The referral that dies between thank you and follow up

A happy customer mentions a friend. You say thank you, maybe send the nice reply, and tell them to pass your name along. Everyone feels good about it. Then nothing happens, and nobody notices, because nothing was ever written down. Referrals are the strangest work in a small business. They arrive free, they close faster than anything else you get,... Weiterlesen: The referral that dies between thank you and follow up