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als RSS Feed abonnieren📚 Major Advertiser Works With China to Try Bypassing Apple's Privacy Rules
💡 Newskategorie: IT Security Nachrichten
🔗 Quelle: apple.slashdot.org
Procter & Gamble "helped develop a technique being tested in China to gather iPhone data for targeted ads, a step intended to give companies a way around Apple Inc.'s new privacy tools," reports the Wall Street Journal. (Citing "people familiar with the matter.") The move is part of a broader effort by the consumer-goods giant to prepare for an era in which new rules and consumer preferences limit the amount of data available to marketers. P&G — among the world's largest advertisers, with brands such as Gillette razors and Charmin toilet paper — is the biggest Western company involved in the effort, the people said. The company has joined forces with dozens of Chinese trade groups and tech firms working with the state-backed China Advertising Association to develop the new technique, which would use technology called device fingerprinting, the people said. Dubbed CAID, the advertising method is being tested through apps and gathers iPhone user data. Through the use of an algorithm, it can track users for purposes of targeting ads in a way that Apple is seeking to prevent. Apple's response? "We believe strongly that users should be asked for their permission before being tracked. Apps that are found to disregard the user's choice will be rejected."
Read more of this story at Slashdot.
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