlich, dass Führen nicht primär Kontrolle, sondern Unterstützung der Geführten bedeutet. Der Team-Gedanke verstärkt sich und die Verantwortung für das gemeinsame Ergebnis wird stärker geteilt.

Kooperative Führungskräfte brauchen Vertrauen

Übergreifend werde deutlich, wie wichtig eine solide Vertrauensbasis sei, so Möllering: “Diese baut man nicht durch hierarchische Anweisungen, sondern durch kollegiale Zusammenarbeit auf.” Im Gegensatz zu dem oft in Krisen vermuteten autoritären Führungsstil hat sich in der zurückliegenden Corona-Pandemie nicht die lenkende Führungskraft früherer Zeiten, sondern die vermittelnde Führungskraft bewährt.

Wie Führungskräfte Teams im Homeoffice leiten

Seit der Pandemie gehört virtuelle Mitarbeiterführung zu den Standartaufgaben für jeden Vorgesetzten. Wir haben die wichtigsten Learnings aus dieser Zeit zusammengefasst.

Zu den größten Herausforderungen zählen die unterschiedlichen Voraussetzungen, womit Teammitglieder bei der Heimarbeit konfrontiert sind. Nicht jeder hat ausreichenden Raum für ein separates Home-Office. Dazu kommen Ablenkungen wie Kinder, Haustiere oder bei Singles ein Gefühl der Isolation. All das hat Einfluss darauf, wie und zu welchen Zeiten Mitarbeiter ihre Aufgaben am besten erledigen können. Vorgesetzte, die offen Verständnis für individuelle Situationen zeigen, schaffen die Grundlage einer vertrauensvollen Zusammenarbeit.

Permanenter Stress im Home-Office ist keine gute Voraussetzung, um kontinuierlich gute Arbeit zu leisten. Wer als Führungskraft vermittelt, dass es okay ist, nicht immer perfekt zu funktionieren, nimmt Mitarbeitern etwas den Druck in der Gewöhnung an die neue Normalität. Vielen fällt es mit dieser Gewissheit leichter, Deadlines einzuhalten und den Erwartungen zu entsprechen.

Ein tägliches Gespräch mit Chefin oder Chef – ist das nicht zu viel der Kommunikation? Nein, denn insbesondere bei der digitalen Mitarbeiterführung ist die Regelmäßigkeit des Austauschs entscheidend. Nur so lässt sich einschätzen, ob alles wie besprochen läuft und sich alle im Team den Anforderungen gewachsen fühlen. Missverständnisse und Fehler passieren – ähnlich wie im Büro – vor allem, wenn zu wenig kommuniziert wird.

Nur mit Personen, zu denen man regelmäßigen Kontakt pflegt, können Beziehungen entstehen. Das funktioniert im Zeitalter des digitalen Austauschs über zahlreiche Kommunikationskanäle. Moderne Videokonferenz-Tools wie Zoom, Teams, Google Meet etc. ermöglichen eine Kommunikation von Angesicht zu Angesicht und machen sichtbar, wie es allen Teammitgliedern geht.

Dezentral organisierte Teamarbeit funktioniert am effektivsten, wenn sich alle über die Grundregeln der Kommunikation einig sind. Vorgesetzte können für klare Verhältnisse sorgen, indem sie Häufigkeit, Zweck und Timing des Austauschs und die dafür priorisierten Kanäle festlegen. Videokonferenzen sind in der Regel die erste Wahl für die tägliche Gruppenbesprechung. Gerade größere Gesprächsrunden lassen sich durch simple Tricks so strukturieren, dass auch Meetings mit hoher Teilnehmerzahl geordnet und effektiv ablaufen. Wenn es um dringliche Angelegenheiten oder Nachfragen geht, sind andere Kanäle wie Instant Messaging der bessere Weg. Unified-Communications-Plattformen ermöglichen eine Vielzahl von Anwendungen und Kommunikationskanälen.

Oft werden beim Übergang von der klassischen Büroarbeit ins Home-Office Aufgaben innerhalb eines Teams neu verteilt oder kommen neue hinzu. Damit Mitarbeiter diese erfüllen können, muss klar sein, was genau von ihnen erwartet wird. Manchen mag es außerhalb der gewohnten Büroatmosphäre anfangs schwerfallen, Aufträge zu priorisieren. Gemeinsam kann geklärt werden, welche Aufgaben Priorität haben und zu schaffen ist. Einfach davon auszugehen, dass jeder weiß, was zu tun ist, ist kontraproduktiv. Besser ist, von Anfang an eine Feedback-Schleife zu vereinbaren, um Erwartungen anzupassen und in den bekannten Applikationen zu dokumentieren.

Teams funktionieren vor allem dann, wenn alle Mitglieder eine gemeinsame Mission verfolgen. Das dabei entstehende Gemeinschaftsgefühl hilft auch, Unsicherheiten zu überwinden und mit ungewohnten Arbeitssituationen umzugehen. Wenn jeder weiß, was er zum gemeinsamen Erfolg beiträgt, ist das die beste Motivation, Höchstleistungen zu erbringen. Erfolge sollten außerdem gewürdigt werden.

Wie lassen sich Engagement und Selbstverantwortung fördern? Indem Führungskräfte sich auf die gewünschten Ergebnisse konzentrieren und Teammitgliedern den Freiraum lassen, selbst einzuteilen, wie sie zum Ziel kommen wollen. Voraussetzung dafür ist ausreichend Zeit und zuvor aufgebautes Vertrauen. Ist das der Fall, lässt sich auf diesem Weg nicht nur die Kreativität der Mitarbeiter fördern, sondern auch kräftezehrendes Mikromanagement vermeiden. Virtuelle Brainstorms lassen sich beispielsweise in Breakout-Räume aufteilen. Kleinere Teams können dadurch in separaten Sitzungen arbeiten und ihre Ideen sammeln, die anschließend in der größeren Runde präsentiert werden.

Regelmäßige Kommunikation und klare Zielvorgaben sind wichtig. Sie dürfen aber nicht dazu führen, dass Mitarbeiter das Gefühl bekommen, im Home-Office überwacht zu werden. Vorgesetzte, die mehrmals täglich penible Rückmeldungen zu erledigten Arbeitsschritten einfordern, signalisieren damit fehlendes Vertrauen. Sie riskieren zudem, dass Teams den Fokus verlieren. Beratung und Betreuung sind besser als strikte Kontrolle.

Als neues Mitglied in ein dezentral arbeitendes Team zu kommen, kann zur Herausforderung werden, weil sich die Dynamik einer Gruppe anfangs schwerer erspüren lässt. Umso wichtiger ist es, Neulingen zu Beginn ihrer Tätigkeit das Gefühl zu geben, Teil der Gruppe zu sein. Unternehmen, die bereits über längere Erfahrung in dezentralem Arbeiten verfügen, haben dies zum festen Bestandteil ihres Onboardings gemacht.

Selbst in gut funktionierenden Arbeitsumfeldern kann es gelegentlich zu Unsicherheiten, Unzufriedenheit oder Ängsten der Mitarbeiter kommen. Die Aufgabe von Führungskräften besteht darin, Teams davor zu schützen. Das gelingt am besten, wenn auch die sozialen Aspekte der gemeinsamen Arbeit berücksichtigt werden. Dafür braucht es keine verpflichtenden gemeinsamen Kaffeepausen, aber von Zeit zu Zeit die Gelegenheit für einen lockeren Austausch, der Mitarbeitern das Gefühl gibt, trotz der Distanz wahrgenommen zu werden. Virtuell lässt sich der Teamgeist auch fördern, wenn zur Abwechslung mal eine Happy Hour, ein virtuelles Quizzen oder ein gemeinsames Essen per Videochat organisiert wird.

Für Laien mag das wie ein Märchen klingen, aber: Das Gesicht eines Menschen ist wie ein offenes Buch. Es erzählt von Charaktereigenschaften, Denkmustern und natürlich auch vom Führungsstil. Die Wurzeln dieser Wissenschaft der Psychophysiognomie reichen Jahrtausende zurück und werden heute in vielen Bereichen genutzt, von der Kriminalistik bis zur Persönlichkeitsentwicklung. 

 

Das Bewegungsnaturell

Die Formensprache eines Gesichts gibt wertvolle Hinweise. Markante, eckige Formen wie ein breiter Kiefer und dominante Wangenknochen deuten auf das Bewegungsnaturell hin. Solche Chefs sind „Macher“, lieben Herausforderungen und handeln zielstrebig. Ihr Führungsstil ist dynamisch und durchsetzungsstark. 

Doch es gibt eine Kehrseite: Diese Persönlichkeiten können dominant wirken und wenig Geduld aufbringen. Ihre direkte Art fordert klare Kommunikation und schnelle Ergebnisse. 

Umgangstipp: Begegnen Sie solchen Chefs mit gut strukturierten Vorschlägen, ohne lange Erklärungen. Struktur und Fakten statt Emotionen sind hier der Schlüssel. Respektieren Sie seine Entscheidungsfreude, aber zeigen Sie, dass Sie selbst eine starke Position vertreten können. 

 

Das Empfindungsnaturell

Chefs mit feinen, zarten Gesichtszügen und großen Augen sind dem Empfindungsnaturell zuzuordnen. Diese Persönlichkeiten sind kreativ, emphatisch und feinfühlig. Sie legen Wert auf ein harmonisches Arbeitsumfeld, lieben den Dialog und entwickeln kreative Lösungen gemeinsam mit ihrem Umfeld. 

Aber aufgepasst: Ihre hohe Sensibilität macht sie empfänglich für Konflikte oder Spannungen. Kritik sollte stets diplomatisch formuliert werden, da sie schnell als persönliche Ablehnung wahrgenommen werden kann. 

Umgangstipp: Bauen Sie Vertrauen auf, zeigen Sie Wertschätzung und Respekt und präsentieren Sie Ideen als Teil eines gemeinsamen Prozesses. 

 

Das Ernährungsnaturell

Schließlich gibt es Chefs, deren Gesichtszüge durch runde Formen geprägt sind – typische Zeichen des Ernährungsnaturells. Sie schätzen Stabilität, Behaglichkeit und klare Strukturen. Ihr Führungsstil ist pragmatisch und auf langfristige Sicherheit ausgerichtet. Sie sind ausgezeichnete Netzwerker und lieben es, Ressourcen zu planen und zu verteilen.  

Achtung: Ihre Komfortzone kann manchmal eine gewisse Trägheit mit sich bringen und sie neigen dazu, Veränderungen nur sehr langsam zu akzeptieren. Sie schätzen bewährte Lösungen und haben eine Vorliebe für Traditionen. 

Umgangstipp: Argumentieren Sie pragmatisch und betonen Sie die Vorteile von Stabilität und Sicherheit. Geben Sie ihnen die Zeit, neue Ideen zu durchdenken und zeigen Sie vor allem klar auf, wie einfach und sinnhaft die Umstellung zum langfristigen Erfolg beiträgt. 

 

Die Mischung macht’s: Kombinierte Naturelle und ihre Ansprechbarkeit

In der Realität sind die wenigsten Menschen einem einzigen Naturell klar zuzuordnen. Häufig vereinen Gesichter Merkmale von zwei – manchmal sogar drei – Naturellen. So treffen beispielsweise die Zielstrebigkeit des Bewegungsnaturells und die Empathie des Empfindungsnaturells aufeinander oder die Stabilität des Ernährungsnaturells wird durch kreative Aspekte des Empfindungsnaturells ergänzt. 

Viele Führungspersönlichkeiten sind übrigens klare Bewegungs-Ernährungs-Naturelle, da der ihnen innewohnende Pragmatismus und die Zielorientiertheit durch die Dynamik des Bewegungsnaturells angeschoben wird. 

Tipp: Achten Sie darauf, welche Merkmale stärker ausgeprägt sind, und gestalten Sie Ihr Verhalten und Ihre Kommunikation entsprechend, das eröffnet ganz neue Möglichkeiten der Zusammenarbeit. 

 

„Du“-Denken oder „Ich“-Denken: Welcher Typ ist Ihr Chef? 

Ein weiterer Aspekt der Gesichtsdeutung ist, ob jemand im „Ich-“ oder „Du-Modus“ agiert. Eingefallene Wangen und eine große Nase deuten auf ein „Ich“-Denken hin – ergebnisorientiert und zielgerichtet, aber weniger mitarbeiterbezogen. Eine hohe Stirn, volle Wangen und offene Augen signalisieren dagegen den „Du-Modus“. Solche Chefs schätzen Teamgeist und gemeinsame Lösungen. 

Tipp: Stimmen Sie Ihre Kommunikation darauf ab. „Ich“-Denker schätzen klare Ergebnisse, während „Du“-Denker einen wertschätzenden Dialog bevorzugen. 

 

Nutzen statt Urteilen: Wie Gesichtslesen Ihre Arbeitsbeziehung verbessert

Die Psychophysiognomie ist keine Wahrsagerei, sondern eine klare Methode, um Menschen besser zu verstehen. Indem Sie die Gesichtsstruktur Ihres Chefs analysieren, erkennen Sie, was ihn antreibt und wie Sie Konflikte vermeiden können. Dieses Wissen hilft, Vertrauen aufzubauen und effektiver zu agieren. 

Fakt ist, das Gesichtslesen schärft den Blick für die Einzigartigkeit jedes Menschen, reduziert Missverständnisse und verbessert die Zusammenarbeit. In einer Welt, die stark von zwischenmenschlichen Verbindungen abhängt, ist dies ein unschätzbarer Vorteil. 

Providers and deployers of AI systems: You only have a couple of weeks left until you must explicitly inform users when they are interacting with AI content.

To assist in the effort, the European Commission (Commission) has published guidelines to help AI deployers get in line with the AI Act’s transparency obligations, which will begin to go into effect on August 2.

After that, companies providing AI systems must alert users when they are interacting with AI. They must also tell users when they have been exposed to deepfakes, “emotion recognition,” or biometric categorization systems, or when they are given AI-manipulated content in matters of “public interests without human review or editorial control.”

Henna Virkkunen, the Commission’s executive VP for tech sovereignty, security and democracy, said in a statement, “with today’s guidelines, the Commission supports the smooth and effective application of the AI Act to make AI systems interacting with people such as chatbots and AI agents and AI content more transparent and trustworthy. These guidelines support providers and deployers in meeting their obligations under the AI Act, while helping citizens know when they are interacting with AI.”

Systems must include machine-readable markers to reveal such content, to reduce “the risk of deception and manipulation” and build public trust in AI.

“Generative systems have collapsed the cost of producing convincing content while the cost of judging it stands where it always stood,” said Sanchit Vir Gogia, chief analyst at Greyhound Research. This requirement is “an attempt to restore friction to that imbalance.”

A company’s non-compliance could result in fines anywhere from €750K (about $856K) to €15M (about $17 million), or even up to 3% of its total worldwide annual revenue.

Transparency requirements

The EU AI Act’s transparency requirements apply to “natural or legal persons,” public authorities, agencies, or other bodies that develop AI systems, or have them developed, and place them on the EU market or into use under their name or trademark. This means all companies, regardless of whether or not they are EU-based.

“Systems placed on the European market, put into service there, or producing outputs used there are inside the field, wherever the developer sits,” Gogia noted.

Applicable systems must be intended to interact directly with “natural persons”; these systems include AI-enabled chatbots or conversational agents, AI companions, or coding agents. However, AI-enabled tools like recommender systems, spam filters, authentication, search and retrieval, transcription, text and code auto-completion, or predictive maintenance do not fall under the rule.

Specific outputs such as AI-generated text, images, video, and audio must contain a machine-readable mark. Deepfakes and public interest-related text created by AI without human review or control must be clearly labeled, however, deepfake content that is “artistic, creative, satirical, or fictional” is largely exempt.

AI content must be marked with one of three labels: “AI,” “Fully AI-generated,” or “Partially AI-modified.” For instance, “Fully AI-generated” applies when news summaries, music, art, or videos have been created without any human oversight (apart from prompting), while “partially AI-modified” could mean a person’s face is swapped into an authentic photograph to create a deepfake.

The three icons are publicly available for free use; enterprises can download zip files in PNG and SVG formats.

Most of the Act’s transparency rules begin to go into effect on August 2. But AI systems placed on the market before then will have some leeway; they must be in compliance by December 2.

However, a four-month allowance “on one obligation, for one population of systems, contingent on one procedural step, is not a strategy,” Gogia emphasized. Enterprises should plan to comply by August 2 and “treat any relief that arrives as margin.”

A consistent code of practice

Along with the transparency guidelines, the Commission has introduced a code of practice that essentially serves as a gesture of good faith. When signed, it can provide “legal certainty” and a “simple and practical” way to demonstrate compliance with the AI Act, according to the Commission. Signatories can also collaborate through the ‘Signatory Taskforce,’ which will share practices and advance technologies around marking and labeling practices.

Providers that choose not to sign must comply through other methods and demonstrate that those methods are “adequate” through assessment by surveillance authorities, according to the Commission.

Non-signatories “keep their flexibility, and will face more case-by-case scrutiny for it,” said Gogia.

Criteria for compliance

Shashi Bellamkonda, principal research director at Info-Tech Research Group, pointed out that the transparency requirements apply to content only when three criteria are met: It has been published, is informative to the public, or is on matters of public interest.

B2B business content or blogs may not need an AI disclosure if they do not meet these criteria, he noted. Also, published text that has undergone human review or is under editorial control does not need to be labeled. Editorial control means that a person must hold the ultimate legal responsibility for the publication of the content.

Many companies like Google, Adobe, and LinkedIn have already established ways to identify images marked as AI-generated. Meta has made it a requirement, but the creator has to add the AI-generated label, Bellamkonda said.

“This is a good move for guardrails around public information, and companies with good compliance and ethical oversight may not have to worry about this,” he noted. But as a general practice, companies should disclose AI-generated content and state whether it has been human reviewed.

Creating a transparency pipeline

Establishing full transparency means identifying who carries the responsibility for the content, whether the marking survives real use, not just testing, and what evidence will defend the decision, Gogia said.

Concerns cluster around responsibility, durability and evidence. Several organizations usually touch one piece of content, and none controls the whole chain, which is why contracts become the “pressure point,” he said. Most current agreements were written to deliver software and say “almost nothing” about provenance persistence, verification access, or evidence retention.

The durability concern is the most difficult, Gogia noted, because marking performs well in controlled settings but “badly in ordinary life.” Meta, for one, said its invisible watermark was designed to survive cropping; a published test, however, found the company’s preview detector missed 55% of cropped images.

“CIOs should ask which platform can actually provide evidence before believing its dashboard,” said Gogia.

Disclosure of AI use must be “clear, distinguishable and accessible,” he emphasized. “A notice buried in lengthy terms, or reachable only through determined clicking, satisfies nobody, least of all a market surveillance authority.”

Sustained compliance is a “living control” requiring a central record of systems, duties and evidence; testing taking place where the user meets the control rather than where the developer built it; and continuous supplier assurance. Enforcement will vary by country, so keep one common baseline with local overlays, Gogia said.

His advice: Inventory every system that talks to people, generates content, or gauges sentiment; classify provider and deployer roles; place disclosures at first interaction; define substantive human review; keep the evidence.

Marks and provenance signals should be tested after content undergoes cropping, compression, translation, transcription, and other editing, Gogia said. A useful audit starts from a real output and follows its “pulse” through generation, editing and publication, identifying at “each beat” the responsible party, the surviving mark, and evidence for exceptions. Missed labels should also be traced for root cause and recurrence.

To ensure compliance, before August 2, enterprises need a prioritized inventory, live disclosures on the highest-risk use cases, and a “named owner for every control,” he noted. In the first 30 days, they should stabilize and test; in the first 90 days, push requirements into procurement processes as a standing discipline. Procurement must secure commitments on marking methods, known failure modes, and evidence access, with explicit notice if/when any of them change.

“The sensible architecture is a common transparency baseline carrying traceability, responsibility, and evidence, with jurisdictional overlays for language, sector rules, and local practice,” Gogia said.

This article originally appeared on CIO.com.

Looking ahead just a short time, Apple could hold a powerful position in AI where it most makes sense: deployment.

Not only will the company offer up its own AI models for the kind of tasks millions use ChatGPT to do today, but it will provide more sophisticated on-device agentic models to help users get things done through Siri AI.

Apple also offers limited capacity for more complex tasks through Private Cloud Compute, and, in partnership with the likes of Google in the US and Alibaba in China, the company is giving users a trusted conduit through which to access even more sophisticated AI services. 

Deeply deployable

Critics can say it took Apple a long time to get to this point, but they also seem to think the company has finally got the mix right with its series 27 operating systems. Arriving late to a party doesn’t mean you won’t shine once you get there.

Apple is also coming up the inside lane around frontier AI, with iterative OS and hardware enhancements that mean its devices become increasingly effective for Edge AI use cases, on device — no cloud service required.

The company appears to be digging down into those use cases. Mark Gurman at Bloomberg recently predicted that future M7 Ultra Macs will support as much as 1.5TB RAM, making these systems more than capable of running full weight frontier models in people’s offices, colleges, and homes. 

While that does assume the AI-flationary memory market can supply that much RAM at prices humans can afford, it is also true that people are already running AI clusters using off-the-shelf Mac minis networked over Thunderbolt cables. It’s no stretch to believe this will continue to be the case, and that it will even broaden as the power/performance offered at the high end grows.

What’s wrong with good enough?

When combined with open AI stacks, particularly newly emerging varieties, Apple’s platforms should become leading contenders for private AI services and edge AI. Many business users will leap at the chance to offer their workers powerful, self-hosted, private AI services using one or more daisy-chained Mac Studios or Mac minis. The recent craze in deployment of both Macs to support OpenClaw instances shows they already are.

Ultimately, these different slices of momentum mean I agree with investor Jason Calacanis that Apple is in position to apply a great deal of pressure on OpenAI and Claude just by putting models on their devices. 

It’s also worth thinking about how people use AI today. How many of the queries made in the world right now constitute relatively simple tasks that could be transacted by on-device AI, such as the emerging new version of Apple Intelligence or even smaller LLM models running on device? You can even run PrismML’s 1-bit, 27-billion parameter Bonsai on an iPad using the Locally app, and that’s in the here and now.

What happens? Pretty soon you’ll find people recognize that they can already run the vast majority of their AI-augmented workflows using services they have on their existing device or can access on their on-prem Mac set-ups. And, of course, as people get used to running small tasks locally and larger tasks on premises, the actual space in which they need to turn to cloud-based frontier models will erode. That’s even as companies like PrismML work towards slimming down full-weight models so they don’t need to run on a server at all.

“It’s going to be wild when people have unlimited tokens on their desks,” said Calacanis in a podcast round table discussion.

Who has the most to lose?

The current incarnations of AI felt like they came from nowhere. Most people weren’t aware of the technology until returning to work after the 2022 holiday season. Since then, the industry has proliferated with dozens of competing models, most recently including powerful but affordable frontier models such as Qwen and Kimi.ai.

These models aren’t necessarily all as good as one another, but in many cases for much of what we do, we’ll find them to be good enough. That’s an existential crisis for some, as industry observers now think the inevitable pricing pressure means some services might have over-invested in capacity before finding any way to turn a profit.

Those profit-seeking services are the ones with the most to lose as Apple extends its hardware advantage, democratizing AI access for all while providing platforms suitable for edge AI, on-premises AI, private AI, and even AI access using third-party services. (The need for the latter will shrink as the capabilities of the former get better.)

Cupertino rising

What does this all mean? While the industry remains young, it is already fragmenting. And striding through the dust of that process comes Apple, equipped with the hardware, software, and approach to build its business even as the enterprise of first mover AI services erodes.

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The head of the US government’s AI testing institute, Chris Fall, has resigned about three months after taking charge of the Center for AI Standards and Innovation (CAISI), the federal organization responsible for evaluating advanced artificial intelligence models for safety and security.

Current National Institute of Standards and Technology NIST Director Arvind Raman will serve as acting CAISI Director following Fall’s departure while continuing to oversee the Commerce Department office responsible for the institute, the Daily Signal reported, citing two people familiar with the matter.

A Commerce Department spokesperson who spoke to the publication did not disclose a reason for the resignation.

Fall assumed leadership of CAISI in April after the Trump administration reorganized the former US AI Safety Institute under NIST. The institute develops methodologies for evaluating frontier AI models and works with AI developers on voluntary technical assessments covering areas such as cybersecurity, model misuse, reliability and other risks associated with increasingly capable AI systems.

The leadership change comes as governments and AI companies continue developing technical approaches for evaluating frontier AI models while enterprises expand deployments of generative AI and agentic AI across business operations.

In recent months, the Commerce Department has taken a more active role in AI policy involving advanced models, placing greater attention on how the federal government evaluates technologies with potential national security implications.

Continuity matters more than personalities

CAISI works with AI developers such as Anthropic, Google’s DeepMind and OpenAI on voluntary evaluations of frontier AI models and develops methodologies for testing model capabilities and risks. The institute does not regulate AI developers or certify commercial AI systems.

For enterprises, those evaluations are one source of technical information alongside vendors’ own testing, third-party security assessments and internal AI governance programs.

Sanchit Vir Gogia, chief analyst at Greyhound Research, said enterprises should focus less on the individual leading the institute and more on whether its technical work continues with the same level of consistency and transparency.

“Leadership churn at CAISI weakens the signal long before it weakens the science,” Gogia said. “The testing has not stopped. Its authority simply does not travel as cleanly once the leadership does not.”

According to Gogia, the more important question for enterprises is not whether the institute’s evaluation work will continue but whether the processes supporting those evaluations remain stable.

“The instinct is to ask whether the pipeline is breaking,” he said. “The more useful question is where the pipeline now sits.”

Enterprises still carry the burden of AI governance

Gogia said organizations should continue treating government-led AI evaluations as one input into their governance processes rather than as evidence that a model is inherently safe for enterprise deployment.

“A government evaluation was always a signal, never a certificate,” he said. “A signal loses value the moment its issuer becomes unpredictable.”

He said enterprises should instead monitor whether CAISI maintains consistent evaluation methodologies, continues publishing technical findings and preserves continuity within its research teams under interim leadership.

“The name on the door is not the signal. The behaviour underneath it is,” Gogia said.

Gogia also cautioned against linking Fall’s resignation to recent Commerce Department actions involving AI policy or export controls, noting that there is no public evidence connecting the two.

“CAISI evaluates; it does not enforce export controls, because it holds no such power,” he said. “This is not a testing body reaching for enforcement. It is enforcement reaching past the testing body.”

With Raman assuming the role on an interim basis, the next significant milestone for enterprises will be the appointment of a permanent director, and whether the institute’s evaluation programs continue without disruption, the analyst said.

Gogia said the successor’s mandate may prove more important than the individual selected.

“A CAISI result is not a safe harbour,” he said. “It informs an obligation; it does not discharge one.” NIST did not immediately respond to a request for comment.

As Apple gears up to anoint John Ternus the new company CEO in September (while current leader Tim Cook takes a seat on the board) the company appears to be firing on all cylinders ahead of the leadership transition. 

What’s going well

Just look at the evidence: 

• Apple is building market share across its entire product range; even memory-driven price inflation doesn’t seem to have dampened demand for its hardware yet.
• While Apple had to raise prices, the company’s MacBook Neo remains seriously popular. It’s sitting atop Amazon’s US best-selling chart, which currently includes six Macs in the top 10. The Neo has topped this chart since its introduction.
• Apple’s iPhone 17 series continues to sell well, with recent market data showing sustained growth. Both Counterpoint and IDC tell us that iPhone shipments continue to increase, even as other vendor shipments slide.
• IDC analyst Francisco Jeronimo recently estimated that Apple’s upcoming foldable iPhone Ultra could grab 29.4% of global folding smartphone sales this year, rising to 34.9% in 2027.
• The company’s new 27 series of operating systems is attracting a great response as beta testers report that it is already solid, stable, and performing well.
• The AI narrative has really changed, with analysts no longer quite so starry-eyed at the prospects for the big frontier AI firms. Apple’s edge-AI-enabling approach is winning converts.

What’s coming up

The company’s newly-filed lawsuit against OpenAI may or may not succeed, but it will certainly help consolidate recognition of the importance of Apple’s designs and intellectual property in whatever hardware emerges from the AI firm. It also means both Apple and OpenAI are already competing in hardware, even though neither company yet offers anything that directly challenges the other. 

Apple has just set out its stall to brand-loyal fans in a big way and did so before OpenAI gets to woo the same set of customers with a wriggle of its Jony Ive-tinged talisman.

The stage is set for intense competition between the two. Though some say Apple’s needs to improve employee retention, if it does find proof of efforts to use recruitment to engage in industrial espionage, it’ll be easier to represent its own products as being the OG for new hardware. 

If nothing else, it means consumers will forever be asking, “If OpenAI’s designers are so good, why did it need to poach them from Apple?” Doubt is a weapon.

Managing perception

It doesn’t matter how the case goes, because there fight is already affecting consumer psychology. It also means that as Ternus prepares to take his seat atop the rainbow-colored Apple throne, we can already size him up. “A man is measured by his enemies,” Joe Abercrombie wrote in “The Trouble With Peace.”

Given the proximity of the leadership transition, it’s highly probable that Ternus signed-off on the litigation; in doing so he — and Apple — tell us to expect more of the same. 

Apple has, rightly or wrongly, decided that OpenAI will become its new existential bugbear, following in the footsteps of Microsoft Windows, Real Networks, Adobe Flash, Android, and Samsung, all of whom have been useful foils against which Apple has been able to build and maintain its identity.

Looking at that list, you’d be tempted to believe that nothing much is new. Apple has often defined itself by the enemies it sometimes keeps. What has been will be again, which in this case means even as OpenAI attempts to carve out an identity as a hardware manufacturer delivering solutions to compete with Apple and Google, Ternus’ team’s looks to drive a consensus-shaped wedge into the pro-LLM propaganda. 

That blow comes as Apple finally gets its act together around AI, and as the company prepares for a future in which the world’s most-used wearable device also becomes the wearable way to woo Siri AI.

My kingdom come

Rising market share, powerful solutions, an increasingly recognized and respected approach to AI, and an ideological crusade — these details constitute Apple’s place today and are Tim Cook’s coronation gift to Ternus. He’s passing along a strong and hyper-profitable baton that screams of timeliness and relevance even as the company gets set, ready, to go with a year or two of new product designs, new product families, and a 20^thanniversary iPhone.

This is Apple’s party. OpenAI’s name didn’t make the list. 

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Here in this high-tech era of 2026, keeping important info backed up and synced should be effortless and something that just happens on its own, automatically, without any actual thought or ongoing human effort.

In many areas of our digital life, that mercifully does Just Work™ in exactly that way. Fire up an email in most modern mail services, and you can stop at any point and find your in-progress draft in that same app on any other device. The same applies to any file you’re finessing within Google Drive or other cloud storage services or document you’re dawdling over in Docs.

One area where seamless syncing somehow still doesn’t occur, though, is in the domain of downloaded documents on Android. If someone sends you a PDF or a Word file and you save it to your phone, that file exists in an archaic-seeming silo — only locally, on that one gadget. And that, of course, means (a) you can’t access it from any other device, and (b) if you misplace your phone or move into a new one at some point along the way, the file will be left behind in time and entirely unavailable.

Well, take a moment to join me in celebration: Amidst all the Gemini gobbledegook that no one asked for (and that often falls somewhere between “pointless” and “actively counterproductive”), Google’s giving us a major upgrade to Android’s backup capabilities right now. It’s a simple-seeming switch buried in your system settings, and it’s up to you to find and activate it.

Once you do, though, those once-orphaned documents on your Android device’s local storage will be perpetually synced and protected, automatically, without any ongoing thought or effort.

All you’ve gotta do is find and flip that one new switch.

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The Android backup lowdown

So, for a quick bit of pertinent context on this: Android’s backup systems have actually come a really long way over the years.

‘Twas a time, y’see, when little to nothing about you would sync and carry over automatically from one Android device to another. Years ago — back in the ancient-seeming prehistoric era of the early 2010s — Android enthusiasts in the know would rely on community-created third-party apps for everything from remembering and resyncing downloaded apps to restoring data from within those apps and onward. And reconfiguring your system preferences would be a whole time-consuming song and dance every single time you reset a device or moved into a new one, as little to nothing would automatically carry over.

Most of that stuff is now effortless and automatic. And, thanks to apps like Google Messages, Calendar, Drive, and Docs, many other areas of important data are also synced on their own at the app level — outside of any system mechanisms.

Locally stored files, however, have remained an awkward omission. To this day, anything you download on any Android device exists only on that one device and isn’t synced or backed up anywhere. The only way that happens is — in a blast-from-the-past twist — if you go out of your way to find and set up a third-party app to handle the heavy lifting.

That brings us to today. Right now, as we speak, Google’s in the midst of sending out a quiet under-the-hood update that (brace yourself…) adds in the option to automatically sync and back up any documents on your device as a native part of Android’s backup setup.

See?

The option is on its way to all devices running 2018’s Android 9 release and higher. (If you’re still using a phone with an Android version older than that, you’re now a whopping eight years out of date, and you have much bigger problems.)

Once the added option is present and available for you, you’re literally lookin’ at 10 seconds to find and activate it.

Lemme show ya how.

Android’s document backup addition

I promise: This couldn’t be much simpler.

No matter what kind of Android device is in front of you, just head into your system settings and open the section called “Accounts and backup,” “Back up or copy data,” or something along those same lines. (The exact wording can vary based on who made your device and when it was released or last updated.)

Either tap the line labeled “Google Backup” or look for an option to “Back up data” via Google Drive. You should then either see a series of options for different areas of available backup right then and there — or, depending on your device, you might have to tap a line labeled “Other device data” (or something similar) to find the full list of possibilities.

However you get there, once you’re lookin’ at that list, you’ll see a newly added line for “Documents” if this latest under-the-hood update has reached you.

And from there, all that’s left is to tap it and enable the switch to include that in your automated backups from that moment forward.

If you aren’t seeing the option yet, don’t panic. Google always sends these under-the-hood updates out bit by bit over time, so the change probably just hasn’t reached your device quite yet. As long as you’re running Android 9 or higher, it’ll get there. Set yourself a reminder to check back once a week or so. Odds are, you’ll see it pretty soon.

Notably, all documents synced in this way are always encrypted for security, and they’re kept in your personal (or, depending on the nature of your account, perhaps company-connected) Google Drive storage. That does mean they’ll count against your overall Google storage total, so keep an eye on your Drive storage total to make sure you’re in solid shape and look to the Google One storage hub if you ever want some simple suggestions for freeing up space.

Speaking of other Google services: If you ever want to keep other types of locally stored non-document files from an Android device synced and available elsewhere, you can easily rely on Google Photos for syncing screenshots and other images — after enabling sync in general, be sure to look in the app’s “Collections” areas to find the “On this device” folder and then flip the toggle to “Backup all device folders” (or get more nuanced and open specific individual on-device folders if you want to sync some but not all of those areas) — and you can still turn to those aforementioned third-party apps for broader syncing of anything else imaginable.

But with documents now being handled automatically and natively, that’s one big worry now out of your hair. Just note that the onus will fall on you to find and flip the switch and actively opt in to the feature on each and every Android device you’re using.

Take 10 seconds to do that, though, and you’ll have one less void in your Android data arena. And you don’t need Gemini to tell you that that can only be a good thing.

Get practical Android knowledge in your inbox every Friday with my free Android Intelligence newsletter — one new thing to try each week, straight from me to you.

Among a range of factors leading to a wave of tech sector layoffs in 2026 is the rapid rise of artificial intelligence and automation. Companies are reconfiguring their workforces to leverage AI for increased efficiency and reduced operating costs. This realignment and reduction is implemented even by companies reporting strong financial performance.

But it’s not just AI leading to workforce cuts. Complementing this technological shift are ongoing economic uncertainty, inflation, and higher interest rates, compounded by a chip shortage and rising energy costs. This mix is driving companies to cut costs and streamline operations for increased efficiency.

According to data compiled by Layoffs.fyi, an online tracker that keep tabs on job losses in the technology sector, 123,941 tech employees were laid off at 269 companies in 2025. The site also reports that 71,981 government employees were laid off by DOGE alone, with 182,528 total federal workers laid off.

Here is a list — to be updated regularly — of some of the most prominent technology layoffs the industry has experienced recently.

Notable tech layoffs in 2026

• Monday.com
• Microsoft
• Meta
• Cisco
• Cloudflare
• Oracle
• Atlassian
• Salesforce
• Amazon
• Ericsson

July 22, 2026: Monday.com cuts 20% of its workforce to restructure for the AI era

The company says the decision to cut 620 jobs isn’t about margins, but about creating a flatter organization built around AI agents, autonomous teams, and deeper customer engagement.

July 6, 2026: Microsoft cuts 4,800 jobs, primarily in sales and Xbox teams

As the company trims thousands of jobs, it’s also investing in embedded engineering teams and AI infrastructure. The layoffs come several weeks after the company offered 8,750 US employees voluntary retirement buyouts.

June 5, 2026: Tech industry cut 38,242 jobs in May, worst since 2024

AI was blamed for 40% of the job cuts in May, up from 7% in January, according to research by employment placement company Challenger, Gray & Christmas.

May 20, 2026: Meta cuts 8,000 jobs, around 10% of workforce

The cuts are expected to expected to hit Meta’s engineering and product teams the hardest, arriving as Meta pivots toward AI to boost efficiency across its organization, according to Yahoo Tech.

May 13, 2026: Cisco to cut nearly 4,000 jobs despite strong growth in AI, enterprise networking

Despite reporting positive financial news — including record third-quarter revenue of $15.8 billion, a 12% year-over-year increase — Cisco said it will eliminate almost 4,000 jobs.

May 7, 2026: Cloudflare to cut 1,100 jobs in AI-focused restructuring

About 20% of Cloudflare’s global workforce will be culled as the company pivots for the agentic AI era, Reuters reported.

April 1, 2026: Oracle to cut up to 30,000 jobs globally, putting enterprise support and roadmaps at risk

Oracle began laying off employees on March 31 in what could be the largest workforce reduction in the company’s history. Employees received termination emails at 6 a.m. local time with immediate system lockouts and no prior warning. (Note: in June, CNBC put the final layoff tally at 21,000.)

March 12, 2026: Atlassian cuts 1,600 jobs to fund AI and enterprise expansion

Atlassian will reduce its global workforce by approximately 10%, eliminating around 1,600 roles, as the collaboration software maker redirects capital toward artificial intelligence development and enterprise sales.

March 11, 2026: Tech layoffs surpass 45,000 in early 2026

A recent analysis by RationalFX found 45,363 job cuts globally so far this year—with roughly 68% or more than 30,000 occurring in the U.S. — highlighting ongoing workforce cuts even as many tech companies report strong revenue growth.

February 10, 2026: Salesforce lays off staffers as executive leadership churn continues

Salesforce has reduced close to 1,000 roles earlier this month across teams, including marketing, product management, data analytics, and its Agentforce AI unit, Business Insider reported, quoting employees familiar with the matter.

January 23, 2026: Amazon layoffs expected to disproportionately hit AWS and tech talent

As the market slows down, AWS and other Amazon units are preparing for another round of layoffs, which is expected to overwhelmingly impact tech talent. An email from HR leader Beth Galetti on Jan. 28 confirmed 16,000 job cuts.

January 15, 2026: Ericsson plans to shed 1,600 jobs in Sweden

 Ericsson lans to cut some 1,600 jobs in Sweden, the telecommunications equipment maker said doubling down on recent cost-saving measures that have helped it weather a prolonged downturn in telecoms spending, Reuters reports.

January 13, 2026: Meta plans to cut around 10% of employees in Reality Labs business

Meta plans to cut around 10% of the employees in its Reality Labs division who work on products including the metaverse, according to three people with knowledge of the discussions, according to The New York Times.

Layoffs in 2025

• Cisco
• Oracle
• Windsurf
• Intel
• Microsoft
• Crowdstrike
• HPE
• Autodesk
• HPE
• CISA
• Workday
• Salesforce
• Meta

Global tech-sector layoffs surpass 244,000 in 2025

Economic uncertainty, elevated interest rates, and AI adoption have driven workforce reductions across tech companies worldwide, according to a RationalFX report.

October 28, 2025: Amazon to cut 14,000 jobs across company

Amazon will reduce its overall workforce by 14,000, cutting layers of management across the company and hiring in some areas to support its “biggest bets”.

August 18, 2025: Cisco and Oracle to cut hundreds of Bay Area jobs

Tech companies Cisco and Oracle are cutting hundreds of jobs across the Bay Area. Cisco will eliminate 221 positions at its Milpitas and San Francisco offices, effective Oct. 13. Oracle is reducing 101 positions in Santa Clara on the same date 

August 5, 2025: 3 weeks after acquiring Windsurf, Cognition offers staff the exit door

Cognition, the AI coding startup that acquired rival company Windsurf three weeks ago, laid off 30 employees last week and is offering buyouts to the roughly 200 remaining employees on the team, reports The Information.

July 25, 2025, Intel to lay off 22% of workforce, CEO Tan signals ‘no more blank checks’

Intel will reduce its workforce to 75,000 employees by the end of 2025 as new CEO Lip-Bu Tan implements sweeping changes designed to transform the struggling chipmaker

July 8, 2025, Intel layoffs begin: Chipmaker is cutting many thousands of jobs

Intel has begun laying off employees across the company. CEO Lip-Bu Tan told workers back in April to expect major layoffs at Intel in the coming months as the chipmaker slashes costs and overhauls its organization after years of technical setbacks and falling sales.

July 2, 2025: Microsoft will cut 9,000 workers

Microsoft will lay off about 9,000 employees, a source familiar with the workforce cut told CNBC.  The cuts will reportedly affect less than 4% of Microsoft’s global workforce and will impact different teams, geographies and levels of experience. This is the latest in a string of cuts the tech giant has made this year.

June 17, 2025: Intel looks to factory layoffs to return to profitability

Intel will lay off up to 20% of its manufacturing sector employees starting in July, according to media reports, as the company looks for options as it seeks a return to profitability. The cuts reportedly will be made around the world, but some of the layoffs will be closer to home, according to a report in The Oregonian citing an internal company memo from Intel manufacturing Vice President Naga Chandrasekaran.

May 7, 2025: CrowdStrike to lay off 5% of staff

CrowdStrike announced a plan to cut about 500 roles, roughly 5% of its workforce, to streamline operations and reduce costs. The cybersecurity company will incur about $36 million to $53 million in charges related to the layoffs

March 6, 2025: HPE cuts 2,500 jobs, remains committed to Juniper buy

CEO Antonio Neri told Wall Street analysts that HPE would begin implementing a cost-cutting program involving layoffs of about 2,500 employees over the next 18 months. HPE employs about 61,000 people worldwide.

Feb. 27, 2025: Autodesk to lay off 9% of workforce

Software maker Autodesk is laying off 1,350 staff. With the rise of subscription and multi-year contracts billed annually, and self-service enablement, it finds it needs fewer sales staff, CEO Andrew Anagnost said in a message to employees. And with its cloud, platform, and AI products proving most profitable, it’s concentrating its staff and investments there.

Feb. 27, 2025: HP to lay off 2,000 more

As part of an ongoing restructuring, HP plans to lay off up to another 2,000 workers. In recent weeks, the company has tried — unsuccessfully — to do away with telephone support staff by forcing callers to wait for at least 15 minutes if they refuse to use self-service support resources online. The company swiftly backtracked, but wider job cuts are still on.

Feb. 21, 2025: CISA lays off 130

Government employees get laid off too: In this case, 130 workers at the US Cybersecurity and Infrastructure Security Agency are being shown the door as a result of a DOGE decision. Cybersecurity experts are concerned that the cuts will harm the international collaborations that CISA has fostered, quite apart from their concerns about the security of the DOGE layoff process itself.

Feb. 5, 2025: Workday lays off 1,750

As it moves to invest more in AI and international growth, Workday is laying off 8.5% of its workforce and disposing of unused office space. Some analysts fear the cutbacks will affect the company’s customer service — unless AI can pick up the slack.

Feb. 4, 2025: Salesforce lays off over 1,000

At the same time as it’s hiring sales staff for its new artificial intelligence products, Salesforce is laying off over 1,000 workers across the company, according to Bloomberg. As of June, 2024, the company had over 72,000 employees, according to its website. Salesforce did not comment on the report. In 2024 the company reportedly laid off around 1,000 staff too, in two waves: January and July.

Jan. 14, 2025: Meta will lay off 5% of workforce

Mark Zuckerberg told Meta employees he intended to “move out the low performers faster” in an internal memo reported by Bloomberg. The memo announced that the company will lay off 5% of its staff, or around 3,600 staff, beginning Feb. 10. The company had already reduced its headcount by 5% in 2024 through natural attrition, the memo said. Among those leaving the company will be staff previously responsible for fact checking of posts on its social media platforms in the US, as the company begins relying on its users to police content.

Tech layoffs in 2024

• Equinix
• AMD
• Freshworks
• Cisco
• General Motors
• Intel
• OpenText
• Microsoft
• AWS
• Dell

Nov. 26, 2024: Equinix to cut 3% of staff

Despite intense demand for its data center capacity, Equinix is planning to lay off 3% of its workforce, or around 400 employees. The announcement followed the appointment of Adaire Fox-Martin to replace Charles Meyers as CEO and the departures of two other senior executives, CIO Milind Wagle and CISO Michael Montoya.

Nov. 13, 2024: AMD to cut 4% of workforce

AMD will lay off around 1,000 employees as it pivots towards developing AI-focused chips, it said. The move came as a surprise to staff, as the company also reported strong quarterly earnings.

Nov. 7, 2024: Freshworks lays off 660

Enterprise software vendor Freshworks laid off around 660 staff, or around 13% of its headcount, despite reporting increased revenue and profits in its fourth fiscal quarter. The company described the layoffs as a realignment of its global workforce.

Sept. 17, 2024: Cisco lays off 6,000

After laying off around 4,200 staff in February, Cisco is at it again, laying off another 6,000 or around 7% of its workforce. Among the divisions affected were its threat intelligence unit, Talos Security.

Aug. 20, 2024: General Motors lays off 1,000 software staff

More than 1,000 software and services staff are on the way out at General Motors, signalling that it could be rethinking its digital transformation strategy. In an internal memo, the company said that it was moving resources to its highest-priority work and flattening hierarchies.

August 1, 2024: Intel removes 15,000 roles

Intel plans to cut its workforce by around 15% to reduce costs after a disastrous second quarter. Revenue for the three months to June 29 stagnated at around $12.8 billion, but net income fell 85% to $83 million, prompting CEO Pat Gelsinger to bring forward a company-wide meeting in order to announce that 15,000 staff would lose their jobs. “This is an incredibly hard day for Intel as we are making some of the most consequential changes in our company’s history,” Gelsinger wrote in an email to staff, continuing: “Our revenues have not grown as expected — and we’ve yet to fully benefit from powerful trends, like AI. Our costs are too high, our margins are too low. We need bolder actions to address both — particularly given our financial results and outlook for the second half of 2024, which is tougher than previously expected.”

July 4, 2024: OpenText to lay off 1,200

OpenText said it will lay off 1,200 staff, or about 1.7% of its workforce, in a bid to save around $100 million annually. It plans to hire new sales and engineering staff in other areas in 2025, it said.

June 4, 2024: Microsoft lays off staff in Azure division

Microsoft laid off staff in several teams supporting its cloud services, including Azure for Operations and Mission Engineering. The company didn’t say exactly how many staff were leaving.

April 4, 2024: Amazon downsizes AWS in a fresh cost-cutting round

Amazon announced hundreds of layoffs in the sales and marketing teams of its AWS cloud services division — and also in the technology development teams for its physical retail stores, as it stepped back from efforts to generalize the “Just Walk Out” technology built for its Amazon Fresh grocery stores.

April 1, 2024: Dell acknowledges 13,000 job cuts

Dell Technologies’ latest 10K filing with the US Securities and Exchange Commission disclosed that the company had laid off 13,000 employees over the course of the 2023 fiscal year; it characterized the layoffs and other reorganizational moves as cost-cutting measures. “These actions resulted in a reduction in our overall headcount,” the company said. A comparison to the previous year’s 10K filing, performed by The Register, found that Dell employed 133,000 people at that point, compared to 120,000 as of February 2024. Dell announced layoffs of 6,650 staffers on Feb. 6, but it is unclear whether those cuts were reflected in the numbers from this year’s 10K statement.

See news of earlier layoffs.

AMD executives took to the stage at its Advancing AI 2026 event in San Francisco today to detail the company’s next generation of AI infrastructure solutions, from Instinct MI455X AI accelerator GPUs and 6th Gen EPYC “Venice” CPUs, to Pensando networking, ROCm.AI software and its Helios rack-scale platform that ties it all together.

AMD has been working towards rack-scale AI system solutions for years. Its ZT Systems acquisition last year added valuable engineering talent and intellectual property that is now finally bearing the real fruits. Its Helios AI platform is a major platform evolution for AMD, with shipments scheduled to begin in the second half of this year (which is here and now).

The announcements at Advancing AI show how the company has engineered its AI platform solutions for large reasoning models, sustained inference and agentic workflows. These workloads pressure memory capacity, data movement, networking and CPU orchestration. AMD’s approach is to keep as much data close to the compute engines as possible and move it more efficiently throughout the system, but there’s deeper nuance here that’s obvious versus AMD’s chief rival, NVIDIA.  

AMD’s MI455X targets the AI memory wall

The Instinct MI455X GPU is the compute engine that fuels the Helios rack, and the first GPU based on AMD’s new CDNA 5 architecture. Built with a modular mix of 2nm and 3nm chiplets, it carries 432GB of HBM4 and 23.3TB/s of peak memory bandwidth.

Compared to AMD’s current MI355X, the MI455X offers 1.5 times the memory capacity, up to 2.9 times the peak memory bandwidth and up to four times the peak matrix performance with MXFP4 and MXFP8 data types, which are lower-precision numerical formats designed to accelerate AI processing while reducing memory demands. With MXFP6 (6-bit floating point), performance is rated at up to twice that of MI355X.

AMD also shared some actual, measured internal results using production silicon. The company claims MI455X delivers 3.8 times higher FP8 decode performance, 3.5 times more measured FP4 compute performance and between 2.5 and 3.5 times more networking bandwidth than MI355X, depending on the transfer path tested. Those figures provide more context than just numerical specifications, though they remain AMD-provided comparisons that will need independent validation.

The architectural choices behind the numbers are important. Reasoning models and long context windows require sizeable KV caches for maintaining AI attention states, while mixture-of-experts models frequently move large amounts of data across accelerators. MI455X should let more model data, activation states and cache remain local. New dedicated IP in hardware can transfer data while the GPU continues processing, and expanded cache and multicast capabilities are designed to reduce redundant data movement to further improve efficiency.

The aforementioned lower-precision formats can also raise throughput and reduce memory use, but model developers still have to determine where they can be applied without unacceptable accuracy loss.

AMD’s Helios rack takes aim at Vera Rubin

Helios is AMD’s primary rack-scale competitor to NVIDIA’s Vera Rubin platform. Each liquid-cooled rack combines 72 MI455X GPUs, 18 single-socket Venice host CPUs and Pensando networking technologies.

In its most complete, premium configuration, AMD rates Helios for 2.9 exaflops of low-precision AI compute, with 31TB of aggregate HBM4 capacity, 1.7PB/s of memory bandwidth, 260TB/s of bidirectional scale-up bandwidth and 43TB/s of scale-out bandwidth.

These are formidable figures, but they are technical specifications rather than actual application benchmarks. The more consequential development is AMD’s move from collections of eight-GPU servers to a 72-GPU shared-memory domain. Models too large for one node can operate across the rack without treating every exchange as a scale-out networking transaction, which benefits large-model inference as well as training.

AMD uses UALink over Ethernet, or UALoE, for an open standard scale-up fabric. Each MI455X provides 3.6TB/s of bidirectional scale-up bandwidth, while the complete rack delivers all-to-all connectivity through a single switch layer. AMD also claims six times more scale-out bandwidth per GPU than MI355X when MI455X is configured with three Pensando Vulcano 800 AI NICs.

While open standards give cloud providers more control over suppliers and system design, AMD and its partners now have to prove those components can deliver the predictable performance, reliability and deployment experience customers expect from a tightly controlled, more vertically integrated platform.

Finally, AMD designed Helios with automatic rerouting around failed links, virtual rack partitions, tray-level serviceability and rack-wide power, cooling and health monitoring. Major hyperscalers and potentially large-scale enterprise customers will likely key in on these capabilities, which can affect the availability, total cost and consistency of the AI services they consume.

Kind of like cowbell, AMD Venice gives agentic AI more CPU

AMD’s agentic CPU messaging regarding its upcoming Venice-based EPYC processors is mostly marketing speak, but the underlying requirement is very real. An AI agent can invoke retrieval, databases, security checks, code execution and other tools before a GPU generates a response. Running many agents concurrently increases the amount of conventional compute requirements surrounding the accelerators.

Venice scales to 256 Zen 6 cores with support for 512 threads, 16 memory channels, up to 1GB of L3 cache per socket, along with PCIe 6.0 and CXL 3.1 connectivity. AMD is also offering several Venice configurations for other applications, including general-purpose servers, high-frequency workloads, GPU hosts and high-density CPU sandbox systems used to execute agent tools.

Treating the CPU solely as a GPU host understates its role. Gateways, tokenization, vector search, databases and short-lived code execution stress different mixes of per-core performance, thread count, memory bandwidth and I/O. Specifically, AMD’s internal testing shows Venice significantly outperforming its current EPYC 9965 Turin CPU across five parts of the agentic AI pipeline, including gateway processing, context assembly, vector search, enterprise applications and short-lived tool execution. Individual gains vary by workload, but AMD details the overall generational improvement at up to a 1.7 times lift. As with the MI455X figures though, these comparisons come from AMD and will require independent validation.

Pensando networking and ROCm software advance

Keeping GPUs fed with data and coordinating traffic across racks directly affects utilization and operating costs. In fact, GPU utilization is a pretty sad state of affairs currently for some of the major frontier model providers.

As such, Pensando networking has become central to AMD’s roadmap. Helios can connect each MI455X to as many as three 800Gbps Vulcano AI NICs, while Salina DPUs handle front-end networking and infrastructure services.

On the software side, which is an equally critical component, AMD also introduced ROCm.AI, an AI-assisted development layer due to arrive in August. It includes reusable skills for coding agents, simplified management and Hyperloom, which can profile workloads, tune serving configurations, modify kernels and validate results.

These tools address two persistent AMD challenges: developer efficiency and ease of use, and software tuning. Automated optimization still has to produce repeatable gains without creating hard-to-maintain code, however. And while ROCm has progressed significantly over the last few years, NVIDIA’s CUDA retains an advantage in maturity, tooling and developer familiarity.

Customer commitments underscore rack-scale confidence

AMD now has commitments that give its MI450 generation and Helios considerably more weight. Meta and OpenAI have announced multi-generation agreements composed of up to 6GW of AMD compute capacity, with initial 1GW deployments planned for the second half of 2026.

Oracle plans a 50,000-GPU public cloud cluster beginning in the third quarter, while Microsoft will deploy Helios for Azure AI inference. Finally, just before the AMD event, Anthropic announced a strategic partnership for up to 2 Gigawatts of AMD-fueled AI compute, with its first gigawatt expected online in the first half of 2027.

Commitments of this scale reflect confidence in more than just MI455X performance. These customers are evaluating the complete architecture, including Venice CPUs, Pensando networking, ROCm software, rack integration, serviceability and AMD’s ability to deliver and execute across multiple product generations.

There is some financial alignment behind the agreements as well. AMD issued OpenAI performance-based warrants and committed to investing up to $5 billion in Anthropic. That context matters when evaluating these deals as market validation, but these planned deployments are substantial nonetheless and put Helios on a much stronger foundation as it begins shipping.

AMD expands its robotics and embedded foundation

AMD also expanded its physical AI portfolio, building on credible traction from its Xilinx-derived Kria adaptive system-on-modules and embedded technologies that are already powering robotics, machine vision and industrial automation applications.

The new Ryzen AI Embedded X100 combines up to 16 Zen 5 CPU cores, integrated Radeon graphics, a second-generation NPU and as much as 128GB of unified LPDDR5X memory shared across its compute engines. To me this looks a lot like a repackaging and optimization of the company’s Strix Halo platform, but with specific optimizations for the embedded space. Regardless, AMD is pairing X100 with the Kria AI Robotics Developer Platform, which includes a System Module or SOM, and a new Robotics Partner Network spanning hardware, software and platform providers.

Samples began shipping in June, with full production expected in the fourth quarter. This broader objective is to give developers a path across AMD x86 CPUs, GPUs, NPUs and FPGAs for real-time autonomous systems, rather than requiring them to assemble those hardware engines and software components independently.

Execution for AMD is now the test

AMD has assembled a credible platform for the burgeoning agentic AI market that’s blowing up currently with no signs of stopping. MI455X addresses memory and data movement, Venice handles dense agentic CPU workloads, Pensando networking connects global system resources, and ROCm.AI addresses software complexity. Finally, Helios assembles these components into a true competitive threat for NVIDIA’s latest Vera Rubin platform.

AMD’s open architecture may appeal to customers seeking supplier choice, but openness must also translate into reliable deployments, competitive total cost and software that does not require a significant rip-up. NVIDIA enters this cycle with a stronger ecosystem and far more rack-scale deployment experience. The true test will be how easily and reliably customers can integrate, operate and maintain these AMD solutions at scale.

As it stands, AMD now has major customers and a clearly defined architecture with systems engineering expertise behind it. Delivering Helios on schedule and showing that its performance claims translate into a real production workload throughput advantage and total cost of ownership gains will determine how much the competitive gap narrows. And of course, this is in a market that is clamoring for ever-more compute resources with a seemingly insatiable demand for AI services and capacity. That’s an environment for big iron success. Now AMD just has to deliver optimized, turnkey AI platforms. This is far easier said than done, but time will soon tell as deployments take shape this year.

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The European Commission has fined Google a total of €890 million ($1 billion) for its breaches of the Digital Market Act (DMA).

Just over half the fine — €460 million — was because Google illegally gave preference to its own services in Google Search results.

The remainder was because in the Google Play store for Android apps, the company prevented app developers from leading consumers to alternative, often cheaper, purchase channels. Under the DMA, app developers who distribute their apps via Google Play or Apple’s App Store should be able to inform customers of alternative offers.

Now Google must give third-party services featuring in its results the same treatment as its own services, and allow developers of apps in the Play Store to communicate about offers both in and outside the Play Store, or face further fines.

The Commission first raised these issues with Google in March 2025. In April of this year, the Commission laid out plans as to how Google should allow other third-parties to share its searches, suggestions that the tech firm firmly resisted. Earlier this month, the Commission also said  Android should be open to other AI agents and not limited to Google’s own Gemini.

Google is not the only US company to have fallen foul of the DMA. In April 2025, Apple was fined €500 million for breaching the Act and, last month, the Commission fired the first shots at cloud hyperscalers Microsoft and Amazon.

A court has dismissed Google’s case against SerpApi over that company’s scraping of search results to train AI models.

The US District Court for the Northern District of California found that there was no indication that any copyright had been breached.

Google announced in December that it was suing SerpApI for its alleged web scraping, claiming that it was protecting copyright holders. In February, SerpApI fought back and asked the court to dismiss Google’s case. And this week, Judge Yvonne Gonzalez Rogers agreed with SerpApi that Google’s case has no merit.

Google’s argument was that SerpApi’s actions breached the US Digital Millennium Copyright Act (DCMA). It made two claims: first, that no person shall circumvent a technological measure that effectively controls access to a work protected under this title, and second that no person shall manufacture, import, offer to the public, provide, or otherwise traffic in any technology, product, service, device, or component protected by the Act.

SerpApi claimed that the URLs and other links that were being served by Google did not in themselves entail copyright and the judge agreed. In her judgment, she said that there was no indication that the copyright holders had authorized Google to take action against SerpApi.

The case is not completely over as the judge has given Google 21 days to amend its complaint to demonstrate that it was acting on behalf of the copyright owners. It remains to be seen whether its war against the web scrapers is finally over.