If you're building a website, app, or YouTube channel —
you'll eventually deal with CPM. Here's everything you need to know.
What is CPM?
CPM stands for Cost Per Mille — the cost advertisers pay
per 1,000 ad impressions. It's the backbone metric of digital advertising.
CPM Formula:
CPM = (Total Cost / Total Impressions) × 1,000
Quick Example
You spend $500 on a campaign → 200,000 impressions.
CPM = ($500 / 200,000) × 1,000 = $2.50 CPM
YouTube CPM by Niche
| Niche | Average CPM |
|---|---|
| Finance & Investing | $12 – $40+ |
| B2B / SaaS / Tech | $10 – $30 |
| Gaming | $1 – $5 |
| Entertainment | $1 – $4 |
CPM vs CPC — Which Should You Use?
- CPM → brand awareness, video ads, reach
- CPC → clicks, leads, direct sales
Calculate CPM Instantly
Instead of manual math, use this free tool:
👉 CPM Calculator — cpmrevenue.website
Supports 3 modes: calculate CPM, find cost, or estimate impressions.
Hope this helps! Drop your questions below 👇
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