Tile Bashes Apple's New AirTag as Unfair Competition

Now that Apple's lost item finder AirTag has officially been introduced, competitor Tile is going on record ahead of its testimony in front of Congress tomorrow about how it perceives Apple's latest product. In a statement, Tile CEO CJ Prober said today: "Our mission is to solve the everyday pain point of finding lost and misplaced things and we are flattered to see Apple, one of the most valuable companies in the world, enter and validate the category Tile pioneered. The reason so many people turn to Tile to locate their lost or misplaced items is because of the differentiated value we offer our consumers. In addition to providing an industry leading set of features via our app that works with iOS and Android devices, our service is seamlessly integrated with all major voice assistants, including Alexa and Google. And with form factors for every use case and many different styles at affordable prices, there is a Tile for everyone.

Tile has also successfully partnered with top brands like HP, Intel, Skullcandy and fitbit to enable our finding technology in mass market consumer categories like laptops, earbuds and wearables. With over 30 partners, we look forward to extending the benefits of Tile to millions of customers and enabling an experience that helps you keep track of all your important belongings. We welcome competition, as long as it is fair competition. Unfortunately, given Apple's well-documented history of using its platform advantage to unfairly limit competition for its products, we're skeptical. And given our prior history with Apple, we think it is entirely appropriate for Congress to take a closer look at Apple's business practices specific to its entry into this category. We welcome the opportunity to discuss these issues further in front of Congress tomorrow.

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