One thing Microsoft didn't discuss: Windows 11 privacy

A lone haxx0r spies on your data.

With no mention of privacy, Microsoft has some explaining to do.

One of the recent and more interesting marketing pivots Apple has done in recent years has been to bang the drum about privacy. I'm not naive enough to think Apple actually cares about its customer's privacy, but it is an incredibly powerful marketing tool either way. By attacking ad-driven business models and hard-baking privacy tools into iOS, Apple preys upon people's fears that Android isn't secure, and isn't private. By proxy, Apple is claiming that iOS and iPhone is the solution, against a backdrop of companies like Facebook, who play fast and loose with customer data.

Even if Apple is exploiting the fears for cynical reasons, the end results for the user are still a good thing. In our heavily connected, heavily surveilled world, anxiety about government and big tech overreach is at a fever pitch. And Microsoft has increasingly fallen on the wrong side of this argument.

At the...