Stop me if you've heard this before: Meta has a new program to lure top creator talent to Facebook and it comes with hefty bonus payments. The company is launching a new initiative aimed at popular creators who already have large followings on TikTok, YouTube or Instagram and offering them bonuses up to $3,000 a month just for posting on Facebook.
Meta's goal is to draw more top talent to its Content Monetization program, which pays creators based on views and other engagement metrics across Stories, Reels and posts. The new bonuses will be part of an initiative Meta has dubbed "Creator Fast Track," which is meant to make the onboarding process easier — and more enticing — to Facebook newcomers.
Under the new "Fast Track" program, Meta is offering monthly bonuses of $1,000 to creators who have at least 100,000 followers on another platform and $3,000 for those that have a million or more. Creators who join will need to post a minimum number of Reels per month to earn the bonuses, but aren't required to meet engagement targets or post exclusive content to earn. They also aren't limited to video content as Facebook also rewards text and photo posts, as well as Stories.
That may sound like a pretty good deal (it is), but it's also a limited one. The fast track bonuses will only last for three months. Creators should think of the bonuses as payment "for the hassle of starting on a new platform," not the central part of the program, Meta's VP of Product for Creators, Yair Livne, tells Engadget. "Our hope is that within a few months … the earnings that you see from Facebook Content Monetization will become the more important thing." He also notes that Meta will boost the reach of creators it fast-tracks, which should help them speed up their earning potential.
It's far from the first time Facebook has sought to lure big names with big checks. It promised publishers big payouts when it launched Facebook Watch nearly a decade ago. It once courted game streamers for its (now defunct) Twitch competitor. A year after launching Reels to take on TikTok, it invested $1 billion in a bonus program that offered creators as much as $35,000 a month only to pull the plug in 2023.
Livne acknowledged that it "took us a long time to find our path" to a more sustainable creator program. "We don't have a pool structure so you're not competing with other creators for dollars. It really is based on your performance."
There are already signs that the Facebook Content Monetization program, which it introduced in the fall of 2024, is working — at least for some. Meta says it paid Facebook creators nearly $3 billion in 2025, a new high for the social network. Creators have also reported that the new streamlined program is paying off.
One political news creator told the newsletter Chaotic Era that they made $250,000 from Facebook in January alone. Publishers told Digiday last year that they expected to make "between six and seven figures" in 2025 thanks to the program. There are numerous recent posts in Reddit's r/passiveincome forum where users report making five figures a month from the program, which is still invitation only.
Livne agrees that Facebook's monetization program has been something of a "well kept secret" in the creator community. "We're trying to make it less well kept and less of a secret."
Are you in Facebook's Content Monetization Program, Creator Fast Track or another creator program at Meta? You can reach Karissa by email, on X, Bluesky, Threads, or send a message to @karissabe.51 to chat confidentially on Signal.
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