🔧 A/B Testing with Feature Flags: Ship Experiments Without the Complexity

This was originally published on rollgate.io/blog/ab-testing-feature-flags.





Why A/B Test with Feature Flags?


Most teams think A/B testing requires a dedicated experimentation platform — Optimizely, LaunchDarkly Experimentation, or Google Optimize (RIP). These tools cost thousands per month, add SDK bloat, and introduce yet another...