You could make more money from Google by showing up for searches your competitors think are worthless. They're the long, specific ones that sink to the bottom of every keyword report.
In this video, I break down why these long, specific searches convert, why they tend to bring in your biggest clients, and why your keyword tool keeps steering you away from them. Then I show you where to find them and how to build pages around them.
The traffic numbers look smaller. The revenue numbers look a lot better.
You will learn:
— Why one-word searches attract browsers, and why Google's AI answers make them even harder to win
— What the conversion data shows once a search hits four words or more
— What an "edge case" is, and why those searchers often have bigger budgets and fewer competitors
— The four places to find these searches: sales calls, support tickets, final objections, and Google Search Console
Chapters:
00:00 — Introduction
00:28 — Chapter 1: Big Keywords Are Built for Browsers
02:14 — Chapter 2: The Weird Searches Are Where the Money Is
05:13 — Chapter 3: The Starving Crowd
07:45 — Chapter 4: Why Edge Cases Bring Your Biggest Clients
09:57 — Chapter 5: How to Find Your Edge Cases
Your customer already wrote the brief for you. All you're doing is publishing it. If you'd rather have my team find these searches for you, book a call at http://npdigital.com.
In this video, I break down why these long, specific searches convert, why they tend to bring in your biggest clients, and why your keyword tool keeps steering you away from them. Then I show you where to find them and how to build pages around them.
The traffic numbers look smaller. The revenue numbers look a lot better.
You will learn:
— Why one-word searches attract browsers, and why Google's AI answers make them even harder to win
— What the conversion data shows once a search hits four words or more
— What an "edge case" is, and why those searchers often have bigger budgets and fewer competitors
— The four places to find these searches: sales calls, support tickets, final objections, and Google Search Console
Chapters:
00:00 — Introduction
00:28 — Chapter 1: Big Keywords Are Built for Browsers
02:14 — Chapter 2: The Weird Searches Are Where the Money Is
05:13 — Chapter 3: The Starving Crowd
07:45 — Chapter 4: Why Edge Cases Bring Your Biggest Clients
09:57 — Chapter 5: How to Find Your Edge Cases
Your customer already wrote the brief for you. All you're doing is publishing it. If you'd rather have my team find these searches for you, book a call at http://npdigital.com.