The decision is a direct shot at Facebook's business model, which relies on collecting reams of data about people in order to offer more targeted advertising. The authorities argued that Facebook unfairly used its dominance to collect data about millions of users of third-party sites that used tools like Facebook's "like" and "share" buttons, and an analytics service called Facebook Pixel. Regulators concluded that consumers faced a false choice: Agree to hand over vast amounts of personal data or not use Facebook's ubiquitous social media services at all. [...] The decision may not be the last word. A lower court still must issue a ruling on the matter, a process some antitrust attorneys view as a formality given the high court's strong-worded ruling. In theory, the lower court could rule in Facebook's favor, setting up another appeal to the federal high court. Another wild card: German officials could send the matter to the European Court of Justice, the European Union high court that resolves many thorny legal questions from member states, said Rupprecht Podszun, a professor of competition law at the University of Dusseldorf.
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