Apple Store is down, for one of two reasons

The Apple Store is currently down, with the company saying that it is "making changes" to its online shopping site and leaving people temporarily unable to buy iPhones and more.


Apple has yet to confirm why the store is down, but given the timing, it's likely to be preparation for its annual Back to School sale. The sales launch every year around this time, offering students and educators a way to save money on their Apple purchases.

However, it's also possible that Apple is readying price increases across the store. The company recently confirmed that price increases were on the way amid ongoing global parts shortages.


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