A Huge Redesign Is Coming To Snapchat
One of the more interesting tidbits from today's earnings letter to Snap investors is the development of a new user-interface for Snapchat. Snap CEO Evan Spiegel said: "One thing we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback." He confirms that a redesigned, easier-to-use Snapchat is coming. The Verge reports: And it sounds like whatever's on the way is far bigger than just some minor user experience tweaks. Spiegel says that "there is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don't yet know how the behavior of our community will change when they begin to use our updated application." Rethinking the way Snapchat works could certainly open the app to a huge audience of new users. Spiegel is right in calling out the usability complaints; Snap had to include a manual for using Snapchat in its IPO filing, which is a good indicator that it's not the most intuitive software in the world. But as Spiegel warms, drastic changes could also alienate some users and undercut Snap's cool factor. If you've taken the time to learn every corner of the app and master its tricks, you get it. Now, all of that is likely going to change. The earnings letter didn't give a release date for the new, improved Snapchat. The company's third quarter earnings report also revealed $39.9 million in losses stemming from unsold Spectacles. The camera-equipped glasses accounted for about 9% of Snap's losses in the quarter.
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