Providers and deployers of AI systems: You only have a couple of weeks left until you must explicitly inform users when they are interacting with AI content.

To assist in the effort, the European Commission (Commission) has published guidelines to help AI deployers get in line with the AI Act’s transparency obligations, which will begin to go into effect on August 2.

After that, companies providing AI systems must alert users when they are interacting with AI. They must also tell users when they have been exposed to deepfakes, “emotion recognition,” or biometric categorization systems, or when they are given AI-manipulated content in matters of “public interests without human review or editorial control.”

Henna Virkkunen, the Commission’s executive VP for tech sovereignty, security and democracy, said in a statement, “with today’s guidelines, the Commission supports the smooth and effective application of the AI Act to make AI systems interacting with people such as chatbots and AI agents and AI content more transparent and trustworthy. These guidelines support providers and deployers in meeting their obligations under the AI Act, while helping citizens know when they are interacting with AI.”

Systems must include machine-readable markers to reveal such content, to reduce “the risk of deception and manipulation” and build public trust in AI.

“Generative systems have collapsed the cost of producing convincing content while the cost of judging it stands where it always stood,” said Sanchit Vir Gogia, chief analyst at Greyhound Research. This requirement is “an attempt to restore friction to that imbalance.”

A company’s non-compliance could result in fines anywhere from €750K (about $856K) to €15M (about $17 million), or even up to 3% of its total worldwide annual revenue.

Transparency requirements

The EU AI Act’s transparency requirements apply to “natural or legal persons,” public authorities, agencies, or other bodies that develop AI systems, or have them developed, and place them on the EU market or into use under their name or trademark. This means all companies, regardless of whether or not they are EU-based.

“Systems placed on the European market, put into service there, or producing outputs used there are inside the field, wherever the developer sits,” Gogia noted.

Applicable systems must be intended to interact directly with “natural persons”; these systems include AI-enabled chatbots or conversational agents, AI companions, or coding agents. However, AI-enabled tools like recommender systems, spam filters, authentication, search and retrieval, transcription, text and code auto-completion, or predictive maintenance do not fall under the rule.

Specific outputs such as AI-generated text, images, video, and audio must contain a machine-readable mark. Deepfakes and public interest-related text created by AI without human review or control must be clearly labeled, however, deepfake content that is “artistic, creative, satirical, or fictional” is largely exempt.

AI content must be marked with one of three labels: “AI,” “Fully AI-generated,” or “Partially AI-modified.” For instance, “Fully AI-generated” applies when news summaries, music, art, or videos have been created without any human oversight (apart from prompting), while “partially AI-modified” could mean a person’s face is swapped into an authentic photograph to create a deepfake.

The three icons are publicly available for free use; enterprises can download zip files in PNG and SVG formats.

Most of the Act’s transparency rules begin to go into effect on August 2. But AI systems placed on the market before then will have some leeway; they must be in compliance by December 2.

However, a four-month allowance “on one obligation, for one population of systems, contingent on one procedural step, is not a strategy,” Gogia emphasized. Enterprises should plan to comply by August 2 and “treat any relief that arrives as margin.”

A consistent code of practice

Along with the transparency guidelines, the Commission has introduced a code of practice that essentially serves as a gesture of good faith. When signed, it can provide “legal certainty” and a “simple and practical” way to demonstrate compliance with the AI Act, according to the Commission. Signatories can also collaborate through the ‘Signatory Taskforce,’ which will share practices and advance technologies around marking and labeling practices.

Providers that choose not to sign must comply through other methods and demonstrate that those methods are “adequate” through assessment by surveillance authorities, according to the Commission.

Non-signatories “keep their flexibility, and will face more case-by-case scrutiny for it,” said Gogia.

Criteria for compliance

Shashi Bellamkonda, principal research director at Info-Tech Research Group, pointed out that the transparency requirements apply to content only when three criteria are met: It has been published, is informative to the public, or is on matters of public interest.

B2B business content or blogs may not need an AI disclosure if they do not meet these criteria, he noted. Also, published text that has undergone human review or is under editorial control does not need to be labeled. Editorial control means that a person must hold the ultimate legal responsibility for the publication of the content.

Many companies like Google, Adobe, and LinkedIn have already established ways to identify images marked as AI-generated. Meta has made it a requirement, but the creator has to add the AI-generated label, Bellamkonda said.

“This is a good move for guardrails around public information, and companies with good compliance and ethical oversight may not have to worry about this,” he noted. But as a general practice, companies should disclose AI-generated content and state whether it has been human reviewed.

Creating a transparency pipeline

Establishing full transparency means identifying who carries the responsibility for the content, whether the marking survives real use, not just testing, and what evidence will defend the decision, Gogia said.

Concerns cluster around responsibility, durability and evidence. Several organizations usually touch one piece of content, and none controls the whole chain, which is why contracts become the “pressure point,” he said. Most current agreements were written to deliver software and say “almost nothing” about provenance persistence, verification access, or evidence retention.

The durability concern is the most difficult, Gogia noted, because marking performs well in controlled settings but “badly in ordinary life.” Meta, for one, said its invisible watermark was designed to survive cropping; a published test, however, found the company’s preview detector missed 55% of cropped images.

“CIOs should ask which platform can actually provide evidence before believing its dashboard,” said Gogia.

Disclosure of AI use must be “clear, distinguishable and accessible,” he emphasized. “A notice buried in lengthy terms, or reachable only through determined clicking, satisfies nobody, least of all a market surveillance authority.”

Sustained compliance is a “living control” requiring a central record of systems, duties and evidence; testing taking place where the user meets the control rather than where the developer built it; and continuous supplier assurance. Enforcement will vary by country, so keep one common baseline with local overlays, Gogia said.

His advice: Inventory every system that talks to people, generates content, or gauges sentiment; classify provider and deployer roles; place disclosures at first interaction; define substantive human review; keep the evidence.

Marks and provenance signals should be tested after content undergoes cropping, compression, translation, transcription, and other editing, Gogia said. A useful audit starts from a real output and follows its “pulse” through generation, editing and publication, identifying at “each beat” the responsible party, the surviving mark, and evidence for exceptions. Missed labels should also be traced for root cause and recurrence.

To ensure compliance, before August 2, enterprises need a prioritized inventory, live disclosures on the highest-risk use cases, and a “named owner for every control,” he noted. In the first 30 days, they should stabilize and test; in the first 90 days, push requirements into procurement processes as a standing discipline. Procurement must secure commitments on marking methods, known failure modes, and evidence access, with explicit notice if/when any of them change.

“The sensible architecture is a common transparency baseline carrying traceability, responsibility, and evidence, with jurisdictional overlays for language, sector rules, and local practice,” Gogia said.

This article originally appeared on CIO.com.

Looking ahead just a short time, Apple could hold a powerful position in AI where it most makes sense: deployment.

Not only will the company offer up its own AI models for the kind of tasks millions use ChatGPT to do today, but it will provide more sophisticated on-device agentic models to help users get things done through Siri AI.

Apple also offers limited capacity for more complex tasks through Private Cloud Compute, and, in partnership with the likes of Google in the US and Alibaba in China, the company is giving users a trusted conduit through which to access even more sophisticated AI services. 

Deeply deployable

Critics can say it took Apple a long time to get to this point, but they also seem to think the company has finally got the mix right with its series 27 operating systems. Arriving late to a party doesn’t mean you won’t shine once you get there.

Apple is also coming up the inside lane around frontier AI, with iterative OS and hardware enhancements that mean its devices become increasingly effective for Edge AI use cases, on device — no cloud service required.

The company appears to be digging down into those use cases. Mark Gurman at Bloomberg recently predicted that future M7 Ultra Macs will support as much as 1.5TB RAM, making these systems more than capable of running full weight frontier models in people’s offices, colleges, and homes. 

While that does assume the AI-flationary memory market can supply that much RAM at prices humans can afford, it is also true that people are already running AI clusters using off-the-shelf Mac minis networked over Thunderbolt cables. It’s no stretch to believe this will continue to be the case, and that it will even broaden as the power/performance offered at the high end grows.

What’s wrong with good enough?

When combined with open AI stacks, particularly newly emerging varieties, Apple’s platforms should become leading contenders for private AI services and edge AI. Many business users will leap at the chance to offer their workers powerful, self-hosted, private AI services using one or more daisy-chained Mac Studios or Mac minis. The recent craze in deployment of both Macs to support OpenClaw instances shows they already are.

Ultimately, these different slices of momentum mean I agree with investor Jason Calacanis that Apple is in position to apply a great deal of pressure on OpenAI and Claude just by putting models on their devices. 

It’s also worth thinking about how people use AI today. How many of the queries made in the world right now constitute relatively simple tasks that could be transacted by on-device AI, such as the emerging new version of Apple Intelligence or even smaller LLM models running on device? You can even run PrismML’s 1-bit, 27-billion parameter Bonsai on an iPad using the Locally app, and that’s in the here and now.

What happens? Pretty soon you’ll find people recognize that they can already run the vast majority of their AI-augmented workflows using services they have on their existing device or can access on their on-prem Mac set-ups. And, of course, as people get used to running small tasks locally and larger tasks on premises, the actual space in which they need to turn to cloud-based frontier models will erode. That’s even as companies like PrismML work towards slimming down full-weight models so they don’t need to run on a server at all.

“It’s going to be wild when people have unlimited tokens on their desks,” said Calacanis in a podcast round table discussion.

Who has the most to lose?

The current incarnations of AI felt like they came from nowhere. Most people weren’t aware of the technology until returning to work after the 2022 holiday season. Since then, the industry has proliferated with dozens of competing models, most recently including powerful but affordable frontier models such as Qwen and Kimi.ai.

These models aren’t necessarily all as good as one another, but in many cases for much of what we do, we’ll find them to be good enough. That’s an existential crisis for some, as industry observers now think the inevitable pricing pressure means some services might have over-invested in capacity before finding any way to turn a profit.

Those profit-seeking services are the ones with the most to lose as Apple extends its hardware advantage, democratizing AI access for all while providing platforms suitable for edge AI, on-premises AI, private AI, and even AI access using third-party services. (The need for the latter will shrink as the capabilities of the former get better.)

Cupertino rising

What does this all mean? While the industry remains young, it is already fragmenting. And striding through the dust of that process comes Apple, equipped with the hardware, software, and approach to build its business even as the enterprise of first mover AI services erodes.

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The head of the US government’s AI testing institute, Chris Fall, has resigned about three months after taking charge of the Center for AI Standards and Innovation (CAISI), the federal organization responsible for evaluating advanced artificial intelligence models for safety and security.

Current National Institute of Standards and Technology NIST Director Arvind Raman will serve as acting CAISI Director following Fall’s departure while continuing to oversee the Commerce Department office responsible for the institute, the Daily Signal reported, citing two people familiar with the matter.

A Commerce Department spokesperson who spoke to the publication did not disclose a reason for the resignation.

Fall assumed leadership of CAISI in April after the Trump administration reorganized the former US AI Safety Institute under NIST. The institute develops methodologies for evaluating frontier AI models and works with AI developers on voluntary technical assessments covering areas such as cybersecurity, model misuse, reliability and other risks associated with increasingly capable AI systems.

The leadership change comes as governments and AI companies continue developing technical approaches for evaluating frontier AI models while enterprises expand deployments of generative AI and agentic AI across business operations.

In recent months, the Commerce Department has taken a more active role in AI policy involving advanced models, placing greater attention on how the federal government evaluates technologies with potential national security implications.

Continuity matters more than personalities

CAISI works with AI developers such as Anthropic, Google’s DeepMind and OpenAI on voluntary evaluations of frontier AI models and develops methodologies for testing model capabilities and risks. The institute does not regulate AI developers or certify commercial AI systems.

For enterprises, those evaluations are one source of technical information alongside vendors’ own testing, third-party security assessments and internal AI governance programs.

Sanchit Vir Gogia, chief analyst at Greyhound Research, said enterprises should focus less on the individual leading the institute and more on whether its technical work continues with the same level of consistency and transparency.

“Leadership churn at CAISI weakens the signal long before it weakens the science,” Gogia said. “The testing has not stopped. Its authority simply does not travel as cleanly once the leadership does not.”

According to Gogia, the more important question for enterprises is not whether the institute’s evaluation work will continue but whether the processes supporting those evaluations remain stable.

“The instinct is to ask whether the pipeline is breaking,” he said. “The more useful question is where the pipeline now sits.”

Enterprises still carry the burden of AI governance

Gogia said organizations should continue treating government-led AI evaluations as one input into their governance processes rather than as evidence that a model is inherently safe for enterprise deployment.

“A government evaluation was always a signal, never a certificate,” he said. “A signal loses value the moment its issuer becomes unpredictable.”

He said enterprises should instead monitor whether CAISI maintains consistent evaluation methodologies, continues publishing technical findings and preserves continuity within its research teams under interim leadership.

“The name on the door is not the signal. The behaviour underneath it is,” Gogia said.

Gogia also cautioned against linking Fall’s resignation to recent Commerce Department actions involving AI policy or export controls, noting that there is no public evidence connecting the two.

“CAISI evaluates; it does not enforce export controls, because it holds no such power,” he said. “This is not a testing body reaching for enforcement. It is enforcement reaching past the testing body.”

With Raman assuming the role on an interim basis, the next significant milestone for enterprises will be the appointment of a permanent director, and whether the institute’s evaluation programs continue without disruption, the analyst said.

Gogia said the successor’s mandate may prove more important than the individual selected.

“A CAISI result is not a safe harbour,” he said. “It informs an obligation; it does not discharge one.” NIST did not immediately respond to a request for comment.

Jobs involving physical labor are at high risk of disruption from automation, with new technologies such as AI robots becoming more prevalent, according to a recent study by the Organization for Economic Co-operation and Development (OECD). That means workers in construction and extraction, farming, fishing, forestry, production and material transportation could be affected by fast-moving technology changes.

“Routine and low-skilled jobs are at higher risk,” the Paris-based public policy group said, adding that “overall, jobs requiring non-routine cognitive, social and creative skills are less susceptible to automation.”

The kinds of creative and cognitive jobs still thought to be less exposed to automation include social work and community service roles. 

OECD also said management jobs — which often require workers to devise creative answers to solve problems — fall within the creative and cognitive category. “While AI has made some high-skill job requirements more susceptible to automation, many critical skills in these roles remain difficult to automate,” OECD said.

The same still holds true for some physical and manual labor jobs – including cleaners, agricultural workers, food-prep assistants, and laborers — which are less exposed to the affects of AI, OECD said.  

But people who work in programming, translating and interpretation positions could find their work affected by the quick rise of AI tools and services. According to the organization, global AI uptake rose from 7% in 2021 to 20% in 2025.

“In these occupations, GenAI could perform a significant share of tasks at least twice as fast today or in the near future,” OECD said.

The effects of the AI boom are not always uniform across industries or regions. In a separate 2026 Employment Outlook study released by the group, exposure to disruption from generative AI (genAI) ranges from about 16% in some areas to more than 70% elsewhere, depending on industries and occupations. 

Numerous research firms have said in recent years that AI is driving short-term job losses, though tech industry experts and analysts have argued AI will also create new careers and jobs as agentic AI takes over low-skilled work. 

AI technology has become so ubiquitous that it’s been compared to electricity — virtually all companies will need it or at least know how to use it. But it’s adoption has been hindered at times as companies struggle to find ROI from its use, and by regulatory and ethical hurdles.

In the US, AI blamed for June job losses

According to a Challenger, Gray & Christmas study released earlier this month, AI was cited as the top reason for job cuts in June. The outplacement firm said employers cut 45,849 job cuts in June, of which 14,029 were attributed to AI, with the tech industry leading the cuts.

“Tech remains the epicenter of this year’s cuts,” Challenger said. “AI is the dominant force as companies are restructuring around it, automating roles, and reallocating budgets toward new capabilities. The sector is being reshaped in real time.”

Overall, AI has been responsible for 173,568 job cuts since 2021, the company said.

AI is hurting jobs in customer service, internal reporting, telecommunications, and hosting automation, said Victor Janulaitis, a staffing consultant who was formerly CEO at Janco Associates Inc.

“C-level executives continue to be focused on eliminating ‘non-essential’ managers, staff, and services,” he said. “Coders and developers have limited opportunities with legacy applications.”

While jobs in the IT sector overall are declining, current hiring tends to skew in the direction of people with AI skills. A report this month by CompTIA put job listings with AI skills at around 500,000, which is close to double the number in January.

“Employers in other industries are accelerating digital transformation initiatives and moving from AI experimentation to implementation,” said Seth Robinson, CompTIA’s vice president for industry research.

That view dovetails with what ManpowerGroup, the recruitment firm, is seeing; demand for AI-related skills has nearly doubled over the past year, said Ger Doyle, regional president of North America at ManpowerGroup.

That growth extends well beyond traditional technology roles as companies move from experimenting to AI deployments at scale, Doyle said. “We’re seeing it influence hiring across occupations ranging from data science and engineering to project management and operational roles,” he said.

As Apple gears up to anoint John Ternus the new company CEO in September (while current leader Tim Cook takes a seat on the board) the company appears to be firing on all cylinders ahead of the leadership transition. 

What’s going well

Just look at the evidence: 

• Apple is building market share across its entire product range; even memory-driven price inflation doesn’t seem to have dampened demand for its hardware yet.
• While Apple had to raise prices, the company’s MacBook Neo remains seriously popular. It’s sitting atop Amazon’s US best-selling chart, which currently includes six Macs in the top 10. The Neo has topped this chart since its introduction.
• Apple’s iPhone 17 series continues to sell well, with recent market data showing sustained growth. Both Counterpoint and IDC tell us that iPhone shipments continue to increase, even as other vendor shipments slide.
• IDC analyst Francisco Jeronimo recently estimated that Apple’s upcoming foldable iPhone Ultra could grab 29.4% of global folding smartphone sales this year, rising to 34.9% in 2027.
• The company’s new 27 series of operating systems is attracting a great response as beta testers report that it is already solid, stable, and performing well.
• The AI narrative has really changed, with analysts no longer quite so starry-eyed at the prospects for the big frontier AI firms. Apple’s edge-AI-enabling approach is winning converts.

What’s coming up

The company’s newly-filed lawsuit against OpenAI may or may not succeed, but it will certainly help consolidate recognition of the importance of Apple’s designs and intellectual property in whatever hardware emerges from the AI firm. It also means both Apple and OpenAI are already competing in hardware, even though neither company yet offers anything that directly challenges the other. 

Apple has just set out its stall to brand-loyal fans in a big way and did so before OpenAI gets to woo the same set of customers with a wriggle of its Jony Ive-tinged talisman.

The stage is set for intense competition between the two. Though some say Apple’s needs to improve employee retention, if it does find proof of efforts to use recruitment to engage in industrial espionage, it’ll be easier to represent its own products as being the OG for new hardware. 

If nothing else, it means consumers will forever be asking, “If OpenAI’s designers are so good, why did it need to poach them from Apple?” Doubt is a weapon.

Managing perception

It doesn’t matter how the case goes, because there fight is already affecting consumer psychology. It also means that as Ternus prepares to take his seat atop the rainbow-colored Apple throne, we can already size him up. “A man is measured by his enemies,” Joe Abercrombie wrote in “The Trouble With Peace.”

Given the proximity of the leadership transition, it’s highly probable that Ternus signed-off on the litigation; in doing so he — and Apple — tell us to expect more of the same. 

Apple has, rightly or wrongly, decided that OpenAI will become its new existential bugbear, following in the footsteps of Microsoft Windows, Real Networks, Adobe Flash, Android, and Samsung, all of whom have been useful foils against which Apple has been able to build and maintain its identity.

Looking at that list, you’d be tempted to believe that nothing much is new. Apple has often defined itself by the enemies it sometimes keeps. What has been will be again, which in this case means even as OpenAI attempts to carve out an identity as a hardware manufacturer delivering solutions to compete with Apple and Google, Ternus’ team’s looks to drive a consensus-shaped wedge into the pro-LLM propaganda. 

That blow comes as Apple finally gets its act together around AI, and as the company prepares for a future in which the world’s most-used wearable device also becomes the wearable way to woo Siri AI.

My kingdom come

Rising market share, powerful solutions, an increasingly recognized and respected approach to AI, and an ideological crusade — these details constitute Apple’s place today and are Tim Cook’s coronation gift to Ternus. He’s passing along a strong and hyper-profitable baton that screams of timeliness and relevance even as the company gets set, ready, to go with a year or two of new product designs, new product families, and a 20^thanniversary iPhone.

This is Apple’s party. OpenAI’s name didn’t make the list. 

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Healthy software companies typically don’t suddenly eliminate one-fifth of their workforce, but monday.com is doing just that as it bets on flatter teams, AI agents, and customer implementation expertise as the winning combination in the AI era.

Monday.com co-founder and co-CEO Eran Zinman today announced the “very difficult decision” to reduce the AI work platform company’s global workforce by about 20%, or 620 people.

The move has nothing to do with increasing margins or replacing humans with AI, he insisted in his post on LinkedIn; rather, it’s a calculated decision to trim down and hone the company’s focus as AI becomes integral to day-to-day workflows.

“This is not a distress signal; it is a deliberate reset, disclosed with its price attached,” said Sanchit Vir Gogia, chief analyst at Greyhound Research. “The industry has quietly swapped the meaning of productivity, and this filing is the clearest exhibit yet.”

A ‘significant opportunity’ in technology

In a SEC filing this week, monday.com said its restructuring plan reflects the “ongoing transformation of its product, marketing, and go-to-market strategy.” The move is intended to support a “leaner, more focused operating model” as the company continues to invest in its AI-driven strategy.

Zinman noted in his post that the company has shifted to “doing the work with AI and not just managing it,” and is focused on building environments where “people and AI agents [work] together in one workspace.”

In recent months, monday.com has evolved its products, strategy, and the way it serves its customers, and Zinman contended that “the organization we built for our previous chapter is not the organization that fits the new AI era.” Monday.com needs to “execute more decisively,” take on new challenges, and quickly respond to market changes, he said.

“We have never seen such a significant opportunity in software, driven by such exciting technology,” Zinman noted. He emphasized that the reduction is not to replace people with AI, nor to improve margins; the “vast majority” of savings will be reinvested into talent, products, and AI.

The restructuring will result in a “flatter organization” with fewer management layers and smaller, more autonomous teams, and monday.com also has a new go-to-market model, Zinman explained. Customers expect “deeper implementation support” as they deploy AI, and the company will work more closely with customers, increase its on-site presence, create new roles, and “adapt many existing ones.” In its SEC filing, the company said it expects to continue hiring in “key strategic areas” throughout 2026.

Workers will be expected to work better, “not harder,” Zinman noted. He pointed to several past examples where work could have been done in a few days, but instead took many months with “multiple meetings and endless friction.”

“This wasn’t people’s fault and everyone was frustrated by this,” he said. “Our new org changes ownership to allow people to make decisions and move fast.”

A spokesperson for monday.com declined to comment further on the staff reductions.

Monday.com’s key market advantages

Monday.com certainly isn’t struggling; the company expects 19% to 20% year-over-year growth in 2026.

“Companies in that position do not restructure because they must,” Greyhound’s Gogia noted. “They restructure because they have decided to become something else.”

Melody Brue, VP and principal analyst at Moor Insights & Strategy, pointed out that organizational redesign is important for real AI transformation, but while it can signal confidence to the market, it can still be “devastating” to humans.

While the company looks as though it’s trying to do right, that ultimately remains to be seen, she said. “There are often hidden internal bruises that can surface long after layoffs.”

Monday.com’s advantage is in its “structured substrate,” Gogia noted; its boards, permissions and typed workflows give agents something firmer to act on than just documents and chat history. The company highlights its natively built agents that can be configured by any team member, as well as connectors with Claude, Microsoft Copilot, and ChatGPT, and dedicated routes for external agents to authenticate and operate.

“For some time, the sharper enterprise question has been shifting from who has an agent to who owns the governed runtime in which an agent can safely act,” he said. “Structured work is a serious claim on that runtime.”

But parts of monday.com’s agent estate remain in staged release, and its product is ultimately “mid-transition,” Gogia pointed out; its agent builder carried a beta label as recently as March,. Also, the company’s pricing model changed in May to a hybrid model charging for seats as well as mandatory AI credits. And, while its AI-powered no-code builder monday vibe passed $1 million in annual recurring revenue within two and a half months, monday.com has not released subsequent outcomes, usage volumes, or attach rates.

Further, there’s an element of “gravity” with its competitors, he observed. Asana is reorganizing teams around agents, Atlassian is wiring agents into the developer estate, and others are simply bundling them into their offerings: Microsoft is doing so across the productivity stack, and ServiceNow across enterprise operations, each with identity and procurement built in.

“Their pull is strongest exactly where monday.com wants to grow, in the largest accounts, where control-plane depth and administrative reach decide the deal,” said Gogia.

Actions for the near-term

Going forward, buyers should focus on operating risk, not headline risk, Moor’s Brue noted. In practice, that’s continuity of service, roadmap consistency, and strength of enterprise support. Productivity should be valued as better outcomes per unit of organizational effort, not mere activity.

“It should be a measure of how much smoother, faster, and more effective the operating model becomes when AI is built into the work,” said Brue.

Gogia noted that strain surfaces first in customer service, and monday.com’s attention is being redistributed. The company’s annual report disclosed that its focus is now concentrated on the largest accounts, with support for medium-sized clients moved to an AI-first and human-supported model.

During the first month of the transition, buyers should track named account continuity and escalation times, he advised. By the first quarter, keep an eye on whether credit governance and admin controls mature on schedule, and if the roadmap beyond the AI estate keeps pace. By the half-year mark, determine whether promised implementation depth is producing outcomes or “simply more billable engagement.”

Support tiers should be enumerated in writing before renewal, and buyers should contract for “side exits,” Gogia emphasized, with overage pricing fixed in advance, the right to pause consumption, and portability for workflows and agent configuration “if the relationship sours.” Finance should also insist on monthly consumption reporting by capability. Further, integration efforts, partner dependency, and change management should be considered first-class costs of the agent era, “not as afterthoughts to a license.”

“A license was a known cost,” said Gogia. “A meter is a behavior, and behavior is harder to forecast than headcount.”

This article originally appeared on CIO.com.

Just in time for the iPhone’s 20th anniversary, Apple is moving closer to becoming a service company. It is set to launch its new deal with Klarna next week and when it does, Apple enthusiasts in the US will effectively be able to subscribe to their favorite Apple hardware, with the cost spread across up to three years.

This matters because when combined with Apple One and Apple’s Creator Studio subscriptions, the Klarna arrangement brings Apple closer to offering a full subscription model for hardware, software, and services. The only thing you don’t get under the new arrangement is AppleCare, for which you’ll allegedly need to pay extra.

Moving closer to hardware-as-a-service

Apple has slowly been transitioning toward hardware-as-a-service for almost a decade. Back then, Forrester analyst Frank Gillet predicted the company would eventually offer bundles of services and products for a monthly, all-in, fee. 

This isn’t quite where we are yet; you still need at least three subscriptions to get close. But, after the better part of a decade, Apple has moved much nearer to the hardware-as-a-service idea.

There are some products reportedly excluded from the arrangement, including MacBook Neo, Apple Watch SE, the entry-level iPad, and iPhone 16. Clearly, Apple sees those products as sufficiently affordable. 

Easy payments for RAM-ageddon

The new Klarna arrangement comes as Apple is forced to increase product prices as AI-driven memory price inflation becomes widely felt across every economy. In theory, I assume, Apple hopes to make its products available to cash-strapped consumers who need new hardware, while also navigating a time of deep economic tumult and uncertainty. It’s thought the company has previously rejected these plans to protect normal hardware sales, but normality is a kingdom we no longer seem to possess. Interesting times. Probable inflation incoming.

“Apple Upgrade lands at precisely the moment Apple needs it,” IDC analyst Francisco Jeronimo wrote in a note seen by Computerworld. “Having just pushed Mac and iPad prices up on the back of the memory shortage, with iPhone increases widely expected in September — as well as the new iPhone foldable expected at $2,500 — Apple’s real risk is that rising prices even further can impact the upgrade cycle.” 

New age, new shopping habits

The introduction of the scheme gives consumers a way to purchase the company’s popular high-end devices when they are introduced — no doubt,at higher cost — this fall. Plus, of course, if it’s good enough for GM, it’s good enough for Apple.

It’s all about attitude, too. From Apple’s perspective, it has done plenty of the groundwork required to convince its customers that subscription payments for things you value are no bad thing. 

Reluctance to embrace “Access Not Ownership’”purchasing models has dropped dramatically since Apple — and CEO Tim Cook — first began banging the drum for services income. Apple’s services stream has now become its second-biggest revenue driver after the iPhone. It has over 1 billion paid subscriptions, and an active hardware installed base of more than 2.5 billion devices globally.

A combination of changed customer habits and external threat means the stars are now aligned for hardware-as-a-service models. “Reframing a device as a low monthly payment protects that [upgrade] cadence and allows Apple to start marketing their products as device-as-a-service to consumers, which no other vendor was ever able to do,” Jeronimo wrote to me. 

There is a one-more-thing aspect to this: the products are effectively being leased, a new approach that will give Apple a stronger grip on EOL devices, helping it grab more of them for refurbishment, resale, and recycling. Over time, this will give the company a much stronger grip on the lucrative second-user market that exists around Apple equipment, even while for almost every consumer product we find the life we want is something we can rent, but probably can’t afford to own.

Managing future risk

The other solid reason to take a partnership approach is risk management. Apple had intended to develop its own buy-now, pay-later scheme via Apple Pay Later, but abandoned that plan as it became riskier with rising bank rates. “Also, by backing the program with Klarna rather than reviving the in-house subscription plan it shelved in 2024, Apple captures the demand upside without taking the credit risk onto its own balance sheet,” Jeronimo said.

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OpenAI has launched Presence, an enterprise service for deploying voice and chat agents that can resolve customer and employee requests, potentially automating some work now handled by frontline support teams.

The agents can answer questions and operate IT systems, and enterprises can decide what actions the agents may take and when they should seek human approval for actions or transfer a case to a human.

OpenAI is already using Presence internally for its English-language phone support channel, where it verifies callers and uses account information to complete approved actions. The company said the system resolves 75% of inbound issues without human assistance.

Another OpenAI service, Codex, can be used to monitor agents and suggest updates or improvements to processes. In OpenAI’s own tests, suggestions from Codex helped reduce handoffs to humans by 15 percentage points over 10 days, it said. Presence also includes simulation and evaluation tools that allow companies to test an agent before deployment. The tests assess whether it reaches the correct outcome, follows company policy, and hands a case to an employee when required.

OpenAI intends each Presence deployment to deal with one kind of task, for example billing issues, insurance claims, or employee IT service requests, with agents getting only the knowledge and system access required for that task.

Presence is not a self-service product: Enterprises will have to sign up for the limited availability program, with integration performed by OpenAI or selected global systems integrators.

Companies exploring or testing Presence include Spanish bank BBVA, which is evaluating the service for everyday banking support in Mexico, and Japanese technology group SoftBank, which is using it in trials involving Japanese-language customer interactions. Australian insurer IAG is assessing whether the technology can help it respond to surges in customer demand during severe weather events.

Workforce impact

OpenAI’s announcement did not address the potential effect of Presence on employment. But its claimed automation rate raises questions about how the technology could affect staffing in customer service and other support functions.

Pareekh Jain, CEO of Pareekh Consulting, said CIOs should regard the 75% figure as evidence that the technology can work, rather than as a benchmark that every enterprise can expect to reach.

Jain said OpenAI’s deployment benefits from being built around the company’s own products and data. Large enterprises may achieve lower automation rates because they must contend with fragmented legacy systems, uneven knowledge bases and more complex compliance demands.

“Most organizations should expect lower initial automation levels that improve over time as the AI agent is refined,” Jain said.

The first workforce effect is more likely to be slower hiring than immediate layoffs, according to Tulika Sheel, senior vice president at Kadence International.

“The roles most exposed are likely to be repetitive, high-volume functions such as frontline customer support and routine back-office processing,” Sheel said. “However, I would expect the first impact to be on hiring and team growth rather than immediate large-scale job cuts. Over time, enterprises may redesign roles around AI-assisted workflows, with humans focusing more on complex cases, escalation, and relationship management.”

Jain said Tier-1 support agents handling predictable queries would face the most exposure. Broader reductions would become more likely only after companies reorganize their operations around the technology.

However, Lian Jye Su, chief analyst at Omdia, said Presence is unlikely to increase the threat of job displacement because companies have used similar customer-support automation from vendors such as Genesys, NiCE, Five9 and AWS for years.

Enterprises are more likely to use Presence alongside employees, with AI handling routine requests while people remain responsible for work requiring judgment and empathy, Su said.

Cost and operational risks

Analysts said CIOs should examine whether Presence can maintain resolution quality as usage grows, since fewer human handoffs could leave employees dealing with a more difficult mix of cases.

“The key question is not simply how many tasks AI can handle, but whether it can handle them reliably at scale,” Sheel said.

The financial case will depend partly on the cost of connecting Presence to existing systems and maintaining the controls needed to govern its use, according to Jain. “Often the biggest cost of enterprise AI is not tokens but integration and governance,” Jain added.

Companies will need to determine what systems and data the agents can access, monitor their performance, and audit the actions they take. Those investments could offset early savings.

Su said the complexity of enterprise IT will make it difficult for OpenAI to automate entire workflows on its own. Enterprises will still need to work with other technology providers and human employees, while CIOs will favor systems that can be audited and integrated with existing infrastructure.

Jain said the economics could improve if companies use the same integrations and governance controls across additional workflows.

This article first appeared on CIO.

AMD executives took to the stage at its Advancing AI 2026 event in San Francisco today to detail the company’s next generation of AI infrastructure solutions, from Instinct MI455X AI accelerator GPUs and 6th Gen EPYC “Venice” CPUs, to Pensando networking, ROCm.AI software and its Helios rack-scale platform that ties it all together.

AMD has been working towards rack-scale AI system solutions for years. Its ZT Systems acquisition last year added valuable engineering talent and intellectual property that is now finally bearing the real fruits. Its Helios AI platform is a major platform evolution for AMD, with shipments scheduled to begin in the second half of this year (which is here and now).

The announcements at Advancing AI show how the company has engineered its AI platform solutions for large reasoning models, sustained inference and agentic workflows. These workloads pressure memory capacity, data movement, networking and CPU orchestration. AMD’s approach is to keep as much data close to the compute engines as possible and move it more efficiently throughout the system, but there’s deeper nuance here that’s obvious versus AMD’s chief rival, NVIDIA.  

AMD’s MI455X targets the AI memory wall

The Instinct MI455X GPU is the compute engine that fuels the Helios rack, and the first GPU based on AMD’s new CDNA 5 architecture. Built with a modular mix of 2nm and 3nm chiplets, it carries 432GB of HBM4 and 23.3TB/s of peak memory bandwidth.

Compared to AMD’s current MI355X, the MI455X offers 1.5 times the memory capacity, up to 2.9 times the peak memory bandwidth and up to four times the peak matrix performance with MXFP4 and MXFP8 data types, which are lower-precision numerical formats designed to accelerate AI processing while reducing memory demands. With MXFP6 (6-bit floating point), performance is rated at up to twice that of MI355X.

AMD also shared some actual, measured internal results using production silicon. The company claims MI455X delivers 3.8 times higher FP8 decode performance, 3.5 times more measured FP4 compute performance and between 2.5 and 3.5 times more networking bandwidth than MI355X, depending on the transfer path tested. Those figures provide more context than just numerical specifications, though they remain AMD-provided comparisons that will need independent validation.

The architectural choices behind the numbers are important. Reasoning models and long context windows require sizeable KV caches for maintaining AI attention states, while mixture-of-experts models frequently move large amounts of data across accelerators. MI455X should let more model data, activation states and cache remain local. New dedicated IP in hardware can transfer data while the GPU continues processing, and expanded cache and multicast capabilities are designed to reduce redundant data movement to further improve efficiency.

The aforementioned lower-precision formats can also raise throughput and reduce memory use, but model developers still have to determine where they can be applied without unacceptable accuracy loss.

AMD’s Helios rack takes aim at Vera Rubin

Helios is AMD’s primary rack-scale competitor to NVIDIA’s Vera Rubin platform. Each liquid-cooled rack combines 72 MI455X GPUs, 18 single-socket Venice host CPUs and Pensando networking technologies.

In its most complete, premium configuration, AMD rates Helios for 2.9 exaflops of low-precision AI compute, with 31TB of aggregate HBM4 capacity, 1.7PB/s of memory bandwidth, 260TB/s of bidirectional scale-up bandwidth and 43TB/s of scale-out bandwidth.

These are formidable figures, but they are technical specifications rather than actual application benchmarks. The more consequential development is AMD’s move from collections of eight-GPU servers to a 72-GPU shared-memory domain. Models too large for one node can operate across the rack without treating every exchange as a scale-out networking transaction, which benefits large-model inference as well as training.

AMD uses UALink over Ethernet, or UALoE, for an open standard scale-up fabric. Each MI455X provides 3.6TB/s of bidirectional scale-up bandwidth, while the complete rack delivers all-to-all connectivity through a single switch layer. AMD also claims six times more scale-out bandwidth per GPU than MI355X when MI455X is configured with three Pensando Vulcano 800 AI NICs.

While open standards give cloud providers more control over suppliers and system design, AMD and its partners now have to prove those components can deliver the predictable performance, reliability and deployment experience customers expect from a tightly controlled, more vertically integrated platform.

Finally, AMD designed Helios with automatic rerouting around failed links, virtual rack partitions, tray-level serviceability and rack-wide power, cooling and health monitoring. Major hyperscalers and potentially large-scale enterprise customers will likely key in on these capabilities, which can affect the availability, total cost and consistency of the AI services they consume.

Kind of like cowbell, AMD Venice gives agentic AI more CPU

AMD’s agentic CPU messaging regarding its upcoming Venice-based EPYC processors is mostly marketing speak, but the underlying requirement is very real. An AI agent can invoke retrieval, databases, security checks, code execution and other tools before a GPU generates a response. Running many agents concurrently increases the amount of conventional compute requirements surrounding the accelerators.

Venice scales to 256 Zen 6 cores with support for 512 threads, 16 memory channels, up to 1GB of L3 cache per socket, along with PCIe 6.0 and CXL 3.1 connectivity. AMD is also offering several Venice configurations for other applications, including general-purpose servers, high-frequency workloads, GPU hosts and high-density CPU sandbox systems used to execute agent tools.

Treating the CPU solely as a GPU host understates its role. Gateways, tokenization, vector search, databases and short-lived code execution stress different mixes of per-core performance, thread count, memory bandwidth and I/O. Specifically, AMD’s internal testing shows Venice significantly outperforming its current EPYC 9965 Turin CPU across five parts of the agentic AI pipeline, including gateway processing, context assembly, vector search, enterprise applications and short-lived tool execution. Individual gains vary by workload, but AMD details the overall generational improvement at up to a 1.7 times lift. As with the MI455X figures though, these comparisons come from AMD and will require independent validation.

Pensando networking and ROCm software advance

Keeping GPUs fed with data and coordinating traffic across racks directly affects utilization and operating costs. In fact, GPU utilization is a pretty sad state of affairs currently for some of the major frontier model providers.

As such, Pensando networking has become central to AMD’s roadmap. Helios can connect each MI455X to as many as three 800Gbps Vulcano AI NICs, while Salina DPUs handle front-end networking and infrastructure services.

On the software side, which is an equally critical component, AMD also introduced ROCm.AI, an AI-assisted development layer due to arrive in August. It includes reusable skills for coding agents, simplified management and Hyperloom, which can profile workloads, tune serving configurations, modify kernels and validate results.

These tools address two persistent AMD challenges: developer efficiency and ease of use, and software tuning. Automated optimization still has to produce repeatable gains without creating hard-to-maintain code, however. And while ROCm has progressed significantly over the last few years, NVIDIA’s CUDA retains an advantage in maturity, tooling and developer familiarity.

Customer commitments underscore rack-scale confidence

AMD now has commitments that give its MI450 generation and Helios considerably more weight. Meta and OpenAI have announced multi-generation agreements composed of up to 6GW of AMD compute capacity, with initial 1GW deployments planned for the second half of 2026.

Oracle plans a 50,000-GPU public cloud cluster beginning in the third quarter, while Microsoft will deploy Helios for Azure AI inference. Finally, just before the AMD event, Anthropic announced a strategic partnership for up to 2 Gigawatts of AMD-fueled AI compute, with its first gigawatt expected online in the first half of 2027.

Commitments of this scale reflect confidence in more than just MI455X performance. These customers are evaluating the complete architecture, including Venice CPUs, Pensando networking, ROCm software, rack integration, serviceability and AMD’s ability to deliver and execute across multiple product generations.

There is some financial alignment behind the agreements as well. AMD issued OpenAI performance-based warrants and committed to investing up to $5 billion in Anthropic. That context matters when evaluating these deals as market validation, but these planned deployments are substantial nonetheless and put Helios on a much stronger foundation as it begins shipping.

AMD expands its robotics and embedded foundation

AMD also expanded its physical AI portfolio, building on credible traction from its Xilinx-derived Kria adaptive system-on-modules and embedded technologies that are already powering robotics, machine vision and industrial automation applications.

The new Ryzen AI Embedded X100 combines up to 16 Zen 5 CPU cores, integrated Radeon graphics, a second-generation NPU and as much as 128GB of unified LPDDR5X memory shared across its compute engines. To me this looks a lot like a repackaging and optimization of the company’s Strix Halo platform, but with specific optimizations for the embedded space. Regardless, AMD is pairing X100 with the Kria AI Robotics Developer Platform, which includes a System Module or SOM, and a new Robotics Partner Network spanning hardware, software and platform providers.

Samples began shipping in June, with full production expected in the fourth quarter. This broader objective is to give developers a path across AMD x86 CPUs, GPUs, NPUs and FPGAs for real-time autonomous systems, rather than requiring them to assemble those hardware engines and software components independently.

Execution for AMD is now the test

AMD has assembled a credible platform for the burgeoning agentic AI market that’s blowing up currently with no signs of stopping. MI455X addresses memory and data movement, Venice handles dense agentic CPU workloads, Pensando networking connects global system resources, and ROCm.AI addresses software complexity. Finally, Helios assembles these components into a true competitive threat for NVIDIA’s latest Vera Rubin platform.

AMD’s open architecture may appeal to customers seeking supplier choice, but openness must also translate into reliable deployments, competitive total cost and software that does not require a significant rip-up. NVIDIA enters this cycle with a stronger ecosystem and far more rack-scale deployment experience. The true test will be how easily and reliably customers can integrate, operate and maintain these AMD solutions at scale.

As it stands, AMD now has major customers and a clearly defined architecture with systems engineering expertise behind it. Delivering Helios on schedule and showing that its performance claims translate into a real production workload throughput advantage and total cost of ownership gains will determine how much the competitive gap narrows. And of course, this is in a market that is clamoring for ever-more compute resources with a seemingly insatiable demand for AI services and capacity. That’s an environment for big iron success. Now AMD just has to deliver optimized, turnkey AI platforms. This is far easier said than done, but time will soon tell as deployments take shape this year.

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Microsoft cloud and Azure services hosted on the West Coast of the US went down for hours on Thursday when network connectivity failed. Although services running entirely within Microsoft’s West US cloud region were unaffected, any traffic entering or leaving the facilities was affected.

Microsoft has now published a Preliminary Post Incident Review (PIR) of the incident, reporting that connectivity was lost for five hours between 14.44 UTC (7.44 a.m. Pacific Time) and 19.41 UTC on July 23. The problem was caused when a set of IP routes was removed in error while isolating a device for routine maintenance.

Before starting the maintenance work, Microsoft checked that at least one of the two redundant paths to the facility remained operational. When it came to starting the work, however, automated systems included some additional devices in the perimeter to be isolated, and removing some IP routes that had not been included in the initial assessment.

Customers discovered the problems very quickly, and engineers identified the issue within the first hour and started to reconnect services.  Microsoft said the disruption had been caused by some “recent fiber maintenance activity”.

To minimize the risk of disruption from such errors in the future, Microsoft advised organizations handling mission-critical data to consider a multi-region approach.

The Azure outage was the second significant one to hit Microsoft this year. In February, there was a 10-hour disruption to US West and US East regions.

This article first appeared on Network World.

Traditional phishing techniques are in decline as a result of the disruption of the Tycoon2FA phishing-as-a-service (PHaaS) platform, Microsoft said in a new report, “Email threat landscape: Q2 2026 trends and insights”.

“Phishing volume linked to the platform fell 92% from pre-disruption averages, including QR code phishing and CAPTCHA-gated phishing both declining from their March highs,” the company wrote in the report.

The takedown reduced activity across multiple phishing categories, forcing attackers to shift to newer delivery methods.

Riding this shift in were a few notable phishing campaigns, including an automated business email compromise (BEC) campaign that reached 42,000 organizations in under three hours, and a multi-stage phishing campaign that used nested email (EML) files, calendar invitations, and a Microsoft authentication redirect to deliver malware.

To counter phishing attacks, Microsoft recommends blocking emails containing known bad URLs/ subject fields, enabling password-less authentication methods, or moving to MFA for accounts that still require passwords.

Tycoon2FA disruption sent attackers exploring

The take-down of Tycoon2FA forced its operators to abandon portions of their infrastructure and rework hosting, domain registrations, and delivery mechanisms.

“After falling 15% in March and another 22% in April, Tycoon2FA-linked phishing volume dropped 74% in May to just 1.5 million messages, then fell another 20% in June to 1.2 million, by far the lowest monthly volumes observed in at least a year,” Microsoft said.

The decline extended to QR Code lures and fake CAPTCHA pages, two phishing techniques in which Tycoon2FA accounted for 12% and 14% of industry activity in June, respectively. This indicated that the platform’s customer base had not been able to migrate to a replacement infrastructure.

But cutting off one head of the hacker hydra only gave rise to new tactics elsewhere.

The adaptation came in the form of using Microsoft Teams as a social engineering channel. Attackers established conversations to build trust before attempting credential theft or delivering malicious payloads. “Teams-based phishing volume climbed steadily throughout Q2, with the average number of detected attacks rising 19% from March to April, holding roughly flat into May (+1%), then increasing another 10% into June,” Microsoft said.

Microsoft also observed a highly automated BEC campaign that reached over 67,000 users using scripted emails, Amazon Simple Email Service (SES), and engagement tracking, alongside a separate phishing campaign targeting 107,000 users that abused Microsoft’s authentication flow and trusted cloud services, including Teams archive recording and ICS calendar invite, to disguise malware delivery behind legitimate infrastructure.

Phishing changes but the defense doesn’t

While QR Code and Captcha-based phishing attacks dropped significantly in the second quarter, business email compromise (BEC) charted jumped 121% between March and April, before dropping down again in May.

QR Code phishing represented 8.3 million attacks in June 2026, down from a peak of 18.7 million in March. Similarly, Captcha-gated phishing fell from 12 million attacks in March to 2.2 million in June.

BEC attacks hit 9 million in March, falling to 3.9 million in June.

But even as these phishing classics lost momentum and newer techniques emerged, Microsoft’s defensive advice remained rooted in the basics. It noted organizations should complement email filtering with phishing-resistant authentication such as passkeys and phishing-resistant MFA to reduce the effectiveness of credential theft campaigns.

The company also recommended strengthening Exchange Online Protection and Microsoft Defender for Office 365 with capabilities such as Safe links and Zero-hour Auto Purge (ZAP), in which malicious emails already delivered to mailboxes are removed before they are read, alongside enforcing password-less authentication methods like Windows Hello, FIDO keys, and Microsoft Authenticator.

Microsoft concluded its report with a list of indicators of compromise (IoCs) from the threats observed in the quarter to support detection efforts.

This article first appeared on CSO.