Posted by Paul Bankhead, Director, Product Management, Google Play
Mobile gaming is more popular than ever. Over the past year, we saw breakout
hits, including ,
introduce new, high quality gaming experiences on Google Play. Gamers around the
world were also able to access Google Play more easily than ever before, helping
developers reach a larger audience and grow their businesses. In 2016, nearly
300 million new (30 day active) users adopted Android devices from emerging
markets such as India, Brazil, and Indonesia. And last year, more than 100
million new users were able to access locally relevant forms of payments (such
as direct carrier billing or gift cards) helping more people globally access and
buy their favorite apps and games on Google Play.
We've also focused heavily on polishing our software and hardware offerings to
improve the overall gaming experience on Android. The release of phones
provided the first Daydream-ready devices tailored for immersive mobile VR.
Elsewhere, the expansion of at the Game Developers Conference, we introduced new tools to improve
the overall discovery on Google Play, especially supporting developers who build
high quality and engaging games.
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