📚 Netflix Opens an Online Shop To Hawk Items From Popular Shows
💡 Newskategorie: IT Security Nachrichten
🔗 Quelle: entertainment.slashdot.org
Netflix is branching into toys, games and clothing based on its popular shows, looking to mine popular characters for added revenue much like Walt Disney. From a report: The streaming service is launching Netflix.shop, a retail arm that will sell curated products from its catalog of shows and movies. As part of the launch, Netflix is introducing a collection of anime-inspired products, according to a statement Thursday. Products from other programs are in the works, too. The move into merchandising is a logical extension for Netflix. Other major studios generate billions of dollars in revenue from toys, collectibles and other goods based on popular characters and shows. [...] The shop will open in the U.S. before expanding to other countries, Netflix said.
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