Google's AirTable Rival, Tables, Graduates From Beta

Last fall, Google's in-house incubator Area 120 introduced a new work-tracking tool called Tables, an AirTable rival that allows for tracking projects more efficiently using automation. Today, Google says Tables will officially "graduate" from Area 120 to become an official Google product by joining Google Cloud, which it expects to complete in the next year. From a report: The Tables project was started by long-time Google employee, now Tables' GM Tim Gleason, who spent 10 years at the company and many more before that in the tech industry. He said he was inspired to work on Tables because he always had a difficult time tracking projects, as teams shared notes and tasks across different documents, which quickly got out of date.

[...] Another factor that prompted Tables' adoption was how quickly people could be productive, thanks in part to its ability to integrate with existing data warehouses and other services. Currently, Tables supports Office 365, Microsoft Access, Google Sheets, Slack, Salesforce, Box and Dropbox, for example. Tables was one of only a few Area 120 projects to launch with a paid business model, along with ticket seller Fundo, conversational ads platform AdLingo and Google's recently launched Orion WiFi. During its beta, an individual could use Tables for free, with support for up to 100 tables and 1,000 rows. The paid plan was supposed to cost $10 per user per month, with support for up to 1,000 tables and 10,000 rows. This plan also included support for larger attachments, more actions and advanced history, sharing, forms, automation and views.

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