In Georgia, Facebook's Changes Brought Back a Partisan News Feed

An anonymous reader shares a report: As Georgians head to the polls to vote on their two U.S. Senators -- and effectively, partisan control of Congress -- on Tuesday, voters face an online landscape far different from what they saw in the weeks surrounding November's general election. In the fall, Facebook -- by far the most popular social network -- clamped down on sponsored posts about politics in order to ensure that misinformation would not spread the way that it had during the 2016 presidential election. But a few weeks before the Georgia race, Facebook turned off this safeguard in Georgia. The Markup decided to take a look behind the curtain to see if we could determine the impact on Georgia voters' news feeds. We recruited a panel of 58 Facebook users in the state and paid them to allow us to monitor their feeds, starting in late November, using custom software we built for our Citizen Browser project. The Citizen Browser project is a data-driven initiative to examine what content social media companies choose to amplify to their users.

While Facebook's controls were in place, we found that links to traditional news sites were present in almost all election-related posts that appeared on our Georgia panelists' feeds. After Dec. 16, however, when Facebook flipped the switch to turn on political advertising for the Georgia election, we noticed that partisan content quickly elbowed out news sites, replacing a significant proportion of mentions of the election in our users' feeds. The Markup defined election-related content as anything containing mentions of Trump or Biden, the names of the four major-party senate candidates, or the terms "senate," "vote," "election," or "ballot." We looked at the URLs attached to those election-related posts and tabulated the most common domains. For the first half of the month, the most commonly appearing election-related content came primarily from news outlets such as The Wall Street Journal, CNN, and the Atlanta Journal-Constitution. But after Dec. 16, just over one third of the most commonly appearing domains were partisan campaign sites buying ads, including WrongForGeorgia.com, an attack site targeting the Democratic candidates; and DeserveBetter.org, an attack site targeting the incumbent Republican senators. We discarded any domains that only appeared on a single panelist's feed.

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