Microsoft Launches HoloLens Partner Program in Europe

Microsoft has just announced that it’s expanding the HoloLens Agency Readiness Partner program to Europe, with six different companies joining the effort in addition to those in the United States and Canada.

The HoloLens Agency Readiness Partner program is an initiative launched by Microsoft whose purpose is to give select companies all the resources to create mixed reality applications that can then be used in a wide variety of industries for customers aiming to transform their businesses.

Companies like Paccar, Lowe’s, Red Bull Air Race, CDM Smith, UK Police Forces, and Alstom have already invested in such technologies that were developed by Microsoft’s HoloLens partners in the US and Canada, and the software giant hopes that with the expansion to Europe, more organizations on the Old Continent would discover the benefits of mixed reality solutions.

A total of six European companies are joining the HoloLens Agency Readiness Partner program, namely Black Marble (...