On Your Desktop: Aidan Fitzpatrick (CEO of Camo) on Building Award-Winning Native Apps

On Your Desktop is our new podcast featuring the builders who create the great desktop apps we use every day, hosted by Mik Chernomordikov, Head of Windows Developer Relations and Partnerships.

In this first episode we speak with Aidan Fitzpatrick, Founder and CEO of Reincubate, the company behind Camo.

Camo turns the camera you already own into a professional webcam — and getting there meant running real AI on-device inside a 16-millisecond budget.

Tune in to learn more about:
- How it all started: the journey from backup software on mobile to camera software on desktop
- How AI helps Camo and its users: why Camo began using on-device AI more than three years ago
- Camo as a business: why launching at ten times the competition's price was the right call
- Building for Windows: Camo's experience with MSIX and the Microsoft Store
- And Aidan's advice to developers and his favorite desktop apps!

MENTIONED IN THIS EPISODE
Camo Studio: https://apps.microsoft.com/detail/9pgm3qb3pdrd
Camo Streamlight: https://apps.microsoft.com/detail/9pgf25tc7z0t
Camo website: https://camo.com
Aidan on social: https://x.com/afit
Windows ML: https://learn.microsoft.com/windows/ai/
Microsoft Store for developers: https://developer.microsoft.com/microsoft-store/

CHAPTERS:
0:00 Summary of episode
0:58 Meet Aidan and Camo
4:42 The story behind Camo
9:03 How AI helps Camo and users
21:42 Camo as a business
30:36 Building for Windows
32:48 Aidan's advice and favorite apps

Subscribe for more conversations with the people building great desktop software.