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als RSS Feed abonnieren📚 Facebook May Actually Be In a 'Stronger Position' After Apple's iOS 14 Privacy Changes
💡 Newskategorie: IT Security Nachrichten
🔗 Quelle: tech.slashdot.org
An anonymous reader quotes a report from CNBC: Facebook CEO Mark Zuckerberg on Thursday said he is confident the social media company "will be able to manage through" Apple's upcoming planned privacy update to iOS 14, which will make it easier for iPhone and iPad users to block companies from tracking their activity to target ads. "We'll be in a good position," Zuckerberg said Thursday afternoon in Josh Constine's PressClub Clubhouse room. Apple's upcoming privacy changes will inform users about device ID tracking and ask them if they want to allow it. The tracking is based on a unique device identifier on every iPhone and iPad called the IDFA. Companies that sell mobile advertisements use this ID to help target ads and estimate their effectiveness. Apple has said that the change will roll out early this spring. Zuckerberg explained that the change could benefit Facebook if more businesses decide to sell goods directly through Facebook and Instagram. "It's possible that we may even be in a stronger position if Apple's changes encourage more businesses to conduct more commerce on our platforms by making it harder for them to use their data in order to find the customers that would want to use their products outside of our platforms," Zuckerberg said. Zuckerberg on Thursday said that already Facebook has 1 million active shops on its services and 250 million people using shops actively. "Compared to the early conversations we had about how people would use this across Facebook and Instagram and our product, I think this is something that's well on track to be something that's going to be increasingly important to people," Zuckerberg said.
Read more of this story at Slashdot.
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