Apple March Event Time: Where to Watch in the US, UK, Europe and Worldwide

Apple will hold a “special Apple Experience” on Wednesday, March 4, 2026 at 9 a.m. Eastern Time (ET). This event takes place in three cities with invited press: New York, London and Shanghai. It is not a typical livestream keynote, so Apple will not hold a public broadcast on platforms like Apple’s YouTube channel. Instead, the company will release official announcements and product details on its Newsroom page and social channels as they happen. For people tracking the event across time zones: United States (ET): 9 a.m. on March 4 United Kingdom (GMT): 2 p.m. on March 4 Central Europe (CET): 3 p.m. on March 4 India (IST): 7:30 p.m. on March 4 China (CST): 9 p.m. on March 4 These timing conversions reflect the schedule Apple set for the hands-on press sessions. This event does not follow Apple’s usual single livestream format but spreads information across announcements and experiences throughout the week. Because Apple has chosen not to stream a keynote video, the most reliable way to follow the March 4 event is to watch Apple’s official Newsroom updates and the company’s social media posts on the day. We will also recap announcements as they go live. UPDATE: Apple has now officially introduced two new products as part of this rollout: a new M4 iPad Air and the iPhone 17e. Both devices were detailed through Newsroom posts confirming that the March 4 experience centers on refreshed consumer hardware rather than a single stage presentation. Event Expectations Reports point to a series of product reveals across early March, peaking with the March 4 sessions. Apple is expected to announce a range of hardware. Some of the products tipped for launch include: A more affordable MacBook possibly with an A18-series chip A new iPhone 17e aimed at the mid-range segment Updated MacBook Air and MacBook Pro models Refreshed iPad Air and entry-level iPad models Other potential additions like Mac Studio and Studio Display updates Most of these announcements will be shared through written posts, images or short videos rather than a single continuous presentation. This format targets global audiences who can read updates at their local time and follow the products Apple plans to introduce throughout the first week of March.