"FLoC is premised on a compelling idea: enable ad targeting without exposing users to risk," said Eric Rescorla, author of TLS standard
Intelligence View
Mozilla Says Google's New Ad Tech—FLoC—Doesn't Protect User Privacy
Google's upcoming plans to replace third-party cookies with a less invasive ad targeted mechanism have a number of issues that could defeat its privacy objectives and allow for significant linkability of user behavior, possibly even…
"FLoC is premised on a compelling idea: enable ad targeting without exposing users to risk," said Eric Rescorla, author of TLS standard