Facebook Will Bypass Ad Blockers on Desktop to Show Ads Regardless

In a strong message against ad-blocking software, Facebook announced today that it will implement code on Facebook's desktop site that bypasses ad blockers and shows advertising to users. The company announced this change in policy at the same time it revealed new advertising control features in its settings section. Facebook's Andrew Bosworth, VP, Ads & Business Platform, said the company has been proactive in identifying the reasons why people use ad blockers and has addressed most of the issues via its new Ad Preferences section. He says this feature will allow users to control the type of ads they see, and also hide ads from companies they interacted with in the past or are still currently interacting, and don't want to see their ads anymore. Facebook is not free, says Facebook Additionally, Bosworth also reminded ...