Philips Invading Users’ Smart TVs with Advertisements

Advertisements will soon become really intrusive for Philips customers, as the company is preparing to bring them on their smart TVs with a firmware update. Specifically, smart TVs manufactured by Philips will be invaded with ads in the smart TV menu, with banners to be displayed in the top right corner, but also before launching installed apps. Additionally, the firm is also preparing video ads, which will be displayed in the same menus and by the looks of things, there won’t be a setting to opt out of these advertisements. It appears that some models have already been updated with a new firmware version to display ads in the smart TV menu and the company says that devices manufactured in 2013 have received this update this week. 2014 Philips smart TVs will also get the update in the coming future, Philips said. Some TVs already showing ads We can confirm that Philips 40PFL3008H/12 manufactured in 2013 started showing ads in the smart TV menu e...