AR is the 'Next Big Thing', Says Apple CEO Tim Cook

Apple chief executive Tim Cook believes augmented reality, or technology that overlays virtual objects onto the real world, is "the next big thing" that is poised to "pervade our entire lives." From a report: Shanahan asked Cook about major developments in tech he expects in the next five to 10 years. "I'm excited about AR," said the Big Tech CEO, citing augmented reality as an emerging tech space to watch. "My view is it's the next big thing, and it will pervade our entire lives." [...] Cook also sees applications for AR helping with hands-on tasks. "You may be under the car changing the oil, and you're not sure exactly how to do it. You can use AR," he said. Interestingly, the tech CEO sees benefits for AR and connecting people, more than other available technologies. "I think it's something that doesn't isolate people. We can use it to enhance our discussion, not substitute it for human connection, which I've always deeply worried about in some of the other technologies."

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