Solving Online Events

Benedict Evans: I suspect part of the answer to this is actually that a lot of physical events will come back in some form as we emerge from lockdown. But this also makes me think that there will be new tools with much more radically new approaches, and some new behaviours and habits. Hence, it's often struck me that networking events are pretty inefficient and random. If you're going to spend an hour or two in a room with 50 or 500 people, then you could take that as a purely social occasion and enjoy yourself. But if your purpose is to have professionally useful conversations, then what proportion of the people in the room can you talk to in an hour and how likely is it that they'll be the right ones? Who's there? I sometimes suggest it would be helpful if we all wore banners, as in the image at the top, so that you could look across the room and see who to talk to. (First Tuesday did something like this in 1999, with different coloured badges.)

This might just be that I'm an introvert asking for a machine to manage human connections for me (and I am), but there is also clearly an opportunity to scale the networking that happens around events in ways that don't rely on random chance and alcohol tolerance. A long time ago Twitter took some of that role, and the explosion of online dating also shows how changing the way you think about pools and sample sets changes outcomes. In 2017, 40% of new relationships in the USA started online. Next, before lockdown, you would often have planned to schedule a non-urgent meeting with a partner or client or connection 'when we're in the same city.' That might be at some specific event, but it might also just be for some ad hoc trip -- 'next time I'm in the Bay Area' or 'next time you're in New York.' In January most people would never actually have thought of making a video call, but today every meeting is a video call, so all of those meetings can be a video call too, and can happen this week rather than 'next time I fly to that city' -- or 'at CES/NAB/MIPCOM.' In the last few months video calls have broke through that habit. I wonder what happens if we accelerate all of those meetings in that way. To argue against some of this, James Turrell has said that part of the value of Roden Crater's remoteness is that you have to really care to go there. Getting a plane and a hotel and a ticket, and taking days of time, has some of the same effect for a conference -- it gives a selection filter for people who care. There is value in aggregating people around a professional interest graph, and in doing that in a focused way, perhaps even around a particular time. (There are also, of course, exclusionary effects to this.)

Read more of this story at Slashdot.