Phunware unveils MaaS Customer Data Platform to help create persistent, unified customer databases

Phunware announced the launch of its Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP). The global CDP market is expected to grow at a Compound Annual Growth Rate (CAGR) of 34% to more than $10.3 billion by 2025. This worldwide market is being fueled and accelerated by the ongoing COVID-19 pandemic as businesses from retailers to healthcare providers are increasingly relying on software, machine learning and artificial intelligence to more effectively market, sell and communicate to their … appeared first on Help Net Security.