Spotify Will Start Reserving Concert Tickets For Fans

Spotify is launching "Reserved," a new feature that will set aside concert tickets for Premium subscribers it identifies as an artist's most dedicated fans based on streams, shares, and other activity. "Getting concert tickets today can feel like a race you're set up to lose," Spotify wrote in a post on Thursday. "You show up at the right time, refresh endlessly, and still miss out. Too often, the experience is stressful, unpredictable, and disconnected from what should matter most: whether real fans actually get tickets. We think there's a better way." From the Hollywood Reporter: Spotify said that starting in the U.S. this summer, select artists will be able to use Reserved to set aside tickets for fans on the platform. The platform has partnered with Live Nation on the program as part of a multiyear agreement. The platform will use streams, shares and other types of activity to "identify an artist's most dedicated fans and hold two tour tickets for them." Fans selected through Reserved will get up to two tickets, and they'll have a day-long window to make a ticket purchase if selected. Spotify didn't give any details on what artists will work with the streaming service for the new feature, or how many tickets artists would set aside with Reserved, though the service acknowledged "there will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer."

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