Incoming CEO John Ternus may be looking to fix something that isn't broken

John Ternus has been talking about focusing on Apple's core strength of design once he takes over as CEO, and a now a questionable report extrapolates that this means he'll shake up the design team.


John Ternus is now best known for taking over as Apple CEO from Tim Cook, but as recently as January 2026, he took control of the firm's design team. Now according to Bloomberg, far from leaving that because of other CEO duties, he is planning to continue working on Apple's whole design philosophy.

Reportedly, Ternus told staff that under him, Apple will "keep focusing on design, because design is core to what we do in Apple."


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