📰 Apple Exec Jimmy Iovine Confirms Company's Interest in Making 'Pop Culture' TV Shows

Last week, the Wall Street Journal reported that Apple is working to bring in veteran producers to help create original content, including TV series and movies. Apple Music head Jimmy Iovine has all but confirmed the report and company's intentions to expand. From a report: "We're going to do whatever hits popular cultural smack on the nose," Iovine said when asked about Apple's reported expansion. Days after The Wall Street Journal's report that Apple plans to expand into original TV series and movies, Apple executive Jimmy Iovine hinted at what that might look like. "At Apple Music, what we're trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video," he told reporters at the Television Critics Association's winter press tour. "If South Park walks into my office, I am not going to say you're not musicians, you know?" Iovine continued when pressed about the report. "We're going to do whatever hits popular culture smack on the nose. We're going to try."

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