As if ads that showed up in the Start menu or on the desktop weren’t enough, Microsoft is now empowering developers to reach a bigger audience with their ads using a new concept called universal campaigns.
Specifically, what these universal campaigns do is allow developers to create ads for their apps that would then be published across a series of Microsoft services, including MSN.com, Outlook.com, and even Skype. Furthermore, Microsoft says that third-party app ads can show up in Microsoft Solitaire Collection, the company’s modern interpretation of the classic Solitaire game.
There are three reasons to use these new universal campaigns and they should convince developers to embrace them for their existing or new apps.
Why should you choose universal campaigns?
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Microsoft Expanding Windows 10 App Ads to Other Services
As if ads that showed up in the Start menu or on the desktop weren’t enough, Microsoft is now empowering developers to reach a bigger audience with their ads using a new concept called universal campaigns. Specifically, what these uni…
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