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Apple’s new Mac Pro to be made in Texas

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Apple’s new Mac Pro to be made in Texas<br/>As part of its commitment to US economic growth, Apple today confirmed that its newly redesigned Mac Pro will be manufactured in Austin, Texas. This latest generation Mac Pro, which was unveiled at Apple’s annual Worldwide Developer Conference in June, will begin production soon at the same Austin facility where Mac Pro has been made since 2013. <br/>The new Mac Pro will include components designed, developed and manufactured by more than a dozen American companies for distribution to US customers. Manufacturers and suppliers across Arizona, Maine, New Mexico, New York, Oregon, Pennsylvania, Texas and Vermont, including Intersil and ON Semiconductor, are providing advanced technology. The US manufacturing of Mac Pro is made possible following a federal product exclusion Apple is receiving for certain necessary components. The value of American-made components in the new Mac Pro is 2.5 times greater than in Apple’s previous generation Mac Pro. <br/>“The Mac Pro is Apple’s most powerful computer ever and we’re proud to be building it in Austin. We thank the administration for their support enabling this opportunity,” said Tim Cook, Apple’s CEO. “We believe deeply in the power of American innovation. That’s why every Apple product is designed and engineered in the US, and made up of parts from 36 states, supporting 450,000 jobs with US suppliers, and we’re going to continue growing here.” <br/>Apple is on track to fulfill its commitment to invest $350 billion in the US economy by 2023. Last year alone, the company spent over $60 billion with more than 9,000 domestic suppliers across the country, including at manufacturing locations in 36 states. Apple’s investment in innovation supports 2.4 million jobs in all 50 states, including 90,000 direct employees. Last week, Apple announced it is awarding $250 million from its <a href="https://www.apple.com/newsroom/2019/09/apple-awards-an-additional-250-million-from-advanced-manufacturing-fund-to-corning/" target="_blank">Advanced Manufacturing Fund</a> to Corning Incorporated, supplier of precision glass for iPhone, Apple Watch and iPad. To date, Apple has invested over $1 billion in American companies from its Advanced Manufacturing Fund — deploying the entire $1 billion initial investment and 20 percent of the $5 billion it subsequently committed to spend. In December, Apple announced plans to expand its presence in Austin and a dozen other cities across the country, including San Diego and Seattle. <br/>Press Contacts<br/>Josh Rosenstock,Apple,[email protected],(408) 862-1142<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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Oprah’s Book Club starts a new chapter with Apple

Zur Kategorie wechselnMac OS vom | Quelle: apple.com Direktlink direkt öffnen

Oprah’s Book Club starts a new chapter with Apple<br/>Powerful Stories to be Celebrated on Apple Books; First Author Interview Premieres Exclusively on Apple TV+ November 1<br/>Cupertino, California — Apple and Oprah Winfrey today announced Oprah’s Book Club will connect a community of readers worldwide to stories that truly matter by today’s most thought-provoking authors. Winfrey, the esteemed producer, actress, talk show host, philanthropist and CEO of OWN, will partner with Apple to build a vibrant, global book club that has the power to both transport and transform people — turning every book into an opportunity for self-discovery, and bringing the world together through reading. <br/>Winfrey’s first book selection is&nbsp;“The Water Dancer” by Ta-Nehisi Coates,&nbsp;available for pre-order now on<a href="https://books.apple.com/WebObjects/MZStore.woa/wa/viewFeature?id=1480315912&amp;mt=11&amp;ls=1&amp;at=&amp;ct=&amp;itscg=80053&amp;itsct=book_waterdancer&amp;campaign_id=AB_AN_OBC_WaterDancer/" target="_blank"> Apple Books&nbsp;</a>in both ebook and audiobook formats, and debuting tomorrow.<sup>1 </sup>Winfrey will interview Coates for the first installment of her new exclusive Apple TV+ series, “Oprah’s Book Club,” premiering November 1. A new episode will be available every two months. For&nbsp;every Oprah’s Book Club selection sold on Apple Books, Apple will make a contribution to the American Library Association to support local libraries, fund programs that give access to everyone and create lifelong readers at an early age.&nbsp; <br/>“Few people in the world can bring us together like Oprah, whose compassion and grace celebrating the power of books are unmatched,” said Tim Cook, Apple’s CEO. “It’s our honor to provide a new platform for Oprah’s Book Club and support the American Library Association in opening hearts and minds to the joy of reading.” <br/>“I am who I am today because of the experience of learning to read at an early age. Reading opened up a whole world for me beyond the red dirt road and my grandmother’s porch in Mississippi,” said Oprah Winfrey. “I want to do that for everybody. And the opportunity to do this with Apple, to speak to people all over the world about the pleasures, the excitement, the tension, the drama that a good book can bring you … I don’t know what’s better than that.” <br/>Readers around the world can easily discover Oprah’s Book Club through the Apple Books app, where they can learn more about the latest selection and browse previous selections in a beautiful and immersive experience. With the new Reading Goals feature in Apple Books, readers can make reading a daily habit more easily. <br/>Winfrey will interview the authors of her book club selections at various locations. Her conversation with Coates about “The Water Dancer” will be filmed in front of a live audience at Apple Carnegie Library in Washington, D.C. next month. Audiences around the world can watch&nbsp;“Oprah’s Book Club”&nbsp;starting November 1 exclusively on Apple TV+, Apple’s all-original video subscription service and home for the world’s greatest storytellers. <br/><sup>1</sup> The availability of the <a href="http://apple.co/OprahsBookClub">Oprah’s Book Club page</a> and selections will vary based on publisher rights, translations and available format.  <br/>Press Contacts<br/>Bernadette Simpao,Apple,[email protected],(669) 227-9273<br/>Rita Cooper Lee,Apple,[email protected],(424) 326-4515<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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How to close and quit apps from Mission Control on macOS

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Mission Control is a way to quickly look at the windows open on your desktop. You can move them to a different desktop if you want and that’s about all you can do. It’s surprising that a feature that’s been around for so long falls short of the Windows 10 version of it which is […]

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iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11 and Apple Watch Series 5 arrive in stores

Zur Kategorie wechselnMac OS vom | Quelle: apple.com Direktlink direkt öffnen

iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11 and Apple Watch Series 5 arrive in stores<br/>iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11 and Apple Watch Series 5 went on sale at 8 a.m. local time on Friday, September 20 around the world.  <br/>Apple 丸の内, Tokyo <br/>Press Contacts<br/>Nick Leahy,Apple, [email protected], (408) 862-5012<br/>Ashley Rivera,Apple,[email protected],(408) 862-1381<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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How to record a screencast with voice over on macOS

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Screencast apps focus on giving users a high quality video. A good screencasting tool should be light enough so that it doesn’t drag the system down, and it should be easy enough to use so that users don’t need to watch multiple tutorials to start recording with it. If you want to record a screencast […]

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Apple Fifth Avenue: The cube is back

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Apple Fifth Avenue: The cube is back<br/>The New York City Landmark Returns Redesigned and Reimagined<br/>New York — Apple today previewed the new Apple Fifth Avenue, an entirely reimagined space beneath one of New York City’s most recognized landmarks. With its distinctive, luminous glass cube rising above a newly designed public plaza, Apple Fifth Avenue is ready to resume its place at the heart of one of the world’s most vibrant creative communities. <br/>Now nearly double the size of its original version with a higher ceiling and more natural light, Apple Fifth Avenue is a brighter, more expansive space, and the perfect stage for customers to discover and try Apple’s newest products. A new Forum will be home to free, daily Today at Apple programming, which kicks off Saturday with a special series that captures the creative spirit of New York. The area dedicated to Geniuses has also doubled, allowing the team to dramatically increase service capacity. It remains the only Apple retail location open 24 hours a day, 365 days a year. <br/>“Our customers are at the center of everything we do, and Apple Fifth Avenue is for them, to inspire them, and to provide the very best place to discover our newest products,” said Tim Cook, Apple’s CEO. “It’s unique among Apple stores, and today it returns even more welcoming, and even more beautiful than ever. We’re so proud to be a part of this great city where so much happens every day.” <br/>Steve Jobs opened the store in 2006 and personally welcomed the first customers to enter the cube. Since then, Apple Fifth Avenue has had over 57 million visitors, more annually than the Statue of Liberty or Empire State Building. The glass cube has been a beacon and an important focal point for product launches starting with the first iPhone in 2007. This Friday, Apple Fifth Avenue is set for its most significant launch ever with the availability of iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max and Apple Watch Series 5. <br/>The redesigned plaza is lined by 28 honey locust trees bordered with linear fountains providing a welcome and quiet setting to gather and sit. At the center stands the dramatic glass cube flanked by 18 mirror-glass Skylenses and 62 skylights that flood natural light into the expanded store below. Visitors enter by descending the new stainless steel spiral staircase, or by riding the dynamic circular elevator into the grand hall. The staircase is a remarkable design achievement with 43 cantilevered stair treads that support a floating cylinder of glass. Above is a back-lit, cloud-like ceiling made from curved fabric that combines artificial and natural light to match the real-time tones of sunlight throughout the day. <br/>“We couldn’t be more excited and more ready to welcome customers back to Apple Fifth Avenue,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Not only is the new space and experience absolutely inspiring, our amazing retail Geniuses, Creative Pros and Specialists have worked so hard preparing for this day. Who they are, and the talents they bring, are so essential to the excellence we strive for at Apple.” <br/>Apple Fifth Avenue will be staffed with 900 employees who speak over 30 languages. With the all-new Apple Watch Series 5, customers can experience the highly personal Apple Watch Studio to create a custom Apple Watch that expresses their individual style. For iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, Specialists can assist customers with free Personal Setup for the quickest and easiest way to find the right plan, transfer data and start enjoying their new iPhone. And with Apple Trade In, iPhone is even more affordable. <br/>Apple Fifth Avenue reopens tomorrow at 8 a.m. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Nick Leahy,Apple, [email protected], (408) 862-5012<br/>Ashley Rivera,Apple,[email protected],(408) 862-1381<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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How to trim videos on macOS with QuickTime

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Trimming videos is a basic video editing function. You don’t necessarily have to be working on a large project to need to trim a video. You can use iMovie to trim videos on macOS but it’s a complex app to have to figure out for something so simple. QuickTime, while not very popular as a […]

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How to find the download link of a file on macOS

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When you download a file, your browser saves the activity in its downloads manager. If you were to visit the download manager in a browser, you could probably find the download link of the file. If the file is no longer listed there, there’s one other trick you can use to find the download link […]

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iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max: The reviews are in

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iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max: The reviews are in<br/>Reviewers and creators from around the world are weighing in on iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Here are some of their early reactions and images: <br/><a href="https://techcrunch.com/2019/09/17/iphone-11-pro-disney-after-dark/" target="_blank"><strong>TechCrunch</strong></a><br /> “iPhone 11’s Night mode is great. It works, it compares extremely well to other low-light cameras and the exposure and color rendition is best in class, period.” <br/><a href="https://www.theverge.com/2019/9/17/20868727/apple-iphone-11-pro-max-review-camera-battery-life-screen-midnight-green-price" target="_blank"><strong>The Verge</strong></a><br /> “[iPhone 11 Pro and iPhone 11 Pro Max] are some of the most well-balanced, most capable phones Apple — or anyone — has ever made. They have excellent battery life, processors that should keep them relevant for years to come, absolutely beautiful displays and a new camera system that generally outperforms every other phone, which should get even better with a promised software update later this fall.” <br/><a href="https://mashable.com/feature/apple-iphone-11-pro-max-review/" target="_blank"><strong>Mashable</strong></a><br /> “Apple’s deep software paired with the camera hardware is what sets the iPhone 11 Pro cameras apart and makes zooming between the three cameras feel so smooth.” <br/><a href="https://www.refinery29.com/en-us/2019/09/8407983/iphone-11-pro-max-review/" target="_blank"><strong>Refinery29</strong></a><br /> “The best new feature here is Night mode, which pretty impressively brightens dark photos … it’s automatic in low-light settings. You can even use it as a flashlight. When you shine it at something dark, the screen will display it with more light than you can see with your own eye.”  <br/><a href="https://www.engadget.com/2019/09/17/apple-iphone-11-review/" target="_blank"><strong>Engadget</strong></a><br /> “And this time, Apple made the deal even sweeter. Thanks to some under-the-hood improvements, a new camera and its $699 starting price, you’re getting more of what matters for slightly less.” <br/><a href="https://www.tomsguide.com/reviews/iphone-11" target="_blank"><strong>Tom’s Guide</strong></a><br /> “The iPhone 11 represents a big leap forward for photography, thanks to a new ultra-wide lens and a new Night mode for better low-light performance. Apple has also upped the ante with greater video-recording quality while also delivering superb battery life.” <br/><a href="https://www.esquire.com/lifestyle/a29072265/apple-new-iphone-2019-camera-review-features/" target="_blank"><strong>Esquire</strong></a><br /> “For the video-takers of the world, all three iPhones will let you record 4K video at 60 frames per second. That’s some crisp, high-res stuff with impressively smooth motion. And the editing tools Apple gives you let you alter, chop and correct video just like you would a photo. Another cool feature lets you transition cleanly from a photo-taking scenario to a video-taking scenario.” <br/><a href="https://www.cnbc.com/2019/09/17/apple-iphone-11-review.html" target="_blank"><strong>CNBC</strong></a><br /> “These cameras work together to capture portrait pictures, which I still love to use for snaps of my dog, Mabel. Lots of other cameras do this now, but Apple remains one of the best at getting it right.” <br/><a href="https://www.gq-magazine.co.uk/lifestyle/article/iphone-11-pro-review" target="_blank"><strong>GQ UK</strong></a><br> “The top-tier iPhone has finally arrived. Just like the MacBook Pro and iPad Pro before it, this is the one that’ll get things done and then some.” <br/><a href="https://www.9news.com.au/technology/iphone-11-apple-review-latest-model-triple-lens-camera-smart-phone-technology/8e9bc928-3de2-4e95-a7bd-23debb881205" target="_blank"><strong>9News</strong></a> <strong>(Australia)</strong><br /> “I’m pretty confident that in day-to-day use it’s the best smartphone camera on the market.” <br/><a href="https://www.hardwarezone.com.sg/feature-apple-iphone-11-and-iphone-11-pro-review" target="_blank"><strong>HardwareZone Singapore</strong></a><br /> “The A13 Bionic isn’t just faster than the competition, it wipes the floor with them.” <br/><a href="https://www.nst.com.my/lifestyle/bots/2019/09/522119/better-photography-experience-iphone-11" target="_blank"><strong>New Straits Times</strong></a><strong> (Malaysia)</strong><br /> “Using the phone's camera was easy and intuitive, and with the integration of the advanced A13 Bionic chip and iOS 13, as well as machine learning, photography on the iPhone just gets better.” <br/>Customers can pre-order iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max on <a href="https://www.apple.com/" target="_blank">apple.com</a> and in the Apple Store app. iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max will be available starting Friday, September 20, from <a href="https://www.apple.com/" target="_blank">apple.com</a>, in the Apple Store app and Apple Stores, and are also available through Apple Authorized Resellers and select carriers (prices may vary). <br/>Press Contacts<br/>Michele Wyman,Apple,[email protected],(669) 276-1208<br/>Alex Kirschner,Apple,[email protected] ,(408) 974-2479 <br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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Apple awards an additional $250 million from Advanced Manufacturing Fund to Corning

Zur Kategorie wechselnMac OS vom | Quelle: apple.com Direktlink direkt öffnen

Apple awards an additional $250 million from Advanced Manufacturing Fund to Corning<br/>Harrodsburg, Kentucky — Apple today announced it is awarding $250 million from its Advanced Manufacturing Fund to Corning Incorporated, supplier of precision glass for iPhone, Apple Watch and iPad. Today’s award builds on the $200 million the company received from Apple’s Advanced Manufacturing Fund in May 2017. The combined investment supports Corning’s research and development into state-of-the-art glass processes, equipment and materials integral to the delivery of next-generation consumer devices.     <br/>“Apple and Corning’s rich history dates back more than a decade, and our partnership revolutionized glass and transformed the technology industry with the first iPhone,” said Jeff Williams, Apple’s chief operating officer. “This award underscores Apple and Corning’s shared belief in the vital role that ingenuity plays in creating industry-leading products, and the pride that both companies take in applying American innovation and advanced manufacturing to solve some of the world’s toughest technology challenges.” <br/>Glass for every generation of iPhone, including iPhone 11 and iPhone 11 Pro which will be available later this week, has been made at Corning’s Harrodsburg, Kentucky plant. The newest iPhone models feature the toughest glass ever in a smartphone, as well as a back machined from a single piece of glass that allows for wireless charging.  <br/>Apple spent a collective $60 billion with 9,000 American suppliers in 2018, supporting 450,000 jobs in all 50 states and manufacturing locations in 36 states. Every one of the company’s core products — from iPhone and iPad to Mac, Apple Watch and Apple TV — contains parts or materials from the US or is made with equipment from US-based suppliers. <br/>Apple’s Advanced Manufacturing Fund was designed to foster and support the innovative production and high-skill jobs that will help fuel a new era of technology-driven manufacturing in the US. To date, Apple has invested over $1 billion in American companies from its Advanced Manufacturing Fund — deploying the entire $1 billion initial investment and 20 percent of the $5 billion it subsequently committed to spend. In addition to the $450 million now awarded to Corning, other commitments already announced include $390 million to Finisar and $10 million to the Elysis aluminum partnership. <br/>“We’re proud of what we’ve achieved through our collaboration with Apple, and excited by the new opportunities this additional investment creates,” said Wendell P. Weeks, Corning’s chairman, chief executive officer and president. “This Advanced Manufacturing Fund award will allow us to develop groundbreaking new glass innovations, while also expanding our manufacturing capabilities. Most importantly, our ongoing collaboration allows us to create vital new capabilities for end users and continue pushing the boundaries of what is possible well into the future.” <br/>Apple’s 2017 $200 million investment from its Advanced Manufacturing Fund has helped Corning deliver cutting-edge products for Apple, as demonstrated in the latest device lineup announced last week, of which glass is an integral element. The Harrodsburg facility serves as Corning’s global glass technology center, working closely with scientists at Sullivan Park in Corning, New York, to develop advanced glass solutions for next-generation technologies. Apple’s investment has helped to ensure the facility’s reputation as a global center of excellence, and supports the nearly 1,000 Corning jobs created by the Apple business. The team of nearly 400 highly skilled employees in Harrodsburg averages 14 years of experience, with Corning consistently rated one of Kentucky’s top places to work. Corning has been a part of the fabric of the Harrodsburg community for more than 65 years and the plant there is Corning’s longest-running US-based manufacturing facility. <br/>Apple and Corning have been product development partners for more than a decade, and the Harrodsburg facility has played a key role in delivering glass solutions for the iPhone since its inception in 2007, when Gorilla Glass revolutionized the industry. Some of the most important innovations in glass have happened at the Kentucky plant — glass for every generation of iPhone and Apple&nbsp;Watch, and many generations of iPad, have all been made in the Harrodsburg facility. Since iPhone launched in 2007, Apple has spent nearly $3 billion with Corning on the glass used in iPhone, Apple Watch and iPad. <br/>Apple is responsible for creating and supporting 2.4 million US jobs across all 50 states, four times the number of American jobs attributable to the company eight years ago. The app economy is currently responsible for 1.9 million American jobs, and Apple directly employs 90,000 employees in all 50 states. Apple is on pace to create 20,000 new jobs and directly contribute $350&nbsp;billion to the US economy by 2023, which the company announced in January of 2018. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Fred Sainz,Apple, [email protected] ,(669) 227-0492<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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Apple Arcade: It’s time to play

Zur Kategorie wechselnMac OS vom | Quelle: apple.com Direktlink direkt öffnen

Apple Arcade: It’s time to play<br/>When Apple Arcade launches on the App Store on September 19, players around the world will start to get their hands on games that have been years in the making. The developers behind them have woven artistry, curiosity and a lot of heart into a curated selection of diverse, fresh games made possible by Apple Arcade. Here are just a few of their stories. <br/>“The Enchanted World” <br/>In “The Enchanted World,” players take on the role of a fairy who uses puzzles and challenges to piece back together her collapsing world. For creators and friends Ivan Ramadan and Amar Zubcevic, both 33, the game is much more than that: It’s a metaphor for a child growing up in a time of war. Both Ramadan and Zubcevic grew up in Sarajevo during the conflicts in the Balkans in the 1990s, and both had parents that used creativity to shield them from the violence and danger around them. <br/>“Sarajevo was under siege for four years,” says Zubcevic. “There was no electricity … there was no running water, you had to go to a well … and we would go with [our parents] and help them carry back containers — it was a game for us, helping them.” <br/>Out of those childhood memories, “The Enchanted World” was born. The game, published in conjunction with developer Noodlecake, features the music and folklore of the Balkans. <br/>“Our game is about all those children who, with their endurance and imagination, can create those magical worlds for themselves and their friends, even in the worst of circumstances,” says Zubcevic. “That's why their world is enchanted, and why I think that we can always do one better than what came before.” <br/>“We wanted to make this a peaceful game and a fairytale,” says Ramadan. “We hope kids and their parents can enjoy it together.” <br/>“Patterned” <br/>In Borderleap’s “Patterned,” players color intricate puzzle pieces and arrange them to complete a satisfying canvas. Nate Dicken, 43, the solo developer behind the outfit in Blacksburg, Virginia, created the game as a method of finding calm. The varied patterns were sourced from 15 designers around the world — 14 of whom are women. Nate created “Patterned” exclusively for Apple Arcade. <br/>“The App Store made it possible for me to have a platform to do what I do,” says Dicken, who has designed more than a dozen iOS games in the last seven years. “I wouldn’t have built this game if it weren’t for Apple Arcade.” <br/>“Overland” <br/>“Overland” is a post-apocalyptic road trip adventure game from Finji, co-founded by Adam and Bekah Saltsman, 37 and 38, respectively. The couple, who live in Grand Rapids, Michigan with their two young sons, modeled “Overland” after a mishmash of their favorite classic board games, books and films. Players drive west across a rapidly deteriorating United States, rescuing survivors, scavenging for supplies and occasionally inviting a stray dog along for the ride. <br/>What drives Finji’s creativity? Adam and Bekah credit the company’s commitment to quality of life. <br/>“I want people to have full lives and I want people to make games,” says Bekah. “So whatever we need to do to make that work, we will do that. If my team wants to have kids — how much time do [they] need? I want to work with these friends and make something beautiful with them.” <br/>“Card of Darkness”<br /> <br/>In “Card of Darkness,” players solve card-based challenges that feature hand-drawn characters with a sense of humor. Solo developer Zach Gage, 34, teamed up with legendary animator Pendleton Ward to bring this game to life.<br> <br/>Gage has spent his life making video games and art. When the first iPhone was released, he saw an opportunity. <br/>“I looked at [iPhone] and said this is an art platform,” says Gage. He designed and released his first game, “SynthPond” in the fall of 2008 — one of the first games on the App Store. Since then, Gage has designed more than a dozen iOS games. <br/>“I want games to reach the place where people discuss them as if they’re books or movies,” says Gage, who sees the Apple Arcade business model as freeing for developers. “I didn’t have to spend time thinking, ‘How do I fit ads into this?’ I just got to work with incredible artists and make incredible art — Apple Arcade is letting me do that.” <br/>Press Contacts<br/>Tammy Levine,Apple,[email protected],(408) 862-8600<br/>Katie Clark Alsadder,Apple,[email protected],(408) 974-9976<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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How to disable the keyboard on macOS for cleaning

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Hardware needs to be kept clean. You can let your laptop or a MacBook get fairly grimy before it starts to actually have an effect on how it runs e.g., letting dust and such build up inside it, but you should keep it as clean as you can. This obviously means cleaning spilled items even […]

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How to output audio to multiple devices on macOS

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Audio devices generally work solo. A MacBook, for example, only has one audio jack which means you can only connect one set of headphones or external speakers to it however, there are simple ways to get around it. Devices that connect via the audio jack can be forced to work together with a cheap hardware […]

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Highlights from Apple’s keynote event

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Highlights from Apple’s keynote event<br/>Photos from Steve Jobs Theater<br/>Press Contacts<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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How to disable autocorrect per-app on macOS

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Autocorrect can be a life saver when you’re working on something important. It not only checks if the spelling is correct but also if the word that’s been entered fits the context of whatever you’ve written. It’s the sort of thing that’s useful if you’re working in an app like Pages but not as useful […]

Read How to disable autocorrect per-app on macOS by Fatima Wahab on AddictiveTips - Tech tips to make you smarter


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Apple Arcade invites you to play something extraordinary

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Apple Arcade invites you to play something extraordinary<br/>Groundbreaking Game Subscription Service Launches on the App Store for $4.99 per Month on September 19<br/>Cupertino, California — Apple today announced that Apple Arcade will be available on the App Store on Thursday, September 19 with iOS 13, offering an all-new way to enjoy games without limits. With a subscription to Apple Arcade for $4.99 per month, users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV. Apple Arcade is launching with a one-month free trial, and users will not find the games on any other mobile platform or subscription service. Apple Arcade games can all be played offline, and a single subscription includes access for up to six family members with Family Sharing. The catalog will exceed 100 games in the coming weeks as new titles are introduced, with more games to come every month. Apple Arcade will be available on September 30 on iPadOS and tvOS 13 and in October on macOS Catalina. <br/>“We are so excited to launch Apple Arcade on the App Store. A curated selection of over 100 new and exclusive games from many of the most innovative game developers in the world is the perfect complement to the App Store’s existing massive catalog of games,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We think customers of all ages are going to be delighted that a single subscription gives the whole family unlimited access to the full catalog of amazing Apple Arcade games, all without any ads or additional purchases, while knowing every game must meet Apple’s high privacy standards.” <br/>New and Exclusive Games <br/>From action and adventure games to party and puzzle games, everyone can count on finding something they’ll love. Some of the titles debuting on Apple Arcade include: <br/><ul> <li>“<strong>Ballistic Baseball</strong>” from Gameloft, is an action-packed arcade baseball game that captures the intense battle between pitcher and batter in live head-to-head multiplayer matches.</li> </ul> <br/><ul> <li>“<strong>ChuChu Rocket! Universe</strong>” explodes as Sega launches the beloved ChuChus into a universe of strange and wonderful planets with over 100 mind-bending puzzles.</li> </ul> <br/><ul> <li>In “<strong>Exit the Gungeon</strong>” from Devolver, players must escape a collapsing hell dungeon as increasingly perilous obstacles and opponents stand in their way.</li> </ul> <br/><ul> <li>“<strong>Overland</strong>” from Finji, is a post-apocalyptic road trip adventure where players fight dangerous creatures, rescue stranded travelers and scavenge for supplies to survive.</li> </ul> <br/><ul> <li>“<strong>PAC-MAN PARTY ROYALE</strong>” from Bandai Namco, is a brand-new arcade experience featuring a four-player Battle Mode where the last PAC-MAN standing wins.</li> </ul> <br/><ul> <li>In “<strong>Projection: First Light</strong>” from Blowfish, players follow the adventures of Greta, a girl living in a mythological shadow puppet world as she embarks on a journey of self-enlightenment, helped by legendary heroes from ancient cultures along the way.</li> </ul> <br/><ul> <li>In “<strong>Rayman Mini</strong>” from Ubisoft, Rayman has been reduced to the size of an ant! Players use insects, mushrooms and plants to run through the world as quickly as possible or try over and over again to achieve the perfect score.</li> </ul> <br/><ul> <li>In “<strong>Shantae and the Seven Sirens</strong>” from WayForward, players explore a vast sunken city and battle the Seven Sirens in the Half-Genie’s most thrilling adventure yet.</li> </ul> <br/><ul> <li>“<strong>Skate City</strong>” from Snowman brings the heart and soul of street skating to life with multi-touch controls as city streets become the ultimate skater playground.</li> </ul> <br/><ul> <li>In “<strong>Sneaky Sasquatch</strong>” from RAC7, players live the life of a Sasquatch and do regular, everyday Sasquatch stuff like sneaking around in disguise, raiding coolers and picnic baskets, playing golf and more.</li> </ul> <br/><ul> <li>“<strong>Steven Universe: Unleash the Ligh</strong>t,” is an original Cartoon Network game, co-written by Rebecca Sugar, where players pick their favorite characters, choose which Gems are in their party, unlock awesome new abilities and equip alternate costumes in the ultimate mobile role-playing game (RPG).</li> </ul> <br/><ul> <li>“<strong>Super Impossible Road</strong>” from Rogue Games, is a futuristic, high-speed racing game where players master hairpin turns on courses that twist and coil over beautiful galactic backdrops.</li> </ul> <br/><ul> <li>“<strong>The Bradwell Conspiracy</strong>” from Bossa, is a beautifully stylized conspiracy adventure thriller with a humorous twist.</li> </ul> <br/><ul> <li>In “<strong>The Enchanted World</strong>” from Noodlecake, players help a young fairy piece together a magical world torn apart by dark forces.</li> </ul> <br/><ul> <li>“<strong>Various Daylife</strong>” from Square Enix, is a brand-new RPG from the creators of “Bravely Default” and “Octopath Traveler.” In the year 211 of the Imperial Era, players explore a newly discovered continent while living life to the fullest in the city of Erebia.</li> </ul> <br/>Made by some of the most creative developers in the world, each game on Apple Arcade is designed to capture players’ imaginations through intuitive and fun gameplay, compelling narrative and original art and music. Apple Arcade subscribers get the full version of every game including all updates and expansions, without any ads or additional in-game purchases. Instead of paying up front for each game, subscribers can download and play any Apple Arcade game right from the App Store’s brand-new Arcade tab. All the games are playable offline, so they can be enjoyed anytime, anywhere.<sup>1</sup> Apple Arcade is the world’s first game subscription service that enables such a wide breadth of new titles to be played across mobile, desktop and TV. To give users maximum flexibility when playing, some games will support controllers, including Xbox Wireless Controllers with Bluetooth, PlayStation DualShock 4 and MFi game controllers, in addition to touch controls and Siri Remote. <br/>With the App Store, Apple ignited a worldwide app phenomenon that has revolutionized the way people work, connect, learn and play. The App Store drives the app economy and has earned $120 billion for developers worldwide. Today, the App Store is the world’s safest and most vibrant app marketplace, with over half a billion people visiting each week. Privacy, security, quality and curation are fundamental to the App Store. Every app must meet and maintain Apple’s strict guidelines to launch and remain on the App Store. For enhanced discoverability, experts create rich editorial content and curated collections of the best apps every day. The App Store is the single best place to explore the world of apps, and is available on iPhone, iPad, Mac, Apple Watch, iPod touch, Apple TV and iMessage. <br/>Apple Arcade is one of Apple’s newest services, joining Apple TV+, the first all-original video subscription service and home for today’s most imaginative storytellers; Apple News+, which brings together over 300 magazines, newspapers and digital publishers within the Apple News app; Apple Music, the home of over 50 million songs, thousands of playlists and daily selections from the world’s best music experts; Apple Card, a new kind of credit card created by Apple and designed to help customers lead a healthier financial life; Apple Pay, the most popular mobile contactless payment system in the world that gives customers an easy, secure and private way to pay using their Apple devices; as well as the App Store and iCloud. <br/><strong>Pricing and Availability</strong> <br/><ul> <li>Apple Arcade will be available via a new tab on the App Store for <strong>$4.99 </strong>(US) per month and is launching with a one-month free trial in more than 150 countries and regions. </li> </ul> <br/><ul> <li>The subscription will automatically renew at <strong>$4.99 </strong>per month at the end of the one-month free trial until cancelled. Customers can cancel at any time in Settings at least one day before each renewal date.</li> </ul> <br/><ul> <li>Apple Arcade will be available on September 19 with iOS 13, on September 30 on iPadOS and tvOS 13, and in October on macOS Catalina.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> Internet connection required for some Arcade games on Apple TV.<br/>Press Contacts<br/>Tammy Levine,Apple,[email protected],(408) 862-8600<br/>Katie Clark Alsadder,Apple,[email protected],(408) 974-9976<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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Apple introduces dual camera iPhone 11

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Apple introduces dual camera iPhone 11<br/>Featuring the Fastest, Most Powerful Chip Ever in a Smartphone, Plus an All-New Dual-Camera System and Even Longer All-Day Battery Life<br/>Cupertino, California — Apple today announced <a href="https://www.apple.com/iphone-11/" target="_blank">iPhone 11</a>, delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day.<sup>1</sup> iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance. <br/>iPhone 11 comes in six new gorgeous colors, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20, starting at just $699 (US). <br/>“iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.” <br/><strong>Precision Design and Display</strong> <br/>With a back design that is precision milled and sculpted from a single piece of glass, iPhone 11 features the toughest glass ever in a smartphone. It is rated IP68 for water resistance up to 2 meters for up to 30 minutes, and is protected against accidental spills from common liquids such as coffee and soda.<sup>2 </sup>iPhone 11 comes in six new stunning colors including purple, green, yellow, black, white and PRODUCT(RED). <br/>The beautiful 6.1-inch all-screen Liquid Retina display features wide color support and True Tone for a more natural viewing experience.<sup>3</sup> Customers can interact with their favorite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen, including taking a selfie in Camera, checking an appointment in Calendar or previewing email within Mail with just a simple press. <br/><strong>A13 Bionic — Fastest Chip in a Smartphone</strong> <br/>A13 Bionic, the fastest chip ever in a smartphone, provides unparalleled performance for every task iPhone 11 handles and features up to 20 percent faster CPU and GPU than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second. <br/>Together, A13 Bionic and iOS 13 make up the best machine learning platform in a smartphone. Built for efficiency, the A13 Bionic also enables great all-day battery life. <br/><strong>All-New Dual-Camera System</strong> <br/>iPhone 11 introduces a dual-camera system with all-new Ultra Wide and Wide cameras that are deeply integrated into iOS 13, offering the highest quality video in a smartphone and major advancements in photography for the ultimate camera experience. <br/>iPhone 11 shoots beautifully sharp video, with both the Ultra Wide and Wide cameras supporting 4K video with extended dynamic range for more highlight detail and cinematic video stabilization. With a wider field of view and large focal plane, users can shoot detailed action videos with the Ultra Wide camera. <br/>The dual-camera system lets users easily zoom between each camera while Audio Zoom matches the audio to the video framing for more dynamic sound. With iOS 13, powerful video editing tools are accessible to everyone with the ability to rotate, crop, increase exposure and apply filters to videos instantly all within the new, easy-to-use Camera interface. <br/>With iPhone 11, the all-new Ultra Wide camera fundamentally changes the photography experience by capturing four times more scene, and is great for taking landscape or architecture photos, tight shots and more. A new Wide sensor with 100 percent Focus Pixels enables Night mode, delivering huge improvements to photos captured in indoor and outdoor low-light environments, resulting in brighter images with natural colors and reduced noise. Both cameras work together to enable Portrait mode photos for people, pets, objects and more. <br/>Next-generation Smart HDR uses advanced machine learning to capture more natural-looking images with beautiful highlight and shadow detail on the subject and in the background. Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimizing for texture, details and noise in every part of the photo.<br> <br/>Apple’s tight integration between hardware and software delivers a redesigned camera interface, providing a more immersive experience that works with the dual-camera system and all-screen display to let users see and capture the area outside of the frame. For the first time, users can easily record video without switching out of Photo mode with QuickTake by simply holding the shutter button to start recording. <br/>The updated TrueDepth camera introduces a new 12MP camera with a wider field of view to capture more in selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look on the TrueDepth camera, now recording 4K video at up to 60 fps and 120 fps slo-mo. <br/><strong>Additional Features</strong> <br/><ul> <li>The new Apple-designed U1 chip uses Ultra Wideband technology, the first ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.</li> </ul> <br/><ul> <li>Face ID, the most secure facial authentication in a smartphone, gets up to 30 percent faster and easier to use with improved performance at varying distances and support for more angles.</li> </ul> <br/><ul> <li>Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers powerful, moving audio to iPhone 11.</li> </ul> <br/><ul> <li>Gigabit-class LTE and Wi-Fi 6 allow for even faster download speeds<sup>4</sup> and Dual SIM with eSIM.<sup>5</sup></li> </ul> <br/><strong>Featuring iOS 13</strong><br /> <br/>iOS 13 on iPhone 11 delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 introduces a dramatic new look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience.<sup>6</sup> <br/>With advanced Camera and Photos features, photo editing is more comprehensive and intuitive with powerful new tools that now extend to video editing. Portrait Lighting adjustments can be made right in the Camera app to adjust the intensity of light on a subject, and a new High-Key Mono effect creates a beautiful, monochromatic look for Portrait mode photos. <br/><strong>Pricing and Availability</strong> <br/><ul> <li>iPhone 11 will be available in 64GB, 128GB and 256GB models in purple, green, yellow, black, white and PRODUCT(RED) starting at <strong>$699</strong> (US). Customers can also get iPhone 11 for <strong>$16.62</strong> a month<sup>7</sup> or <strong>$399</strong> with trade-in<sup>8</sup> from <a href="https://www.apple.com/" target="_blank">apple.com</a>, in the Apple Store app and Apple Stores.<sup> </sup>iPhone 11 is also available through Apple Authorized Resellers and select carriers (prices may vary).</li> </ul> <br/><ul> <li>Customers in the <em>US, Puerto Rico, the US Virgin Islands</em> and more than 30 other countries and regions will be able to pre-order iPhone 11 beginning at 5 a.m. PDT on Friday, September 13 with availability beginning Friday, September 20.</li> </ul> <br/><ul> <li>Through Apple’s iPhone Upgrade Program, customers in the US can get iPhone 11 with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone 11 at <a href="https://www.apple.com/" target="_blank">apple.com</a> and Apple Stores in the US with monthly payments starting&nbsp;at <strong>$35.33</strong>.</li> </ul> <br/><ul> <li>Customers who would like to pay monthly for their iPhone — including those trading in their current device or joining or upgrading through the iPhone Upgrade Program — can use the Apple Store app on their iPhone to get pre-approved until 9 p.m. PDT on Thursday, September 12, before iPhone 11 pre-order begins.</li> </ul> <br/><ul> <li>iOS 13 will be available on September 19 as a free software update for iPhone 6s and later. Additional software features will be available on September 30 with iOS 13.1.<sup>9</sup></li> </ul> <br/><ul> <li>Apple Arcade on the App Store will be available with iOS 13 as a subscription for <strong>$4.99</strong> per month and is launching with a one-month free trial.<sup>10</sup> Users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.</li> </ul> <br/><ul> <li>Apple TV+ will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online (<a href="https://tv.apple.com/" target="_blank">tv.apple.com</a>), for <strong>$4.99</strong> per month with a seven-day free trial. Starting today, customers who purchase any iPhone can enjoy one year of Apple TV+ for free.<sup>11</sup></li> </ul> <br/><ul> <li>Apple Arcade on the App Store and Apple TV+ on the Apple TV app join Apple’s breakthrough services that include Apple Music, Apple News+, Apple Pay and iCloud.</li> </ul> <br/><ul> <li>Every customer who buys iPhone 11 from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by helping transfer their data, wiping data from an old device, setting up email, highlighting new apps from the App Store and more.</li> </ul> <br/><ul> <li>Customers get 3 percent Daily Cash when they buy iPhone 11 from Apple with Apple Card.</li> </ul> <br/><ul> <li>Customers can extend their limited warranty with AppleCare+ and AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.</li> </ul> <br/><ul> <li>Customers interested in learning more about iPhone 11 can join one of Apple’s new Today at Apple sessions, Quick Tips. Quick Tips are 15-minute drop-in sessions focused on some of the most popular features of iPhone, like photography. The new Quick Tip sessions begin Friday, September 20.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> iPhone X<span class="all-small-caps">R</span> is the most popular smartphone in the world, according to Strategy Analytics. <br> <sup>2</sup> iPhone 11 is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 2 meters up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty. <br> <sup>3</sup> The iPhone 11 display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally. Actual viewable area is less.<br> <sup>4</sup> Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see <a href="https://www.apple.com/iphone/LTE/">apple.com/iphone/LTE</a>.<br> <sup>5</sup> Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use. <br> <sup>6</sup> The new map is available now in select cities and states, and will roll out across the US by the end of 2019 and to more countries in 2020. <br> <sup>7</sup> Monthly pricing is available to qualified customers and requires a 0 percent APR, 24-month installment loan with Citizens One, and iPhone activation with AT&amp;T, Sprint, T-Mobile or Verizon. Last installment payment may be less depending on remaining balance. Full terms apply. <br> <sup>8</sup> Trade-in values vary. iPhone 11 promotional pricing is after trade-in of iPhone 8 Plus in good condition. Additional trade-in values require purchase of a new iPhone, subject to availability and limits. Sales tax may be assessed on full value of new iPhone. You must be 18 years old. Offer may not be available in all countries. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply. <br> <sup>9</sup> For more information, visit <a href="https://www.apple.com/ios/ios-13/">apple.com/ios/ios-13</a>. Some features may not be available in all regions or all languages.<br> <sup>10</sup> $4.99 per month after free trial. No commitment. Plan automatically renews after trial until cancelled. <br> <sup>11</sup> $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. Restrictions and other terms apply. </br> <br/>Press Contacts<br/>Alex Kirschner,Apple,[email protected] ,(408) 974-2479 <br/>Michele Wyman,Apple,[email protected],(669) 276-1208<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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iPhone 11 Pro and iPhone 11 Pro Max: the most powerful and advanced smartphones

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iPhone 11 Pro and iPhone 11 Pro Max: the most powerful and advanced smartphones<br/>Featuring a Stunning Pro Display, A13 Bionic, Cutting-Edge Pro Camera System and Longest Battery Life Ever in iPhone with iPhone 11 Pro Max<br/>Cupertino, California — Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone. The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos. <br/>iPhone 11 Pro and iPhone 11 Pro Max come in four gorgeous finishes including a beautiful new midnight green, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20. <br/>“iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency.” <br/><strong>Pro Design and Display</strong> <br/>iPhone 11 Pro and iPhone 11 Pro Max have a textured matte glass back and polished stainless steel band, and come in four stunning finishes including a beautiful new midnight green. The most powerful devices are also designed to be durable — iPhone 11 Pro and iPhone 11 Pro Max feature the toughest glass ever in a smartphone and are rated IP68 for water resistance up to 4 meters for up to 30 minutes, and are protected against everyday spills including coffee and soda.<sup>1</sup> <br/>The new Super Retina XDR display, a custom-designed OLED, provides users an immersive HDR viewing experience for movies and other high-definition video with up to 1,200 nits brightness. Super Retina XDR features wide color support with system-wide color management and True Tone to offer a more natural viewing experience. With a 2 million-to-one contrast ratio with true blacks, pro users can enjoy a more vivid viewing experience for HDR videos and photos, and the Super Retina XDR display is even more power efficient. Customers can interact with their favorite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen, including taking a selfie in Camera, checking an appointment in Calendar or previewing email within Mail with just a simple press. <br/><strong>Fastest Performance with the Best Battery Life</strong> <br/>A13 Bionic, the fastest chip ever in a smartphone, provides unparalleled performance for every task iPhone 11 Pro and iPhone 11 Pro Max handle and features up to 20 percent faster CPU and GPU than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second. Together, A13 Bionic and iOS 13 make up the best machine learning platform in a smartphone. <br/>All of this compute, graphics and ML performance is delivered while still enabling an unprecedented leap in battery life, with iPhone 11 Pro offering up to four more hours of battery life in a day than iPhone X<span class="all-small-caps">S</span>, and iPhone 11 Pro Max offering up to five hours more than iPhone X<span class="all-small-caps">S</span> Max. <br/><strong>A Pro Camera System for Everyone</strong> <br/>iPhone 11 Pro introduces a transformative triple-camera system with all-new Ultra Wide, Wide and Telephoto cameras, deeply integrated into iOS to create a pro-level camera experience designed for everyone. <br/>iPhone 11 Pro and iPhone 11 Pro Max set a new standard in video, with the highest quality video ever in a smartphone. Each camera in the triple-camera system records brilliant 4K video with extended dynamic range and cinematic video stabilization. With a wider field of view and large focal plane, the Ultra Wide camera is great for shooting action videos. Users can easily zoom between each of the three cameras, while Audio Zoom matches the audio to the video framing for more dynamic sound. With iOS 13, powerful video editing tools are accessible to everyone with the ability to rotate, crop, increase exposure and apply filters to videos instantly. These adjustments are easy to apply and review at a glance, so even a novice can create professional quality video projects. <br/>With the tight integration between hardware and software, iPhone 11 Pro and iPhone 11 Pro Max take the traditional camera experience even further in a way only Apple can. The all-new Ultra Wide camera fundamentally changes the camera experience by capturing four times more scene, great for taking landscape or architecture photos, tight shots and more. The new Wide sensor with 100 percent Focus Pixels and advanced software enables Night mode, and delivers huge improvements to photos shot in indoor and outdoor low-light environments, resulting in brighter images with natural colors and reduced noise. <br/>The triple-camera system takes Portrait mode to a new level with the ability to choose Wide and Telephoto framing, enabling Portrait mode with a wider field of view, great for taking portraits of multiple people. The Telephoto camera features a larger ƒ/2.0 aperture to capture 40 percent more light compared to iPhone Xs for better photos and videos. <br/>Next-generation Smart HDR uses advanced machine learning to recognize subjects in the frame and intelligently relight them for more natural-looking images with greater detail. A new True Tone flash is over 30 percent brighter. Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimizing for texture, details and noise in every part of the photo.<br /> <br/>A redesigned camera interface provides a more immersive experience that works together with the triple-camera system and all-screen display to let users see and capture the area outside of the frame. For the first time, users can easily record video without switching out of Photo mode with QuickTake by simply holding the shutter button to start recording. <br/>The new TrueDepth camera introduces a new 12MP camera with a wider field of view to capture selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look with the TrueDepth camera that now records 4K video at up to 60 fps and 120 fps slo-mo. <br/><strong>Additional Features</strong> <br/><ul> <li>The new Apple-designed U1 chip uses Ultra Wideband technology, the first ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.</li> <li><span>Face ID, the most secure facial authentication in a smartphone, gets up to 30 percent faster and easier to use with improved performance at varying distances and support for more angles.</span><br> </li> <li>Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers powerful, moving audio to iPhone 11 Pro and iPhone 11 Pro Max.</li> <li>Gigabit-class LTE up to 1.6Gbps and Wi-Fi 6 allow for even faster download speeds<sup>2</sup> and Dual SIM with eSIM.<sup>3</sup></li> </ul> <br/><strong>Featuring iOS 13</strong> <br/>iOS 13 on iPhone 11 Pro and iPhone 11 Pro Max delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 introduces a dramatic new look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience.<sup>4</sup> <br/>With advanced Camera and Photos features, photo editing is more comprehensive and intuitive with powerful new tools that now extend to video editing. Portrait Lighting adjustments can be made right in the Camera app to adjust the intensity of light on a subject, and a new High-Key Mono effect creates a beautiful, monochromatic look for Portrait mode photos. <br/><strong>Pricing and Availability</strong> <br/><ul> <li>iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models in midnight green, space gray, silver and gold starting at <strong>$999</strong> and <strong>$1,099</strong>, respectively. Customers can also get iPhone 11 Pro for <strong>$24.95</strong> a month<sup>5</sup> or <strong>$599</strong> with trade-in<sup>6</sup> and iPhone 11 Pro Max for <strong>$29.12</strong> a month or <strong>$699</strong> with trade-in from <a href="https://www.apple.com/" target="_blank">apple.com</a>, in the Apple Store app and Apple Stores.<sup> </sup>iPhone 11 Pro and iPhone 11 Pro Max are also available through Apple Authorized Resellers and select carriers (prices may vary).</li> </ul> <br/><ul> <li>Customers in the <em>US, Puerto Rico, the US Virgin Islands</em> and more than 30 other countries and regions will be able to pre-order iPhone 11 Pro and iPhone 11 Pro Max beginning at 5 a.m. PDT on Friday, September 13 with availability beginning Friday, September 20.</li> </ul> <br/><ul> <li>Through Apple’s iPhone Upgrade Program, customers in the US can get iPhone 11 Pro and iPhone 11 Pro Max with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone 11 Pro and iPhone 11 Pro Max at <a href="https://www.apple.com/" target="_blank">apple.com</a> and Apple Stores in the US with monthly payments starting at <strong>$49.91</strong>.</li> </ul> <br/><ul> <li>Customers who would like to pay monthly for their iPhone — including those trading in their current device or joining or upgrading through the iPhone Upgrade Program — can use the Apple Store app on their iPhone to get pre-approved until 9 p.m. PDT on Thursday, September 12, before iPhone 11 Pro and iPhone 11 Pro Max pre-order begins.</li> </ul> <br/><ul> <li>iOS 13 will be available on September 19 as a free software update for iPhone 6s and later. Additional software features will be available on September 30 with iOS 13.1.<sup>7</sup></li> </ul> <br/><ul> <li>Apple Arcade on the App Store will be available with iOS 13 as a subscription for <strong>$4.99</strong> per month and is launching with a one-month free trial.<sup>8</sup> Users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.</li> </ul> <br/><ul> <li>Apple TV+ will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online (<a href="https://tv.apple.com/" target="_blank">tv.apple.com</a>), for <strong>$4.99</strong> per month with a seven-day free trial. Starting today, customers who purchase any iPhone can enjoy one year of Apple TV+ for free.<sup>9</sup></li> </ul> <br/><ul> <li>Apple Arcade on the App Store and Apple TV+ on the Apple TV app join Apple’s breakthrough services that include Apple Music, Apple News+, Apple Pay and iCloud.</li> </ul> <br/><ul> <li>Every customer who buys iPhone 11 Pro and iPhone 11 Pro Max from Apple will be offered free Personal Setup in-store or online to help customize their iPhone by helping transfer their data, wiping data from an old device, setting up email, highlighting new apps from the App Store and more.</li> </ul> <br/><ul> <li>Customers get 3 percent Daily Cash when they buy iPhone 11 Pro or iPhone 11 Pro Max from Apple with Apple Card.</li> </ul> <br/><ul> <li>Customers can extend their limited warranty with AppleCare+ and AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.</li> </ul> <br/><ul> <li>Customers interested in learning more about iPhone 11 and iPhone 11 Pro can join one of Apple’s new Today at Apple sessions, Quick Tips. Quick Tips are 15-minute drop-in sessions focused on some of the most popular features of iPhone, like photography. The new Quick Tip sessions begin Friday, September 20.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> iPhone 11 Pro and iPhone 11 Pro Max are splash-, water- and dust-resistant, and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 4 meters up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.<br> <sup>2</sup> Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see <a href="https://www.apple.com/iphone/LTE/">apple.com/iphone/LTE</a>.<br> <sup>3</sup> Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.<br> <sup>4</sup> The new map is available now in select cities and states, and will roll out across the US by the end of 2019 and to more countries in 2020. <br> <sup>5</sup> Monthly pricing is available to qualified customers and requires a 0 percent APR, 24-month installment loan with Citizens One, and iPhone activation with AT&amp;T, Sprint, T-Mobile or Verizon. Last installment payment may be less depending on remaining balance. Full terms apply.<br> <sup>6</sup> Trade-in values vary. iPhone 11 Pro and iPhone 11 Pro Max promotional pricing is after trade-in of iPhone X in good condition. Additional trade-in values require purchase of a new iPhone, subject to availability and limits. Sales tax may be assessed on full value of new iPhone. You must be 18 years old. Offer may not be available in all countries. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply.<br> <sup>7</sup> For more information, visit <a href="https://www.apple.com/ios/ios-13/">apple.com/ios/ios-13</a>. Some features may not be available in all regions or all languages.<br> <sup>8</sup> $4.99 per month after free trial. No commitment. Plan automatically renews after trial until cancelled.<br> <sup>9</sup> $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. Restrictions and other terms apply.<br/>Press Contacts<br/>Michele Wyman,Apple,[email protected],(669) 276-1208<br/>Alex Kirschner,Apple,[email protected] ,(408) 974-2479 <br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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Apple unveils Apple Watch Series 5

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Apple unveils Apple Watch Series 5<br/>Featuring an Always-On Retina Display, Built-In Compass and International Emergency Calling<br/>Cupertino, California — Apple today announced <a href="https://www.apple.com/apple-watch-series-5/" target="_blank">Apple Watch Series 5</a>, debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation, help users better navigate their day, while international emergency calling<sup>1</sup> allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. Apple Watch Series 5 is available in a wider range of materials, including aluminum, stainless steel, ceramic and an all-new titanium. Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends. <br/>“We’ve seen Apple Watch have a meaningful impact on our customers’ lives and we’re excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6,” said Jeff Williams, Apple’s chief operating officer. “The seamless integration of new hardware and software delivers an enhanced experience that makes it even easier to stay active and connected to the people and information users care about.” <br/>Starting today, Apple Watch Series 5 (GPS) is available to order in 41 countries and regions and Apple Watch Series 5 (GPS + Cellular) is available to order in 22 countries and regions. Both models will be available in stores beginning Friday, September 20. <br/>Always-On Retina Display <br/>Apple Watch Series 5 features an innovative new display that allows the time and important information to remain visible at all times. Each watch face has been carefully optimized for the new display and to preserve battery life, the screen intelligently dims when a user’s wrist is down and returns to full brightness with a raise or a tap. Several advanced technologies work together to deliver this new feature, including the industry’s only low-temperature polysilicone and oxide display (LTPO), ultra-low power display driver, efficient power management integrated circuit and new ambient light sensor. This combination of hardware innovation and incredible software design allows Apple Watch Series 5 to offer all-day 18-hour battery life.<sup>2</sup> <br/>Navigation <br/>Updated location features on Apple Watch Series 5 provide customers with greater navigation tools to use throughout the day. The new built-in compass and updated Maps app allow users to see which way they are facing. With Apple Watch Series 5, customers can use the new Compass app to see heading, incline, latitude, longitude and current elevation. Users can even add one of three new Compass complications to their watch face to see direction at a glance. <br/>International Emergency Calling <br/>For added personal safety while traveling, users with cellular models of Apple Watch Series 5 can now complete international calls to emergency services, regardless of where the device was originally purchased or if the cellular plan has been activated. International emergency calling also works with fall detection, if enabled, to automatically place an emergency call if Apple Watch senses the user has taken a hard fall and remains motionless for about a minute. <br/>watchOS 6 <br/>Additional health and fitness features come with watchOS 6, including the new Cycle Tracking app, which gives customers the ability to log important information related to their menstrual cycles, and see predicted timing for their next period and fertile windows using the convenience of Apple Watch.<sup>3</sup> The Noise app helps users understand the ambient sound levels in environments such as concerts and sporting events that could negatively impact hearing, and Activity Trends on iPhone provides a long-term view of their activity patterns to help them understand their progress. watchOS 6 also brings dynamic new watch faces, including Meridian, Modular Compact and Solar Dial, which can be easily customized for quicker access to favorite apps. <br/>Apple Watch Studio <br/>For the first time, Apple Watch customers can enjoy a more personalized experience when purchasing Apple Watch Series 5 in Apple Stores, from <a href="https://www.apple.com/" target="_blank">apple.com</a> and in the Apple Store app.<sup>4</sup> Exclusively at Apple, the new Apple Watch Studio gives customers the opportunity to pick their preferred case and band combination to create a look that is uniquely their own.<sup>5</sup> <br/>Apple Watch Lineup <br/>Apple is introducing a new case material made of titanium, a prized material in watchmaking that has superb strength-to-weight ratio and is lighter than stainless steel. Available in two beautiful brushed finishes, the natural titanium has a custom-engineered surface which helps maintain its color and resist staining, while the space black titanium achieves its deep color from a diamond-like coating (DLC). <br/>Classic styles like the stainless steel case in gold, silver and space black remain, while the aluminum case in silver, gold and space gray is now made for the first time from 100 percent recycled 7000 series aluminum. This fall, the highly scratch-resistant and beautiful white ceramic case is also available, along with a new sport loop and a wide range of great new band colors, which work with any generation of Apple Watch. <br/>Apple Watch Nike features a new watch face inspired by the classic Nike Windrunner jacket design, accompanied by new colors of the Nike Sport Band and reflective Nike Sport Loop. Apple Watch Hermès introduces several new styles, including an update to last fall’s popular color block band, now in a new Della Cavalleria print, and an all-black version with an exclusive Hermès gradient watch face. <br/><strong>Pricing and Availability</strong> <br/><ul> <li>Apple Watch Series 5 (GPS) starts at <strong>$399 </strong>(US) and Apple Watch Series 5 (GPS + Cellular) starts at <strong>$499</strong>. The popular Series 3 (GPS), with built-in GPS, optical heart rate sensor and water resistance, starts at a new low price of <strong>$199</strong> and Series 3 (GPS + Cellular) is <strong>$299</strong>.</li> </ul> <br/><ul> <li>Apple Watch Series 5 (GPS) is available to order today from <a href="https://www.apple.com/" target="_blank">apple.com</a> and in the Apple Store app, with availability beginning Friday, September 20 in the<em> US</em>, <em>Puerto Rico</em>, the <em>US Virgin Islands</em> and 38 other countries and regions.</li> </ul> <br/><ul> <li>Apple Watch Series 5 (GPS + Cellular) is available to order today from <a href="https://www.apple.com/" target="_blank">apple.com</a> and in the Apple Store app, with availability beginning Friday, September 20 in the <em>US</em>, <em>Puerto Rico </em>and 20 other countries and regions. For carrier availability, visit <a href="https://www.apple.com/watch/cellular/" target="_blank">apple.com/watch/cellular</a>.</li> </ul> <br/><ul> <li>Apple Watch Nike is available to order today from <a href="https://www.apple.com/" target="_blank">apple.com</a> and in the Apple Store app, with availability beginning Friday, October 4 in the <em>US</em>, <em>Puerto Rico </em>and more than 51 other countries and regions. For more information, visit <a href="https://www.apple.com/apple-watch-nike/" target="_blank">apple.com/apple-watch-nike</a> or <a href="https://www.nike.com/applewatch/" target="_blank">nike.com/applewatch</a>.</li> </ul> <br/><ul> <li>Apple Watch Hermès is available to order today from <a href="https://www.apple.com/" target="_blank">apple.com</a> and in the Apple Store app, with availability beginning Friday, September 20 in the <em>US </em>and more than 14 other countries and regions. For more information, visit <a href="https://www.apple.com/apple-watch-hermes/" target="_blank">apple.com/apple-watch-hermes</a> or <a href="https://www.hermes.com/us/en/watches/apple-watch-hermes/series-4/" target="_blank">hermes.com/applewatchhermes</a>.</li> </ul> <br/><ul> <li>New Apple Watch bands are available to order today from <a href="https://www.apple.com/" target="_blank">apple.com</a> and in the Apple Store app, with availability beginning Friday, September 20.</li> </ul> <br/><ul> <li>watchOS 6 will be available for Apple Watch Series 3 and later on September 19 and for Apple Watch Series 1 and 2 later this fall.</li> </ul> <br/><ul> <li>Customers in the US can trade in their eligible device for an Apple Store Gift Card, or a refund on their purchase. If their device isn’t eligible for credit, Apple will recycle it for free.<sup>6</sup></li> </ul> <br/><ul> <li>Customers get 3 percent Daily Cash when they buy Apple Watch Series 5 from Apple with Apple Card.</li> </ul> <br/><ul> <li>Customers can get up to two years of technical support and accidental damage coverage with AppleCare+.</li> </ul> <br/><ul> <li>Customers who buy Apple Watch from Apple will be offered free Personal Setup, in-store or online,<sup>7 </sup>to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> Cellular models only and not available in all areas. <br> <sup>2</sup> Battery life varies by use. <br> <sup>3</sup> Fertile window predictions should not be used as a form of birth control. <br> <sup>4</sup> Not available in all countries. <br> <sup>5</sup> Combinations can be made within collections only. <br> <sup>6</sup> Trade-in values vary based on the condition, year and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. Offer may not be available in all countries. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply. <br> <sup>7</sup> In most countries. </br><br/>Press Contacts<br/>Lance Lin,Apple,[email protected],(408) 974-5036<br/>Nikki Rothberg,Apple,[email protected],(408) 974-4427<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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Apple announces three groundbreaking health studies

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Apple announces three groundbreaking health studies<br/>In Collaboration with Leading Medical Institutions, Apple to Examine Hearing, Women’s, Mobility and Heart Health<br/>Apple today announced three unprecedented medical studies, in partnership with leading academic and research institutions, that will reach more participants than has ever been possible. The studies will be available on the new Research app,<sup>1</sup> which democratizes how medical research is conducted by bringing together academic medical institutions, healthcare organizations and the Apple products customers already make a part of their everyday life. Participants will contribute to potential medical discoveries and help create the next generation of innovative health products. The Research app will be available as a free download in the App Store later this year. <br/>“With the Apple Heart Study, we found that we could positively impact medical research in ways that help patients today and that make contributions that will benefit future generations,” said Jeff Williams, Apple’s chief operating officer. “Today’s announcement carries our commitment to health even further by engaging with participants on a larger scale than ever before.” <br/>The studies include: <br/><ul> <li><strong>Apple Women’s Health Study</strong>: In partnership with Harvard T.H. Chan School of Public Health and the NIH’s National Institute of Environmental Health Sciences (NIEHS), Apple has created the first long-term study of this scale focused on menstrual cycles and gynecological conditions. This study will inform screening and risk assessment of conditions like polycystic ovary syndrome (PCOS), infertility, osteoporosis, pregnancy and menopausal transition.</li> </ul> <br/><ul> <li><strong>Apple Heart and Movement Study: </strong>Apple is partnering with Brigham and Women’s Hospital and the American Heart Association on a comprehensive study of how heart rate and mobility signals — like walking pace and flights of stairs climbed — relate to hospitalizations, falls, heart health and quality of life in order to promote healthy movement and improved cardiovascular health.</li> </ul> <br/><ul> <li><strong>Apple Hearing Study: </strong>Alongside the University of Michigan, Apple is examining factors that impact hearing health. The Apple Hearing Health Study is the first of its kind to collect data over time in order to understand how everyday sound exposure can impact hearing. The study data will also be shared with the World Health Organization (WHO) as a contribution toward its Make Listening Safe initiative.</li> </ul> <br/>Apple’s support of the medical research community began with the introduction of ResearchKit and CareKit, which expanded the pace and scale at which healthcare could be studied and provided. Apple used ResearchKit to create the Apple Heart Study, which was the largest study of its kind and illustrated the impact virtual, large-scale studies can have on medical research by examining atrial fibrillation to provide validation for the irregular rhythm notification feature on Apple Watch. <br/>“Women make up half of the world’s population, yet even today there has been limited investment in studying their unique health needs,” said Michelle A. Williams, a reproductive epidemiologist and dean of the faculty at the Harvard T.H. Chan School. “This study, unprecedented in scope, will greatly advance our understanding of the biological and social determinants of women’s health, and lead to better health outcomes.” <br/>“This is an exciting opportunity for NIEHS researchers to contribute to the study design and use the resulting data to answer novel questions, not only important to women of reproductive age, but to women of all ages,” said Dale Sandler, Ph.D., chief of the NIEHS Epidemiology Branch. <br/>“We are excited to be working with all the study participants and with Apple to identify the features of complex human physiology that lead to different outcomes in wellness or chronic disease, and to use this information to empower individuals to maximize their own health,” said Calum MacRae, the vice chair of Scientific Innovation for the Department of Medicine at Brigham and Women’s Hospital and associate professor of Medicine at Harvard Medical School. <br/>“At the American Heart Association, we are a relentless force for a world of longer, healthier lives, and we are committed to educating and empowering people to be proactive in all areas of their heart health and general well-being,” said Nancy Brown, CEO of the American Heart Association. “We believe that emerging technology solutions that seek to provide deeper health insights offer great potential in getting us there. We are collaborating with Apple and Brigham and Women’s Hospital on the Apple Heart and Movement Study to explore the correlation between a broad range of physical activities and a person’s overall heart health to ultimately understand risks and interventions to improve health.” <br/>“We are excited about this unique opportunity to partner with Apple to determine how everyday activities affect our hearing,” said DuBois Bowman, dean of the University of Michigan School of Public Health. “The information gleaned from this partnership will be critical for us to address the public health impact of various noise exposures on hearing loss in the United States.” <br/>“The World Health Organization is pleased to note the announcement of the Apple Hearing Study which will contribute toward our Make Listening Safe initiative by improving our understanding of users’ listening behaviors,” said Dr. Shelly Chadha, technical officer of Prevention of Deafness and Hearing Loss at the World Health Organization. “With over a billion young people who could be at risk of hearing loss due to unsafe listening, WHO is addressing this challenge through raising awareness and setting new standards for safe listening. The knowledge gained through this study will contribute to future public health action in this field.” <br/><sup>1</sup> Available in the US only. </br> <br/>Press Contacts<br/>Semonti Stephens,Apple,[email protected],(408) 974-8473<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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Apple introduces new version of the most popular iPad starting at $329

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Apple introduces new version of the most popular iPad starting at $329<br/>Featuring a 10.2-Inch Retina Display, Apple Pencil and Smart Keyboard Support, and iPadOS for Powerful Multitasking and Creative Capabilities<br/>Cupertino, California — Apple today introduced the new seventh-generation <a href="https://www.apple.com/ipad-10.2/" target="_blank">iPad</a>, bringing more screen area and support for the full-sized Smart Keyboard<sup>1</sup> to its most popular and most affordable iPad. Starting at just $329, the upgraded iPad features a stunning 10.2-inch Retina display and the latest innovations including Apple Pencil<sup>2</sup> support, the fast A10 Fusion chip, advanced cameras and sensors, unmatched portability and connectivity, ease of use and great all-day battery life.<sup>3 </sup>The new iPad is available to order starting today and in stores starting Monday, September 30. <br/>“The new iPad packs even more value into our most popular and affordable iPad model featuring a bigger 10.2-inch Retina display, support for Apple Pencil and for the first time, the full-size Smart Keyboard,” said Greg Joswiak, Apple’s vice president of Product Marketing. “The new iPad was built to run iPadOS, which introduces powerful new ways to multitask, manage and mark up documents, use Apple Pencil and view more information at a glance on a redesigned Home screen. This new iPad with iPadOS takes everything people love about our most popular iPad and makes it even better for creating, learning, working and playing.” <br/>Bigger Display in a Powerful and Portable Design <br/>The new 10.2-inch Retina display iPad has nearly 3.5 million pixels and a wide viewing angle making it a vivid canvas for creative expression and perfect for immersive augmented reality (AR) experiences that take advantage of its enhanced cameras and advanced sensors. Featuring the powerful A10 Fusion chip, the new seventh-generation iPad brings up to two times faster performance over the top-selling Windows PC<sup>4</sup> for powerful multitasking and smooth gameplay in Apple Arcade. <br/>Designed to be ultra-portable and durable, iPad weighs about one pound and for the first time features an enclosure made from 100 percent recycled aluminum with the same strength, durability and beautiful finish as the aluminum in all Apple products.<sup>5</sup> Staying connected is easy on iPad with ultra-fast wireless performance and support for Gigabit-class LTE connectivity — delivering three times faster<sup>6</sup> cellular data connections.<sup>7</sup> With Touch ID, unlocking iPad is simple and secure using just a finger, to keep important information safe. <br/>A New iPad Experience with iPadOS <br/>iPadOS brings powerful new capabilities and intuitive features designed for the unique experience of iPad. A redesigned Home screen shows more apps on each page and the Today View can now be added, allowing quick access to widgets for at-a-glance information including news headlines, weather and calendar events. Working with multiple files and documents from the same app is now easier on iPad with updates to Split View, as well as switching between multiple apps using Slide Over. <br/>The must-have Apple Pencil opens up new ways to be creative and more productive and is even more integrated into the iPad experience. Customers can now mark up and send entire webpages or documents by simply swiping Apple Pencil from the bottom corner of the screen, and a redesigned tool palette gives easier access to useful tools, colors and shapes. <br/>Managing documents in the Files app with iPadOS gets even more powerful with support for external USB drives and file servers. Safari brings desktop-class browsing to iPad so users always get the website best optimized for iPad, as well as support for popular web apps like Squarespace and Google Docs. For additional information on iPadOS features, including Dark Mode, custom fonts and working with Photos, visit <a href="https://www.apple.com/ipados/" target="_blank">apple.com/ipados</a>. <br/>The Most Complete iPad Family Ever <br/>The newest, most affordable iPad joins iPad mini, iPad Air and the most advanced iPad Pro models, offering the best, most versatile iPad lineup ever. The complete lineup includes Apple Pencil support, best-in-class performance, advanced displays and all-day battery life for an experience unmatched by any other tablet. Whether customers prioritize portability, screen size, power or price, there’s an iPad for everyone. Learn more about the iPad family at <a href="https://www.apple.com/ipad/compare/" target="_blank">apple.com/ipad/compare</a>. <br/><strong>Pricing and Availability</strong> <br/><ul> <li>The new seventh-generation iPad comes in silver, space gray and gold finishes in 32GB and 128GB configurations. iPad starts at <strong>$329</strong> (US) for the Wi-Fi model and <strong>$459 </strong>(US) for the Wi-Fi + Cellular model from <a href="https://www.apple.com/" target="_blank">apple.com</a>, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).</li> </ul> <br/><ul> <li>The new iPad is available to order starting today from <a href="https://www.apple.com/" target="_blank">apple.com</a> and in the Apple Store app in the <em>US</em> and more than 25 other countries and regions. iPad will be available in stores in those countries and more beginning September 30.</li> </ul> <br/><ul> <li>iPadOS ships for free with the new seventh-generation iPad and will be available as a free software update on September 30 for iPad Air 2 and later, all iPad Pro models, iPad 5th generation and later, and iPad mini 4 and later. </li> </ul> <br/><ul> <li>Apple Pencil (1st generation) is available for purchase separately for <strong>$99</strong> (US).</li> </ul> <br/><ul> <li>The Smart Keyboard is a full-size keyboard that connects to the 10.2-inch iPad with the Smart Connector. It is available for purchase separately for<strong> $159 </strong>(US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.</li> </ul> <br/><ul> <li>Schools can purchase iPad starting at<strong> $299 </strong>(US) and Apple Pencil for <strong>$89 </strong>(US).</li> </ul> <br/><ul> <li>Polyurethane Smart Covers are available for <strong>$39</strong> (US) for iPad in charcoal gray, white, pink sand and a new Alaskan blue.</li> </ul> <br/><ul> <li>Customers in the US can trade in their eligible device for an Apple Store Gift Card or a refund on their purchase. If the device isn’t eligible for credit, Apple will recycle it for free.<sup>8</sup></li> </ul> <br/><ul> <li>When customers buy online from Apple, they can make their new iPad their own with free engraving.</li> </ul> <br/><ul> <li>Customers get 3 percent Daily Cash when they buy iPad from Apple with Apple Card.</li> </ul> <br/><ul> <li>Customers can extend their limited warranty with AppleCare+ and get 24/7 priority access to technical support.</li> </ul> <br/><ul> <li>Every customer who buys iPad from Apple can enjoy free Personal Setup in-store or online, and receive guidance on how to customize their iPad, set up email, find new apps from the App Store and more.</li> </ul> <br/><ul> <li>Apple Arcade on the App Store will be available with iOS 13 as a subscription for <strong>$4.99</strong> per month and is launching with a one-month free trial.<sup>9</sup> Users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.<br /> </li> </ul> <br/><ul> <li>Apple TV+ will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online (<a href="https://tv.apple.com/" target="_blank">tv.apple.com</a>), for <strong>$4.99</strong> per month with a seven-day free trial. Starting today, customers who purchase any iPad can enjoy one year of Apple TV+ for free.<sup>10</sup></li> </ul> <br/><ul> <li>Apple Arcade on the App Store and Apple TV+ on the Apple TV app join Apple’s breakthrough services that include Apple Music, Apple News+, Apple Pay and iCloud.</li> </ul> <br/><ul> <li>Anyone who wants to learn more or go further with iPad or iPadOS can sign up for free Today at Apple sessions at <a href="https://www.apple.com/today/" target="_blank">apple.com/today</a>.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> Smart Keyboard sold separately. <br> <sup>2</sup> The first-generation Apple Pencil sold separately. <br> <sup>3</sup> Battery life depends on device settings, usage and other factors. Actual results may vary. <br> <sup>4</sup> When compared to the top-selling Windows PC laptop in the US for the first half of 2019. <br> <sup>5</sup> Recycled material claim applies to the enclosure and is based on auditing done by UL LLC. <br> <sup>6</sup> When compared to the previous 9.7-inch iPad. <br> <sup>7</sup> Network speeds are dependent on carrier networks.<br> <sup>8</sup> Trade-in values vary based on the condition, year and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. Offer may not be available in all countries. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply. <br> <sup>9</sup> $4.99 per month after free trial. No commitment. Plan automatically renews after trial until cancelled. <br> <sup>10</sup> $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. Restrictions and other terms apply. </br><br/>Press Contacts<br/>Cat Franklin,Apple,[email protected],(669) 276-1209<br/>Andy Bowman,Apple,[email protected] ,(408) 783-0619<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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Apple TV+ launches November 1, featuring originals from the world’s greatest storytellers

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Apple TV+ launches November 1, featuring originals from the world’s greatest storytellers<br/>Available on the Apple TV App Worldwide, Apple TV+ Will Be $4.99 per Month<br/>Cupertino, California — Apple today announced Apple TV+, the first all-original video subscription service and home for today’s most imaginative storytellers, will launch November 1 in over 100 countries and regions. Apple TV+ will offer a powerful and inspiring lineup of original shows, movies and documentaries, including “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.” The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online at <a href="https://tv.apple.com/" target="_blank">tv.apple.com</a>, for $4.99 per month with a seven-day free trial. Starting today, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac can enjoy one year of Apple TV+ for free. Through Family Sharing, up to six family members can share one Apple TV+ subscription. <br/>“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, Apple’s head of Worldwide Video. “Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.” <br/>“Apple TV+ is an unprecedented global video service with an all-original slate,” said Jamie Erlicht, Apple’s head of Worldwide Video. “We look forward to giving audiences everywhere the opportunity to enjoy these compelling stories within a rich, personalized experience on all the screens they love.” <br/>All-New, Exclusive Originals <br/>These Apple TV+ originals from the world’s most celebrated creative artists will debut on the Apple TV app on November 1: <br/><ul> <li>“<strong>See</strong>,” an epic drama starring Jason Momoa and Alfre Woodard, is set 600 years in the future after a virus has decimated humankind and rendered the remaining population blind. When all humanity has lost the sense of sight, humans must adapt and find new ways to survive.</li> </ul> <br/><ul> <li>“<strong>The Morning Show</strong>,” a cutthroat drama starring and executive produced by Reese Witherspoon and Jennifer Aniston, and starring Steve Carell, explores the world of morning news and the ego, ambition and the misguided search for power behind the people who help America wake up in the morning.</li> </ul> <br/><ul> <li>“<strong>Dickinson</strong>,” a darkly comedic coming-of-age story, explores the constraints of society, gender and family through the lens of rebellious young poet, Emily Dickinson.</li> </ul> <br/><ul> <li>“<strong>For All Mankind</strong>,” a new series from Ronald D. Moore, imagines what would have happened if the global space race never ended and the space program remained the cultural centerpiece of America’s hopes and dreams.</li> </ul> <br/><ul> <li>“<strong>Helpsters</strong>,” a new children’s series from the makers of “Sesame Street,” stars Cody and a team of vibrant monsters who love to help solve problems. It all starts with a plan.</li> </ul> <br/><ul> <li>“<strong>Snoopy in Space</strong>,” a new original from Peanuts Worldwide and DHX Media, takes viewers on a journey with Snoopy as he follows his dreams to become an astronaut. Together, Snoopy, Charlie Brown and the Peanuts crew take command of the International Space Station and explore the moon and beyond.</li> </ul> <br/><ul> <li>“<strong>Ghostwriter</strong>,” a reinvention of the beloved original series, follows four kids who are brought together by a mysterious ghost in a neighborhood bookstore, and must team up to release fictional characters from works of literature.</li> </ul> <br/><ul> <li>“<strong>The Elephant Queen</strong>,” an acclaimed documentary film and cinematic love letter to a species on the verge of extinction, follows a majestic matriarch elephant and her herd on an epic journey of life, loss and homecoming.</li> </ul> <br/><ul> <li><strong>Oprah Winfrey</strong> joins the world’s most compelling authors in conversation as she builds a vibrant, global book club community and other projects to connect with people around the world and share meaningful ways to create positive change.</li> </ul> <br/>More Apple TV+ originals will be added to the Apple TV app each month, including: <br/><ul> <li>“<strong>Servant</strong>,” a new psychological thriller from M. Night Shyamalan, follows a Philadelphia couple in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home.</li> </ul> <br/><ul> <li>“<strong>Truth Be Told</strong>,” a gripping new series starring Academy Award winner Octavia Spencer and Emmy Award winner Aaron Paul, explores America’s obsession with true crime podcasts and navigates urgent concerns about privacy, media and race.</li> </ul> <br/><ul> <li>“<strong>Little America</strong>,” inspired by the true stories featured in Epic Magazine, brings to life the funny, romantic, heartfelt, inspiring and surprising stories of immigrants in America.</li> </ul> <br/><ul> <li>“<strong>The Banker</strong>,” a feature film inspired by a true story, stars Anthony Mackie and Samuel L. Jackson as two African American entrepreneurs who try to circumvent the racial limitations of the 1950s and quietly provide housing loans to the African American community in Jim Crow Texas. Nia Long and Nicholas Hoult also star.</li> </ul> <br/><ul> <li>“<strong>Hala</strong>,” a feature film and official selection of the 2019 Sundance Film Festival and 2019 Toronto International Film Festival, follows a high school senior struggling to balance being a suburban teenager with her traditional Muslim upbringing.</li> </ul> <br/>Subscribers can watch Apple TV+ originals both online and offline, ad-free and on demand, on the Apple TV app, which comes pre-installed on iPhone, iPad, Apple TV and iPod touch and will soon be on Mac with macOS Catalina. The Apple TV app is also available on select Samsung smart TVs, and will come to Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future. Customers can also sign up and watch Apple TV+ originals on the web at <a href="https://tv.apple.com/" target="_blank">tv.apple.com</a>. <br/>Starting today, viewers can watch trailers and add Apple TV+ series and movies to Up Next on the Apple TV app, so they can be notified when the first episodes become available. At launch, most Apple TV+ series will premiere with three episodes, with one new episode to roll out each week, while full seasons of some series will be available all at once. <br/>Audiences worldwide can enjoy Apple TV+ originals subtitled and/or dubbed in nearly 40 languages, including Subtitles for the Deaf and Hard-of-Hearing (SDH) or closed captions. Apple TV+ series and movies will also be available with audio descriptions in eight languages. <br/>Apple TV+ is one of Apple’s newest services, joining Apple Arcade, the world’s first game subscription service featuring over 100 new and exclusive games; Apple News+, which brings together over 300 magazines, newspapers and digital publishers within the Apple News app; Apple Music, the home of over 50 million songs, thousands of playlists and daily selections from the world’s best music experts; Apple Card, a new kind of credit card created by Apple and designed to help customers lead a healthier financial life; Apple Pay, the most popular mobile contactless payment system in the world that gives customers an easy, secure and private way to pay using their Apple devices; as well as the App Store and iCloud. <br/><strong>Pricing and Availability</strong> <br/><ul> <li>Apple TV+ will be available on the Apple TV app for <strong>$4.99</strong> (US) per month with a seven-day free trial starting November 1 on iPhone, iPad, Apple TV 4K, Apple TV HD, Apple TV (3rd generation), iPod touch and Mac. To subscribe to Apple TV+, customers must update to iOS 12.3 or later, tvOS 12.3 or later and macOS Catalina. The subscription will automatically renew at <strong>$4.99</strong> per month at the end of the seven-day free trial.</li> </ul> <br/><ul> <li>Apple TV+ will also be available on the Apple TV app on select 2018, 2019 and newer Samsung smart TVs, and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.</li> </ul> <br/><ul> <li>Customers can also subscribe to and watch Apple TV+ at <a href="https://tv.apple.com/" target="_blank">tv.apple.com</a> in Safari, Chrome and Firefox.</li> </ul> <br/><ul> <li>Customers with AirPlay 2-enabled Samsung, LG and VIZIO smart TVs must update to iOS 12.3 or later or macOS Catalina to play or mirror Apple TV+ originals from the Apple TV app on iPhone, iPad, iPod touch or Mac directly to their smart TVs. Customers with eligible Sony smart TVs will be able to enjoy AirPlay 2 support later this year.</li> </ul> <br/><ul> <li>Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10 can enjoy one year of Apple TV+ for free. Beginning November 1, customers can initiate the one-year free offer in the Apple TV app on the device running the latest software. Customers have three months after device activation to claim the offer, or if the device was purchased and activated before the launch of Apple TV+, they will have three months starting November 1. The subscription will automatically renew at <strong>$4.99</strong> per month after one year. Customers can cancel at any time in Settings at least one day before each renewal date. Customers who cancel during the offer period will forfeit the remainder of their offer. This limited time offer applies to both new and refurbished models, including devices from the iPhone Upgrade Program, is not restricted to any specific sales channel (e.g., Apple Store, resellers) and will be available in all countries where Apple TV+ will launch. Up to six family members can share one Apple TV+ subscription and watch using their own Apple ID and password. Only one one-year offer is available per family, regardless of the number of devices purchased.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Rita Cooper Lee,Apple,[email protected],(424) 326-4515<br/>Bernadette Simpao,Apple,[email protected],(669) 227-9273<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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How to enable color blindness screen filters on macOS

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Color blindness is a vision impairment that isn’t as easy to correct as myopia or hyperopia. There are special glasses available that offer people with color blindness a way to see corrected colors but they’re limited in their availability and they’re not cheap. Fortunately, color blindness is something that’s somewhat easier to compensate for if […]

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A message about iOS security

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A message about iOS security<br/>Last week, Google published a blog about vulnerabilities that Apple fixed for iOS users in February. We’ve heard from customers who were concerned by some of the claims, and we want to make sure all of our customers have the facts. <br/>First, the sophisticated attack was narrowly focused, not a broad-based exploit of iPhones “en masse” as described. The attack affected fewer than a dozen websites that focus on content related to the Uighur community. Regardless of the scale of the attack, we take the safety and security of all users extremely seriously. <br/>Google’s post, issued six months after iOS patches were released, creates the false impression of “mass exploitation” to “monitor the private activities of entire populations in real time,” stoking fear among all iPhone users that their devices had been compromised. This was never the case. <br/>Second, all evidence indicates that these website attacks were only operational for a brief period, roughly two months, not “two years” as Google implies. We fixed the vulnerabilities in question in February — working extremely quickly to resolve the issue just 10 days after we learned about it. When Google approached us, we were already in the process of fixing the exploited bugs. <br/>Security is a never-ending journey and our customers can be confident we are working for them. iOS security is unmatched because we take end-to-end responsibility for the security of our hardware and software. Our product security teams around the world are constantly iterating to introduce new protections and patch vulnerabilities as soon as they’re found. We will never stop our tireless work to keep our users safe. <br/>Press Contacts<br/>Fred Sainz,Apple, [email protected] ,(669) 227-0492<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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Apple’s largest store in Japan opens Saturday in Tokyo

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Apple’s largest store in Japan opens Saturday in Tokyo<br/>In the heart of the Marunouchi business district, Apple will open its newest and largest store in Japan across from the historic Tokyo Station this Saturday, September 7. Apple Marunouchi is Apple’s third store to open in Japan since last April as part of a multi-year retail investment and expansion in the country. Customers in Japan now have more space to discover Apple products, participate in a Today at Apple session or seek advice from a Genius. <br/>“The opening of Apple Marunouchi marks a significant moment in Apple’s long relationship with Japan,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Marunouchi has amazing energy and our teams can’t wait to welcome customers to our largest store in Japan for the first time on Saturday.” <br/>Apple’s fifth store in Tokyo features a unique facade, with two-story vitrine windows made from specially cast aluminum to obtain three-dimensional rounded corners. The first of their kind, the windows allow the vibrant street life of the surrounding area to connect with the store. Inside, native bamboo lines the window openings to bring the outside in. The double-height atrium in the heart of the store connects both levels and is the new home for Today at Apple in Tokyo. <br/>The store will host world-class creators to lead Today at Apple sessions, kicking off with The Tokyo Creative Guild, a special 12-part series to celebrate the opening. At Apple Marunouchi, customers can get hands on with all of Apple’s products, get technical advice and support, and unlock their creativity with Creative Pros. <br/>Over half of the 130 team members at Apple Marunouchi join from Apple stores across Japan. Collectively the team speaks 15 languages and are ready to welcome visitors from around the world. <br/>Later this month Apple will also relocate Apple Fukuoka to a new and expanded location and complete the remodel of Apple Omotesandō. <br/>To sign up for Today at Apple sessions, visit <a href="https://www.apple.com/jp/today/" target="_blank">apple.com/jp/today</a> and The Tokyo Creative Guild page. <br/>Press Contacts<br/>Nick Leahy,Apple, [email protected], (408) 862-5012<br/>Ashley Rivera,Apple,[email protected],(408) 862-1381<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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How to take low quality screenshots on macOS

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Screenshot tools, whether they’re native on an OS, or they’re third-party apps, will always favor high resolution, good quality images. In fact, many screenshot tools are popular for just how good a screenshot they can take. The only trade-off with a good quality screenshot is the file size. The better the image, the larger the […]

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How to open an item in Finder from Spotlight on macOS

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Spotlight can find anything if it’s working right. When you search for something, you can use the up/down arrow keys to go through the results that Spotlight shows you, and when you tap the Enter/Return key, the item opens. This means that if the item you selected is a movie/video, it will play in the […]

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How to sign up for a free Apple Developer account

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An Apple Developer account gives you access to two things; development tools from Apple, and the ability to upload apps to the App Store or the Mac App store. It’s common knowledge that in order to get an Apple Developer account, you need to pay an annual $100 fee but this is needed only if […]

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How to view FPS on macOS

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FPS (or frames per second) has long been used to gauge the visual quality of content on your screen in general. It’s most notably applied to games where a higher FPS means your games looks much, much better. FPS depends on the hardware you have on your system so less capable hardware means a lower […]

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Apple offers customers even more options for safe, reliable repairs

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Apple offers customers even more options for safe, reliable repairs<br/>New Independent Repair Provider Program Expands Genuine Parts Access to More Repair Businesses<br/>Cupertino, California — Apple today announced a new repair program, offering customers additional options for the most common out-of-warranty iPhone repairs. Apple will provide more independent repair businesses — large or small —  with the same genuine parts, tools, training, repair manuals and diagnostics as its Apple Authorized Service Providers (AASPs). The program is launching in the US with plans to expand to other countries. <br/>“To better meet our customers’ needs, we’re making it easier for independent providers across the US to tap into the same resources as our Apple Authorized Service Provider network,” said Jeff Williams, Apple’s chief operating officer. “When a repair is needed, a customer should have confidence the repair is done right. We believe the safest and most reliable repair is one handled by a trained technician using genuine parts that have been properly engineered and rigorously tested.” <br/>The new independent repair provider program complements Apple’s continued investment in its growing global network of over 5,000 AASPs that lead the industry for customer satisfaction and help millions of people with both in- and out-of-warranty service for all Apple products. <br/>There is no cost to join Apple’s independent repair program. To qualify for the new program, businesses need to have an Apple-certified technician who can perform the repairs. The process for certification is simple and free of charge. To learn more and apply, visit <a href="https://support.apple.com/irp-program/" target="_blank">support.apple.com/irp-program</a>. Qualifying repair businesses will receive Apple-genuine parts, tools, training, repair manuals and diagnostics at the same cost as AASPs. <br/>Over the past year, Apple has launched a successful pilot with 20 independent repair businesses in North America, Europe and Asia who are currently offering genuine parts for repairs. Today’s announcement follows Apple’s recent major expansion of its authorized service network into every Best Buy store in the US, tripling the number of US AASP locations compared to three years ago. <br/>Press Contacts<br/>Lori Lodes,Apple,[email protected],(408) 974-1192<br/>Keri Fulton,Apple,[email protected],(240) 595-2691<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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How to automatically restart a frozen Mac

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Computers tend to freeze up if they’re overburdened. You might think that if you throw enough money at a computer, it should at the very least keep it from freezing but that isn’t how it works. If you run enough resource heavy processes on a system, it will eventually freeze. A system with more capable […]

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Improving Siri’s privacy protections

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Improving Siri’s privacy protections<br/>At Apple, we believe privacy is a fundamental human right. We design our products to protect users’ personal data, and we are constantly working to strengthen those protections. This is true for our services as well. Our goal with Siri, the pioneering intelligent assistant, is to provide the best experience for our customers while vigilantly protecting their privacy. <br/>We know that customers have been concerned by recent reports of people listening to audio Siri recordings as part of our Siri quality evaluation process — which we call grading. We heard their concerns, immediately suspended human grading of Siri requests and began a thorough review of our practices and policies. We’ve decided to make some changes to Siri as a result. <br/>How Siri Protects Your Privacy <br/>Siri has been engineered to protect user privacy from the beginning. We focus on doing as much on device as possible, minimizing the amount of data we collect with Siri. When we store Siri data on our servers, we don’t use it to build a marketing profile and we never sell it to anyone. We use Siri data only to improve Siri, and we are constantly developing technologies to make Siri even more private.  <br/>Siri uses as little data as possible to deliver an accurate result. When you ask a question about a sporting event, for example, Siri uses your general location to provide suitable results. But if you ask for the nearest grocery store, more specific location data is used. <br/>If you ask Siri to read your unread messages, Siri simply instructs your device to read aloud your unread messages. The contents of your messages aren’t transmitted to Siri’s servers, because that isn’t necessary to fulfill your request. <br/>Siri uses a random identifier — a long string of letters and numbers associated with a single device — to keep track of data while it’s being processed, rather than tying it to your identity through your Apple ID or phone number — a process that we believe is unique among the digital assistants in use today. For further protection, after six months, the device’s data is disassociated from the random identifier. <br/>In iOS, we offer details on the data Siri accesses, and how we protect your information in the process, in Settings &gt; Siri &amp; Search &gt; About Ask Siri &amp; Privacy. <br/>How Your Data Makes Siri Better <br/>In order for Siri to more accurately complete personalized tasks, it collects and stores certain information from your device. For instance, when Siri encounters an uncommon name, it may use names from your Contacts to make sure it recognizes the name correctly. <br/>Siri also relies on data from your interactions with it. This includes the audio of your request and a computer-generated transcription of it. Apple sometimes uses the audio recording of a request, as well as the transcript, in a machine learning process that “trains” Siri to improve. <br/>Before we suspended grading, our process involved reviewing a small sample of audio from Siri requests — less than 0.2 percent — and their computer-generated transcripts, to measure how well Siri was responding and to improve its reliability. For example, did the user intend to wake Siri? Did Siri hear the request accurately? And did Siri respond appropriately to the request? <br/>Changes We’re Making <br/>As a result of our review, we realize we haven’t been fully living up to our high ideals, and for that we apologize. As we previously announced, we halted the Siri grading program. We plan to resume later this fall when software updates are released to our users — but only after making the following changes: <br /> <br /> <ul> <li>First, by default, we will no longer retain audio recordings of Siri interactions. We will continue to use computer-generated transcripts to help Siri improve. </li> <li>Second, users will be able to opt in to help Siri improve by learning from the audio samples of their requests. We hope that many people will choose to help Siri get better, knowing that Apple respects their data and has strong privacy controls in place. Those who choose to participate will be able to opt out at any time. </li> <li>Third, when customers opt in, only Apple employees will be allowed to listen to audio samples of the Siri interactions. Our team will work to delete any recording which is determined to be an inadvertent trigger of Siri.</li> </ul> <br/>Apple is committed to putting the customer at the center of everything we do, which includes protecting their privacy. We created Siri to help them get things done, faster and easier, without compromising their right to privacy. We are grateful to our users for their passion for Siri, and for pushing us to constantly improve. <br> <br> For more information: <a href="https://support.apple.com/kb/HT210558/" target="_blank">Siri Privacy and Grading</a> <br/>Press Contacts<br/>Cat Franklin,Apple,[email protected],(669) 276-1209<br/>Apple Media Helpline,[email protected],(408) 974-2042<br/>
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How to change the icon for an AppleScript on macOS

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Icons don’t get the credit they deserve until you’re stuck looking at a particularly ugly one that tells you nothing about the item it belongs to. When made well, an icon is the simplest way to identify an item without even having to read its name. It stands to reason that most apps pay a […]

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How to change the icon for an AppleScript on macOS

Zur Kategorie wechselnMac OS vom | Quelle: addictivetips.com Direktlink direkt öffnen

Icons don’t get the credit they deserve until you’re stuck looking at a particularly ugly one that tells you nothing about the item it belongs to. When made well, an icon is the simplest way to identify an item without even having to read its name. It stands to reason that most apps pay a […]

Read How to change the icon for an AppleScript on macOS by Fatima Wahab on AddictiveTips - Tech tips to make you smarter


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How to change the icon for an AppleScript on macOS

Zur Kategorie wechselnMac OS vom | Quelle: addictivetips.com Direktlink direkt öffnen

Icons don’t get the credit they deserve until you’re stuck looking at a particularly ugly one that tells you nothing about the item it belongs to. When made well, an icon is the simplest way to identify an item without even having to read its name. It stands to reason that most apps pay a […]

Read How to change the icon for an AppleScript on macOS by Fatima Wahab on AddictiveTips - Tech tips to make you smarter


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