Learn tips from Memrise to increase in-app conversions with pricing experiments

Posted by Tamzin Taylor, Partner Development Manager at Google
Play, & Kristina Narusk, Head of Production at Memrise

Getting people to install your app is one thing, getting them to sign up to your
paid offering is quite another. It's important to understand the complete
journey your users take from installing your app to paying for something. Once
you do, you can experiment on the flow to try and increase conversions. Memrise
has found great success in experimenting on their language learning app to
increase the number of paying users.

Four experiments Memrise use to improve conversions

that introductory pricing for subscriptions would be coming soon
and the feature is now live. By continually testing messaging, pricing, offers,
and free trials or discounted trials, you could increase the conversions in your
app and your ongoing revenue just like Memrise. Learn more about to stay up-to-date with features and best
practices that will help you grow a successful business on Google Play.

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