YouTube Shorts Tops 1.5 Billion Logged-in Users Monthly Users

In an effort to present itself as a viable competitor to the reigning short-form video platform TikTok, YouTube announced today its rival service YouTube Shorts is now being watched by over 1.5 billion logged-in users every month, less than two years after its launch. By comparison, TikTok announced 1 billion monthly users in September 2021. From a report: Though it hasn't announced updated figures since, TikTok was forecast to hit the 1.5 billion month user figure sometime this year. Related to its new milestone, YouTube also promoted Shorts' ability to drive viewers to creators' long-form video channels as a byproduct of its investments in Shorts. It's referring to the trend as "the rise of the multiformat creator" but, in reality, it seems to be more an admission that YouTube still sees more value in its longer-form content. The company, in its announcement, positioned its video platform as one that better reflects the reality of today's viewer, who engages with video at different times and places throughout the day. In some cases, users will want to quickly scroll through shorter content -- such as when killing time while out and about. At other times, they may be able to watch for longer periods and will turn to traditional YouTube videos to do so.

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