🔧 What's a 1% Email Deliverability Improvement Worth to Your Business?

The average inbox placement rate across all senders is 83.1%. That means roughly one in six emails never reaches the inbox — delivered by the mail server's definition, invisible by any practical one.

If you are sending 50,000 emails a month with an 83% inbox placement rate, about 8,500 of those emails are going directly to spam or being silently...