Google Delays When Chrome Will Phase Out Third-Party Cookies To 2024

Google was originally planning to get rid of third-party cookies in its browser by 2022, but that was later pushed back to 2023. That cookies deadline for Chrome is now being delayed to 2024. From a report: The Privacy Sandbox is Google's initiative to replace third-party cookies -- as well as cross-site tracking identifiers, fingerprinting, and other covert techniques -- once privacy-conscious alternatives are in place. Since then, Google has been working on new technologies for the past few years and more recently released trials in Chrome for developers to test. Citing "consistent feedback" from partners, Google is "expanding the testing windows for the Privacy Sandbox APIs before we disable third-party cookies in Chrome," with that phase out now set to begin in the second half of 2024.

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