How Brunswick IT enables digital business

Mike Adams joined Brunswick, the $4.3 billion manufacturing business, in 2017 to define its enterprise architecture function and to work with then CIO Danielle Brown to craft a modernization strategy. Since then, the company has sold off its non-marine businesses and is now fully focused on the marine market (its brands include Boston Whaler, SeaRay, and Mercury), which allows for a streamlined customer digital engagement strategy.

Promoted to CIO last fall, Adams has identified three horizons that will move his team from run and maintain mode to digital enablement. In our recent discussion, Adams described these horizons and talked about the architectural, competency, and budgetary levers that are key to the transformation. The following is an edited version of our interview.

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