The MIT researchers' work is actually a continuation of their study into the effects of social media. This recent experiment started because the team had previously discovered something interesting about how people behave online. "In a recent paper published in Nature, we found that a simple accuracy nudge -- asking people to judge the accuracy of a random headline -- improved the quality of the news they shared afterward (by shifting their attention towards the concept of accuracy)," David Rand, an MIT researcher and co-author of the paper told Motherboard in an email. "In the current study, we wanted to see whether a similar effect would happen if people who shared false news were directly corrected," he said. "Direct correction could be an even more powerful accuracy prime -- or, it could backfire by making people feel defensive or focusing their attention on social factors (eg embarrassment) rather than accuracy."
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