2B Pages On Web Now Use Google's AMP, Pages Now Load Twice As Fast

At its developer conference I/O 2017 this week, Google also shared an update on its fast-loading Accelerated Mobile Pages (AMP). The company says that over 900,000 domains on the web have enabled AMP, and over two billion pages now load faster because of it. Taking things forward, Google says AMP access from Google Search is now twice as fast. From a report: Google first unveiled the open source AMP Project in October 2015. Since then, the company has been working hard to add new features and push AMP across not just its own products, but the larger web. Google Search only launched AMP support out of developer preview in September 2016. Eight months later, Google has already cut the time it takes to render content in half. The company explains that this is possible due to several key optimizations made to the Google AMP Cache. These include server-side rendering of AMP components and reducing bandwidth usage from images by 50 percent without affecting the perceived quality. Also helpful was the Brotli compression algorithm, which made it possible to reduce document size by an additional 10 percent in supported browsers (even Edge uses it). Google open-sourced Brotli in September 2015 and considers it a successor to the Zopfli algorithm.