🔧 IT's marketing
Nachrichtenbereich: 🔧 Programmierung
🔗 Quelle: dev.to
Business Objective
Enrol 200 new students into Wordshop Academy’s 8-month Digital program (213,000 RUB), aiming to increase revenue by 42,600,000 RUB in the next 5-month quarter.
Company Overview
Founded in 2006, Wordshop Academy specialises in digital strategy, management, and production training for professionals, especially from former USSR countries. With strong ties to global advertising agencies like BBDO, Ogilvy, and DDB, it offers high-quality, industry-aligned education.
Goals
Positioning Establish Wordshop Digital as the top choice for professionals in digital strategy and management.
Brand Awareness Boost visibility within the digital communications sector.
Differentiation Highlight the unique value of Wordshop Digital, setting it apart from competitors.
Analysis
In-depth analysis of the Digital Faculty program to define its unique selling points and optimise its appeal.
**Brand Development
**Focus on strengthening the Academy’s brand with an emphasis on its industry partnerships, track record, and practical, real-world education.
Awareness
A comprehensive digital strategy using social media, SEO, content marketing, and influencer partnerships to extend reach and build credibility.
*Users experience
* Extensive research into the target audience's needs, shaping personalised communication strategies.
**Users Engagement
**Build trust and foster community through industry partnerships, events, and digital forums.
USP
Systematic Education Comprehensive understanding of the digital project lifecycle.
Connections Access to top-tier global agencies and professional networks.
Knowledge Focus on real-world digital challenges, preparing students for the industry.
*Strategy
*
New Channels for Promotion
Messengers ** Use Telegram, WhatsApp, and Facebook Messenger to deliver targeted content and engage prospects.
**Local Events Host webinars and networking events to provide hands-on experiences and promote the Academy’s offerings.
Maria Glebova’s Contribution
Maria Glebova, a digital marketing expert, played a crucial role in developing the strategy for Wordshop Academy’s Digital Faculty. Her expertise in data-driven insights and digital tools helped optimise audience engagement, positioning the Academy as a leader in digital education. Her strategic approach drove growth and enhanced brand recognition, ensuring the Academy exceeded its marketing goals.
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