Posted by Krish Vitaldevara Director, Product Management, Play and Android Trust & Safety
Building a more privacy-friendly approach to advertising
We recently initiative to Android. We’re working on innovative solutions to improve user privacy, while continuing to support key mechanisms that developers rely on to build their businesses and provide access to free apps for everyone. We’re building this technology in close collaboration with developers. Join our , we started rolling out the new .
Helping developers navigate SDKs
Developers shared that they want faster communication from SDK providers about critical updates, so last year we gave SDK providers a way to , we continued to refine our requirements to further enhance privacy and safety for kids. Eligible developers can now add a badge to their upcoming Data safety section, highlighting that they’re committed to following our to stay updated.
Responsible Data Collection and Use
Developers should only collect and use the data required for app functionality and improvement. For practical tips on this front, you can view our
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