Imzy, the Kinder and Gentler Reddit By Ex Employee, Is Shutting Down

Imzy, a social media site led by ex-Reddit employee Dan McComas, announced on Wednesday that it will be closing its doors next month. The site was launched last year with much fanfare. Imzy sought to offer a community that didn't have trolls, one of the reasons that led McComas to leave Reddit two years ago. Ever since its launch, Imzy struggled to gain traction. According to web analytics firm SimilarWeb, the website was visited less than 400,000 times last month. McComas didn't elaborate why his service was shutting down, though he wrote: Some of you have been here since our launch into beta and some are brand new. We've loved getting to know all of you and seeing you build communities and make new friends. Unfortunately, we were not able to find our place in the market. We still feel that the internet deserves better and hope that we see more teams take on this challenge in the future.