The subscription business model is one of the best ways to make more regular, reliable, and recurring revenue on Android and Google Play. In fact, both developers and users love subscription apps so much that we’ve seen a 10X growth in consumer spend over the past three years and double the number of active subscribers in the past year. Thousands of developers are offering subscriptions through Google Play and are already seeing success with our billing platform. That’s why we’ve been working hard to help you take advantage of this opportunity and give you greater insights into your business and Android users.
New features to help your subscriptions business
thrive
You've got a high-performing product with fantastic features and compelling
content, but your business can't succeed without acquiring new users. In
addition to free trials, intro pricing, flexible billing periods, and more, we
recently launched the ability to pay for subscriptions with Google Play
balance. Although people have already been using gift cards to pay for
Play content in over 20 countries, the use of gift cards to pay for
subscriptions in regions where cash is a popular form of payment, such as Latin
America, has resulted in as high as a 15% increase in subscription spend.
But it's not just about acquiring new customers, it's about retaining the ones
you have. That's why we are introducing account hold, where we
work with you to block access to your content or service if a user's form of
payment fails. This directly links a payment failure to the user losing access
to your content and/or premium features, which is enough to get them to go and
choose a new form of payment. When Keepsafe–the developer of
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