Hell Is Freezing Over: Apple Brings iTunes to the Windows 10 Store

​You probably didn’t see this coming, but one of the biggest announcements at Build today is that Apple is bringing iTunes to the Windows Store.

That’s right, Apple, which is Microsoft’s big rival in the software market, has agreed to port iTunes to the Windows Store, bringing it with the full feature package just like the desktop version.

Microsoft hasn’t provided too many details on the Windows Store version of iTunes, but Terry Myerson said that full support for iPhones will be provided, which means that you should be able to manage your phones just like on a Mac or a Windows desktop.

Is this a bad move for Apple? Probably not, especially because iTunes was already available on Windows, so bringing it to the Windows Store only helps Cupertino make sure that its customers get access to its services and have an easy way to manage their iPhones.

At the same time, with this application, Apple also seems to be suggesting that it expects Windows 10 S to be a hit, as...