Protections applied by Google were not sufficient to address the risk, it added, echoing the conclusion of several other EU DPAs who have also found use of Google Analytics violates the bloc's data protection rules over the data export issue. Italy's DPA has given the publisher in question (a company called Caffeina Media Srl) 90 days to fix the compliance violation. But the decision has wider significance as it has also warned other local websites that are using Google Analytics to take note and check their own compliance, writing in a press release [translated from Italian with machine translation]: "[T]he Authority draws the attention of all Italian managers of websites, public and private, to the illegality of transfers made to the United States through GA [Google Analytics], also in consideration of the numerous reports and questions that are being received by the Office, and invites all data controllers to verify the compliance of the methods of use of cookies and other tracking tools used on its websites, with particular attention to Google Analytics and other similar services, with the legislation on the protection of personal data." A Google spokesperson issued the following statement: "People want the websites they visit to be well designed, easy to use, and respectful of their privacy. Google Analytics helps publishers understand how well their sites and apps are working for their visitors -- but not by identifying individuals or tracking them across the web. These organizations, not Google, control what data is collected with these tools, and how it is used. Google helps by providing a range of safeguards, controls and resources for compliance."
Google is reviewing the Italian DPA's decision, according to the spokesperson.
Read more of this story at Slashdot.
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