📰 BMW Backtracks: 'We Do Not Draw on Warranty Status' For Targeted Ads

BMW has told Motoring Research its targeted billboard warranty adverts -- which are claimed to use number plate registration technology to tailor public adverts to BMW drivers -- do not actually draw upon vehicle warranty status. From a report: Rather, only publically available information is used. "There is no personalisation visible on the advert and no vehicle or customer data is stored or retained." The new initiative was originally claimed to focus on BMW drivers with an expired new or Approved Used warranty. Owners will receive personalised messages on electronic roadside billboards highlighting the fact they no longer have a valid warranty. They will be warned their vehicle is not covered for the cost of repairs, and invited to 'consider purchasing a BMW Insured warranty online.' The electronic billboards use Vehicle Detection Technology to pick out BMW owners with expired warranties.

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