Google Play Console powers better strategic decisions with new engagement metrics and unique benchmarks

To help you make the most of these new metrics and insights, we’ve launched a new course on about super-powering your growth.

Strong privacy protections for users and developers

The data powering these new metrics comes from users who have agreed to share their app activity with Google, and is modeled to better represent the whole population. The data simply records if an app is opened in the foreground. Users have control over their data and can opt out of sharing it, or delete individual events, in .

Just like previous benchmark launches, all of the peer comparison metrics come with protections for developer privacy. The data is generated from a large number of apps and games, and the peer groups, driven by Play Store’s advanced tagging system, do not share the performance of individual apps. So although you can find high-quality, reliable, useful peerset comparisons we've worked to obscure the performance of any individual competitor’s app from the peersets you see, and obscure your apps' performance in peersets too.

More to come

This is the first launch of a multi-year project to bring more helpful insights and active recommendations to Google Play Console. The largest mobile app developers often use growth consultants to help inform their long-term strategic product decisions. We’re dedicated to bringing this kind of help and expertise to all Play developers via the console. So look out for more launches over next year!